Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Emerson

🔹 Location: Boulder, Colorado, United States

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing SEO strategies to improve organic reach
• Leading and executing digital marketing campaigns across multiple channels, with a focus on Paid LinkedIn Ads, SEM, and YouTube advertising
• Monitoring and analyzing campaign performance using tools like Google Analytics and LinkedIn Campaign Manager
• Managing advertising budgets to ensure efficient ad spend and high ROI
• Collaborating with cross-functional teams to align digital marketing strategies with broader marketing goals

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive digital marketing success.

📋 Key Responsibilities

✅ SEO Strategy & Execution: Collaborate with internal teams to develop and implement SEO strategies, ensuring content is optimized for search engines while maintaining quality and readability.

✅ Paid Campaign Strategy & Execution: Lead and execute digital marketing campaigns across multiple channels, with a strong emphasis on Paid LinkedIn Ads, SEM, and YouTube advertising.

✅ Analytics & Reporting: Monitor and analyze campaign performance using tools like Google Analytics, LinkedIn Campaign Manager, and other reporting tools. Provide actionable insights and recommendations to improve campaign performance and achieve critical metrics.

✅ Budget Management: Manage advertising budgets, ensuring efficient ad spend and achieving the highest return on investment (ROI).

✅ Optimization & A/B Testing: Conduct A/B tests and other experiments to continuously optimize ad performance across all channels, refining targeting, ad copy, and creative.

✅ Cross-Functional Collaboration: Work closely with marketing teams (content, design, and product) to align digital strategies with broader marketing goals and ensure brand consistency across channels.

ASSUMPTION: This role requires a high level of decision-making ability, using data and insights to make calculated choices about campaign optimization and resource allocation.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or related field.

Experience: 5+ years of experience in digital marketing, with a focus on SEO, Paid LinkedIn Ads, SEM, and YouTube advertising.

Required Skills:

• Strong knowledge of paid LinkedIn campaign management and audience targeting
• Expertise in Google Ads and other SEM platforms, including keyword research and performance analysis
• Proven understanding of digital analytics tools (Google Analytics, LinkedIn Campaign Manager, etc.)
• Legal authorization to work in the United States - Sponsorship will not be provided for this position

Preferred Skills:

• Certification in Google Ads, LinkedIn Advertising, or similar platforms
• Experience working in B2B marketing
• Experience with A/B testing, performance optimization, and campaign reporting
• Excellent project management skills, with the ability to handle multiple campaigns and deadlines simultaneously
• Strong communication skills and the ability to collaborate with cross-functional teams
• Ability to think strategically and analyze data to make informed decisions

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the responsibilities and the location of the company headquarters.

💰 Compensation & Benefits

Salary Range: $71,000 - $102,000 annually, commensurate with the skills, talent, capabilities, and experience each candidate brings to the role. This range is based on market research and the company's compensation philosophy.

Benefits:

• Medical Insurance
• Dental Coverage
• Vision Coverage
• Employee Assistance Program
• 401(k)
• Tuition Reimbursement
• Paid Parental Leave
• Flexible Time Off Plans

Working Hours: Full-time position with standard business hours, Monday through Friday, 8:00 AM to 5:00 PM, with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and the company's compensation philosophy. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Emerson operates in the Automation Machinery Manufacturing industry, focusing on providing innovative solutions for customers in industrial and commercial markets. The company helps customers solve essential challenges in modern life, driving innovation that makes the world healthier, safer, smarter, and more sustainable.

Company Size: Emerson is a large organization with over 10,000 employees globally. This size offers applicants opportunities to work on diverse projects and collaborate with various teams, fostering professional growth and development.

Founded: Emerson was founded in 1890 and has since grown into a leading global technology, software, and engineering company.

Company Description:

• Emerson is committed to driving innovation that makes the world healthier, safer, smarter, and more sustainable
• The company invests in its employees' development, offering training programs focused on end-to-end development from onboarding through senior leadership
• Emerson prioritizes environmental, social, and regulatory progress, measuring success by the positive impact made on people, communities, and the world

Company Specialties:

• Technology
• Engineering
• Empowering Digital Transformation
• Internet of Things
• Industrial Automation
• Home Comfort
• Sensors
• Software
• Food Quality Protection
• Operational Certainty
• Project Certainty
• Advanced Manufacturing
• Energy Efficiency
• Responsible Refrigeration
• Food Waste Solutions
• STEM
• and Sustainable Energy

Company Website: http://www.emerson.com

ASSUMPTION: As a large, established company, Emerson offers applicants a stable work environment with opportunities for growth and development.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, requiring a balance of strategic thinking, hands-on execution, and team leadership.

Reporting Structure: The Digital Marketing Manager will report directly to the Marketing Director and oversee junior marketing team members or external agencies.

Work Arrangement: This is an on-site position, with the expectation of working from the Boulder, CO office. However, some flexibility for remote work or adjusted hours may be available.

Growth Opportunities:

• Progression to a senior marketing role, such as Marketing Director or Vice President of Marketing
• Expansion into related fields, such as Product Marketing or Demand Generation
• Opportunities to lead cross-functional projects or teams, fostering professional development

ASSUMPTION: Given Emerson's size and diverse business segments, there are ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Emerson's Boulder office is a professional, collaborative workspace designed to facilitate teamwork and innovation.

Office Location(s): 8027 Forsyth Blvd, St Louis, Missouri 63105, US (headquarters); Boulder, Colorado, United States (this role)

Geographic Context:

• Boulder is a mid-sized city located in the state of Colorado, known for its outdoor recreation, cultural attractions, and tech industry
• The city offers a high quality of life, with a vibrant arts scene, diverse dining options, and a strong sense of community
• Boulder has a semi-arid climate, with four distinct seasons and an average annual precipitation of about 15 inches

Work Schedule: Standard business hours, Monday through Friday, with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The Boulder office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume screening
• Phone or video screening to assess communication skills and cultural fit
• In-depth behavioral and technical interviews with cross-functional team members
• Final interview with the hiring manager or executive team

Key Assessment Areas:

• Digital marketing expertise, with a focus on SEO, Paid LinkedIn Ads, SEM, and YouTube advertising
• Analytical skills and data-driven decision-making
• Communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Strategic thinking and problem-solving abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Demonstrate your understanding of Emerson's business and the role's responsibilities in your application materials
• Prepare examples of your past digital marketing campaigns, highlighting your approach to strategy, execution, and optimization
• Be ready to discuss your experience with A/B testing, performance optimization, and campaign reporting

ATS Keywords: Digital Marketing, SEO, Paid LinkedIn Ads, SEM, YouTube Advertising, Analytics, Reporting, Budget Management, A/B Testing, Cross-Functional Collaboration, Project Management, Communication, Data Analysis, Campaign Optimization, Audience Targeting, Performance Analysis

ASSUMPTION: As a large organization, Emerson may use an Applicant Tracking System (ATS) to manage and screen job applications. Including relevant keywords in your application materials can help ensure your resume is seen by the hiring team.

🛠️ Tools & Technologies

• Google Analytics
• LinkedIn Campaign Manager
• Google Ads
• SEMrush or similar SEO tools
• Project management software (e.g., Asana, Trello, Jira)
• Microsoft Office Suite

ASSUMPTION: Proficiency in these tools and technologies is required for this role, as they are essential for executing digital marketing campaigns and analyzing performance.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Safety & Quality
• Support Our People
• Customer Focus
• Continuous Improvement
• Collaboration
• Innovation

Work Style:

• Results-driven and data-focused
• Collaborative and cross-functional
• Adaptable and responsive to change
• Strategic and forward-thinking

Self-Assessment Questions:

• Do you have a proven track record of driving digital marketing success through data-driven strategies?
• Are you comfortable working in a dynamic, cross-functional team environment?
• Do you thrive in a fast-paced, results-oriented work environment?

ASSUMPTION: Emerson values employees who embody their core values and work style, fostering a strong cultural fit within the organization.

⚠️ Potential Challenges

• Managing multiple digital marketing campaigns simultaneously, requiring strong project management skills
• Keeping up with the latest trends and best practices in digital marketing, as the field is constantly evolving
• Collaborating effectively with cross-functional teams, requiring strong communication and interpersonal skills
• Working in a fast-paced, results-driven environment, with high expectations for performance and success

ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and results-driven approach to succeed.

📈 Similar Roles Comparison

• Compared to other Digital Marketing Manager roles, this position places a stronger emphasis on Paid LinkedIn Ads and YouTube advertising
• Emerson's focus on industrial and commercial markets differentiates this role from those in consumer-facing industries
• Career progression in this role may follow a similar path to other marketing management positions, with opportunities to specialize in digital marketing or expand into related fields

ASSUMPTION: While this role shares similarities with other Digital Marketing Manager positions, its unique focus and industry context set it apart.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy to improve organic reach for a new product launch
• Managing a multi-channel digital marketing campaign to drive brand awareness and generate leads for an upcoming trade show
• Conducting A/B tests to optimize ad performance across multiple channels, resulting in a 20% increase in click-through rate and a 15% reduction in cost-per-acquisition

ASSUMPTION: These sample projects illustrate the strategic, hands-on, and data-driven nature of the Digital Marketing Manager role at Emerson.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department?
• How does Emerson support the professional development and growth of its digital marketing team members?
• What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
• How does Emerson approach collaboration and information sharing between marketing teams and other departments?
• What are the most significant challenges facing the digital marketing team in the next 12-24 months, and how can this role contribute to addressing them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and team dynamics at Emerson.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills, using the ATS keywords provided
• Prepare examples of your past digital marketing campaigns, demonstrating your approach to strategy, execution, and optimization
• Be ready to discuss your experience with A/B testing, performance optimization, and campaign reporting during the interview process
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.