📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: NetApp, Inc.
🔹 Location: Boulder, CO & San Jose, CA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing digital marketing projects across US and international corporate websites
- Collaborating with cross-functional teams to deliver global marketing programs and campaigns
- Ensuring timely completion of tasks and driving project success
- Identifying opportunities for best practices and optimizations in digital marketing efforts
- Project managing the implementation of new marketing features, tools, and applications
ASSUMPTION: This role requires a high level of organization, communication, and project management skills to coordinate multiple teams and projects simultaneously.
📋 Key Responsibilities
✅ Manage the delivery of the digital experience for marketing programs, campaigns, and product/solution launches
✅ Lead global cross-functional project teams, including marketing, HR, and product development
✅ Ensure timely completion of planned tasks by setting schedules, coordinating resources, and monitoring progress
✅ Provide regular program status updates to stakeholders and participants
✅ Present a comprehensive view of program progress and performance through check-ins, issue resolution, and validation of deliverables
✅ Identify opportunities for best practices, optimizations, and testing in digital marketing efforts
✅ Project manage and adhere to the implementation of new DMO marketing features, tools, and applications
✅ Collaborate with key stakeholders to prioritize and align on all DMO roadmap activities
✅ Develop and optimize operational models across DMO to enhance efficiency and effectiveness
✅ Drive planning and alignment across Marketing functions to ensure strategic alignment and seamless execution
ASSUMPTION: This role involves a high degree of multitasking, stakeholder management, and problem-solving to ensure project success.
🎯 Required Qualifications
Education: Bachelor's Degree or equivalent experience
Experience: 5+ years in Marketing, Advertising, or Communication
Required Skills:
- Proven project management experience
- Excellent communication and stakeholder management skills
- Strong organizational skills and attention to detail
- Ability to work effectively in a cross-functional team environment
- Familiarity with project management tools (e.g., Asana, Jira)
Preferred Skills:
- Certification in PMP or Agile methodologies
- Experience with marketing automation tools
- Fluency in multiple languages
ASSUMPTION: While a Bachelor's Degree is required, equivalent experience may be considered for candidates with a strong track record in project management and digital marketing.
💰 Compensation & Benefits
Salary Range: $109,000 - $162,000 (based on AI analysis of industry standards for this role, experience level, and location)
Benefits:
- Health Insurance
- Life Insurance
- Retirement or Pension Plans
- Paid Time Off (PTO)
- Various Leave Options
- Performance-Based Incentives
- Employee Stock Purchase Plan
- Restricted Stocks (RSUs)
Working Hours: Full-time, typically 40 hours per week, with flexibility for project demands
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's location, qualifications, experience, and education.
📌 Applicant Insights
🔍 Company Context
Industry: NetApp operates in the software development industry, focusing on network storage, cloud computing, and storage efficiency.
Company Size: NetApp is a large organization with over 10,000 employees, providing ample opportunities for collaboration and growth.
Founded: 1992, with a rich history in data infrastructure solutions and a strong commitment to innovation.
Company Description:
- NetApp is a leading provider of data infrastructure solutions, helping customers to build an intelligent data infrastructure that brings it all together.
- The company specializes in network storage, cloud computing, storage efficiency, information management, data storage, and hybrid cloud solutions.
- NetApp is committed to helping customers unlock the full potential of their data, enabling them to thrive in the digital economy.
Company Specialties:
- Network storage
- Cloud computing
- Storage efficiency
- Information management
- Data storage
- Hybrid cloud
Company Website: netapp.com
ASSUMPTION: NetApp's extensive experience and expertise in data infrastructure make it an attractive employer for professionals seeking a challenging and rewarding career in the tech industry.
📊 Role Analysis
Career Level: This role is suitable for experienced professionals seeking a mid-level management position in digital marketing and project management.
Reporting Structure: The Digital Marketing Manager will report directly to the Director of Digital and Marketing Operations and may oversee a team of project managers or coordinators.
Work Arrangement: This is an on-site position, requiring regular presence at the company's offices in Boulder, CO, or San Jose, CA.
Growth Opportunities:
- Advancement to a senior-level or director role within the Digital and Marketing Operations department
- Expansion into other areas of marketing or management within the organization
- Potential international assignments or relocation opportunities
ASSUMPTION: Given NetApp's size and global presence, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: NetApp's offices are modern, collaborative workspaces designed to foster innovation and productivity.
Office Location(s): Boulder, CO & San Jose, CA
Geographic Context:
- Boulder, CO: Known for its outdoor recreation, vibrant arts scene, and entrepreneurial spirit
- San Jose, CA: A major tech hub with a diverse economy and a high cost of living
Work Schedule: Full-time, with flexibility for project demands and potential overtime during peak periods
ASSUMPTION: NetApp's offices provide a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with the director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Project management skills and experience
- Communication and stakeholder management abilities
- Problem-solving and analytical thinking
- Adaptability and flexibility in a dynamic work environment
Application Tips:
- Highlight relevant project management experience and achievements
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare examples of successful digital marketing campaigns or projects you've managed
- Research NetApp's company culture and values to demonstrate your fit
ATS Keywords: Digital Marketing, Project Management, Cross-Functional Collaboration, Risk Mitigation, Stakeholder Communication, Program Management, Operational Efficiency, Strategic Alignment
ASSUMPTION: NetApp's application process is designed to assess candidates' skills and cultural fit, with a focus on project management and digital marketing expertise.
🛠️ Tools & Technologies
- Project management tools: Asana, Jira, or similar
- Marketing automation tools: Marketo, Pardot, or similar
- Collaboration tools: Microsoft Office Suite, Google Workspace, or similar
- Data analysis tools: Google Analytics, Tableau, or similar
ASSUMPTION: Familiarity with popular project management, marketing automation, and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Inclusive
- Innovative
- Trustworthy
- Unbossed
Work Style:
- Collaborative and team-oriented
- Adaptable and agile
- Data-driven and analytical
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment?
- Are you comfortable working with diverse, global teams?
- Do you have a proven track record of driving project success?
ASSUMPTION: NetApp values candidates who are customer-focused, innovative, and committed to driving results in a collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Adapting to changing priorities and deadlines
- Working effectively in a global, matrixed organization
- Keeping up with the latest trends and best practices in digital marketing
ASSUMPTION: This role presents unique challenges that require strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other digital marketing manager roles, this position places a greater emphasis on project management and cross-functional collaboration
- NetApp's global presence and matrixed organization structure may present unique challenges and opportunities compared to other companies in the industry
- Career progression in this role may follow a path towards senior-level or director positions within the Digital and Marketing Operations department or other areas of the organization
ASSUMPTION: This role offers a unique blend of project management and digital marketing responsibilities, with ample opportunities for career growth and development within NetApp.
📝 Sample Projects
- Managing the global launch of a new product or service, including digital marketing campaigns and website updates
- Implementing a new marketing automation platform and integrating it with existing systems
- Conducting a comprehensive audit of the company's digital presence and developing a strategic roadmap for improvement
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that a Digital Marketing Manager at NetApp may be involved in.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Digital and Marketing Operations department?
- How does NetApp support the professional development and growth of its employees?
- What are the biggest challenges facing the company's digital marketing efforts, and how can this role help address them?
- How does NetApp measure the success of its digital marketing campaigns and projects?
- What opportunities are there for collaboration and knowledge-sharing with other departments and teams within the organization?
ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your project management experience and digital marketing skills
- Prepare examples of successful digital marketing campaigns or projects you've managed
- Research NetApp's company culture and values to demonstrate your fit
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
