📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Christensen Arms
🔹 Location: Irving, TX (with remote option)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive digital marketing strategies
- Managing and optimizing paid media campaigns across various platforms
- Overseeing website content, updates, and performance
- Leading email marketing initiatives and performance tracking
- Managing digital budgets and allocating resources effectively
- Developing and executing a content strategy for social media channels
- Supporting digital components of trade marketing initiatives and ambassador programs
- Analyzing digital campaign performance and providing regular reports
- Collaborating with internal teams and external partners
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Develop and implement comprehensive digital marketing strategies to support brand growth and customer engagement.
✅ Manage and optimize paid media campaigns across various platforms to drive traffic and conversions.
✅ Oversee website content, updates, and performance to ensure a seamless user experience and strong SEO presence.
✅ Lead email marketing initiatives, including campaign creation, automation, and performance tracking.
✅ Manage digital budgets and allocate resources effectively to maximize ROI.
✅ Develop and execute a content strategy that aligns with overall brand messaging and marketing initiatives.
✅ Oversee social media agency and ensure effective content creation, posting schedules, and community engagement.
✅ Support the digital/social components of the Trade Marketing Manager’s retail engagement efforts.
✅ Coordinate influencer and ambassador partnerships to enhance brand reach and credibility.
✅ Manage the digital and social media elements of the Ambassador Club program, ensuring an engaging online presence for members.
✅ Develop exclusive digital content and campaigns tailored to club members to enhance loyalty and retention.
✅ Monitor and analyze digital campaign performance, making data-driven adjustments to improve effectiveness.
✅ Provide regular reports on key digital marketing KPIs, including website traffic, conversion rates, engagement metrics, and ad performance.
✅ Utilize A/B testing and customer insights to optimize digital marketing strategies.
✅ Work closely with the Trade Marketing Manager to ensure seamless execution of digital components within retail-focused initiatives.
✅ Coordinate with internal teams, including creative, sales, and product development, to align messaging and marketing efforts.
✅ Manage relationships with external agencies and vendors to support digital marketing initiatives.
ASSUMPTION: This role requires strong project management skills and the ability to work independently while collaborating with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5+ years of experience in digital marketing, preferably within the firearms, outdoor, or sporting goods industry.
Required Skills:
- Expertise in paid media, social media management, SEO, email marketing, and website management
- Strong analytical skills with the ability to interpret data and optimize marketing efforts
- Experience managing social media campaigns, influencer partnerships, and brand community engagement
- Familiarity with geo-fencing, targeted digital advertising, and behavioral ad targeting
- Proficiency in marketing tools such as Google Analytics, Meta Business Suite, Sprout, WooCommerce, WordPress, or similar platforms
- Excellent project management and organizational skills
- Ability to work independently while collaborating with cross-functional teams
Preferred Skills:
- Experience in the firearms, hunting, or outdoor industry
- Knowledge of digital advertising regulations within the firearms industry
- Strong copywriting skills for digital content creation
ASSUMPTION: Candidates with industry-specific experience and strong analytical skills will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Digital Marketing Manager with 5-10 years of experience in the firearms or outdoor industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Christensen Arms products
- Opportunities for professional development and growth
Working Hours: Full-time (40 hours per week) with occasional travel required for industry events, trade shows, or retail partner engagements.
ASSUMPTION: The salary range is based on industry standards for a Digital Marketing Manager with the required experience level in the firearms or outdoor industry. Benefits are typical for a company of this size in the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Christensen Arms operates in the defense and space manufacturing industry, specializing in the production of firearms using top-tier aerospace materials and processes.
Company Size: Christensen Arms has 51-200 employees, making it a mid-sized company in the industry.
Founded: Christensen Arms was founded in 1995 in Utah, with roots in the aerospace industry.
Company Description:
- Christensen Arms is an industry leader in premium firearms innovation, manufacturing some of the most lightweight, precise, and accurate firearms in the industry and around the world.
- The company is based in the small town of Gunnison, Utah, and employs a diverse range of positions, from machinists and assemblers to sales and marketing professionals.
- Christensen Arms is passionate about hunting, shooting, and the outdoors, and employs individuals who share these interests.
Company Specialties:
- Carbon Fiber
- Firearms
- Manufacturing
- and Composites
Company Website: christensenarms.com
ASSUMPTION: Christensen Arms is a well-established company in the firearms industry, known for its innovative use of materials and commitment to quality and precision.
📊 Role Analysis
Career Level: This role is at the senior individual contributor level, requiring a high degree of expertise and independence in digital marketing strategy and execution.
Reporting Structure: The Digital Marketing Manager reports directly to the VP of Marketing and works closely with the Trade Marketing Manager, internal teams, and external partners.
Work Arrangement: This role offers a remote work arrangement with the option to work from the company’s headquarters in Gunnison, Utah, or remotely from Irving, Texas.
Growth Opportunities:
- As Christensen Arms continues to grow, there may be opportunities for the Digital Marketing Manager to take on additional responsibilities or move into a management role.
- The company encourages professional development and offers opportunities for employees to learn new skills and advance their careers.
ASSUMPTION: This role offers significant growth potential as Christensen Arms continues to expand its digital presence and market share.
🌍 Location & Work Environment
Office Type: Christensen Arms has a headquarters office in Gunnison, Utah, and offers remote work arrangements for this role.
Office Location(s): 550 N Cemetery Rd, Gunnison, UT 84630, US
Geographic Context:
- Gunnison, Utah, is a small town with a population of approximately 3,000 people, located in the central part of the state.
- The area is known for its outdoor recreation opportunities, including hunting, fishing, and hiking.
- Irving, Texas, is a larger city with a population of over 230,000 people, located in the Dallas-Fort Worth metropolitan area.
- Irving offers a wide range of cultural and recreational activities, as well as easy access to major transportation hubs.
Work Schedule: The work schedule for this role is flexible, with core hours between 9:00 AM and 5:00 PM (CST/CMT) and the option to work remotely.
ASSUMPTION: The remote work arrangement offers flexibility and the ability to work from a location that best suits the individual's needs, while still maintaining a strong connection to the company and its culture.
💼 Interview & Application Insights
Typical Process:
- Applicants will be reviewed by the HR department and the hiring manager.
- Candidates who meet the qualifications will be invited for an initial phone or video screening.
- Candidates who advance to the next round will be invited for an in-depth interview with the hiring manager and other team members.
- The final round may include a presentation or case study to assess the candidate's strategic thinking and problem-solving skills.
- After the final round, the hiring manager will make a decision and extend an offer to the selected candidate.
Key Assessment Areas:
- Digital marketing strategy and execution
- Analytical skills and data-driven decision-making
- Project management and organizational skills
- Collaboration and communication skills
- Industry-specific knowledge and experience
Application Tips:
- Highlight your relevant experience and achievements in digital marketing, including specific campaigns, strategies, and results.
- Tailor your resume and cover letter to emphasize your skills and experience in the firearms, outdoor, or related industries.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit.
- Research Christensen Arms and the firearms industry to demonstrate your understanding of the company and its market.
ATS Keywords: Digital Marketing, Paid Media, Social Media Management, SEO, Email Marketing, Website Management, Analytics, Project Management, Influencer Partnerships, Brand Community Engagement, Content Strategy, Budget Management, A/B Testing, Customer Insights, Copywriting, Geo-fencing, Firearms Industry, Outdoor Industry
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit with Christensen Arms.
🛠️ Tools & Technologies
- Google Analytics
- Meta Business Suite
- Sprout Social
- WooCommerce
- WordPress
- Adobe Creative Suite (Photoshop, Illustrator)
- Microsoft Office Suite (Excel, PowerPoint)
- Project management tools (Asana, Trello, or similar)
ASSUMPTION: The Digital Marketing Manager should be proficient in using various marketing tools and platforms to optimize their effectiveness and efficiency.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Christensen Arms is committed to pushing the boundaries of what's possible in the firearms industry.
- Quality: The company prioritizes precision, durability, and performance in all its products.
- Passion: Christensen Arms employees are passionate about hunting, shooting, and the outdoors, and this enthusiasm drives their work.
- Integrity: The company values honesty, fairness, and ethical business practices.
Work Style:
- Collaborative: Christensen Arms encourages teamwork and open communication across departments.
- Adaptable: The company values flexibility and the ability to pivot when faced with new challenges or opportunities.
- Results-driven: Christensen Arms focuses on achieving measurable results and continuous improvement.
Self-Assessment Questions:
- How do you align with Christensen Arms' commitment to innovation and pushing the boundaries of what's possible in the firearms industry?
- Describe a time when you had to adapt to a significant change or challenge in a digital marketing campaign. How did you pivot, and what was the outcome?
- How do you ensure that your digital marketing strategies and tactics are data-driven and focused on achieving measurable results?
ASSUMPTION: Candidates who share Christensen Arms' values and work style, and can demonstrate their alignment with these factors, will be most successful in this role.
⚠️ Potential Challenges
- The firearms industry is heavily regulated, and digital marketing campaigns must comply with strict advertising guidelines. The Digital Marketing Manager must stay up-to-date with these regulations and ensure that all campaigns adhere to them.
- The role requires managing multiple digital marketing channels and initiatives simultaneously, which can be challenging and time-consuming.
- The remote work arrangement may present communication and collaboration challenges, requiring strong self-motivation and time management skills.
- The firearms industry is competitive, and the Digital Marketing Manager must stay current with market trends and competitor activities to maintain a strong market position for Christensen Arms.
ASSUMPTION: The Digital Marketing Manager must be proactive, adaptable, and able to prioritize effectively to overcome these challenges and drive success for Christensen Arms.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Digital Marketing Manager at Christensen Arms is responsible for managing and optimizing paid media campaigns, as well as overseeing website content and performance. This requires a strong understanding of both creative and analytical aspects of digital marketing.
- The firearms industry has unique advertising regulations and compliance requirements, which differ from other industries. The Digital Marketing Manager must be familiar with these regulations and ensure that all campaigns adhere to them.
- Career progression in digital marketing can vary depending on the industry and company size. At Christensen Arms, there may be opportunities for the Digital Marketing Manager to take on additional responsibilities or move into a management role as the company grows.
ASSUMPTION: Candidates with experience in the firearms or outdoor industries, and a strong understanding of digital marketing strategies and tactics, will be best suited for this role.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to launch a new product line, including paid media campaigns, website updates, and social media content.
- Managing and optimizing a paid media campaign to drive traffic and conversions for an upcoming trade show, while staying within a specific budget.
- Creating and implementing an email marketing automation workflow to engage and retain customers, and track performance using key metrics.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the strategic thinking required for the Digital Marketing Manager role at Christensen Arms.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to digital marketing and how this role fits into the overall marketing strategy?
- How does Christensen Arms support the professional development and growth of its digital marketing team members?
- Can you provide an example of a successful digital marketing campaign that the company has executed, and what made it successful?
- How does Christensen Arms measure the success of its digital marketing efforts, and how do you ensure that campaigns are data-driven and focused on achieving measurable results?
- What are the biggest challenges facing the firearms industry in terms of digital marketing, and how does Christensen Arms plan to address them?
ASSUMPTION: These key questions will help candidates better understand the role, the company, and the industry, and assess their fit with the organization's goals and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked job posting
- Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing, with a focus on the firearms, outdoor, or related industries.
- Prepare for the interview by researching Christensen Arms and the firearms industry, and practicing your responses to common digital marketing and behavioral interview questions.
- If invited to an in-depth interview, be prepared to present a case study or project that demonstrates your strategic thinking, problem-solving skills, and digital marketing expertise.
- Follow up with the hiring manager after the interview to reiterate your interest in the role and address any remaining questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
