📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Techo-Bloc
🔹 Location: Saint-Hubert, Quebec, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing high-performing digital marketing strategies
- Managing digital advertising budgets and optimizing campaign spending
- Analyzing campaign and website performance using data-driven insights
- Collaborating cross-functionally to enhance website experiences and drive sales
ASSUMPTION: This role requires a strong focus on data analysis and optimization, with a significant portion of time dedicated to campaign management and performance tracking.
📋 Key Responsibilities
✅ Building and executing digital marketing strategies to enhance brand awareness, lead generation, conversions, and drive sales across various online channels
✅ Conducting market research and competitor analysis to identify trends, opportunities, and best practices in the digital landscape
✅ Managing digital advertising budgets, allocating resources effectively, and optimizing campaign spending to maximize ROI and achieve targeted goals
✅ Auditing and updating Google Analytics 4 (GA4) and event tracking via Google Tag Manager (GTM) to ensure proper data collection, clean data flows, conversion tracking, accurate attribution, and reporting
✅ Creating and managing reports and dashboards to analyze campaign and website performance
✅ Identifying and supporting opportunities to grow Techo-Bloc's organic visibility and traffic through SEO
✅ Collaborating with the e-Commerce team to identify website optimizations that improve user experience and increase conversions
✅ Supporting A/B testing and landing page performance improvements
✅ Serving as a digital subject matter expert across the organization to inform broader strategies
✅ Collaborating cross-functionally with internal teams to develop integrated marketing campaigns aligned with business objectives and customer needs
✅ Collaborating on campaign briefs to define tracking, goals, and reporting benchmarks
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven track record of 5+ years of experience in digital marketing roles with a focus on data analytics, strategy development, and campaign optimization
Required Skills:
- Expert level use of data analytics tools such as Google Analytics or similar platforms to track and measure digital marketing performance
- Strong analytical skills with the ability to interpret complex data sets, derive actionable insights, and make data-driven decisions to optimize campaign effectiveness and ROI
- Proficiency in digital marketing platforms and tools including Google Ads, Facebook Ads Manager, LinkedIn Ads, SEMrush, MOZ, or similar tools
- Demonstrated ability to foster a culture of innovation and continuous improvement
- Ability to build a full digital funnel strategy based on data
- Stay up to date on digital trends, SEO best practices, and analytics platform changes to keep Techo-Bloc ahead of the curve
Preferred Skills:
- Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM)
- Fluency in French
ASSUMPTION: While not explicitly stated, proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM) is highly desirable for this role, as is fluency in French given the company's headquarters in Quebec.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 CAD per year (Based on industry standards for a Digital Marketing Manager with 5-10 years of experience in the Marketing sector in Quebec)
Benefits:
- Group insurance & RRSP with employer contribution
- 24/7 telemedicine & Employee Assistance Program (EAP)
- Inhouse leadership development and coaching
- Training & Development Programs
- Considerable referral bonuses
- Discounts on Techo-Bloc’s products
- Healthy snack-filled kitchens
- Techo-Bloc branded swag
- Free parking
- Employee Recognition Events
- English and French courses available as needed
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Manager with the required experience level in the Marketing sector in Quebec. The benefits listed are based on the information provided in the job description and may be subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Building Materials
Company Size: 501-1,000 employees (According to LinkedIn)
Founded: 1989
Company Description:
- Techo-Bloc was founded with a mission to change the world of landscape design and manufactures modern, eye-catching, and unique paving stone products
- The company has expanded its distribution network to over 700 stores across the USA & Canada and grown its team from 5 to over 600 employees
- Techo-Bloc is committed to creativity and excellence, with a focus on pushing the boundaries of outdoor design
Company Specialties:
- Pavers & Paving stones
- Garden Walls & Pillars
- Outdoor flooring Slabs
- Outdoor Steps
- Caps & Overlay system
- Stone Garden Edges
- Stone Fire Pits & Outdoor Hitchens
Company Website: https://www.techo-bloc.com/
ASSUMPTION: Techo-Bloc is a well-established company in the building materials industry, with a strong focus on innovation and excellence in its products and culture.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: Reports to the Marketing Operations Manager
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential for career advancement through well-defined career paths within the Marketing department
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Chance to work for a growing company with a strong focus on innovation and excellence
ASSUMPTION: This role offers opportunities for professional growth and development within the Marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Manufacturing facility with an office component
Office Location(s): Saint-Hubert, Quebec, Canada
Geographic Context:
- Saint-Hubert is a suburb of Montreal, Quebec, Canada
- The area is known for its manufacturing and distribution industries
- Quebec is the second-largest province in Canada by population and the second-largest by area
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The work environment is likely to be fast-paced and collaborative, with a focus on data-driven decision making and continuous improvement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the Marketing Operations Manager
Key Assessment Areas:
- Data analysis and interpretation skills
- Campaign management and optimization experience
- Collaboration and communication skills
- Alignment with company values and culture
Application Tips:
- Highlight relevant experience and achievements in data-driven marketing campaigns
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions that focus on your problem-solving, decision-making, and communication skills
- Be ready to discuss your portfolio of digital marketing funnels, including campaign strategies and case studies on lead generation, conversion, and retention
ATS Keywords: Digital Marketing, Data Analytics, Campaign Optimization, SEO, SEM, Google Analytics, Google Ads, Facebook Ads Manager, LinkedIn Ads, SEMrush, MOZ, A/B Testing, Market Research, Competitor Analysis
ASSUMPTION: The application process is likely to be competitive, with a strong focus on data analysis and campaign management skills. Applicants should be prepared to demonstrate their expertise in digital marketing and provide concrete examples of their achievements in the field.
🛠️ Tools & Technologies
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Ads
- Facebook Ads Manager
- LinkedIn Ads
- SEMrush
- MOZ
- Looker Studio
- Excel
ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities and required for effective data analysis and campaign management.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Excellence in all aspects of the business
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
- Proactive and solutions-oriented
Self-Assessment Questions:
- Do you have a proven track record of success in data-driven digital marketing campaigns?
- Are you comfortable working in a fast-paced, collaborative environment with a strong focus on data analysis and optimization?
- Do you thrive in a culture that values creativity, excellence, and continuous improvement?
ASSUMPTION: Techo-Bloc values employees who are passionate about data-driven marketing, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing a significant advertising budget and optimizing campaign spending to maximize ROI
- Keeping up with the latest trends and best practices in digital marketing and analytics
- Collaborating effectively with cross-functional teams to enhance website experiences and drive sales
- Working in a fast-paced, dynamic environment with a strong focus on data-driven decision making
ASSUMPTION: The role presents challenges in managing a significant advertising budget, staying current with industry trends, and working effectively in a fast-paced, data-driven environment.
📈 Similar Roles Comparison
- Compared to other Digital Marketing Manager roles, this position places a stronger emphasis on data analysis and optimization, with a larger focus on campaign management and performance tracking
- Techo-Bloc's focus on innovation and excellence in the building materials industry sets it apart from other companies in the sector
- Career progression in this role may involve opportunities to specialize in specific aspects of digital marketing or move into a broader marketing leadership position
ASSUMPTION: This role offers unique opportunities for professional growth and development within the Marketing department and the broader organization, with a strong focus on data-driven decision making and continuous improvement.
📝 Sample Projects
- Developing and executing a full-funnel digital marketing strategy to drive brand awareness, lead generation, and customer acquisition for a new product launch
- Conducting a comprehensive SEO audit and implementing fixes to improve organic visibility and traffic for the company's website
- Optimizing website conversion rates through A/B testing and landing page improvements, resulting in a 20% increase in conversions
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Digital Marketing Manager role at Techo-Bloc, with a focus on data-driven decision making and continuous improvement.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Techo-Bloc's digital marketing efforts and where this role fits into the organization's overall marketing strategy?
- How does Techo-Bloc support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Techo-Bloc foster a culture of innovation and continuous improvement within its marketing department?
- What are the most significant challenges facing the marketing department in the coming year, and how can this role contribute to addressing them?
ASSUMPTION: Asking these questions demonstrates a proactive and strategic approach to understanding the role, the organization, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your skills and experiences that match the required qualifications, with a particular focus on data-driven marketing campaigns and portfolio examples
- Prepare for behavioral and situational interview questions that focus on your problem-solving, decision-making, and communication skills
- Be ready to discuss your portfolio of digital marketing funnels, including campaign strategies and case studies on lead generation, conversion, and retention
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
