Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Alcumus

🔹 Location: Manchester, UK

🔹 Job Type: Permanent

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital marketing strategies to drive growth and generate leads.
• Managing and optimizing the company website to improve customer experience and increase sales.
• Leading digital campaigns across various channels to increase lead generation.
• Analyzing and reporting on key performance metrics to demonstrate the impact of digital initiatives.
• Collaborating with stakeholders and external agencies to deliver group-wide projects.

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving commercial results through digital channels.

📋 Key Responsibilities

✅ Develop and implement digital marketing strategies that align with commercial goals and optimize the business's digital presence.

✅ Lead digital campaigns to increase lead generation across various channels, including PPC, SEO, display, and affiliate marketing.

✅ Own and manage the updating and publishing of the website, ensuring it is in line with business requests, product launches, and marketing campaigns.

✅ Execute a website optimization and testing plan to drive customer value and sales frequency through testing and optimization of customer journeys.

✅ Use Google Analytics and other business tracking tools to benchmark, measure, and analyze key performance metrics, including intangible benefits.

✅ Present comprehensive reports to senior management, demonstrating the commercial impact and ROI of digital initiatives.

✅ Stay at the forefront of digital marketing trends and technologies, and keep the company's digital presence up-to-date with best practices.

ASSUMPTION: This role requires a strong understanding of digital marketing best practices for B2B brands and hands-on experience in website development, testing, and implementation.

🎯 Required Qualifications

Education: Relevant marketing qualification

Experience: Proven experience managing the digital marketing mix, including PPC, SEO, display, and affiliate marketing

Required Skills:

• Strong understanding of digital marketing best practices for B2B brands
• Hands-on experience in website development, testing, and implementation
• Proficiency in WordPress or similar CMS platforms in a commercial setting
• Solid understanding of UX and UI principles and best practices
• Experience collaborating with key stakeholders and business partners to deliver group-wide projects
• Expertise in using Google Analytics and other business tracking tools to benchmark, measure, and analyze key performance metrics, including qualitative insights
• Ability to understand customer needs and requirements to create optimized user journeys

Preferred Skills:

• Proven experience in collaborating with and managing external agencies
• Coding and website design experience
• Strong ability to communicate effectively with senior stakeholders and build strong, productive relationships across the business
• Demonstrated success in managing multiple projects within tight deadlines while delivering high-quality results under pressure
• A proactive problem-solver with a drive for innovation
• A user-centric mindset, ensuring a seamless and engaging experience

ASSUMPTION: While a relevant marketing qualification is required, the company may consider candidates with transferable skills and the ability to learn and adapt to the role.

💰 Compensation & Benefits

Salary Range: £45,000 - £55,000 per annum (Estimated based on market research for a Digital Marketing Manager role in Manchester with 5-10 years of experience)

Benefits:

• Enhanced Parental Leave
• Generous Annual Leave
• Healthcare Plan
• Annual Giving Day
• Car Allowance (role-specific)
• Cycle-to-work Scheme
• Pension Scheme
• Life Assurance
• Rewards Program
• LinkedIn Learning License

Working Hours: Full-time, 37.5 hours per week, with a hybrid work arrangement (3 days in-office)

ASSUMPTION: The salary range is estimated based on market research for a Digital Marketing Manager role in Manchester with 5-10 years of experience. The actual salary may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Alcumus operates in the IT Services and IT Consulting industry, focusing on UKAS accredited certification services, risk-based health and safety assessments, supply chain compliance, and contractor management services.

Company Size: Alcumus has 1,001-5,000 employees globally, with offices in the UK, North America, and APAC. This size allows for ample opportunities for collaboration and growth.

Founded: Alcumus was founded in 1979 and has since expanded its services to include ISO certification and training, HR and health and safety consultancy, and risk management.

Company Description:

• Alcumus helps create better workplaces and keeps people safe by providing market-leading compliance and risk management solutions.
• The company offers a range of technology solutions, advice, and support to help clients identify and minimize risks, navigate compliance, and create better workplaces.
• Alcumus takes pride in being an inclusive organization that respects and appreciates each individual, regardless of their background.

Company Specialties:

• UKAS accredited certification services
• Risk-based health and safety assessments
• Supply chain compliance
• Contractor management services
• ISO certification and training
• CQI and IRCA approved training partner
• Human resources and health and safety consulting
• Risk management
• Permit to work systems

Company Website: http://www.alcumus.com

ASSUMPTION: Alcumus' focus on creating better workplaces and keeping people safe makes it an attractive employer for candidates who value a positive work environment and a strong commitment to employee well-being.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a proven track record in digital marketing and experience managing a team or leading projects.

Reporting Structure: The Digital Marketing Manager reports directly to the Head of Marketing - Certification and may oversee junior marketing team members or external agencies.

Work Arrangement: This role follows a hybrid work arrangement, with employees working from the office 3 days per week.

Growth Opportunities:

• Potential to progress to a Head of Marketing or Director-level role within the organization
• Opportunities to work on diverse projects and gain exposure to various aspects of the business
• Access to LinkedIn Learning License for upskilling and development

ASSUMPTION: The hybrid work arrangement and growth opportunities make this role attractive to candidates seeking a balance between work-life integration and career progression.

🌍 Location & Work Environment

Office Type: Alcumus' Manchester office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Cobra Court, 1 Blackmore Road, Stretford, Manchester M32 0QY, UK

Geographic Context:

• Manchester is a vibrant, multicultural city with a rich history and a thriving digital and tech industry.
• The city offers a high quality of life, with numerous cultural attractions, sports facilities, and green spaces.
• Manchester is well-connected by public transportation, with easy access to major motorways and international airports.

Work Schedule: Full-time, with a hybrid work arrangement (3 days in-office)

ASSUMPTION: Manchester's vibrant culture and strong digital industry make it an attractive location for digital marketing professionals.

💼 Interview & Application Insights

Typical Process:

• Initial discovery call with the recruiter to discuss the role and assess the candidate's suitability
• First stage interview via Microsoft Teams to assess the candidate's skills and experience
• Additional interview (likely face-to-face) with stakeholders to evaluate the candidate's fit with the team and company culture

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Website development and management skills
• Ability to analyze and interpret data to drive decision-making
• Communication and stakeholder management skills

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and skills relevant to this role
• Prepare examples of your website development work and digital marketing campaigns to showcase during the interview
• Research Alcumus' company culture and values to demonstrate your alignment with the organization

ATS Keywords: Digital Marketing, PPC, SEO, Display Marketing, Affiliate Marketing, Website Development, Google Analytics, UX/UI Principles, Stakeholder Collaboration, Project Management, Problem Solving, User-Centric Mindset, E-commerce, Lead Generation, Digital Strategy

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with Alcumus' values and mission.

🛠️ Tools & Technologies

• WordPress or similar CMS platforms
• Google Analytics
• Google Ads (PPC)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Email marketing platforms (e.g., Mailchimp, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in digital marketing.

👔 Cultural Fit Considerations

Company Values:

• Safety First
• Integrity Always
• Respect for All
• Collaboration is Key
• Excellence as Standard

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to change
• Customer-centric and committed to delivering exceptional experiences

Self-Assessment Questions:

• How do you align with Alcumus' company values, particularly 'Safety First' and 'Integrity Always'?
• How do you approach collaborating with stakeholders and external agencies to deliver group-wide projects?
• How do you ensure a user-centric mindset in your digital marketing strategies and website development projects?

ASSUMPTION: Alcumus values a strong cultural fit and looks for candidates who align with their core values and work style.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, with tight deadlines and high expectations for quality and results
• Alcumus is a growing organization, which may present challenges in terms of resources and infrastructure
• The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members
• The role may require occasional travel to Alcumus' other offices or client sites

ASSUMPTION: These challenges are inherent to the role and the growing nature of the organization, and candidates should be prepared to adapt and thrive in a dynamic environment.

📈 Similar Roles Comparison

• Compared to other Digital Marketing Manager roles, this position offers a unique opportunity to work in a growing organization with a strong focus on safety and compliance
• Alcumus' industry-specific context requires a strong understanding of B2B digital marketing best practices and a focus on driving commercial results through digital channels
• Career progression opportunities may vary depending on the organization's growth and expansion plans

ASSUMPTION: This role offers a unique blend of industry-specific context, organizational growth, and career progression opportunities.

📝 Sample Projects

• Developing and executing a digital marketing strategy to launch a new ISO certification service, including PPC, SEO, and social media campaigns
• Managing a website redesign project to improve user experience and increase conversions, including user testing, A/B testing, and optimization
• Collaborating with external agencies to deliver a comprehensive digital marketing audit and recommendations for improving the company's online presence

ASSUMPTION: These sample projects are designed to showcase the candidate's skills and experience in digital marketing, website development, and stakeholder collaboration.

❓ Key Questions to Ask During Interview

• How does the Head of Marketing - Certification support the Digital Marketing Manager in executing the marketing strategy and driving growth?
• What are the key priorities for the Digital Marketing Manager in the first 90 days in the role?
• How does Alcumus measure the success of its digital marketing initiatives, and what are the key performance indicators (KPIs) for this role?
• What opportunities are there for professional development and growth within the marketing team and the organization as a whole?
• How does Alcumus foster a user-centric mindset and ensure that customer needs and requirements are at the forefront of digital marketing strategies and website development projects?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the organization, and the industry, as well as their fit with the team and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and skills relevant to this role
• Prepare examples of your website development work and digital marketing campaigns to showcase during the interview
• Research Alcumus' company culture and values to demonstrate your alignment with the organization
• Follow up with the recruiter within 7 days of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.