📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Informa Group Plc.
🔹 Location: Kuala Lumpur, Kuala Lumpur, Malaysia
🔹 Job Type: On-site
🔹 Category: 🌐 Digital Marketing
🔹 Date Posted: Thu Apr 03 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Leading digital marketing efforts across the ASEAN region.
- Driving brand visibility and engagement through data-informed strategies.
- Executing integrated channel marketing and campaigns.
- Fostering stakeholder engagement and team leadership.
ASSUMPTION: It's assumed that this role requires a strategic mindset and practical experience in digital marketing given the need for handling complex regional campaigns.
📋 Key Responsibilities
✅ Develop and execute integrated digital marketing campaigns
✅ Monitor and evaluate the effectiveness of digital channels and tactics
✅ Act as digital marketing lead and partner within ASEAN region
✅ Manage and grow a high-performing digital marketing team
✅ Oversee the development of consistent digital marketing content
✅ Champion digital marketing best practices within the organization
ASSUMPTION: Responsibilities are prioritized towards campaign management and team leadership, indicating the role is senior and strategic in nature.
🎯 Required Qualifications
Education: Bachelor’s degree or above, preferably in Marketing, Digital Media, Communications, or a related field.
Experience: 5+ years of relevant digital marketing experience.
Required Skills:
- Proficiency in digital platforms and tools such as SEO/SEM
- Strong analytical and strategic thinking skills
- Excellent communication and stakeholder management abilities
Preferred Skills:
- Proficiency in Chinese/Mandarin
- Experience with marketing automation tools such as Eloqua/Marketo
ASSUMPTION: Language skills in Mandarin are preferred likely due to the geographic scope of the ASEAN region, where Mandarin is commonly spoken.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Comprehensive support and rewarding work environment
- Professional growth and development opportunities
- Global exposure and diverse team collaborations
Working Hours: 40 hours per week
ASSUMPTION: Benefits emphasize career growth and global networking, aligning with the company's large international presence.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services
Company Size: 10,001+ employees
Founded: Not Specified
Company Description:
- Informa connects people with knowledge through events and digital platforms.
- They operate across various specialist markets worldwide.
- Informa is a leading member of the UK’s FTSE 100 group of public companies.
Company Specialties:
- Academic Publishing
- Digital Services
- Exhibitions and Lead Generation
Company Website: https://www.informa.com/
ASSUMPTION: As a large FTSE 100 company, Informa likely offers stability and resources for expansive career development.
📊 Role Analysis
Career Level: Senior managerial position requiring strategic insights.
Reporting Structure: Likely reports to regional or higher executive leadership within the marketing division.
Work Arrangement: Fully on-site due to the collaborative and team-driven nature of the role.
Growth Opportunities:
- Advancement into broader regional managerial roles
- Potential to influence high-level strategic decisions
- Opportunities to lead cross-functional teams in complex projects
ASSUMPTION: The strategic impact of the role provides pathways for career advancement within Informa’s large organizational structure.
🌍 Location & Work Environment
Office Type: Modern office environment designed for collaboration.
Office Location(s): Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Geographic Context:
- Asia-Pacific hub city with diverse cultural and economic dynamics
- Strategically important location for ASEAN market outreach
- Home to a multilingual environment ideal for diverse market strategies
Work Schedule: Predominantly standard business hours with potential flexibility for campaign demands.
ASSUMPTION: Kuala Lumpur's multicultural dynamics enrich the role’s regional market engagement.
💼 Interview & Application Insights
Typical Process:
- Initial HR screening
- Technical and strategic interview with marketing leadership
- Final round behavioral and fit interview
Key Assessment Areas:
- Digital marketing expertise and strategic vision
- Leadership capabilities and team management experience
- Communication skills and stakeholder management proficiency
Application Tips:
- Highlight successes in digital campaign management
- Demonstrate leadership experience clearly
- Showcase data-driven decision-making skills
ATS Keywords: Digital Marketing, Campaign Management, SEO/SEM, Analytics, Team Leadership
ASSUMPTION: The focus on assessment areas indicates a high importance placed on strategic competency and leadership ability.
🛠️ Tools & Technologies
- SEO/SEM tools
- Google Analytics
- Marketing automation platforms like Eloqua/Marketo
ASSUMPTION: Expertise in these tools is crucial for driving effective digital marketing strategies.
👔 Cultural Fit Considerations
Company Values:
- Inclusion and diversity
- Collaboration
- Innovation and adaptability
Work Style:
- Team-oriented and collaborative
- Innovative with a focus on strategic execution
- Adaptive to changing market and digital trends
Self-Assessment Questions:
- What is your experience with leading digital marketing campaigns across various channels?
- How have you managed and developed high-performing teams?
- Describe a time you adapted strategy based on data insights.
ASSUMPTION: Cultural values are strongly geared towards fostering an inclusive, innovative workspace ideal for creative marketing strategies.
⚠️ Potential Challenges
- Navigating marketing efforts across culturally diverse ASEAN markets
- Ensuring consistent team alignment in a matrixed environment
- Balancing strategic planning with hands-on campaign execution
- Maintaining brand consistency across multiple digital platforms
ASSUMPTION: The role involves juggling multiple priorities and adapting strategies in fast-paced environments typical of multinational organizations.
📈 Similar Roles Comparison
- Role may offer higher autonomy compared to typical digital marketing roles in smaller companies.
- Increased opportunities for impact within Informa’s large market reach.
- Leadership focus distinguishes it from purely strategic planning roles.
ASSUMPTION: The scope and impact of this role are likely more expansive compared to similar positions in mid-sized companies.
📝 Sample Projects
- Leading a region-wide digital rebranding campaign
- Developing an ASEAN-specific lead generation strategy
- Executing data-driven optimizations for existing campaigns
ASSUMPTION: Project examples indicate an emphasis on strategic oversight and analytical skills in campaign execution.
❓ Key Questions to Ask During Interview
- What are the key performance indicators for success in this role?
- How does the team fit within the broader organizational structure?
- What challenges have previous digital marketing managers faced?
- Can you describe the company's approach to digital innovation?
- What opportunities exist for professional development in this role?
ASSUMPTION: Questions are designed to elicit information on expectations, organizational dynamics, and personal growth opportunities within the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Ensure your resume is aligned with the ATS keywords provided
- Prepare for potential interviews by understanding the cultural fit and company values
- Research Informa's current market strategies and recent campaigns
- Reach out to current or former employees via LinkedIn for insights
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
