📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Esper
🔹 Location: Austin, Texas
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading multi-channel digital marketing programs to drive qualified pipeline growth
- Managing HubSpot for marketing automation, CRM sync, segmentation, and reporting
- Executing ad programs and optimizing SEO strategies to improve organic visibility
- Creating high-quality content and designing visually engaging assets
- Supporting corporate communications, media relations, and brand visibility efforts
ASSUMPTION: This role requires a strategic and hands-on digital marketing expert with a strong background in B2B SaaS or govtech environments. The ideal candidate will have experience in demand generation, HubSpot administration, SEO, paid media, content creation, video marketing, social media, and events management.
📋 Key Responsibilities
✅ Develop and execute full-funnel marketing campaigns that drive qualified pipeline through digital channels
✅ Manage HubSpot for marketing automation, CRM sync, segmentation, and data-driven decision-making
✅ Own free and paid media strategy and execution across Google Ads, LinkedIn, and Partners
✅ Lead Esper’s SEO strategy to increase organic visibility and website performance
✅ Collaborate on the creation of high-quality content and visually engaging assets
✅ Support corporate communications and media relations efforts by developing internal updates, announcements, and thought leadership content
✅ Develop and produce compelling video content that showcases customer success, thought leadership, and product impact
✅ Translate product features into clear, value-oriented messaging and launch materials
✅ Plan and execute marketing for webinars, conferences, and virtual/in-person events
✅ Create and manage segmented email programs that move prospects and customers through the lifecycle
✅ Own and maintain Esper’s global marketing calendar, managing campaign timelines, deliverables, and cross-functional collaboration
ASSUMPTION: The responsibilities listed above are based on the provided job description. However, some details may have been simplified or combined for better readability.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in digital marketing, preferably in B2B SaaS or govtech environments
Required Skills:
- Proven track record managing successful Google Ads and LinkedIn campaigns
- Strong knowledge of SEO principles and tools
- Experience producing and promoting video content and managing customer advocacy programs
- Demonstrated success managing email marketing, social media, and event campaigns
- Strong written and visual communication skills with attention to detail
- Familiarity with government stakeholders or the public sector is a plus
- Self-starter with excellent project management and collaboration skills
Preferred Skills:
- Proficiency with HubSpot, including workflows, lead scoring, and reporting
ASSUMPTION: While proficiency in HubSpot is listed as a preferred skill, it is highly recommended for this role due to the importance of HubSpot in the position's responsibilities.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Digital Marketing Manager with 5-10 years of experience in Austin, TX)
Benefits:
- Be part of an innovative and collaborative team that will both support and challenge you
- Significant opportunity for growth, leadership, and ownership
- Competitive salary and equity at a growing early-stage company
- Paid holidays & unlimited PTO
- Medical, dental, and vision insurance
- Generous parental & sick leave
- 401(k) retirement plan with employer match
- Short/Long term disability & life insurance
- Flexible spending account (FSA)
- Work anniversary equity grants
- Monthly stipend to offset remote work expenses
- Office equipment allowance
- Paid Time Off to participate in volunteer/community events
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Manager with 5-10 years of experience in Austin, TX. The actual salary may vary depending on the candidate's qualifications and Esper's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Esper operates in the software development industry, focusing on modern, cloud-based software for public policy. They empower government employees to make decisions that best serve the public interest.
Company Size: Esper is a small company with 11-50 employees, offering a collaborative and innovative work environment with significant growth opportunities.
Founded: Esper was founded in 2018 by Maleka Momand, Joe Lonsdale, and Lilli O’Hara.
Company Description:
- Esper upholds the ethic of government policymaking and empowers thousands of government employees each day to make decisions that best serve the public interest.
- Their mission is to be a north star for principled, accountable, and trustworthy government in a world sown with divisiveness.
- Esper partners with government to integrate and transform their data into actionable insights for more transparent, data-driven decision making.
Company Specialties:
- Government software
- Public policy
- Data-driven decision making
- Cloud-based software
Company Website: http://esper.com
ASSUMPTION: Esper's focus on government software and public policy makes it an attractive option for candidates interested in making a positive impact on society through technology.
📊 Role Analysis
Career Level: This role is suitable for an experienced digital marketing professional looking to take on a leadership role in a growing company.
Reporting Structure: The Digital Marketing Manager will report to the Head of Growth and may oversee junior marketing team members or contractors.
Work Arrangement: This role offers remote work options, with the possibility of on-site work at Esper's Austin, TX office.
Growth Opportunities:
- As Esper continues to grow, there will be opportunities for the Digital Marketing Manager to expand their team and take on more strategic responsibilities.
- The company's focus on innovation and collaboration provides ample opportunities for professional development and growth.
ASSUMPTION: The Digital Marketing Manager role at Esper offers significant growth potential, as the company is still in its early stages and looking to expand its marketing efforts.
🌍 Location & Work Environment
Office Type: Esper has a physical office in Austin, TX, but also offers remote work options.
Office Location(s): 1006 W 31st St, Austin, Texas 78705, US
Geographic Context:
- Austin, TX is known for its vibrant tech industry, with a strong focus on startups and innovation.
- The city offers a high quality of life, with numerous cultural attractions, outdoor activities, and a thriving food scene.
- Esper's office is located in the heart of Austin, providing easy access to public transportation and nearby amenities.
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The remote work options and flexible hours offered by Esper make this role an attractive opportunity for candidates seeking a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Take-home assignment or case study
- Final interview with the Head of Growth and other team members
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- HubSpot proficiency and marketing automation skills
- SEO knowledge and paid media experience
- Communication and collaboration skills
- Cultural fit and alignment with Esper's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Showcase your understanding of Esper's mission and how your skills align with the role's requirements
- Prepare examples of your past marketing campaigns and their results to discuss during the interview
ATS Keywords: Digital Marketing, Demand Generation, HubSpot, SEO, Paid Media, Content Creation, Video Marketing, Social Media, Events Management, Email Marketing, Project Management, Collaboration, Communication, Customer Advocacy, Analytics, Brand Visibility
ASSUMPTION: Applicants should focus on demonstrating their digital marketing expertise and strategic thinking throughout the application and interview process. Tailoring their application materials to Esper's mission and values will also help them stand out to the hiring team.
🛠️ Tools & Technologies
- HubSpot
- Google Ads
- LinkedIn Ads
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Video production and editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Digital Marketing Manager will be expected to have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Accountability
- Transparency
- Impact
Work Style:
- Esper values a collaborative and innovative work environment, with a focus on supporting and challenging team members
- The company offers significant opportunities for growth, leadership, and ownership
- Esper's culture is centered around making a positive impact on society through technology
Self-Assessment Questions:
- Do you thrive in a collaborative and innovative work environment?
- Are you passionate about making a positive impact on society through technology?
- Do you have experience managing successful digital marketing campaigns in a B2B SaaS or govtech environment?
ASSUMPTION: Candidates who are a strong cultural fit for Esper will be passionate about the company's mission and values, and have experience working in a collaborative and innovative environment.
⚠️ Potential Challenges
- The Digital Marketing Manager role at Esper is a strategic and hands-on position that requires a strong background in digital marketing and experience managing successful campaigns
- Esper is a growing company, which may present challenges in terms of resources and infrastructure
- The role may require occasional on-site work at Esper's Austin, TX office, which could be a challenge for candidates who prefer fully remote work arrangements
- The company's focus on government software and public policy may require the Digital Marketing Manager to develop expertise in these areas
ASSUMPTION: The Digital Marketing Manager role at Esper presents both strategic and tactical challenges, as well as significant growth opportunities. Candidates should be prepared to take on a leadership role and adapt to the unique demands of a growing startup environment.
📈 Similar Roles Comparison
- Compared to similar roles at larger enterprises, the Digital Marketing Manager role at Esper offers more autonomy and opportunities for growth and leadership
- Esper's focus on government software and public policy sets it apart from other B2B SaaS companies, presenting unique challenges and opportunities for the Digital Marketing Manager
- As a growing startup, Esper may not have the same level of resources and infrastructure as larger enterprises, but it offers a more collaborative and innovative work environment
ASSUMPTION: Candidates should consider the unique challenges and opportunities presented by Esper's size, industry focus, and growth stage when comparing this role to similar positions at larger enterprises or other startups.
📝 Sample Projects
- Developing and executing a full-funnel marketing campaign to drive qualified pipeline growth for a new product launch
- Managing HubSpot for marketing automation, CRM sync, segmentation, and reporting to optimize campaign performance and improve data-driven decision-making
- Executing ad programs and optimizing SEO strategies to improve organic visibility and website performance for a rebranding initiative
ASSUMPTION: The Digital Marketing Manager role at Esper presents a wide range of project opportunities, from strategic campaign development to tactical execution and optimization. Candidates should be prepared to take on both leadership and hands-on responsibilities in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing team structure at Esper and how this role fits into it?
- How does Esper support the professional development and growth of its marketing team members?
- Can you provide examples of successful marketing campaigns that Esper has executed in the past, and what made them successful?
- How does Esper measure the success of its marketing efforts, and how will my performance be evaluated in this role?
- What are the biggest challenges facing Esper's marketing efforts in the next 6-12 months, and how can this role help address them?
ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of Esper's marketing team structure, culture, and priorities. Asking thoughtful questions will demonstrate their interest in the role and commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Prepare examples of your past marketing campaigns and their results to discuss during the interview
- If selected for an interview, be prepared to discuss your understanding of Esper's mission and how your skills align with the role's requirements
- Follow up with the hiring manager within 24 hours after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
