Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Destination Pet, LLC

🔹 Location: Fully Remote (Texas, Minnesota, Illinois, Kansas, Nebraska)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 4, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading Destination Pet’s brand social media strategy
• Managing all corporate social media channels
• Driving engagement across pet and vet centers
• Collaborating with internal teams for cohesive storytelling
• Analyzing performance and providing actionable insights

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication skills to manage multiple projects and stakeholders effectively.

📋 Key Responsibilities

✅ Lead Destination Pet’s brand social media strategy, aligning with overall marketing and business goals

✅ Manage and optimize all corporate social media channels (Instagram, Facebook, LinkedIn, YouTube, etc.)

✅ Create and curate compelling content that reflects Destination Pet’s voice, values, and service offerings

✅ Lead real-time community management efforts, responding to comments, questions, and brand mentions

✅ Stay informed on social trends, platform updates, and emerging tools to keep the brand relevant and competitive

✅ Analyze performance across platforms and provide actionable insights for optimization and reporting

✅ Serve as a coach and strategic partner for local center managers, emphasizing the importance of social media engagement and brand consistency

✅ Provide ready-to-use toolkits, templates, guides, and campaign playbooks tailored to the unique needs of local pet and vet centers

✅ Review and assess center-level social performance, offering constructive feedback and recommendations for improvement

✅ Foster a culture of best-in-class social engagement across all centers, aligned with Destination Pet’s brand standards

✅ Use Sprinklr to manage and monitor social media campaigns, content publishing, listening, engagement, and reporting at both the brand and local level

✅ Create and optimize workflows in Sprinklr for streamlined publishing, moderation, customer care, and analytics

✅ Collaborate with internal content, creative, and paid media teams to ensure cohesive storytelling across platforms

✅ Work with marketing, operations, and customer experience teams to align social strategy with broader organizational initiatives

✅ Lead social media training sessions for internal teams and local managers to build confidence and consistency in execution

✅ Provide ongoing support and education around best practices, Sprinklr usage, platform updates, and content trends

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a fast-paced, collaborative environment.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Communications, or a related field; Master’s preferred

Experience: 5+ years of experience in digital marketing, with at least 3 years focused on social media engagement

Required Skills:

• Proven experience using Sprinklr for campaign management, social listening, reporting, and engagement
• Strong understanding of each social media platform and its ecosystem (audience, formats, trends, KPIs)
• Demonstrated ability to grow and engage audiences through organic and paid strategies
• Excellent analytical skills and experience with tools like Google Analytics, Meta Business Suite, LinkedIn Campaign Manager, and other social analytics tools
• Exceptional communication, project management, and interpersonal skills
• Ability to work in a fast-paced, collaborative environment and manage multiple projects simultaneously

Preferred Skills:

• Demonstrate a self-starter mentality with the ability to take initiative, work independently, and drive projects forward
• Sprinklr Certification(s)
• Experience in a B2B or B2C enterprise-level marketing environment
• Familiarity with influencer marketing or user-generated content campaigns

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication skills to manage multiple projects and stakeholders effectively.

💰 Compensation & Benefits

Salary Range: $60,000 - $70,000 annually

Benefits:

• Health, vision, dental, long & short-term disability, and Life insurance
• 401k match
• Pet Care discounts
• Generous Flexible Time Off
• Opportunity to grow your career with a network of like-minded professionals

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a mid-senior level digital marketing role with a focus on social media management. The benefits package is competitive and includes health insurance, retirement savings, and pet care discounts.

📌 Applicant Insights

🔍 Company Context

Industry: Veterinary Services. Destination Pet offers a full spectrum of services through a “whole health” approach to help pets live happier, healthier lives.

Company Size: 1,001-5,000 employees. As a mid-sized company, Destination Pet offers a balance between a structured environment and the agility of a startup.

Founded: 2017. Destination Pet was founded with a mission to redefine the standard of care for pet health and well-being.

Company Description:

• Destination Pet is on a mission to redefine the standard of care for pet health and well-being
• They offer a full spectrum of services through a “whole health” approach
• With a long-term vision, they are focused on building and growing a world-class team of pet care professionals

Company Specialties:

• Veterinary care
• Pet care
• Pet boarding
• Dog daycare
• Pet grooming
• Dog grooming
• Acquisitions

Company Website: https://www.destinationpet.com

ASSUMPTION: Destination Pet is a rapidly growing company in the veterinary services industry, with a strong focus on pet care and customer experience. They value continuous improvement, employee development, and maintaining a high-quality, inclusive culture.

📊 Role Analysis

Career Level: Mid-Senior Level. This role is suitable for experienced digital marketing professionals looking to advance their careers in a fast-paced, collaborative environment.

Reporting Structure: The Digital Marketing Manager reports directly to the Director of Marketing and works closely with internal content, creative, and paid media teams, as well as marketing, operations, and customer experience teams.

Work Arrangement: Fully Remote. This role allows for flexible work arrangements, with the opportunity to work from home or any location within the United States.

Growth Opportunities:

• Destination Pet is a rapidly growing company, offering opportunities for career advancement and professional development
• The Digital Marketing Manager role is a critical position within the marketing department, with potential for growth into a leadership role
• The company encourages internal promotions and provides training and development opportunities to support employee growth

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities for career advancement and professional development within a rapidly growing company.

🌍 Location & Work Environment

Office Type: Fully Remote. Destination Pet offers a fully remote work environment, allowing employees to work from any location within the United States.

Office Location(s): Texas, Minnesota, Illinois, Kansas, Nebraska

Geographic Context:

• Texas: The second-largest state in the U.S., with a diverse economy and a large tech industry
• Minnesota: Known for its strong tech industry, particularly in software development and healthcare IT
• Illinois: Home to a diverse range of industries, including finance, healthcare, and manufacturing
• Kansas: Offers a lower cost of living and a stable business environment
• Nebraska: Known for its strong agriculture industry and a growing tech sector

Work Schedule: Full-time (40 hours per week). Destination Pet offers a flexible work schedule, with the opportunity to work from home or any location within the United States.

ASSUMPTION: Destination Pet’s fully remote work environment offers employees the flexibility to work from any location within the United States, with a strong focus on work-life balance and employee well-being.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Behavioral and skills assessments
• Final round interviews with hiring managers and team members
• Background check and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Communication and interpersonal skills
• Project management and organizational skills
• Cultural fit and alignment with Destination Pet’s values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio of social media content work, including short-form video, visuals, and captions
• Prepare for behavioral and skills assessments by practicing common interview questions and researching Destination Pet’s company culture and values
• Follow up with the hiring manager after the interview to express your interest in the role

ATS Keywords: Digital Marketing, Social Media Strategy, Content Creation, Community Management, Analytics, Sprinklr, Project Management, Collaboration, Training, Engagement, B2B Marketing, B2C Marketing, Influencer Marketing, User-Generated Content, Communication, Interpersonal Skills

ASSUMPTION: Destination Pet’s application process is designed to assess candidates’ strategic thinking, analytical skills, communication skills, and cultural fit. By tailoring your application materials and preparing for the interview, you can increase your chances of success in the hiring process.

🛠️ Tools & Technologies

• Sprinklr
• Google Analytics
• Meta Business Suite
• LinkedIn Campaign Manager
• Other social analytics tools

ASSUMPTION: This role requires proficiency in Sprinklr, Google Analytics, Meta Business Suite, LinkedIn Campaign Manager, and other social analytics tools. Familiarity with these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Pet-obsessed: We put pets first in everything we do
• One Pack: We are united and work together to elevate the love and lives of pet families
• Innovation: We create a connected care network of trustworthy partners who bring creative innovation every day
• Integrity: We act with honesty, fairness, and respect in all our interactions
• Excellence: We strive for the highest standards in our work and hold ourselves accountable for results

Work Style:

• Collaborative: We work together to achieve our goals and support each other’s success
• Adaptable: We embrace change and continuously improve our processes and skills
• Data-driven: We use data to inform our decisions and measure our performance
• Customer-focused: We prioritize the needs and preferences of our customers and strive to exceed their expectations

Self-Assessment Questions:

• Do you share Destination Pet’s passion for pets and commitment to elevating their lives?
• Are you comfortable working in a fast-paced, collaborative environment and managing multiple projects simultaneously?
• Do you have strong analytical skills and the ability to make data-driven decisions?
• Are you a strategic thinker with excellent communication and interpersonal skills?
• Do you align with Destination Pet’s company values and work style?

ASSUMPTION: Destination Pet’s company culture is built on a strong commitment to pets, collaboration, innovation, integrity, and excellence. Candidates who share these values and work styles are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously can be challenging and require strong organizational skills
• Keeping up with social media trends, platform updates, and emerging tools can be time-consuming and require continuous learning
• Working remotely may present challenges in maintaining work-life balance and staying connected to the team
• The fully remote work environment may require self-motivation and discipline to manage time effectively

ASSUMPTION: While Destination Pet offers a flexible and supportive work environment, this role may present challenges in managing multiple projects, staying up-to-date with social media trends, and maintaining work-life balance in a remote setting.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on social media strategy and management
• Destination Pet’s “whole health” approach to pet care sets it apart from other veterinary services companies
• This role offers a unique opportunity to work in a rapidly growing company with a strong focus on innovation and customer experience

ASSUMPTION: This role is distinct from traditional marketing positions, with a heavy emphasis on social media strategy and management. Destination Pet’s unique approach to pet care and rapid growth make it an attractive opportunity for the right candidate.

📝 Sample Projects

• Developing and implementing a comprehensive brand social media strategy aligned with overall marketing and business goals
• Creating and curating compelling content that reflects Destination Pet’s voice, values, and service offerings, driving awareness, engagement, and growth
• Managing and optimizing all corporate social media channels, including Instagram, Facebook, LinkedIn, YouTube, and other emerging platforms
• Providing ready-to-use toolkits, templates, guides, and campaign playbooks tailored to the unique needs of local pet and vet centers

  ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical aspects of the Digital Marketing Manager role at Destination Pet. Successful candidates will have experience in similar projects and a strong portfolio demonstrating their skills in social media strategy, content creation, and analytics.

  ❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the marketing department?
  • How does Destination Pet support the growth and development of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Destination Pet measure the success of its social media campaigns and what are the key performance indicators (KPIs) used?
  • What are the biggest challenges facing the social media team currently, and how can this role help address them?

  ASSUMPTION: Asking these questions during the interview will help you better understand the role, the team, and the company culture. It also demonstrates your interest in the position and your commitment to success.

  📌 Next Steps for Applicants

  To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Include a portfolio of social media content work, including short-form video, visuals, and captions
  • Prepare for behavioral and skills assessments by practicing common interview questions and researching Destination Pet’s company culture and values
  • Follow up with the hiring manager after the interview to express your interest in the role

  ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.