📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Taxbit
🔹 Location: San Francisco, California, United States
🔹 Job Type: Hybrid (3 days in-office, 2 days WFH/flexible)
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Scaling strategic omnichannel programs to drive demand and grow revenue
- Managing performance across digital channels, including paid search, paid social, SEO, webinars/events, and email nurture
- Launching and managing programmatic and paid campaigns
- Developing and executing account-based marketing (ABM) initiatives
- Supporting strategic website management work, including CRO Optimization, Landing Page creation, and A/B testing
- Collaborating cross-functionally with sales, product, content, and revenue operation teams
ASSUMPTION: This role requires a blend of strategic thinking and hands-on execution, with a focus on driving pipeline and revenue growth through digital marketing channels.
📋 Key Responsibilities
✅ Manage performance across digital channels to drive pipeline and revenue growth
✅ Launch and manage strategic programmatic and paid campaigns
✅ Develop and execute account-based marketing (ABM) initiatives targeting key enterprise customers
✅ Support strategic website management work, including CRO Optimization, Landing Page creation, and A/B testing
✅ Support SEO efforts through both technical and content-driven strategies, including owning an LLM-focused SEO strategy
✅ Build and scale email nurture, reactivation, and lifecycle campaigns in HubSpot
✅ Collaborate with sales and revenue operations to ensure marketing programs align with ICPs, personas, and funnel stages
✅ Help support enterprise marketing, partner, events, and sales teams to execute programs and campaigns as necessary
✅ Stay current on digital marketing trends, tools, and best practices, bringing innovative ideas to the table
ASSUMPTION: This role requires a strong understanding of digital marketing channels, SEO best practices, and conversion rate optimization (CRO).
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in digital marketing or growth marketing, ideally within a high-growth B2B SaaS company
Required Skills:
- Proficient in full-stack marketing, including strategy development, implementation, and analysis across multiple channels
- Proven experience running, optimizing, and scaling paid media campaigns (LinkedIn, Google Ads, etc.)
- Experience with marketing automation and CRM systems (Hubspot preferred)
- Strong analytical skills and ability to drive successful tactics & strategy from a range of data sources
- Strong understanding of SEO best practices and conversion rate optimization (CRO)
- Hands-on experience managing website content (WordPress & Unbounce experience is a bonus)
- Ability to work cross-functionally, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment
Preferred Skills:
- Experience with account-based marketing (ABM) strategies
- Familiarity with enterprise-level marketing tools and platforms
- Knowledge of the digital asset industry and regulatory landscape
ASSUMPTION: This role requires a well-rounded digital marketing professional with a strong background in full-stack marketing, paid media campaigns, and SEO. Experience with ABM and enterprise-level marketing tools is a plus.
💰 Compensation & Benefits
Salary Range: $73,000 - $135,000 per year (based on experience level)
Benefits:
- Competitive cash compensation (based on experience)
- Equity (RSUs)
- Competitive benefits package
- Modern 401(k) plan that includes access to crypto, low fees, and more
- Hybrid working model: 3 days in-office, 2 days WFH/flexible
- Monday team lunches, snacks, and drinks
- Discretionary Time Off - enjoy the flexibility to rest, refuel, and recharge
- Paid parental leave to bond with your child
- Fertility Benefit
- Autonomous work and flexibility in how work is performed
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement
ASSUMPTION: The salary range provided is based on industry standards for a digital marketing manager role in a high-growth B2B SaaS company. The benefits package is competitive and includes a modern 401(k) plan with access to crypto, low fees, and more.
📌 Applicant Insights
🔍 Company Context
Industry: Taxbit operates in the data infrastructure and analytics industry, focusing on tax and accounting solutions for the digital economy.
Company Size: Taxbit has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Taxbit was founded in 2018 by CPAs, tax attorneys, and software developers, with a mission to create an entirely new category of enterprise-grade tax and accounting tools for the global economy.
Company Description:
- Taxbit is a modern tax and accounting solution designed by CPAs and tax attorneys for the digital economy
- The company offers a single system of record for tax and accounting, ensuring compliance and accuracy at scale with a Big Four-grade self-service solution
- Taxbit provides enterprise clients with seamless end-to-end solutions for every stage of their compliance journey, including commodities, equities, and other digital asset investments
Company Specialties:
- Tax
- Accounting
- Compliance
Company Website: http://www.taxbit.com/
ASSUMPTION: Taxbit is a well-established company in the data infrastructure and analytics industry, with a strong focus on tax and accounting solutions for the digital economy. The company's expertise and experience in the industry make it an attractive employer for digital marketing professionals.
📊 Role Analysis
Career Level: This role is at the manager level, with opportunities for growth and advancement within the marketing department and the company as a whole.
Reporting Structure: The Digital Marketing Manager will report directly to the VP of Marketing and work cross-functionally with various teams, including sales, product, content, and revenue operations.
Work Arrangement: This role follows a hybrid work arrangement, with 3 days in the office and 2 days working from home or remotely.
Growth Opportunities:
- Expanding the digital marketing team and taking on additional responsibilities as the company grows
- Developing expertise in emerging digital marketing channels and technologies
- Gaining experience in enterprise-level marketing and potentially moving into a director or VP role
- Exploring opportunities in other departments, such as sales, product, or business development
ASSUMPTION: This role offers numerous growth opportunities for the right candidate, including expanding the digital marketing team, developing expertise in emerging channels, and potentially moving into a director or VP role as the company continues to grow and succeed.
🌍 Location & Work Environment
Office Type: Taxbit's San Francisco office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): 535 Mission St, San Francisco, California 94105, US
Geographic Context:
- San Francisco is a major tech hub with a vibrant digital marketing industry
- The city offers a diverse range of cultural, recreational, and culinary experiences
- San Francisco has a Mediterranean climate, with mild winters and cool summers
Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with 3 days in the office and 2 days working from home or remotely.
ASSUMPTION: Taxbit's San Francisco office provides a modern, collaborative work environment in a major tech hub with numerous cultural and recreational opportunities. The hybrid work arrangement offers flexibility and work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR team
- In-depth behavioral and skills-based interview with the hiring manager and/or team members
- Final round interview with the VP of Marketing
- Background check and offer extension
Key Assessment Areas:
- Digital marketing strategy and execution
- Paid media campaign management and optimization
- SEO and CRO best practices
- Cross-functional collaboration and project management skills
- Cultural fit and alignment with Taxbit's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Be prepared to discuss specific examples of your experience with paid media campaigns, SEO, and CRO
- Demonstrate your understanding of Taxbit's industry and products, and how your skills and experience align with the role's requirements
- Showcase your ability to work cross-functionally and manage multiple projects simultaneously
- Prepare thoughtful questions to ask the interviewer about the role, the team, and the company
ATS Keywords: Digital Marketing, Growth Marketing, Paid Media, SEO, CRO, Marketing Automation, CRM, Hubspot, ABM, Enterprise Marketing, Hybrid Work, San Francisco
ASSUMPTION: The application process for this role will involve several rounds of interviews, focusing on digital marketing strategy, execution, and cross-functional collaboration skills. Applicants should be prepared to discuss specific examples of their experience and demonstrate their understanding of Taxbit's industry and products.
🛠️ Tools & Technologies
- Hubspot (marketing automation and CRM)
- Google Ads (paid search)
- LinkedIn Ads (paid social)
- WordPress (website management)
- Unbounce (landing page creation)
- SEMrush or Ahrefs (SEO tools)
- Google Analytics (web analytics)
- Asana or Trello (project management)
ASSUMPTION: This role requires proficiency in various digital marketing tools and technologies, including marketing automation platforms, paid media platforms, SEO tools, website management tools, and project management software.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Compliant
Work Style:
- Strategic thinking and hands-on execution
- Cross-functional collaboration and teamwork
- Data-driven decision-making and continuous improvement
- Adaptability and flexibility in a fast-paced environment
- Strong communication and presentation skills
Self-Assessment Questions:
- Do you align with Taxbit's customer-centric and innovative values, and how have you demonstrated this in your previous roles?
- Are you comfortable working in a hybrid environment, and how do you balance your work and personal life?
- How do you approach continuous learning and improvement in your digital marketing skills and strategies?
ASSUMPTION: Taxbit values candidates who align with their customer-centric, innovative, and collaborative culture. Applicants should be prepared to discuss their fit with the company's values and work style, as well as their approach to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, dynamic environment
- Keeping up with the latest digital marketing trends, tools, and best practices
- Collaborating effectively with cross-functional teams and stakeholders
- Balancing strategic thinking and hands-on execution
- Adapting to changes in the digital asset industry and regulatory landscape
ASSUMPTION: This role presents several challenges, including managing multiple projects and priorities, staying current with digital marketing trends, and collaborating effectively with cross-functional teams. Applicants should be prepared to discuss their strategies for overcoming these challenges and thriving in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Digital Marketing Manager or Growth Marketing Manager in a high-growth B2B SaaS company
- Unlike other roles, this position focuses on the digital asset industry and requires experience with enterprise-level marketing tools and strategies
- Career paths for this role may include moving into a director or VP role within marketing or exploring opportunities in other departments, such as sales or business development
ASSUMPTION: This role is similar to a Senior Digital Marketing Manager or Growth Marketing Manager in a high-growth B2B SaaS company, with a focus on the digital asset industry and enterprise-level marketing tools and strategies. Career paths for this role may include moving into a director or VP role within marketing or exploring opportunities in other departments.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new product launch, including paid media campaigns, SEO, and email marketing
- Managing a team of digital marketing specialists to optimize website performance and drive organic traffic growth through SEO and CRO
- Collaborating with the sales team to create targeted ABM campaigns for key enterprise customers
ASSUMPTION: These sample projects demonstrate the strategic thinking, hands-on execution, and cross-functional collaboration required for this role. Applicants should be prepared to discuss their experience with similar projects and their approach to driving results in a dynamic, fast-paced environment.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
- How does this role collaborate with other departments, such as sales, product, and revenue operations?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Taxbit support the professional development and growth of its marketing team members?
- What are the most exciting projects or initiatives on the horizon for the digital marketing team?
ASSUMPTION: These key questions help applicants better understand the role's responsibilities, priorities, and growth opportunities, as well as the company's culture and commitment to professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare for phone or video screens and behavioral interviews, focusing on your digital marketing strategy, execution, and cross-functional collaboration skills
- Research Taxbit's industry, products, and company culture to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager or HR team within 48 hours of your interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
