S

Digital Marketing Manager

SC Johnson
Full-time
On-site
Australia
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Digital Marketing Manager

๐Ÿ”น Company: SC Johnson

๐Ÿ”น Location: Australia - NSW - Lane Cove

๐Ÿ”น Job Type: Full-Time

๐Ÿ”น Category: Marketing

๐Ÿ”น Date Posted: May 15, 2025

๐Ÿ”น Experience Level: 2-5 years

๐Ÿ”น Remote Status: On-site

๐Ÿš€ Job Overview

Key aspects of this role include:

  • Developing and executing the annual digital marketing plan
  • Managing the digital marketing budget
  • Collaborating with cross-functional teams to support activations
  • Conducting end-user market research and analytics
  • Creating and delivering digital assets and programs for distributors and end-users

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work collaboratively with various teams.

๐Ÿ“‹ Key Responsibilities

โœ… Strategic Leadership: Develop and execute the annual digital marketing plan in collaboration with Segment Marketing Managers

โœ… Budget Management: Manage all commercial aspects of the digital marketing budget and allocations

โœ… Cross-Functional Collaboration: Work collaboratively with Marketing, Sales and Customer Service to support activations, NPD and distributor activities

โœ… Social Media Savvy: Plan and lead social media activities, asset development, and campaign execution

โœ… Market Insights: Conduct end-user market research and analytics to identify growth opportunities

โœ… Digital Asset Development: Create and deliver digital assets and programs for distributors and end-users

โœ… Campaign Management: Ensure digital campaigns align with customer journey maps and improve marketing results

โœ… Website & CMS Management: Maintain and update our website, intranet, and landing pages

โœ… Integrated Programs: Manage digital marketing programs including advertising, lead generation, and promotions

โœ… Performance Reporting: Prepare detailed reports on campaign performance using digital analytical tools

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration.

๐ŸŽฏ Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of proven experience in digital marketing strategy and execution

Required Skills:

  • Strong analytical skills and ability to derive actionable insights from data
  • Excellent project management and organizational skills
  • Ability to work collaboratively with cross-functional teams
  • Up-to-date with the latest digital marketing trends and technologies

Preferred Skills:

  • Experience with marketing automation tools
  • Fluency in additional languages

ASSUMPTION: Candidates should have a solid background in digital marketing with a proven track record of driving results.

๐Ÿ’ฐ Compensation & Benefits

Salary Range: Based on industry standards for a Digital Marketing Manager in Australia with 3-5 years of experience, the estimated salary range is AUD 100,000 - 130,000 per annum.

Benefits:

  • Beautiful head office located at Lane Cove with plentiful free parking, onsite gym, breakfast bar and tennis court
  • Amazing wellbeing initiatives including, additional superannuation, Employee Assistance Program, Above & Beyond reward and recognition, heavily reduced staff products!

Working Hours: Full-time position with standard business hours, Monday to Friday

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry: SC Johnson is a leading manufacturer of household cleaning products, air care, pest control, shoe care, and professional products. They operate in the fast-moving consumer goods (FMCG) industry.

Company Size: SC Johnson is a large, family-owned company with over 13,000 employees and operations in 70 countries. This size offers opportunities for growth and career advancement.

Founded: SC Johnson was founded in 1886 and is headquartered in Racine, Wisconsin, USA.

Company Description:

  • SC Johnson is a family company at work for a better worldโ„ข.
  • They are committed to sustainability, transparency, and inspiring people to create opportunities.
  • Their iconic brands include OFF!ยฎ, Raidยฎ, Gladeยฎ, Windexยฎ, Scrubbing Bubblesยฎ, Ziplocยฎ, Mrs. Meyerโ€™sยฎ Clean Day, methodยฎ, Autanยฎ, Baygonยฎ, Mr Muscleยฎ, Duckยฎ, Lysoformยฎ, and more.

Company Specialties:

  • Chemical products
  • Home cleaning
  • Air care
  • Fast moving consumer goods
  • Consumer packaged goods
  • Pest control
  • Home storage
  • Shoe care

Company Website: http://www.scjohnson.com

ASSUMPTION: SC Johnson's large size and global presence offer opportunities for career growth and exposure to diverse markets.

๐Ÿ“Š Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth into senior roles.

Reporting Structure: The Digital Marketing Manager reports directly to the Marketing Director and works closely with Segment Marketing Managers, Sales, and Customer Service teams.

Work Arrangement: This is an on-site role based in Lane Cove, Sydney, with the ability to work from the beautiful office located at 160 Epping Rd.

Growth Opportunities:

  • Potential to grow into a senior marketing role within the company
  • Exposure to global markets and cross-functional teams
  • Opportunities for continuous learning and professional development

ASSUMPTION: This role offers a clear path for career progression within the marketing function.

๐ŸŒ Location & Work Environment

Office Type: SC Johnson's Lane Cove office is a modern, well-equipped workspace with on-site amenities.

Office Location(s): 160 Epping Rd., Lane Cove, New South Wales, AU

Geographic Context:

  • Lane Cove is a suburb on the lower North Shore of Sydney, offering a mix of urban and suburban living.
  • The office is conveniently located near public transportation and has ample free parking.
  • Sydney is a vibrant, multicultural city with a high cost of living but offers excellent job opportunities and a desirable lifestyle.

Work Schedule: Standard business hours, Monday to Friday, with flexibility for occasional remote work.

ASSUMPTION: The Lane Cove office provides a collaborative and engaging work environment, with easy access to amenities and public transportation.

๐Ÿ’ผ Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or video interview with the hiring manager and/or team members
  • Final interview with the Marketing Director

Key Assessment Areas:

  • Digital marketing strategy and execution
  • Analytical skills and data-driven decision-making
  • Collaboration and communication skills
  • Cultural fit and alignment with SC Johnson's values

Application Tips:

  • Tailor your resume and cover letter to highlight your digital marketing experience and achievements
  • Demonstrate your understanding of SC Johnson's products and market position
  • Prepare examples of your digital marketing campaigns and their results

ATS Keywords: Digital Marketing Strategy, Budget Management, Cross-Functional Collaboration, Social Media Management, Market Research, Digital Asset Development, Campaign Management, Website Management, Integrated Programs, Performance Reporting, Analytical Skills, Project Management, Organizational Skills, Collaboration, Digital Marketing Trends

ASSUMPTION: SC Johnson's application process is designed to assess candidates' skills and cultural fit, with a focus on digital marketing expertise and strategic thinking.

๐Ÿ› ๏ธ Tools & Technologies

  • Marketing automation tools (e.g., Marketo, HubSpot)
  • Social media management platforms (e.g., Hootsuite, Buffer)
  • Analytics tools (e.g., Google Analytics, Adobe Analytics)
  • CMS (e.g., WordPress, Adobe Experience Manager)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.

๐Ÿ‘” Cultural Fit Considerations

Company Values:

  • Family-owned and led
  • At work for a better worldโ„ข
  • Inspiring people and creating opportunities
  • Sustainability and transparency

Work Style:

  • Collaborative and cross-functional
  • Data-driven and strategic
  • Innovative and forward-thinking
  • Results-oriented and accountable

Self-Assessment Questions:

  • How do you align with SC Johnson's commitment to sustainability and transparency?
  • How do you approach collaborating with cross-functional teams to drive results?
  • What is your approach to staying up-to-date with the latest digital marketing trends and technologies?

ASSUMPTION: SC Johnson values candidates who are passionate about their mission, collaborative in nature, and committed to driving results through innovative digital marketing strategies.

โš ๏ธ Potential Challenges

  • Managing a diverse range of stakeholders, including marketing, sales, and customer service teams
  • Balancing strategic planning with hands-on execution
  • Keeping up with the fast-paced nature of the digital marketing landscape
  • Working in a large, global organization with a complex product portfolio

ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and project management skills.

๐Ÿ“ˆ Similar Roles Comparison

  • Compared to other digital marketing manager roles, this position offers a broader scope of responsibilities, including website management and integrated program management
  • SC Johnson's global presence provides opportunities for exposure to diverse markets and cross-functional teams
  • Career progression in this role could lead to senior marketing roles within the company

ASSUMPTION: This role offers a unique blend of strategic planning, hands-on execution, and cross-functional collaboration, with opportunities for career growth and exposure to diverse markets.

๐Ÿ“ Sample Projects

  • Developing and executing a social media campaign to drive brand awareness and engagement
  • Conducting market research to identify growth opportunities and trends in the professional cleaning industry
  • Creating and delivering digital assets and programs for distributors and end-users to support new product launches

ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the role, as well as the importance of collaboration with cross-functional teams.

โ“ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the broader marketing strategy for SC Johnson Professional?
  • What opportunities are there for professional development and growth within the marketing function?
  • How does SC Johnson support work-life balance for its employees?
  • What is the company's approach to sustainability and how does this role contribute to that mission?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to driving results.

๐Ÿ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your digital marketing experience and achievements
  • Prepare examples of your digital marketing campaigns and their results
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

โš ๏ธ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.