Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Retirement Villages Group

🔹 Location: London, England, United Kingdom (Remote)

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote with on-site presence)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing high-performing digital marketing strategies to generate leads and drive sales.
• Collaborating with marketing teams to ensure integrated campaigns that align with brand goals.
• Managing paid media campaigns across various channels with a focus on ROI and conversion.
• Optimizing website performance and SEO to enhance user experience and conversions.
• Leading and mentoring the Social Media Manager to support an integrated marketing strategy.

ASSUMPTION: This role requires a strategic and results-driven digital marketer with a strong background in B2C marketing, preferably within real estate, property, or lifestyle sectors. Experience in managing digital agencies and third-party vendors is desirable.

📋 Key Responsibilities

✅ Develop and execute a digital marketing strategy that drives lead generation and supports the full customer journey across RVG and Thrive Living brands.

✅ Lead paid media strategy across Paid Search (inc. PMAX), Paid Social, Native & Programmatic display.

✅ Collaborate with Marketing Managers and the Social Media Manager to align digital efforts with broader marketing campaigns and brand goals.

✅ Stay up to date with trends and tech, always looking for ways to innovate, optimize, and scale digital marketing efforts.

✅ Manage end-to-end paid media campaigns with a laser focus on ROI and conversion.

✅ Partner with digital agencies to deliver best-in-class SEO and website performance.

✅ Track, report, and optimize campaigns across platforms, turning data into action.

✅ Use HubSpot to enhance CRM performance, campaign tracking, and lead developing.

✅ Work closely with the agency and internal team to ensure the website is user-centric, lead-generating, and SEO-optimized.

✅ Maintain brand consistency and messaging while improving user experience and conversions.

✅ Continuously analyze organic performance and identify areas for growth.

✅ Directly manage the Social Media Manager, providing leadership and strategic guidance.

✅ Collaborate with internal teams (Sales, Marketing) and external partners to execute cohesive, integrated campaigns.

ASSUMPTION: This role requires a hands-on approach to digital marketing, with a focus on performance, innovation, and purpose-led branding. The ideal candidate will be results-driven, strategic, and passionate about making a real impact.

🎯 Required Qualifications

Education: Degree in Marketing, Communications, or a related field

Experience: Proven experience running high-impact digital campaigns (B2C), ideally within real estate, property, or lifestyle sectors

Required Skills:

• Paid Search (Google Ads, PMAX)
• Paid Social (Meta, LinkedIn, etc.)
• Programmatic & Native advertising
• SEO & Website Optimisation
• Strong understanding of performance metrics, A/B testing, CRO, and analytics platforms
• Confident using Google Analytics, HubSpot, and digital campaign dashboards
• Strong leadership, collaboration, and project management skills

Preferred Skills:

• Experience managing digital agencies and third-party vendors
• Previous work in the Later Living, Healthcare, or Property sectors
• A passion for purpose-led brands that make a real impact

ASSUMPTION: The ideal candidate will have a well-rounded digital marketing skill set, with a strong focus on performance and data-driven decision-making. Experience in the real estate or lifestyle sectors is highly desirable.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (Based on industry standards for a Digital Marketing Manager role with 5-10 years of experience in the UK)

Benefits:

• Competitive salary & benefits package
• PMI
• Medicash
• Volunteering days
• Generous annual leave + birthday off!

Working Hours: Full-time, Hybrid (Remote with on-site presence)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Manager role with the given experience level and location. The actual salary may vary depending on the candidate's skills, experience, and the company's internal salary structure.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate

Company Size: 501-1,000 employees

Founded: 1981

Company Description:

• Retirement Villages Group creates later living communities where residents can thrive.
• The company aims to provide appropriate housing for older people and support them to live their best lives for longer.
• Retirement Villages Group operates 16 villages across the UK and plans to deliver over 5,000 new homes across over 40 new sites in the next ten years.

Company Specialties:

• Later Living Communities
• Retirement Villages
• Property Development

Company Website: http://www.retirementvillages.co.uk

ASSUMPTION: Retirement Villages Group is a well-established company in the real estate industry, with a strong focus on creating later living communities and supporting older people to live active, independent lives.

📊 Role Analysis

Career Level: Mid-Senior level role, with potential for growth and progression within the marketing team.

Reporting Structure: This role reports directly to the Marketing Director and has one direct report, the Social Media Manager.

Work Arrangement: Hybrid (Remote with on-site presence) - The role requires a mix of remote work and on-site presence to collaborate effectively with the marketing team and other departments.

Growth Opportunities:

• Potential to progress to a senior marketing role within the company as the business grows.
• Opportunity to gain experience in the later living sector and make a real impact on the lives of older people.
• Chance to work with a diverse range of stakeholders, including internal teams, external partners, and residents.

ASSUMPTION: This role offers a unique opportunity to combine digital marketing expertise with a meaningful purpose, supporting older people to live their best lives for longer.

🌍 Location & Work Environment

Office Type: Hybrid (Remote with on-site presence) - The role requires a mix of remote work and on-site presence at the company's London headquarters.

Office Location(s): 3rd Floor, 123 Victoria Street, London, SW1E 6RA, GB

Geographic Context:

• London is a vibrant, multicultural city with a thriving job market and numerous opportunities for personal and professional growth.
• The company's headquarters is located in the heart of London, close to public transportation and various amenities.
• The role may require occasional travel to other company locations or client sites.

Work Schedule: Full-time, with flexible hours to accommodate remote work and on-site presence.

ASSUMPTION: The hybrid work arrangement offers a good balance between remote work and on-site collaboration, allowing for flexibility and a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• First-round interview with the Marketing Director
• Second-round interview with the Marketing Manager and the Social Media Manager
• Final interview with the CEO or another senior stakeholder

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Leadership and team management skills
• Collaboration and communication skills
• Alignment with company values and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
• Prepare examples of your past digital marketing campaigns, focusing on results and ROI.
• Research the company and its mission to demonstrate your enthusiasm for the role and alignment with company values.

ATS Keywords: Digital Marketing, Lead Generation, Paid Media, SEO, Website Optimisation, Google Ads, Social Media, Analytics, Project Management, Collaboration, Performance Metrics, A/B Testing, CRO, HubSpot, Native Advertising, Programmatic Advertising

ASSUMPTION: The interview process is designed to assess the candidate's digital marketing expertise, leadership skills, and cultural fit within the company. Successful candidates will demonstrate a strong understanding of digital marketing strategies and a passion for making a real impact on the lives of older people.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• Google Ads
• Meta Ads Manager
• LinkedIn Ads
• Programmatic advertising platforms (e.g., The Trade Desk, AppNexus)
• SEO tools (e.g., SEMrush, Ahrefs)
• Website content management systems (e.g., WordPress)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Community
• Wellbeing
• Flexibility

Work Style:

• Collaborative
• Data-driven
• Innovative

Self-Assessment Questions:

• How do you embody the company's values of community, wellbeing, and flexibility in your daily work?
• Describe a time when you had to adapt to a significant change in your work environment or priorities. How did you handle it?
• How do you approach collaboration and teamwork, particularly when working with diverse stakeholders?

ASSUMPTION: Retirement Villages Group values candidates who align with their mission and company values, demonstrating a strong commitment to community, wellbeing, and flexibility in their work.

⚠️ Potential Challenges

• The role may require occasional travel to other company locations or client sites.
• Balancing remote work and on-site presence may present challenges in terms of communication and collaboration.
• The later living sector may have unique marketing challenges and considerations compared to other industries.
• The role may require working with sensitive data and ensuring compliance with data protection regulations.

ASSUMPTION: The ideal candidate will be adaptable, resilient, and able to navigate the unique challenges and opportunities presented by this role.

📈 Similar Roles Comparison

• This role differs from other digital marketing manager positions in its focus on the later living sector and the unique challenges and opportunities it presents.
• Industry-specific context: The later living sector is a growing and evolving market, with a strong focus on purpose-led branding and community engagement.
• Career path comparison: This role offers the opportunity to gain experience in the later living sector and progress to a senior marketing role within the company as it grows.

ASSUMPTION: This role offers a unique opportunity to combine digital marketing expertise with a meaningful purpose, supporting older people to live their best lives for longer.

📝 Sample Projects

• Developing and executing a digital marketing campaign to launch a new retirement village, including paid media, SEO, and content marketing strategies.
• Analyzing website performance and user behavior data to identify areas for improvement and optimization.
• Managing a team of digital marketing specialists to deliver a comprehensive digital marketing strategy for a major brand re-launch.

ASSUMPTION: These sample projects illustrate the range of digital marketing responsibilities and challenges that the ideal candidate may face in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the Thrive Living collection and how this role contributes to its success?
• How does the marketing team collaborate with other departments, such as sales and operations, to ensure cohesive and integrated campaigns?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What are the most rewarding and challenging aspects of working in the later living sector, according to current team members?

ASSUMPTION: These key questions are designed to help the candidate better understand the role, the company, and the industry, as well as assess their fit with the team and the organization's goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills, with a focus on results and ROI.
• Prepare examples of your past digital marketing campaigns, focusing on your strategic approach and the outcomes achieved.
• Research the company and its mission to demonstrate your enthusiasm for the role and alignment with company values.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.