📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Wilder Institute/Calgary Zoo
🔹 Location: Calgary, Alberta, Canada
🔹 Job Type: Regular Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership to develop, implement, and refine digital strategies
- Cross-functional collaboration to ensure consistency in branding, messaging, and user experience across digital platforms
- Management and mentoring of a dynamic team, setting clear objectives, and fostering a positive, results-driven culture
- Overseeing project management of digital platforms, including websites, mobile applications, and e-commerce systems
- Planning and executing integrated digital marketing campaigns, encompassing SEO, SEM, PPC, email, social media, and display advertising
- Developing and managing budgets for digital marketing initiatives, ensuring efficient allocation of resources and maximum ROI
- Delivering reports and presentations to communicate results, insights, and recommendations to stakeholders
- Staying current on emerging digital trends, technologies, and best practices, integrating innovative solutions into the organization's strategy
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing trends and best practices. The ideal candidate will have experience managing teams and driving digital marketing campaigns to achieve organizational objectives.
📋 Key Responsibilities
✅ Develop, implement, and refine digital strategies to align with organizational objectives and target audiences
✅ Lead cross-functional collaboration to ensure consistency in branding, messaging, and user experience across digital platforms
✅ Manage and mentor members of the digital team, setting clear objectives, nurturing professional growth, and fostering a positive, results-driven culture
✅ Oversee project management of digital platforms, including websites, mobile applications, and e-commerce systems
✅ Plan and execute integrated digital marketing campaigns, encompassing SEO, SEM, PPC, email, social media, and display advertising
✅ Analyze campaign performance, using data to identify optimization opportunities and actionable insights
✅ Coordinate efforts with agency partners and internal teams to achieve campaign objectives
✅ Develop and manage budgets for digital marketing initiatives, ensuring efficient allocation of resources and maximum ROI
✅ Deliver reports and presentations to communicate results, insights, and recommendations to stakeholders
✅ Build and maintain relationships with external partners, vendors, and agencies
✅ Stay current on emerging digital trends, technologies, and best practices, integrating innovative solutions into the organization's strategy
ASSUMPTION: This role involves a wide range of responsibilities, requiring a versatile skill set and the ability to manage multiple projects simultaneously. The ideal candidate will have experience in digital strategy, campaign management, budgeting, and team leadership.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, Business, Communications, or related field is required.
Experience: At least 10 years in digital marketing, with demonstrated experience in website management, e-commerce systems, and project management.
Required Skills:
- Proven ability to develop and implement digital strategies
- Strong leadership and team management skills
- Experience with digital marketing campaigns, including SEO, SEM, PPC, email, social media, and display advertising
- Budget management and allocation skills
- Excellent communication and presentation skills
- Ability to analyze data and identify optimization opportunities
- Strong technical ability in digital marketing
- Familiarity with project management tools and methodologies
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of HTML, CSS, and JavaScript
- Fluency in a second language
ASSUMPTION: The ideal candidate will have a strong background in digital marketing, with a proven track record of driving results through strategic leadership, campaign management, and budgeting. They will also have experience managing teams and fostering a positive, results-driven culture.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Digital Marketing Manager with 10+ years of experience in Calgary, Alberta, the salary range is CAD 120,000 - CAD 160,000 per year. This estimate takes into account the candidate's experience level, the organization's size, and the cost of living in Calgary.
Benefits:
- Competitive compensation, vacation and flex days entitlement
- Flexible benefits plan, including a health spending account
- Employer matching RRSP program
- Discounts on food, beverage, and merchandise
- Participation in the Staff Pass Benefit plan
Working Hours: This role requires a standard workweek of 40 hours, with occasional evening and weekend work as needed. The Wilder Institute/Calgary Zoo follows the advice of Environment Canada when responding to temperature and air quality issues.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's specific experience and qualifications. The benefits package is competitive and designed to attract and retain top talent in the digital marketing field.
📌 Applicant Insights
🔍 Company Context
Industry: The Wilder Institute/Calgary Zoo operates in the non-profit organizations industry, focusing on wildlife conservation, community conservation, conservation research, and wildlife reintroduction & translocation.
Company Size: The company has 201-500 employees, placing it in the mid-size category. This size allows for a structured work environment with opportunities for growth and collaboration.
Founded: The Wilder Institute was founded in 2021, making it a relatively new organization with a clear focus on innovation and impact.
Company Description:
- The Wilder Institute is a global authority on wildlife conservation, reintroducing threatened species to the wild and empowering communities to conserve their own natural resources to positively impact both nature and communities.
- The organization works closely with the Calgary Zoo, combining conservation efforts to protect endangered species and promote sustainable practices.
- The Wilder Institute is committed to driving action and inspiring people to join its mission of saving species and conserving natural resources.
Company Specialties:
- Wildlife conservation
- Community conservation
- Conservation research
- Wildlife reintroduction & translocation
Company Website: http://wilderinstitute.org
ASSUMPTION: Working at the Wilder Institute/Calgary Zoo offers the opportunity to make a meaningful impact on wildlife conservation and community engagement. The organization's focus on innovation, collaboration, and sustainability creates a dynamic work environment.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a strategic mindset and proven leadership skills.
Reporting Structure: The Digital Marketing Manager reports directly to the Senior Manager of Marketing & Community Engagement and oversees a team of a Marketing Advisor and a Business Systems Analyst.
Work Arrangement: This role is on-site, with occasional evening and weekend work required to manage campaigns and projects. The Wilder Institute/Calgary Zoo is an outdoor facility, and all staff must be comfortable working in a variety of outdoor conditions.
Growth Opportunities:
- As the organization grows and expands its conservation efforts, there may be opportunities for the Digital Marketing Manager to take on additional responsibilities or lead new initiatives.
- With experience and demonstrated success, the candidate may have the opportunity to advance to a director-level role or take on additional leadership responsibilities within the marketing department.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to shape the organization's digital strategy and make a lasting impact on its conservation efforts.
🌍 Location & Work Environment
Office Type: The Wilder Institute/Calgary Zoo is an outdoor facility, with offices located within the zoo grounds.
Office Location(s): The main office is located at 1300 Zoo Road NE, Calgary, Alberta T2E 7V6, Canada.
Geographic Context:
- Calgary is the largest city in Alberta, with a population of over 1.2 million people.
- The city is located in the southern part of the province, with easy access to the Canadian Rockies.
- Calgary offers a mix of urban and outdoor experiences, with numerous parks, trails, and recreational opportunities nearby.
Work Schedule: The standard workweek is Monday to Friday, with occasional evening and weekend work required to manage campaigns and projects. The Wilder Institute/Calgary Zoo follows the advice of Environment Canada when responding to temperature and air quality issues.
ASSUMPTION: Working at the Wilder Institute/Calgary Zoo offers a unique blend of urban and outdoor work environments, with the opportunity to make a meaningful impact on wildlife conservation and community engagement.
💼 Interview & Application Insights
Typical Process:
- The application process involves submitting a resume and cover letter through the company's online application system.
- Shortlisted candidates will be contacted for an initial phone or video screening.
- Candidates who advance to the next round will be invited for an in-person or virtual interview with the hiring manager and potentially other team members.
- Final-round interviews may include a presentation or case study component to assess the candidate's skills and fit for the role.
Key Assessment Areas:
- Digital marketing strategy and campaign management
- Budgeting and resource allocation
- Leadership and team management skills
- Data analysis and interpretation
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the organization's mission and values in your application materials.
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and adaptability skills.
- Research the organization's conservation efforts and be ready to discuss how your skills and experience align with their mission.
ATS Keywords: Digital Marketing, Strategy, Campaign Management, Budgeting, Leadership, Team Management, Data Analysis, Adaptability, Problem-Solving, Wildlife Conservation, Community Engagement
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and fit for the position through a comprehensive interview process.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- SEO tools (e.g., SEMrush, Ahrefs)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
- Budgeting and resource allocation tools (e.g., Microsoft Excel, Google Sheets)
ASSUMPTION: The ideal candidate will have experience with a wide range of digital marketing tools and platforms, with a strong preference for candidates who are comfortable learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Drive impact
- Nurture connection
- Cultivate hope
- Be bold
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and results-focused
- Committed to the organization's mission and values
Self-Assessment Questions:
- How do you align with the company's value of driving impact in your previous roles?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
- How do you approach building and maintaining relationships with external partners, vendors, and agencies to achieve campaign objectives?
ASSUMPTION: The ideal candidate will demonstrate a strong alignment with the company's values and work style, with a proven track record of driving impact, adapting to change, and fostering collaborative relationships.
⚠️ Potential Challenges
- The role may require occasional evening and weekend work to manage campaigns and projects, which could impact work-life balance for some candidates.
- The Wilder Institute/Calgary Zoo is an outdoor facility, and all staff must be comfortable working in a variety of outdoor conditions, which may not be suitable for all candidates.
- The organization's focus on conservation and community engagement may require candidates to work on weekends or holidays to support special events or initiatives.
- The competitive nature of the digital marketing industry may present challenges in keeping up with emerging trends and technologies.
ASSUMPTION: Candidates should carefully consider these potential challenges and assess their compatibility with their personal preferences and work-life balance needs before applying for this role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on digital strategy and campaign management, with a significant emphasis on data-driven decision-making and optimization.
- As a non-profit organization, the Wilder Institute/Calgary Zoo may have limited resources compared to for-profit companies, requiring candidates to be adaptable and resourceful in managing budgets and allocating resources.
- This role offers the unique opportunity to work in the wildlife conservation and community engagement sectors, with a clear focus on driving impact and inspiring action.
ASSUMPTION: Candidates should carefully consider the unique aspects of this role and assess their fit for the organization's mission, values, and work environment before applying.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to support the launch of a new conservation initiative, including SEO, SEM, PPC, email, social media, and display advertising campaigns
- Managing a team to redesign and relaunch the organization's website, ensuring optimal user experience, accessibility, and mobile responsiveness
- Collaborating with cross-functional teams to develop and implement a new e-commerce system, integrating it seamlessly with the organization's existing digital platforms and ensuring a seamless user experience
ASSUMPTION: The ideal candidate will have experience managing complex digital marketing projects, with a proven track record of driving results through strategic leadership, campaign management, and budgeting.
❓ Key Questions to Ask During Interview
- Can you describe a time when you had to adapt your digital marketing strategy to respond to a significant change in the market or audience behavior? How did you approach this, and what was the outcome?
- How do you ensure that your digital marketing campaigns align with the organization's overall branding and messaging strategy?
- Can you provide an example of a time when you had to manage a team through a significant change in project scope or priorities? How did you approach this, and what was the outcome?
- How do you stay current on emerging digital trends, technologies, and best practices, and how do you integrate these into your organization's digital strategy?
- Can you describe a time when you had to manage a budget for a digital marketing initiative that was significantly larger or smaller than expected? How did you approach this, and what was the outcome?
ASSUMPTION: Candidates should prepare thoughtful responses to these interview questions, demonstrating their strategic thinking, adaptability, and leadership skills in the context of digital marketing and budget management.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and adaptability skills
- Research the organization's conservation efforts and be ready to discuss how your skills and experience align with their mission
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
