📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: KAYAK
🔹 Location: Stamford, Connecticut, United States
🔹 Job Type: Contractor
🔹 Category: Marketing
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2 days per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Managing and supporting paid media activities and brand campaigns across North America, predominantly on YouTube
- Collaborating with the North American Brand Marketing team to align strategies and creatives
- Analyzing campaign performance and leveraging insights for optimization
- Contributing to a global Performance marketing team and staying updated on digital marketing trends
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making and collaboration.
📋 Key Responsibilities
✅ Manage and support paid media activities and brand campaigns across the United States and Canada, focusing predominantly on YouTube
✅ Collaborate with the North American Brand Marketing team to align strategies, messages, creatives, and important metrics
✅ Run campaign tests, analyze data, and leverage insights for optimization
✅ Develop clear, insightful performance reports across platforms and communicate findings and optimization strategies to collaborators and team members
✅ Contribute as part of a global Performance marketing team, sharing insights, best practices, and understanding relevant digital marketing developments in other regions
✅ Keep up with the latest digital marketing trends
✅ Travel to off-sites or the Stamford, CT office a few times a year
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on campaign management, requiring strong organizational and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of experience working with Google Ads or DV360, ideally with YouTube being a substantial part, either from an agency or an in-house team
Required Skills:
- Strong project management, organizational, and communication skills, with excellent attention to detail
- Capability of balancing urgent priorities with strategic long-term objectives
- Natural collaboration and bridge-building skills; experience working with individuals of varying fields: creative, production, analytics, etc.
- Highly analytical, comfortable with campaign reporting and attribution models
- Extensive experience in managing digital campaigns in a hands-on fashion and creating both in-depth and higher-level reports that analyze and showcase their performance
- Motivated individual committed to teamwork
Preferred Skills:
- Experience with running and analyzing social-first content across YouTube Shorts, Reels, and TikTok
- Experience in working with and analyzing brand lift and reach & frequency reports
- Experience from Meta, TikTok, PPC, and Display
ASSUMPTION: Candidates with experience in digital marketing, particularly with Google Ads and YouTube, will be well-suited for this role. Familiarity with other social media platforms and brand lift analysis is a plus.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 annually, pro-rated for a 9-month contract. This range is based on market data for similar roles in the Stamford, CT area and considers the experience level required for this position.
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) plan with company match
- Generous time off, including vacation, sick, and holiday leave
- Employee stock purchase plan
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, with flexible hours and the option to work remotely for part of the week
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's experience and skills. Benefits are subject to change and may vary based on the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: KAYAK is a leading travel search engine, operating in the technology and internet industry. The company offers a portfolio of global metasearch brands, including momondo, Cheapflights, and HotelsCombined.
Company Size: KAYAK is a mid-sized company with 1,001-5,000 employees globally. This size allows for a structured work environment with opportunities for collaboration and growth.
Founded: KAYAK was founded in 2004 and has since grown to become a publicly-traded company under Booking Holdings Inc.
Company Description:
- KAYAK is the world’s leading travel search engine, helping millions of travelers make confident decisions by searching other sites to show them the information they need to find the right flights, hotels, rental cars, and vacation packages.
- The company aims to make travel planning and trip management easier through various tools and features, such as KAYAK Trips, Explore, Price Forecast, and its constantly evolving app and A.I. innovations.
- KAYAK is part of a global network that includes sister brand OpenTable and a portfolio of travel metasearch brands, collectively helping people experience the world through travel and dining.
Company Specialties:
Company Website: http://www.kayak.com
ASSUMPTION: KAYAK's focus on innovation and collaboration makes it an attractive workplace for digital marketing professionals seeking to grow their careers in the travel industry.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in digital marketing, seeking to advance their skills and take on more responsibility.
Reporting Structure: The Digital Marketing Manager will report directly to the Global Performance Marketing Manager and collaborate closely with the North American Brand Marketing team.
Work Arrangement: This role is a hybrid position, requiring the candidate to work on-site in Stamford, CT for 2 days per week and remotely for the remainder of the time.
Growth Opportunities:
- Potential to expand responsibilities and take on new challenges as the company grows and evolves
- Opportunities to collaborate with and learn from experienced team members across the global Performance marketing team
- Possibility to transition into a full-time role or take on additional responsibilities within the company
ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in a global marketing team and contribute to the success of a leading travel search engine.
🌍 Location & Work Environment
Office Type: KAYAK's Stamford, CT office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 1266 E Main St, 700R, Stamford, Connecticut 06902, US
Geographic Context:
- Stamford, CT is a vibrant city located in Fairfield County, approximately 30 miles northeast of New York City
- The city offers a mix of urban and suburban living, with a variety of cultural attractions, restaurants, and outdoor activities
- Stamford is well-connected by public transportation, with easy access to New York City and other nearby destinations
Work Schedule: The work schedule for this role is full-time, with flexible hours and the option to work remotely for part of the week. The candidate is expected to be available during core business hours and may need to work additional hours as needed to meet project deadlines.
ASSUMPTION: The hybrid work arrangement and flexible hours offered by this role provide a good balance between on-site collaboration and remote work, allowing candidates to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-depth interview with the global Performance marketing team
- Final interview with the senior leadership team
Key Assessment Areas:
- Digital marketing expertise and experience with Google Ads and YouTube
- Project management and organizational skills
- Communication and collaboration skills
- Analytical skills and ability to interpret campaign data
- Cultural fit and alignment with KAYAK's values
Application Tips:
- Highlight relevant experience with Google Ads, YouTube, and other digital marketing platforms in your resume and cover letter
- Demonstrate your ability to manage multiple priorities and balance strategic thinking with hands-on execution in your application materials
- Showcase your strong communication and collaboration skills by providing examples of successful cross-functional collaborations in previous roles
- Prepare for interview questions that focus on your digital marketing expertise, campaign management experience, and ability to work effectively in a global team
ATS Keywords: Digital Marketing, Google Ads, YouTube, Project Management, Campaign Management, Performance Reporting, Brand Marketing, Collaboration, Data Analysis, Social Media, PPC, Display Advertising
ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing skills, experience, and cultural fit. Successful candidates will demonstrate a strong understanding of digital marketing trends and a proven track record of managing and optimizing paid media campaigns.
🛠️ Tools & Technologies
- Google Ads
- Google Analytics
- Google Data Studio
- YouTube
- Meta Business Manager (Facebook Ads)
- TikTok Ads
- Asana or similar project management tool
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role. Candidates should have a strong working knowledge of Google Ads and YouTube, as well as experience with other digital marketing platforms and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Accountability
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
- Proactive and self-motivated
Self-Assessment Questions:
- How do you stay up-to-date with the latest digital marketing trends and best practices?
- Can you provide an example of a time when you successfully collaborated with a cross-functional team to achieve a common goal?
- How do you approach balancing urgent priorities with long-term strategic objectives?
ASSUMPTION: Candidates who align with KAYAK's values and work style will be well-suited for this role. Successful candidates will demonstrate a strong commitment to innovation, collaboration, and customer-centricity, as well as a data-driven and results-oriented approach to their work.
⚠️ Potential Challenges
- Managing multiple priorities and balancing urgent needs with long-term strategic objectives
- Collaborating effectively with a global team and navigating different time zones
- Keeping up with the latest digital marketing trends and best practices
- Adapting to changes in the digital marketing landscape and adjusting strategies accordingly
ASSUMPTION: These challenges are inherent to a role that requires a strong balance of strategic thinking, data analysis, and hands-on campaign management. Successful candidates will demonstrate the ability to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to other Digital Marketing Manager positions, but with a primary focus on YouTube and collaboration with a global Performance marketing team
- Compared to other digital marketing roles, this position offers a unique opportunity to work with a leading travel search engine and contribute to its global marketing efforts
- Career progression in this role may involve taking on additional responsibilities or transitioning into a full-time position within the company
ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in a global marketing team and contribute to the success of a leading travel search engine. Compared to similar roles, this position offers a strong focus on YouTube and collaboration with a global Performance marketing team.
📝 Sample Projects
- Developing and executing a YouTube campaign to promote KAYAK's brand and drive user acquisition in the United States and Canada
- Analyzing campaign performance data and optimizing ad spend to maximize ROI
- Collaborating with the North American Brand Marketing team to create and implement a social-first content strategy across YouTube, TikTok, and other relevant platforms
ASSUMPTION: These sample projects illustrate the types of initiatives the Digital Marketing Manager may be responsible for in this role, focusing on campaign management, data analysis, and collaboration with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the global Performance marketing team's structure and how this role fits within it?
- How does the North American Brand Marketing team collaborate with the global Performance marketing team, and what are the key priorities for this role in that context?
- What are the most important qualities and skills you're looking for in a candidate for this role?
- How does KAYAK support the professional development and growth of its employees, particularly in the marketing department?
- What are the biggest challenges facing the digital marketing team at KAYAK, and how can this role help address them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, as well as to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with Google Ads, YouTube, and other digital marketing platforms
- Prepare for interview questions that focus on your digital marketing expertise, campaign management experience, and ability to work effectively in a global team
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
