Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: WillowTree

🔹 Location: Boston, MA; Charlottesville, VA; Columbus, OH; Durham, NC

🔹 Job Type: Hybrid (2-3 days in office weekly)

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading complex business/technical integrations in the MarTech landscape
• Driving client success and satisfaction through data-driven decisions
• Coaching project teams and mentoring the Growth team
• Developing and launching multi-channel marketing strategies
• Collaborating with technology vendors to develop customized marketing solutions

ASSUMPTION: This role requires a strong understanding of marketing technology and a proven track record in client-facing marketing strategy roles.

📋 Key Responsibilities

✅ Lead complex strategy and execution projects across various client apps and tools in the MarTech landscape

✅ Drive ongoing client success and satisfaction by determining the scope of various engagements and communicating regularly with stakeholders

✅ Coach project teams and mentor the Growth team to ensure client success

✅ Lead discovery engagements to learn clients’ business goals and determine their optimal marketing tech stacks

✅ Train clients on how to use their marketing technology stack and advise on best practices for optimization and scaling

✅ Lead ongoing marketing service engagements with clients, including push and email campaigns, outcomes-based analytics, and data reporting to demonstrate ROI

✅ Provide feedback to internal teams on creative asset and content development

✅ Resolve a wide range of customer inquiries from basic education to technical operations

✅ Develop and launch multi-channel marketing strategies to improve engagement, conversion, and retention metrics

✅ Collaborate with technology vendors to develop customized marketing solutions for clients

✅ Analyze integrated marketing performance by audience segment and make adjustments to optimize customer experience, personalization, and relevance

✅ Travel to client offices as needed

ASSUMPTION: This role may require occasional travel to client offices, with the frequency depending on the specific needs of each client.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of professional experience in a client-facing marketing strategy role

Required Skills:

• Proven proficiency in deploying campaigns in customer engagement platforms
• Experience successfully developing and leading multi-phase projects with diverse stakeholders
• Ability to lead diverse, cross-functional teams and coach/mentor team members
• Excellent written and verbal communication skills
• Proficient in HTML/CSS for emails, landing pages, content cards, and in-app messages
• Extensive knowledge of data-driven marketing practices: audience segmentation, personalization, retargeting, exclusions, etc.
• Ability to present complex ideas to clients and team members in a compelling and energetic way
• Empathetic to client needs and able to help find solutions if problems arise

Preferred Skills:

• Experience with specific MarTech tools mentioned in the job description (e.g., Braze, Adobe Experience Platform, Marketo, etc.)
• Familiarity with agile methodologies
• Experience working with cross-functional teams in a digital agency or consultancy environment

ASSUMPTION: While not explicitly stated, experience with the specific MarTech tools mentioned in the job description would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $95,000 - $127,000 USD per year

Benefits:

• Healthcare benefits - Medical, Vision, Dental (Including an option for 100% coverage of individual employee medical premiums)
• Life & Disability Insurance
• 401K matching
• Flexible paid time off & paid company holidays
• Parental Leave
• Employee Share Purchase Plan
• Employee Assistance Program
• And more!

Working Hours: Full-time, with a hybrid work arrangement (2-3 days in office weekly)

ASSUMPTION: The salary range provided is based on market data and internal equity considerations. Individual compensation may vary based on various factors unique to each candidate.

📌 Applicant Insights

🔍 Company Context

Industry: WillowTree operates in the Software Development industry, specializing in mobile strategy, design, and custom app development, as well as emerging platforms and voice technology.

Company Size: WillowTree is a mid-sized company with 1,001-5,000 employees, providing a collaborative and dynamic work environment.

Founded: WillowTree was founded in 2008 and has since grown to become a leading digital product consultancy and the digital division of TELUS, one of Canada’s largest telecommunications providers.

Company Description:

• WillowTree partners with customer-centric brands to orchestrate winning experiences across the customer journey
• The company designs and builds mobile apps and websites, launches personalized and automated marketing campaigns, and leverages generative AI and machine learning
• WillowTree’s client roster spans various verticals and company sizes, including Fortune 500 companies

Company Specialties:

• Mobile Strategy
• Mobile Design
• Cloud | API Integration
• Emerging Platforms
• Custom App Development
• Web Development
• Growth
• Voice Technology
• Software Engineering
• Mobile Applications
• Agile Software Development
• Product Design
• Design
• iOS Development
• Android Development
• React Native
• Data Science
• Data Engineering
• Adobe Experience Cloud
• and Generative AI

Company Website: http://www.willowtreeapps.com

ASSUMPTION: WillowTree’s expertise in various aspects of software development and digital marketing enables it to provide comprehensive solutions to its clients.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring several years of experience in a client-facing marketing strategy role.

Reporting Structure: The Digital Marketing Manager will report directly to the Director of Marketing.

Work Arrangement: This role is hybrid, with an in-office presence required 2-3 days weekly.

Growth Opportunities:

• Potential to advance to a senior or director-level role within the marketing department
• Opportunities to work on diverse projects and gain exposure to various aspects of marketing technology
• Chance to mentor and coach junior team members, fostering personal and professional growth

ASSUMPTION: WillowTree’s growth and success provide ample opportunities for employees to advance their careers within the company.

🌍 Location & Work Environment

Office Type: WillowTree’s offices are modern and collaborative, fostering a creative and innovative work environment.

Office Location(s): Boston, MA; Charlottesville, VA; Columbus, OH; Durham, NC

Geographic Context:

• Boston, MA: A major tech hub with a thriving startup scene and a high cost of living
• Charlottesville, VA: A smaller city with a lower cost of living and a strong focus on education and technology
• Columbus, OH: The state capital with a diverse economy and a growing tech industry
• Durham, NC: Part of the Research Triangle region, known for its research institutions and tech companies

Work Schedule: Full-time, with a hybrid work arrangement (2-3 days in office weekly)

ASSUMPTION: WillowTree’s hybrid work arrangement allows for flexibility and a better work-life balance, while maintaining a strong company culture and collaboration.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• Technical assessment or case study
• On-site or video interview with the team
• Final interview with the director or another senior leader

Key Assessment Areas:

• Marketing strategy and campaign development
• Client management and communication skills
• Technical proficiency in marketing technology
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant marketing strategy and campaign experience in your resume
• Tailor your resume and cover letter to emphasize your skills and experience in client-facing marketing roles
• Prepare for behavioral and situational interview questions focused on marketing strategy, client management, and problem-solving
• Research WillowTree’s clients and industry to demonstrate your understanding of the company and its market

ATS Keywords: Marketing strategy, client management, campaign development, marketing technology, data-driven marketing, audience segmentation, personalization, retargeting, communication skills, problem-solving

ASSUMPTION: WillowTree’s interview process is designed to assess candidates’ technical skills, strategic thinking, and cultural fit within the organization.

🛠️ Tools & Technologies

• Marketing technology platforms (e.g., Braze, Adobe Experience Platform, Marketo, etc.)
• HTML/CSS for emails, landing pages, content cards, and in-app messages
• Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau, etc.)
• Project management tools (e.g., Asana, Jira, Trello, etc.)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace, etc.)

ASSUMPTION: WillowTree uses a variety of tools and technologies to streamline its workflows and improve collaboration among its teams.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: WillowTree prioritizes understanding and meeting the needs of its clients and their customers
• Collaborative: The company fosters a culture of teamwork and cross-functional collaboration
• Innovative: WillowTree encourages continuous learning and experimentation to drive growth and improvement

Work Style:

• Agile: WillowTree employs agile methodologies to manage projects and adapt to changing client needs
• Data-driven: The company uses data to inform decision-making and optimize marketing strategies
• Creative: WillowTree values innovative thinking and encourages team members to bring their unique perspectives to the table

Self-Assessment Questions:

• Do you have experience working with diverse, cross-functional teams in a digital agency or consultancy environment?
• Are you comfortable presenting complex ideas to clients and team members in a compelling and energetic way?
• Do you thrive in a fast-paced, dynamic work environment that requires adaptability and quick decision-making?

ASSUMPTION: WillowTree’s culture values collaboration, innovation, and a customer-centric approach, making it an ideal fit for candidates who thrive in dynamic, creative environments.

⚠️ Potential Challenges

• The hybrid work arrangement may require occasional travel to client offices, which could be challenging for some candidates
• The role may involve working with tight deadlines and managing multiple projects simultaneously, which could be stressful for some individuals
• The MarTech landscape is constantly evolving, requiring continuous learning and adaptation to new tools and technologies
• The role may involve working with clients in different time zones, which could impact work hours and communication

ASSUMPTION: While WillowTree offers a dynamic and engaging work environment, candidates should be prepared to manage the potential challenges that come with the role.

📈 Similar Roles Comparison

• Compared to a traditional marketing manager role, this position places a greater emphasis on technical proficiency in marketing technology and client-facing strategy
• In the digital marketing landscape, this role requires a strong understanding of data-driven marketing practices and audience segmentation
• Career progression in this role may lead to senior or director-level positions within the marketing department, focusing on strategic planning and team leadership

ASSUMPTION: This role offers a unique blend of strategic and technical responsibilities, making it an attractive option for marketing professionals looking to advance their careers in the digital marketing space.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to improve customer acquisition and retention for a retail client
• Conducting a marketing technology audit for an e-commerce client and recommending an optimal tech stack to optimize their marketing efforts
• Creating and implementing a customer data management strategy for a B2B client to improve personalization and relevance in their marketing communications

ASSUMPTION: WillowTree’s diverse client base and wide range of projects provide ample opportunities for marketing professionals to gain experience in various aspects of digital marketing.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of working with clients in the MarTech landscape, and how does WillowTree support its team members in overcoming these challenges?
• How does WillowTree foster a collaborative and innovative work environment, and what opportunities are there for professional growth and development?
• What is the typical career path for a Digital Marketing Manager at WillowTree, and what opportunities exist for advancement within the company?
• How does WillowTree approach work-life balance, and what resources are available to support team members in maintaining a healthy work-life balance?
• What is the company’s approach to diversity, equity, and inclusion, and how does WillowTree support its team members in fostering a diverse and inclusive work environment?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and provides valuable insights into WillowTree’s company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your skills and experience in client-facing marketing roles, with a focus on marketing strategy, campaign development, and marketing technology
• Prepare for behavioral and situational interview questions focused on marketing strategy, client management, and problem-solving
• Research WillowTree’s clients and industry to demonstrate your understanding of the company and its market
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.