Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: AMOpportunities

🔹 Location: Chicago, Illinois, United States

🔹 Job Type: Full-Time

🔹 Category: Higher Education

🔹 Date Posted: July 9, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote OK (Illinois residents only)

🚀 Job Overview

Key aspects of this role include:

• Strategic transition from B2C to B2B marketing
• Overseeing a wide range of marketing projects
• Managing digital marketing strategies and integrated campaigns
• Supporting event planning and conference marketing
• Driving team growth and operational efficiency

ASSUMPTION: This role requires a strategic mindset and strong project management skills to manage multiple projects and teams in a fast-paced startup environment.

📋 Key Responsibilities

✅ Team Collaboration & Development

• Collaborate with marketing team members for content creation, social media, and email marketing
• Collaborate with other departments to ensure business objectives are met
• Utilize project management processes and tools for timely progress of marketing projects

✅ Strategic Marketing Planning

• Develop and execute digital marketing strategies for B2B and B2C
• Lead integrated marketing campaigns across various digital channels

✅ Campaign & CRM Management

• Drive annual campaigns, content collection, and collateral creation based on performance results
• Provide creative solutions for CRM issues and collaborate with stakeholders

✅ Event & Conference Planning

• Support the planning and marketing of B2B conferences

✅ Data Analysis & Reporting

• Analyze customer research, market conditions, and data to refine strategies
• Submit weekly reports on campaign performance with actionable recommendations

✅ Additional Responsibilities

• Manage digital advertising on platforms such as LinkedIn, Meta, and Google Ads
• Coordinate the promotion and organization of B2C webinars
• Other duties as assigned

ASSUMPTION: This role requires strong analytical and strategic thinking skills to translate market insights and data into actionable marketing plans.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, or a related field

Experience: 5+ years of experience in marketing with a track record of successful B2B and B2C campaigns

Required Skills:

• Strong project management skills
• Strategic and analytical thinker
• Proficient in digital marketing tools and platforms
• Proficient in Microsoft Office
• Excellent communication and collaboration skills
• Flexibility and adaptability in a fast-paced startup environment

Preferred Skills:

• HubSpot knowledge
• Healthcare or higher education industry experience

ASSUMPTION: Candidates with experience in the healthcare or higher education industry may have a better understanding of the target audience and market trends.

💰 Compensation & Benefits

Salary Range: $75,000 - $82,000 annually

Benefits:

• Comprehensive Benefits Program: Medical, Dental, Vision, 401k, Tax Exempt Student Loan Repayment, and Commuter Benefits

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is based on industry standards for a mid-senior level marketing role in the Chicago area.

📌 Applicant Insights

🔍 Company Context

Industry: Higher Education, with a focus on healthcare training and education technology

Company Size: 11-50 employees, providing a close-knit and collaborative work environment

Founded: 2013, with a mission to solve the global shortage of healthcare professionals by enabling people globally to learn and work anywhere

Company Description:

• AMOpportunities equips universities and healthcare providers with the infrastructure needed to expand clinical education
• Offers comprehensive service and software solutions to help medical trainees secure rotations and support hosts and schools to manage them
• Committed to providing high-quality support through personalized services

Company Specialties:

• Education
• Health Care
• Medicine
• Technology

Company Website: AMOpportunities

ASSUMPTION: AMOpportunities is a mission-driven organization focused on expanding access to clinical education and training opportunities.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for career growth and development within the marketing team

Reporting Structure: This role reports directly to the Marketing Director and oversees marketing team members and projects

Work Arrangement: Hybrid, with options to work remotely or in-office following local health authority and CDC guidance

Growth Opportunities:

• Potential to grow into a leadership role within the marketing team
• Opportunities to expand skills and knowledge in digital marketing and project management
• Chance to contribute to the strategic direction and growth of the company

ASSUMPTION: This role offers significant growth potential for the right candidate, given the company's size and stage of development.

🌍 Location & Work Environment

Office Type: Hybrid, with options to work remotely or in-office

Office Location(s): 444 N Wells St, #601, Chicago, Illinois 60654, US

Geographic Context:

• Chicago, Illinois, United States
• Diverse and vibrant city with a strong higher education and healthcare industry
• Accessible public transportation and numerous amenities

Work Schedule: Full-time, with flexible hours and the option to work remotely

ASSUMPTION: The hybrid work arrangement and flexible hours allow for a better work-life balance and the ability to attract top talent.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-depth interview with the Marketing Director and/or other team members
• Final interview with the CEO or another executive team member

Key Assessment Areas:

• Strategic thinking and planning skills
• Project management and organizational skills
• Communication and collaboration skills
• Technical skills in digital marketing and relevant tools
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the company's mission and values in your application materials
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a fast-paced environment

ATS Keywords: Digital Marketing, B2B, B2C, Project Management, Strategic Planning, CRM, Event Planning, Data Analysis, Higher Education, Healthcare, Marketing Team

ASSUMPTION: AMOpportunities uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• HubSpot
• Trello
• Webflow
• Canva
• Ad Platforms (LinkedIn, Meta, Google Ads)
• Microsoft Office (Word, Excel, Outlook)

ASSUMPTION: Proficiency in these tools and platforms is required for this role, as they are essential for managing marketing projects and campaigns.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven and committed to expanding access to clinical education
• Collaborative and supportive work environment
• Focus on quality, accessibility, and inclusivity
• Personalized and high-quality support for clients and partners

Work Style:

• Fast-paced and dynamic startup environment
• Hybrid work arrangement with flexible hours
• Strong focus on team collaboration and cross-functional projects
• Opportunities for career growth and development

Self-Assessment Questions:

• Do you align with the company's mission to expand access to clinical education and training opportunities?
• Are you comfortable working in a fast-paced, dynamic startup environment?
• Do you thrive in a collaborative and supportive work environment, with a focus on teamwork and cross-functional projects?

ASSUMPTION: Candidates who are passionate about the company's mission, comfortable with a fast-paced work environment, and strong team players will be the best fit for this role.

⚠️ Potential Challenges

• Managing multiple projects and teams in a fast-paced startup environment can be challenging
• Balancing remote work and in-office collaboration may require strong communication and time management skills
• The strategic transition from B2C to B2B marketing may present unique challenges and opportunities
• Working in the higher education and healthcare industries may require specific knowledge and understanding of market trends

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a strategic mindset.

📈 Similar Roles Comparison

• This role is unique in its focus on the strategic transition from B2C to B2B marketing within the higher education and healthcare industries
• Compared to other marketing manager roles, this position offers significant growth potential and the opportunity to contribute to the company's strategic direction
• Career path comparison: This role can lead to leadership positions within the marketing team or other departments, as the company continues to grow and expand

ASSUMPTION: This role offers a unique opportunity for candidates looking to make a significant impact in a growing organization and contribute to its strategic direction.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for the transition from B2C to B2B
• Managing integrated marketing campaigns across various digital channels to drive brand awareness and lead generation
• Supporting the planning and marketing of B2B conferences, ensuring all logistical and promotional aspects are handled effectively

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, as well as the need for strong project management and communication skills.

❓ Key Questions to Ask During Interview

• Can you describe the strategic vision for the transition from B2C to B2B marketing, and how this role fits into that plan?
• How does the marketing team collaborate with other departments to ensure business objectives are met, and what are the key priorities for this role?
• What is the company culture like, and how does the marketing team contribute to maintaining a positive and supportive work environment?
• What opportunities are there for career growth and development within the marketing team and the company as a whole?
• How does the hybrid work arrangement balance remote work and in-office collaboration, and what tools and resources are provided to support this?

ASSUMPTION: These questions can help you better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a fast-paced environment
• If selected for an interview, be prepared to discuss your understanding of the company's mission and values
• Follow up with the hiring manager within one week of your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.