📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Public Storage
🔹 Location: Plano, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Real Estate
🔹 Date Posted: June 3, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (5 days/week with up to 3 flexible remote days/month)
🚀 Job Overview
Key aspects of this role include:
- Overseeing and optimizing property listings on major search engines
- Managing online presence, tracking phone numbers, and driving reputation management
- Collaborating with digital agency partners and internal teams
- Analyzing data and reporting on key metrics to drive digital performance growth
ASSUMPTION: This role requires a balance of data analysis, project management, and communication skills. It's ideal for someone with a background in digital marketing, local listings management, or multi-location brand work.
📋 Key Responsibilities
✅ Property Listings Management: Own and maintain all property listings (Google Business Profiles, Bing Places, Apple Maps, etc.) for thousands of locations, ensuring accuracy and up-to-date information. Monitor listing performance, keyword visibility, and rankings. Conduct audits of NAP (Name, Address, Phone) consistency and resolve discrepancies.
✅ Tracking Number Management: Oversee implementation, accuracy, and performance of unique tracking phone numbers for each property listing. Collaborate with external vendors/agencies to ensure correct call routing and attribution. Report on call volumes, source attribution, and identify ways to optimize tracking number deployment.
✅ Reputation & Review Management: Manage online review platform and agency partner, responding to reviews, escalating issues, and driving response rate best practices. Analyze reputation data across platforms to surface insights and develop strategies that enhance customer feedback. Work with field teams to encourage positive reviews and improve overall ratings.
✅ Collaboration & Reporting: Liaise between marketing, IT, operations, customer care, and agency partners to ensure seamless digital execution. Develop and maintain dashboards or reports that track key metrics for property listings, call tracking, and reputation management. Offer regular updates and recommendations to leadership.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure all tasks are completed efficiently and effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or related field.
Experience: 4+ years of digital marketing experience with a focus on local listings management, call tracking, or multi-location brand work.
Required Skills:
- Hands-on expertise with Google Business Profile, Bing Places, Apple Maps Connect, or similar platforms
- Experience managing tracking numbers/call attribution platforms (e.g., CallRail, Marchex, Invoca)
- Knowledge of online review/reputation management tools (e.g., Reputation.com, Birdeye, Yext)
- Strong analytical and reporting skills; proficiency in Excel, Google Analytics, and dashboard tools
- Excellent organizational skills and a detail-oriented mindset
- Outstanding communication and project management abilities
Preferred Skills:
- Experience working with agencies across digital listing management, call tracking, or review/reputation programs
- Experience in retail, services, real estate, or franchise/multi-location environments
- Familiarity with local SEO, directory optimization, and UTM strategies
- Experience with data visualization tools (e.g., Tableau, Looker, Power BI)
ASSUMPTION: Candidates with experience in multi-location brands or franchise environments may find this role particularly appealing due to its focus on managing thousands of locations.
💰 Compensation & Benefits
Salary Range: $85,000 - $120,000 per year (Based on industry standards for a Mid-Senior level Digital Marketing Manager in the Real Estate sector in Plano, TX)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on storage units
- Professional development opportunities
Working Hours: Full-time (40 hours/week) with flexible remote work options (up to 3 days/month)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Public Storage operates in the Real Estate industry, specifically focusing on self-storage facilities. The self-storage industry has seen steady growth due to increasing demand for storage solutions, driven by urbanization, consumer behavior shifts, and a growing gig economy.
Company Size: Public Storage is a large company with 5,001-10,000 employees. This size allows for ample opportunities for career growth and diverse experiences across various departments and locations.
Founded: Public Storage was founded in 1972 and has since grown to become the largest owner and operator of self-storage facilities in the world, with millions of customers and thousands of locations across the U.S. and Europe.
Company Description:
- Public Storage is committed to delivering a seamless, customer-centric experience across its thousands of locations
- The company values innovation, collaboration, and continuous improvement
- Public Storage has been recognized as a Great Place to Work and offers employee benefits that prioritize work-life balance
Company Specialties:
- Self-storage facilities
- Real estate development and management
- Customer-centric digital experiences
Company Website: http://www.publicstorage.com
ASSUMPTION: Public Storage's large size and extensive network of locations present unique opportunities and challenges for the Digital Marketing Manager role.
📊 Role Analysis
Career Level: This role is at the Mid-Senior level, requiring a balance of strategic thinking and tactical execution. It offers opportunities for career growth within the marketing department or across other functions within the organization.
Reporting Structure: The Digital Marketing Manager reports directly to the Senior Marketing Manager and works closely with various internal teams, such as IT, operations, and customer care, as well as external agency partners.
Work Arrangement: This role is primarily on-site, with up to three flexible remote workdays per month. The on-site requirement allows for better collaboration and communication with internal teams and agency partners.
Growth Opportunities:
- Expanding the role's scope to include additional marketing channels or geographies
- Transitioning into a leadership role within the marketing department or another function
- Gaining experience in real estate development or management through cross-functional projects
ASSUMPTION: The Digital Marketing Manager role offers ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: The Plano office is located east of I75 near E. Park Blvd, just North of Historic Downtown Plano. The office is designed to foster collaboration and innovation, with open-concept workspaces and dedicated meeting areas.
Office Location(s): 701 Western Ave, Glendale, CA 91201, US (Headquarters); Plano, TX, USA (This role)
Geographic Context:
- Plano, Texas, is part of the Dallas-Fort Worth metroplex, offering a mix of urban and suburban living
- The area is known for its strong job market, high quality of life, and diverse cultural attractions
- Plano is home to numerous Fortune 500 companies and offers ample opportunities for professional growth
Work Schedule: Full-time (40 hours/week) with flexible remote work options (up to 3 days/month). The work schedule allows for a healthy work-life balance while ensuring the team's needs are met.
ASSUMPTION: The Plano office's location and work environment provide a supportive and engaging atmosphere for employees to thrive.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and/or team members
- Final interview with the Senior Marketing Manager or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Digital marketing expertise and experience with local listings management
- Analytical skills and data-driven decision-making
- Project management and communication abilities
- Cultural fit and alignment with Public Storage's values
Application Tips:
- Highlight relevant experience with local listings management, call tracking, or review platforms
- Tailor your resume and cover letter to emphasize your skills and experiences that match the required qualifications
- Prepare examples of your analytical skills and data-driven approach to marketing challenges
- Research Public Storage's company culture and values to demonstrate your cultural fit
ATS Keywords: Digital Marketing, Local Listings Management, Call Tracking, Reputation Management, Google Business Profile, Bing Places, Apple Maps, Excel, Google Analytics, Project Management, Collaboration, Cross-functional Teams, Real Estate, Multi-location Brand Work
ASSUMPTION: The application process for this role is likely to be competitive, given Public Storage's reputation and the role's unique requirements. Applicants should tailor their application materials to highlight their relevant skills and experiences.
🛠️ Tools & Technologies
- Google Business Profile Manager
- Bing Places for Business
- Apple Maps Connect
- Call tracking platforms (e.g., CallRail, Marchex, Invoca)
- Online review/reputation management tools (e.g., Reputation.com, Birdeye, Yext)
- Excel, Google Analytics, and dashboard tools (e.g., Tableau, Looker, Power BI)
ASSUMPTION: The Digital Marketing Manager will need to be proficient in using various digital platforms and tools to effectively manage property listings, call tracking, and reputation management.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Public Storage prioritizes delivering a seamless, customer-centric experience across all its locations
- Innovation: The company values continuous improvement and embraces new technologies and strategies to enhance its offerings
- Collaboration: Public Storage fosters a collaborative work environment, encouraging teamwork and cross-functional collaboration
Work Style:
- Data-driven: The Digital Marketing Manager role requires a data-driven approach to decision-making and strategy development
- Organized: The role involves managing multiple projects and tasks, requiring strong organizational skills and attention to detail
- Adaptable: The work environment may change rapidly, requiring the ability to adapt to new tools, technologies, or processes
Self-Assessment Questions:
- How do you ensure that customer feedback is consistently considered and addressed in your digital marketing strategies?
- Describe a time when you had to adapt to a significant change in your work environment or processes. How did you handle it, and what was the outcome?
- How do you prioritize and manage multiple projects or tasks with competing deadlines?
ASSUMPTION: Applicants should carefully consider how their work style and values align with Public Storage's company culture and the specific requirements of the Digital Marketing Manager role.
⚠️ Potential Challenges
- Managing thousands of property listings across various platforms can be time-consuming and requires strong organizational skills
- Collaborating with external agency partners and internal teams may present communication challenges, requiring strong project management skills
- Analyzing and reporting on key metrics may require advanced data analysis skills and familiarity with various tools
- Keeping up with changes in digital marketing trends and best practices may necessitate continuous learning and professional development
ASSUMPTION: The Digital Marketing Manager role presents unique challenges that require strong organizational, communication, and analytical skills, as well as a commitment to continuous learning and development.
📈 Similar Roles Comparison
- Unlike other marketing roles focused on brand awareness or customer acquisition, this role is heavily focused on local listings management and reputation management
- While the role's primary focus is on digital marketing, it also involves elements of customer care and operations, requiring a holistic approach to digital strategy development
- Career progression in this role may involve transitioning into a leadership role within the marketing department or exploring opportunities in real estate development or management
ASSUMPTION: Applicants should consider the unique aspects of this role and how it differs from other marketing positions to ensure they are a good fit for the specific requirements and challenges it presents.
📝 Sample Projects
- Developing and implementing a comprehensive local listings management strategy for thousands of locations
- Conducting a thorough audit of NAP consistency across all property listings and resolving discrepancies
- Analyzing call tracking data to identify trends, optimize tracking number deployment, and improve marketing effectiveness
ASSUMPTION: The Digital Marketing Manager role involves a wide range of projects, from strategic planning and analysis to tactical execution and optimization.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Public Storage, and how will my work contribute to the company's goals?
- What are the most significant challenges facing the property listings and reputation management efforts, and how can this role address them?
- How does Public Storage support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the company approach work-life balance, and what resources are available to support employees' well-being?
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role's requirements, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences with local listings management, call tracking, or review platforms
- Prepare examples of your analytical skills and data-driven approach to marketing challenges
- Research Public Storage's company culture and values to demonstrate your cultural fit
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
