Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: OnePlan Solutions

🔹 Location: Canada (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-22

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Canada)

🚀 Job Overview

Key aspects of this role include:

• Driving digital growth through SEO and PPC strategies
• Collaborating with cross-functional teams to optimize user experience
• Analyzing campaign performance and turning data into actionable insights
• Managing PPC campaigns across platforms like Google and LinkedIn

ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on data-driven decision making.

📋 Key Responsibilities

✅ Own and manage PPC campaigns, constantly testing and refining for improved performance

✅ Write compelling ad copy and collaborate on landing pages to drive conversions

✅ Monitor trends, performance data, and customer behavior to identify opportunities and challenges

✅ Brainstorm and test new digital growth strategies and creative experiments

✅ Conduct A/B tests and conversion experiments to optimize user experience and improve results

✅ Work closely with internal teams to build and refine landing pages supporting SEO and paid campaign goals

✅ Conduct regular technical SEO audits and implement best practices to maintain high search rankings

✅ Perform keyword research and optimize web content to ensure the company appears in relevant searches

✅ Track campaign performance across channels and analyze data to gain clear, actionable insights

✅ Analyze the full customer journey to identify drop-off points and improve the overall conversion funnel

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and continuous optimization.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field

Experience: Proven experience in technical SEO and paid advertising (Google Ads, Bing, LinkedIn) and managing successful PPC campaigns

Required Skills:

• Deep understanding of search engine algorithms and digital performance marketing
• Strong analytical skills with experience using tools like Google Analytics, SEMrush, and Ahrefs
• Strong communication skills with the ability to present campaign results and strategy recommendations
• A growth mindset—curious, iterative, and always testing
• Familiarity with HTML/CSS, CMS platforms (like WordPress), and data analysis using Excel

Preferred Skills:

• Experience working in a SaaS or tech environment
• Knowledge of Microsoft ecosystem tools and how they integrate with marketing platforms

ASSUMPTION: Candidates should have a strong foundation in digital marketing and a proven track record of driving results through SEO and PPC campaigns.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 CAD per year (Based on industry standards for a Digital Marketing Manager with 2-5 years of experience in Canada)

Benefits:

• Health, dental, and vision benefits
• Insurance options
• Employer RRSP and 401K matching programs

Working Hours: Full-time, flexible hours with a results-driven work environment

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on strategic portfolio, financial, resource, and work management solutions

Company Size: 51-200 employees, offering a collaborative and innovative work environment

Founded: 2015 (Based on LinkedIn data)

Company Description:

• OnePlan specializes in creating AI-enabled solutions that bridge the gap between strategy and execution
• The company offers solutions that boost business agility, streamline project management, and optimize resources
• OnePlan is committed to delivering powerful solutions and fostering a culture of collaboration

Company Specialties:

• Strategic Portfolio Management
• Financial Management
• Resource Management
• Work Management

Company Website: oneplan.ai

ASSUMPTION: OnePlan's focus on AI-enabled solutions and collaboration sets it apart in the software development industry.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and professional development

Reporting Structure: Reports directly to the Marketing Director

Work Arrangement: Remote, with flexibility to work from anywhere in Canada

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing team
• Opportunities to work on diverse projects and campaigns, gaining exposure to various aspects of digital marketing
• Chance to collaborate with cross-functional teams, learning from and contributing to the company's overall success

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing ample opportunities for professional growth.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location required

Office Location(s): N/A (Remote work only)

Geographic Context:

• Canada, with a focus on the Toronto area (due to time zone considerations)
• Remote work allows for flexibility and a better work-life balance
• Opportunity to work with a diverse, global team

Work Schedule: Full-time, with flexible hours and a focus on results and performance

ASSUMPTION: The remote work arrangement offers candidates the opportunity to work from anywhere in Canada, with a focus on the Toronto area for better collaboration and communication.

💼 Interview & Application Insights

Typical Process:

• Initial screening call to discuss the role and candidate's qualifications
• Technical assessment, focusing on SEO and PPC skills
• Final interview with the Marketing Director to discuss fit and next steps

Key Assessment Areas:

• Digital marketing skills, with a focus on SEO and PPC
• Analytical skills and data-driven decision making
• Communication and presentation skills
• Cultural fit and alignment with OnePlan's values

Application Tips:

• Highlight specific SEO and PPC campaign successes in your resume and cover letter
• Demonstrate your understanding of OnePlan's products and services, and how your skills align with the company's goals
• Prepare for the technical assessment by brushing up on your SEO and PPC knowledge

ATS Keywords: Digital Marketing, SEO, PPC, Google Ads, LinkedIn, Analytics, SEM, Ahrefs, HTML, CSS, CMS, WordPress, Data Analysis, Communication, Growth Mindset, A/B Testing

ASSUMPTION: OnePlan's application process is designed to assess candidates' technical skills and cultural fit, with a focus on data-driven decision making and collaboration.

🛠️ Tools & Technologies

• Google Ads
• LinkedIn Ads
• SEMrush
• Ahrefs
• Google Analytics
• WordPress
• HTML/CSS

ASSUMPTION: The tools and technologies listed are essential for the role and may be expanded upon based on the candidate's expertise and the company's evolving needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer Focus
• Integrity
• Accountability

Work Style:

• Results-driven and focused on performance
• Data-informed decision making
• Strong communication and teamwork skills
• Adaptability and continuous learning

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in digital marketing?
• Can you provide an example of a time when you optimized a campaign based on data analysis, and what were the results?
• How do you approach A/B testing and continuous optimization in your marketing strategies?

ASSUMPTION: OnePlan values candidates who are passionate about digital marketing, data-driven, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple PPC campaigns simultaneously, requiring strong organizational skills and attention to detail
• Keeping up with the fast-paced and ever-changing digital marketing landscape
• Working remotely, which may require additional self-motivation and time management skills
• Collaborating with cross-functional teams, requiring strong communication and project management skills

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on technical SEO and PPC, with less emphasis on content creation and social media management
• OnePlan's focus on AI-enabled solutions sets it apart from other software development companies, offering unique opportunities for innovation and growth
• This role provides a unique blend of strategic and tactical responsibilities, with opportunities for professional development and career advancement

ASSUMPTION: This role offers a unique blend of technical and strategic responsibilities, with opportunities for professional growth and development within the marketing team.

📝 Sample Projects

• Optimizing a PPC campaign to improve click-through rate and conversion rate by 20% within three months
• Conducting a comprehensive SEO audit and implementing best practices to improve organic search rankings by 30% within six months
• Developing and executing an A/B testing strategy to optimize landing pages and improve conversion rates by 15% within four months

ASSUMPTION: These sample projects demonstrate the candidate's ability to analyze data, develop strategic plans, and execute tactical campaigns to drive results.

❓ Key Questions to Ask During Interview

• How does OnePlan approach A/B testing and continuous optimization in its marketing strategies?
• Can you describe the team structure within the marketing department and how this role fits into the organization?
• What are the most important qualities you're looking for in a Digital Marketing Manager, and how do you see this role contributing to OnePlan's overall success?
• How does OnePlan support the professional development and growth of its employees, particularly within the marketing team?
• What are the key performance indicators (KPIs) used to measure the success of digital marketing campaigns at OnePlan?

ASSUMPTION: These questions demonstrate the candidate's interest in OnePlan's marketing strategies, team dynamics, and commitment to driving results and continuous improvement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO and PPC campaign successes, as well as your understanding of OnePlan's products and services
• Prepare for the technical assessment by brushing up on your SEO and PPC knowledge
• Follow up with the OnePlan team within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.