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Digital Marketing Manager

NetApp, Inc.
Full-time
On-site
Boulder, Colorado, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketing Manager

πŸ”Ή Company: NetApp, Inc.

πŸ”Ή Location: Boulder, CO & San Jose, CA

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 18, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Managing digital marketing projects across US and international corporate websites
  • Collaborating with cross-functional teams to deliver global marketing programs and campaigns
  • Ensuring timely completion of tasks and driving project success
  • Identifying opportunities for best practices and optimizations in digital marketing efforts
  • Project managing the implementation of new marketing features, tools, and applications

ASSUMPTION: This role requires a high level of organization, communication, and project management skills to coordinate multiple teams and projects simultaneously.

πŸ“‹ Key Responsibilities

βœ… Manage the delivery of the digital experience for marketing programs, campaigns, and product/solution launches

βœ… Lead global cross-functional project teams, including marketing, HR, and product development

βœ… Ensure timely completion of planned tasks by setting schedules, coordinating resources, and monitoring progress

βœ… Provide regular program status updates to stakeholders and participants

βœ… Present a comprehensive view of program progress and performance through check-ins, issue resolution, and validation of deliverables

βœ… Identify opportunities for best practices, optimizations, and testing in digital marketing efforts

βœ… Project manage and adhere to the implementation of new DMO marketing features, tools, and applications

βœ… Collaborate with key stakeholders to prioritize and align on all DMO roadmap activities

βœ… Develop and optimize operational models across DMO to enhance efficiency and effectiveness

βœ… Drive planning and alignment across Marketing functions to ensure strategic alignment and seamless execution

ASSUMPTION: This role involves a high degree of multitasking, stakeholder management, and problem-solving to ensure project success.

🎯 Required Qualifications

Education: Bachelor's Degree or equivalent experience

Experience: 5+ years in Marketing, Advertising, or Communication

Required Skills:

  • Proven project management experience
  • Excellent communication and stakeholder management skills
  • Strong organizational skills and attention to detail
  • Ability to work effectively in a cross-functional team environment
  • Familiarity with project management tools (e.g., Asana, Jira)

Preferred Skills:

  • Certification in PMP or Agile methodologies
  • Experience with marketing automation tools
  • Fluency in multiple languages

ASSUMPTION: While a Bachelor's Degree is required, equivalent experience may be considered for candidates with a strong track record in project management and digital marketing.

πŸ’° Compensation & Benefits

Salary Range: $109,000 - $162,000 (based on AI analysis of industry standards for this role, experience level, and location)

Benefits:

  • Health Insurance
  • Life Insurance
  • Retirement or Pension Plans
  • Paid Time Off (PTO)
  • Various Leave Options
  • Performance-Based Incentives
  • Employee Stock Purchase Plan
  • Restricted Stocks (RSUs)

Working Hours: Full-time, typically 40 hours per week, with flexibility for project demands

ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's location, qualifications, experience, and education.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: NetApp operates in the software development industry, focusing on network storage, cloud computing, and storage efficiency.

Company Size: NetApp is a large organization with over 10,000 employees, providing ample opportunities for collaboration and growth.

Founded: 1992, with a rich history in data infrastructure solutions and a strong commitment to innovation.

Company Description:

  • NetApp is a leading provider of data infrastructure solutions, helping customers to build an intelligent data infrastructure that brings it all together.
  • The company specializes in network storage, cloud computing, storage efficiency, information management, data storage, and hybrid cloud solutions.
  • NetApp is committed to helping customers unlock the full potential of their data, enabling them to thrive in the digital economy.

Company Specialties:

  • Network storage
  • Cloud computing
  • Storage efficiency
  • Information management
  • Data storage
  • Hybrid cloud

Company Website: netapp.com

ASSUMPTION: NetApp's extensive experience and expertise in data infrastructure make it an attractive employer for professionals seeking a challenging and rewarding career in the tech industry.

πŸ“Š Role Analysis

Career Level: This role is suitable for experienced professionals seeking a mid-level management position in digital marketing and project management.

Reporting Structure: The Digital Marketing Manager will report directly to the Director of Digital and Marketing Operations and may oversee a team of project managers or coordinators.

Work Arrangement: This is an on-site position, requiring regular presence at the company's offices in Boulder, CO, or San Jose, CA.

Growth Opportunities:

  • Advancement to a senior-level or director role within the Digital and Marketing Operations department
  • Expansion into other areas of marketing or management within the organization
  • Potential international assignments or relocation opportunities

ASSUMPTION: Given NetApp's size and global presence, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: NetApp's offices are modern, collaborative workspaces designed to foster innovation and productivity.

Office Location(s): Boulder, CO & San Jose, CA

Geographic Context:

  • Boulder, CO: Known for its outdoor recreation, vibrant arts scene, and entrepreneurial spirit
  • San Jose, CA: A major tech hub with a diverse economy and a high cost of living

Work Schedule: Full-time, with flexibility for project demands and potential overtime during peak periods

ASSUMPTION: NetApp's offices provide a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the hiring manager
  • On-site or virtual interview with the hiring team
  • Final interview with the director or another senior leader
  • Background check and offer extension

Key Assessment Areas:

  • Project management skills and experience
  • Communication and stakeholder management abilities
  • Problem-solving and analytical thinking
  • Adaptability and flexibility in a dynamic work environment

Application Tips:

  • Highlight relevant project management experience and achievements
  • Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
  • Prepare examples of successful digital marketing campaigns or projects you've managed
  • Research NetApp's company culture and values to demonstrate your fit

ATS Keywords: Digital Marketing, Project Management, Cross-Functional Collaboration, Risk Mitigation, Stakeholder Communication, Program Management, Operational Efficiency, Strategic Alignment

ASSUMPTION: NetApp's application process is designed to assess candidates' skills and cultural fit, with a focus on project management and digital marketing expertise.

πŸ› οΈ Tools & Technologies

  • Project management tools: Asana, Jira, or similar
  • Marketing automation tools: Marketo, Pardot, or similar
  • Collaboration tools: Microsoft Office Suite, Google Workspace, or similar
  • Data analysis tools: Google Analytics, Tableau, or similar

ASSUMPTION: Familiarity with popular project management, marketing automation, and data analysis tools is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer Obsessed
  • Inclusive
  • Innovative
  • Trustworthy
  • Unbossed

Work Style:

  • Collaborative and team-oriented
  • Adaptable and agile
  • Data-driven and analytical
  • Results-focused and accountable

Self-Assessment Questions:

  • Do you thrive in a dynamic, fast-paced environment?
  • Are you comfortable working with diverse, global teams?
  • Do you have a proven track record of driving project success?

ASSUMPTION: NetApp values candidates who are customer-focused, innovative, and committed to driving results in a collaborative work environment.

⚠️ Potential Challenges

  • Managing multiple projects and stakeholders simultaneously
  • Adapting to changing priorities and deadlines
  • Working effectively in a global, matrixed organization
  • Keeping up with the latest trends and best practices in digital marketing

ASSUMPTION: This role presents unique challenges that require strong project management, communication, and adaptability skills.

πŸ“ˆ Similar Roles Comparison

  • Compared to other digital marketing manager roles, this position places a greater emphasis on project management and cross-functional collaboration
  • NetApp's global presence and matrixed organization structure may present unique challenges and opportunities compared to other companies in the industry
  • Career progression in this role may follow a path towards senior-level or director positions within the Digital and Marketing Operations department or other areas of the organization

ASSUMPTION: This role offers a unique blend of project management and digital marketing responsibilities, with ample opportunities for career growth and development within NetApp.

πŸ“ Sample Projects

  • Managing the global launch of a new product or service, including digital marketing campaigns and website updates
  • Implementing a new marketing automation platform and integrating it with existing systems
  • Conducting a comprehensive audit of the company's digital presence and developing a strategic roadmap for improvement

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that a Digital Marketing Manager at NetApp may be involved in.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the Digital and Marketing Operations department?
  • How does NetApp support the professional development and growth of its employees?
  • What are the biggest challenges facing the company's digital marketing efforts, and how can this role help address them?
  • How does NetApp measure the success of its digital marketing campaigns and projects?
  • What opportunities are there for collaboration and knowledge-sharing with other departments and teams within the organization?

ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and growth opportunities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your project management experience and digital marketing skills
  • Prepare examples of successful digital marketing campaigns or projects you've managed
  • Research NetApp's company culture and values to demonstrate your fit
  • Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.