πΉ Job Title: Digital Marketing Manager
πΉ Company: Etihad Airways
πΉ Location: Abu Dhabi, United Arab Emirates
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: June 19, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a deep understanding of the assigned market, including its offline needs, as well as experience in the airline industry and digital marketing or revenue management.
β Drive digital growth across all digital channels within a region, optimizing channel performance, and delivering personalized experiences
β Plan and implement market-specific offers and loyalty-led initiatives
β Develop and execute a comprehensive Digital Marketing Always On (AO) Plan, aligning demand-driven activities with relevant global brand and tactical campaigns
β Continuously manage and optimize the AO and tactical marketing program, recommending ways to improve its performance in achieving market-specific KPIs
β Identify and capitalize on new market segments to increase revenue and expand market share by targeting untapped customer bases and consistent audience and A/B testing
β Collaborate with stakeholders across the division to develop market-specific roadmaps to drive yearly KPIs within that market
β Ensure all marketing activities are accurately monitored and measured using available analytics tools, building Adobe Dashboards for campaign reporting purposes
β Be a subject matter expert in your assigned market, understanding its demographics, culture, and digital needs, and ensuring accurate translations
ASSUMPTION: This role requires strong communication and consensus-building skills to manage the expectations of multiple stakeholders.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 5+ years of related work experience in digital marketing, consulting, or digital strategy
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, experience in the airline industry is highly preferred for this role.
Salary Range: AED 35,000 - 50,000 per month (Estimated based on market research for similar roles in Abu Dhabi)
Benefits:
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for specific projects or events
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Abu Dhabi. Actual compensation may vary based on the candidate's experience and qualifications.
Industry: Etihad Airways operates in the competitive and dynamic airline industry, with a focus on providing exceptional customer experiences and driving growth through digital channels.
Company Size: Etihad Airways is a large organization with over 10,000 employees, offering ample opportunities for career growth and development.
Founded: Etihad Airways was founded in 2003 and has since grown to become one of the world's leading airlines, operating a fleet of over 100 aircraft and serving more than 100 destinations worldwide.
Company Description:
Company Specialties:
Company Website: etihad.com
ASSUMPTION: Etihad Airways is committed to providing exceptional customer experiences and driving growth through digital channels, making this an exciting opportunity for a digital marketing professional.
Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the organization.
Reporting Structure: The Digital Marketing Manager reports directly to the Lead Digital Market Manager.
Work Arrangement: This role is based in Abu Dhabi and requires on-site work, with flexibility for specific projects or events.
Growth Opportunities:
ASSUMPTION: Etihad Airways offers a dynamic and challenging work environment, with ample opportunities for professional growth and development.
Office Type: Etihad Airways' headquarters is a modern, state-of-the-art facility located in Abu Dhabi.
Office Location(s): P.O. Box 35566, New Airport Road, Khalifa City A, Abu Dhabi, Abu Dhabi 35566, AE
Geographic Context:
Work Schedule: The standard workweek is Sunday to Thursday, with Friday and Saturday being the weekend. Working hours are typically 9:00 AM to 5:30 PM, with flexibility for specific projects or events.
ASSUMPTION: Abu Dhabi offers a vibrant and multicultural work environment, with ample opportunities for personal and professional growth.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, E-commerce Strategies, Data-Driven Insights, Revenue Management, Stakeholder Collaboration, Market Analysis, Campaign Management, Adobe Analytics, Google Analytics, Budget Management, Consumer Insight, Time Management, Problem Solving, Cross-Channel Planning, Communication Skills, Organizational Skills
ASSUMPTION: Etihad Airways uses Applicant Tracking Systems (ATS) to manage and filter job applications, so including relevant keywords in your resume can increase your chances of being selected for an interview.
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Etihad Airways values a strong cultural fit and looks for candidates who align with their core values and work style.
ASSUMPTION: These challenges can be overcome with strong communication skills, strategic thinking, and a proactive approach to problem-solving.
ASSUMPTION: This role is unique in its focus on driving digital growth across a specific region and its requirement for market-specific expertise.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the work environment and company culture.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.