Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: AccorHotel

🔹 Location: Phú Quốc, Kiến Giang, Vietnam

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive digital marketing campaigns
• Managing and optimizing the company website
• Creating and overseeing content strategy across all digital platforms
• Analyzing campaign performance and preparing detailed reports
• Collaborating with cross-functional teams to align digital marketing efforts with overall business objectives
• Staying updated with the latest digital marketing trends and technologies
• Managing relationships with external agencies, vendors, and digital partners
• Overseeing the digital marketing budget and ensuring efficient allocation of resources
• Developing strategies to increase direct bookings and reduce dependency on third-party platforms
• Leading and mentoring a team of digital marketing specialists

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a team environment. The ideal candidate will have a proven track record in digital marketing, with experience in the hospitality or luxury industry preferred.

📋 Key Responsibilities

✅ Develop and execute comprehensive digital marketing campaigns encompassing SEO/SEM, social media, email marketing, and display advertising

✅ Manage and optimize the company website, ensuring an excellent user experience and high conversion rates

✅ Create and oversee content strategy across all digital platforms, ensuring brand consistency and engagement

✅ Analyze campaign performance using various analytics tools and prepare detailed reports with actionable insights

✅ Collaborate with cross-functional teams to align digital marketing efforts with overall business objectives

✅ Stay abreast of the latest digital marketing trends and technologies, particularly those relevant to the Vietnamese market

✅ Manage relationships with external agencies, vendors, and digital partners

✅ Oversee the digital marketing budget and ensure efficient allocation of resources

✅ Develop and implement strategies to increase direct bookings and reduce dependency on third-party platforms

✅ Lead and mentor a team of digital marketing specialists, fostering a culture of innovation and continuous improvement

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a fast-paced environment and have strong problem-solving skills.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Digital Technologies, or a related field; Master’s degree preferred

Experience: Minimum of 5 years’ experience in digital marketing roles, preferably within the hospitality or luxury industry

Required Skills:

• Proven track record of successful digital marketing campaigns and driving revenue growth
• Strong understanding of SEO/SEM, PPC, social media marketing, email marketing, and content management systems (CMS)
• Proficiency in digital analytics tools and methodologies for campaign performance analysis and optimisation
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and with external partners
• Creative thinker with strong problem-solving skills and meticulous attention to detail
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously
• Experience with digital marketing in the Vietnamese market and familiarity with local digital platforms and trends
• Knowledge of data privacy regulations and best practices in digital marketing
• Strong leadership skills with experience in mentoring and developing team members
• Fluency in English; knowledge of Vietnamese would be advantageous

ASSUMPTION: This role requires a well-rounded digital marketing professional with a strong background in campaign management, analytics, and team leadership. The ideal candidate will have a solid understanding of the hospitality industry and the Vietnamese market.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Digital Marketing Manager role in Vietnam with 5-10 years of experience, the estimated salary range is ₫50,000,000 - ₫70,000,000 per year. This estimate takes into account the cost of living in Phú Quốc and the company's size and industry.

Benefits:

• Opportunity to join an international and innovative group committed to building new hotels and creating a global brand
• Chance to work in a creative and rewarding environment
• Be part of a team passionate about creating great hospitality experiences and exploring new locations
• Competitive package and plenty of development opportunities

Working Hours: Full-time position with standard working hours, Monday to Friday, 8:00 AM to 5:00 PM. Overtime may be required during peak periods.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience. The benefits listed are based on the information provided by the company and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the hospitality industry, offering a wide range of hotel brands and services worldwide.

Company Size: AccorHotel is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.

Founded: AccorHotel was established in 1967 in France. It has since grown to become one of the leading hospitality companies worldwide.

Company Description:

• AccorHotel pioneers the “ALL Inclusive, ALL Exclusive” concept, inviting guests to discover a world of possibilities with luxurious stays, inclusive of culinary delights, live entertainment, sports, wellness journeys, and kids and teens activities.
• Each AccorHotel property presents a unique experience inspired by local culture, global influences, and Turkish heritage, all within a setting of unparalleled luxury.
• AccorHotel is committed to creating a global brand and challenging the norm in the hospitality industry.

Company Specialties:

• Hospitality and catering services
• Luxury hotel management
• Global brand development
• Innovative and inclusive guest experiences

Company Website: https://www.group.accor.com

ASSUMPTION: AccorHotel's large size and global presence offer numerous opportunities for career growth and exposure to diverse projects. The company's focus on innovation and inclusive guest experiences sets it apart in the hospitality industry.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, requiring a balance of strategic thinking, tactical execution, and team leadership.

Reporting Structure: The Digital Marketing Manager will report directly to the Marketing Director and oversee a team of digital marketing specialists.

Work Arrangement: This is an on-site position, requiring the candidate to be based in Phú Quốc, Vietnam. The role may involve occasional travel to other AccorHotel properties or regional offices.

Growth Opportunities:

• Progression to a regional or global marketing role within AccorHotel
• Expansion of responsibilities to include additional markets or brands
• Development of skills in areas such as data analysis, content creation, or project management

ASSUMPTION: This role offers significant growth potential within AccorHotel's extensive global network. The ideal candidate will be proactive in seeking out opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: AccorHotel's office in Phú Quốc is a modern, professional environment designed to foster collaboration and creativity.

Office Location(s): AccorHotel's office is located in the heart of Phú Quốc, offering easy access to local amenities and attractions.

Geographic Context:

• Phú Quốc is an island district of Kiến Giang province in Vietnam, known for its beautiful beaches, resorts, and natural attractions.
• The island is a popular tourist destination, attracting visitors from both Vietnam and international markets.
• Phú Quốc offers a tropical climate, with warm temperatures year-round and high humidity.

Work Schedule: The standard work schedule for this role is Monday to Friday, 8:00 AM to 5:00 PM. However, the role may require flexibility to accommodate peak periods or special events.

ASSUMPTION: Phú Quốc's tropical climate and beautiful surroundings make it an attractive location for both work and leisure. The island's popularity as a tourist destination offers opportunities for networking and professional development within the hospitality industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Director and/or other senior team members
• Final interview or presentation with the General Manager or another senior executive

Key Assessment Areas:

• Digital marketing expertise and campaign management skills
• Analytical and problem-solving abilities
• Leadership and team management skills
• Cultural fit and alignment with AccorHotel's values
• Knowledge of the Vietnamese market and local digital platforms

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
• Include specific examples of successful digital marketing campaigns you have managed
• Demonstrate your understanding of the Vietnamese market and local digital trends
• Prepare questions to ask the interviewer about the role, the team, or the company to show your interest and engagement

ATS Keywords: Digital Marketing, SEO, SEM, Social Media, Email Marketing, Content Management, Analytics, Collaboration, Problem Solving, Leadership, Team Development, User Experience, Budget Management, Trend Analysis, Data Privacy, Vietnamese Market Knowledge

ASSUMPTION: AccorHotel's recruitment process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values. The ideal candidate will be proactive in preparing for each stage of the interview process and demonstrating their qualifications and enthusiasm for the role.

🛠️ Tools & Technologies

• Google Analytics
• SEMrush or similar SEO tools
• Social media management platforms (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Content management systems (e.g., WordPress, Drupal)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with industry-standard digital marketing tools and platforms. Familiarity with tools specific to the Vietnamese market may also be an advantage.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Commitment
• Diversity
• Innovation

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to change
• Creative and strategic thinker
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you align with AccorHotel's core values of respect, integrity, commitment, diversity, and innovation?
• Are you comfortable working in a fast-paced, dynamic environment with a high degree of autonomy?
• Do you thrive in a collaborative work environment and enjoy working with diverse teams?

ASSUMPTION: AccorHotel's company culture is built on a foundation of respect, integrity, and commitment to excellence. The ideal candidate will be a strong cultural fit, demonstrating alignment with the company's values and a collaborative work style.

⚠️ Potential Challenges

• Managing a team with diverse skills and backgrounds in a fast-paced environment
• Keeping up with the latest digital marketing trends and technologies in the Vietnamese market
• Balancing multiple projects and priorities simultaneously
• Adapting to the unique cultural and linguistic nuances of the Vietnamese market

ASSUMPTION: The ideal candidate will be proactive in addressing these challenges and seeking out opportunities for professional development and growth.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on digital channels and data-driven decision-making
• AccorHotel's global presence offers opportunities for international travel and exposure to diverse markets
• This role offers significant growth potential within AccorHotel's extensive global network

ASSUMPTION: This role is unique in its focus on digital marketing within the hospitality industry. The ideal candidate will have experience in digital marketing and a strong understanding of the hospitality industry and the Vietnamese market.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing campaign to launch a new AccorHotel property in Phú Quốc
• Conducting a comprehensive audit of AccorHotel's digital presence in the Vietnamese market and developing a strategy to improve search engine rankings and visibility
• Creating and implementing a content strategy to improve user engagement and conversion rates on AccorHotel's Vietnamese website

ASSUMPTION: These sample projects are designed to illustrate the range of responsibilities and challenges associated with the Digital Marketing Manager role at AccorHotel.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does AccorHotel support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does AccorHotel measure the success of its digital marketing campaigns, and what are the key performance indicators (KPIs) for this role?
• What are the biggest challenges facing the hospitality industry in Vietnam, and how does AccorHotel plan to address them?

ASSUMPTION: These interview questions are designed to provide insight into the role, the team, and the company, as well as to demonstrate the candidate's interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the AccorHotel careers page
• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
• Prepare for the interview by researching AccorHotel's company culture, values, and recent projects
• Prepare questions to ask the interviewer about the role, the team, or the company to show your interest and engagement
• Follow up with the hiring manager within one week of the interview to express your appreciation for the opportunity and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.