📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Meeting Professionals International
🔹 Location: Dallas, Texas, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: Hybrid (4 days/month in-office, Dallas preferred)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategies across multiple platforms
- Creating engaging content, including multimedia and short-form videos
- Analyzing performance data to optimize digital presence and marketing strategies
- Collaborating with cross-functional teams and external partners to align messaging and campaigns
- Attending industry events and conferences to create real-time digital activations
ASSUMPTION: This role requires a high level of creativity, strong analytical skills, and excellent communication to thrive in a fast-paced, collaborative environment. The ideal candidate will have a deep understanding of social media trends and algorithms, as well as experience in data-driven decision making.
📋 Key Responsibilities
✅ Social Media Strategy & Execution (50%):
- Own and execute social media content strategies across LinkedIn, Facebook, Instagram, X, YouTube, and TikTok
- Develop and manage the social media content calendar, ensuring brand consistency and engagement
- Act as the community manager, engaging with followers, responding to inquiries, and fostering an active digital presence
- Create compelling multimedia content, including posts, graphics, short-form videos, and live content
- Stay ahead of social trends, platform changes, and emerging digital opportunities
- Coordinate with MPI’s external paid media agency to ensure alignment between organic and paid content strategies
- Collaborate cross-functionally to ensure unified messaging and campaign goals across all digital channels
✅ Performance Analytics & Data-Driven Strategy (20%):
- Monitor and analyze Google Analytics, Meta Business Suite, and LinkedIn Insights to evaluate digital content performance
- Identify key trends and audience behaviors to refine content and social media strategies
- Translate analytics into actionable insights for the broader brand and marketing team
- Provide regular reporting on KPIs, ensuring our digital efforts are driving engagement and conversions
- Collaborate with the paid media agency to analyze performance data and continuously optimize campaign targeting and spend
✅ Content Creation & Video Production (15%):
- Work closely with internal creative teams and external creative partners to develop impactful content
- Create short-form videos, reels, and motion graphics for social platforms
- Capture and create on-site event content, including behind-the-scenes coverage, interviews, and social media takeovers
✅ Additional Responsibilities (15%):
- Collaborate with internal teams to align social media with overall brand initiatives
- Support influencer marketing and partnerships to amplify MPI’s brand voice
- Assist in optimizing MPI’s website content to enhance user experience and SEO performance
- Attend MPI events and industry conferences to create real-time digital activations
ASSUMPTION: This role requires a high level of multitasking, prioritization, and time management skills to balance various responsibilities and meet deadlines.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience.
Experience: 5+ years of experience managing social media strategy, content creation, and analytics.
Required Skills:
- Proven expertise in social media strategy, content creation, and analytics
- Strong proficiency in Google Analytics, Meta Business Suite, and LinkedIn Campaign Manager
- Experience with video production, editing, and short-form content creation
- International marketing experience is a strong advantage
- Knowledge of SEO, SEM, and paid media campaign management preferred
Preferred Skills:
- Proficiency in video editing, graphic design, and visual storytelling (Canva, Adobe Suite, Premiere Pro)
- Ability to interpret marketing data and recommend strategy optimizations
- Experience in managing influencer collaborations and partnerships
ASSUMPTION: Candidates with a proven track record in driving engagement and growth through data-driven social media strategies will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $95,000 per year (Based on industry standards for a mid-senior level marketing role in Dallas, TX)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
- Employee discounts and perks
Working Hours: Full-time (40 hours/week), with a flexible work arrangement (1 day/month in-office, Dallas preferred)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Meeting Professionals International (MPI) is a global association for event professionals, with over 60,000 members and community participants across 70+ chapters and clubs worldwide. MPI empowers its members with cutting-edge industry insights, networking opportunities, and professional development tools to “run their show” with confidence.
Company Size: MPI is a mid-sized organization with 51-200 employees, providing a collaborative and innovative work environment where employees can make a significant impact.
Founded: 1972, MPI has a rich history and a strong reputation in the meetings and events industry.
Company Description:
- MPI is more than an organization—it’s a hub for innovation, education, and connection
- It empowers event professionals with cutting-edge industry insights, networking opportunities, and professional development tools
- MPI equips its members to “run their show” with confidence through its World Education Congress (WEC), specialized certifications, and other resources
Company Specialties:
- Meeting planning and event management
- Professional association management
- Industry education and networking
Company Website: http://www.mpi.org
ASSUMPTION: MPI’s focus on innovation, education, and connection makes it an attractive place for creative and forward-thinking marketing professionals.
📊 Role Analysis
Career Level: Mid-Senior level (5+ years of experience)
Reporting Structure: This role reports directly to the Senior Director of Marketing and works closely with cross-functional teams, including event management, membership, and external partners.
Work Arrangement: Hybrid (4 days/month in-office, Dallas preferred)
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to gain experience in event management and professional association management
- Access to professional development resources and networking opportunities through MPI’s extensive industry network
ASSUMPTION: This role offers a unique opportunity to gain experience in multiple aspects of marketing, event management, and professional association management, providing a strong foundation for career growth within the industry.
🌍 Location & Work Environment
Office Type: MPI’s headquarters is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 2711 LBJ Freeway, Suite 600, Dallas, Texas 75234, United States
Geographic Context:
- Dallas, Texas, is a vibrant, multicultural city with a thriving arts and entertainment scene
- The Dallas-Fort Worth metroplex is home to a diverse range of industries, including technology, healthcare, and energy
- Dallas offers a relatively low cost of living compared to other major U.S. cities, with a variety of housing options and neighborhoods to choose from
Work Schedule: Full-time (40 hours/week), with a flexible work arrangement (1 day/month in-office, Dallas preferred)
ASSUMPTION: Dallas provides a dynamic and engaging work environment, with a wide range of cultural and recreational opportunities for professionals to enjoy outside of work.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the marketing team
- Final interview with the Senior Director of Marketing
- Background check and reference check
Key Assessment Areas:
- Candidates’ understanding of social media trends and algorithms
- Data-driven decision-making skills and ability to analyze performance metrics
- Creativity and storytelling abilities in content creation
- Collaboration and communication skills, both written and verbal
- Adaptability and innovation in staying ahead of digital trends
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your social media strategies, content creation, and data analysis experience
- Demonstrate your understanding of MPI’s mission and values, and how your skills and experience align with the organization’s goals
- Prepare questions to ask the interviewer about MPI’s culture, growth opportunities, and the team you’ll be working with
ATS Keywords: Social Media Strategy, Content Creation, Data Analysis, Video Production, SEO, SEM, Collaboration, Communication, Adaptability, Innovation, Graphic Design, Visual Storytelling, Influencer Marketing, Digital Engagement, Audience Engagement, Analytics
ASSUMPTION: MPI’s hiring process is designed to assess candidates’ technical skills, cultural fit, and alignment with the organization’s mission and values.
🛠️ Tools & Technologies
- Google Analytics
- Meta Business Suite
- LinkedIn Campaign Manager
- Video editing and graphic design software (e.g., Adobe Suite, Premiere Pro, Canva)
- Social media scheduling tools (e.g., Meltwater, Sprout Social, Hootsuite)
- Email marketing platforms (Marketo)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Innovation: MPI encourages creativity, continuous learning, and staying ahead of industry trends
- Collaboration: MPI fosters a collaborative work environment, where teams support each other to achieve common goals
- Excellence: MPI strives for excellence in all aspects of its work, from events and education to member services and operations
Work Style:
- Fast-paced and dynamic, with a focus on meeting tight deadlines and delivering high-quality work
- Collaborative and team-oriented, with a strong emphasis on communication and coordination
- Adaptable and flexible, with a willingness to take on new challenges and learn new skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment, and enjoy working on multiple projects simultaneously?
- Are you comfortable using data-driven insights to inform your marketing strategies and make data-driven decisions?
- Do you have a strong understanding of social media trends, algorithms, and best practices, and a passion for staying ahead of emerging digital opportunities?
ASSUMPTION: MPI’s culture values innovation, collaboration, and excellence, and candidates should be prepared to demonstrate their alignment with these core values during the interview process.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation tasks simultaneously may require strong time management and prioritization skills
- Working with external partners and influencers may present unique challenges in communication, coordination, and project management
- Attending industry events and conferences may require travel and flexible scheduling
- Keeping up with the latest social media trends and algorithm changes may require continuous learning and adaptation
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other social media manager roles, this position offers a unique opportunity to work in a dynamic, fast-paced environment with a strong focus on innovation and collaboration
- Unlike other roles, this position requires a strong understanding of event management and professional association management, providing a unique opportunity to gain experience in multiple aspects of the industry
- Career paths for this role may include growth into leadership positions within the marketing department, or transitioning into event management or professional association management
ASSUMPTION: This role offers a unique blend of marketing, event management, and professional association management experience, providing a strong foundation for career growth within the industry.
📝 Sample Projects
- Developing and executing a social media strategy for a major industry event, including content creation, influencer partnerships, and live coverage
- Analyzing performance data to optimize content and engagement, and presenting insights to the marketing team and senior leadership
- Creating a comprehensive content calendar for multiple social media platforms, ensuring brand consistency and alignment with overall marketing objectives
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, and candidates should be prepared to discuss their relevant experience and accomplishments during the interview process.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does this role collaborate with other departments, such as event management and membership, to ensure unified messaging and campaign goals?
- What opportunities are there for professional development and growth within the marketing department and the organization as a whole?
- How does MPI support work-life balance for its employees, particularly for those working in a hybrid or remote arrangement?
- What are the most important qualities and skills MPI looks for in a successful Digital Marketing Manager?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to MPI’s mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare questions to ask the interviewer about MPI’s culture, growth opportunities, and the team you’ll be working with
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
- If selected for an interview, be prepared to discuss your relevant experience and accomplishments, and demonstrate your understanding of MPI’s mission and values
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
