Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: ARO

🔹 Location: Ewloe, Wales, UK (Hybrid)

🔹 Job Type: Full-Time, Permanent

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Hybrid (3 days on-site per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and refining product positioning, messaging, and value propositions
• Collaborating cross-functionally with product, sales, and marketing teams
• Overseeing and maintaining website content, with a focus on increasing organic traffic
• Monitoring website and campaign performance metrics
• Leading and developing a Digital Marketing Assistant

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on cross-functional collaboration and team leadership.

📋 Key Responsibilities

✅ Develop and refine product positioning, messaging, and value propositions that align with the overall brand strategy

✅ Collaborate cross-functionally with product, sales, and marketing teams to develop propositions, supporting content, and campaigns

✅ Oversee and maintain website content, collaborate with the SEO agency and marketing management team to deliver best practice copy, technical and on-page optimisation with a focus on increasing organic traffic

✅ Monitor website and campaign performance metrics and optimise propositions based on market feedback

✅ Own, update, and maintain the content team's work schedule, including project time frames and delivery dates

✅ Lead and develop the Digital Marketing Assistant

ASSUMPTION: The role may evolve based on the company's growth and market demands, requiring adaptability and flexibility.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 4 years of experience in brand management, proposition development, or similar marketing roles, with a proven track record in B2B markets and IT and technology-based industries

Required Skills:

• Excellent communication and influencing skills to work effectively across departments
• Demonstrated ability to translate customer insights into compelling value propositions
• Experience facilitating cross-functional workshops and building consensus
• Analytical skills to evaluate market data and measure proposition effectiveness
• Strong understanding of brand strategy principles and frameworks
• Copywriting experience

Preferred Skills:

• Experience in Powerpoint, Wordpress, and Avada
• Experience in SEO, PPC, and email marketing
• Knowledge and experience of working with Microsoft Dynamics
• Knowledge of Adobe Creative Suite

ASSUMPTION: Candidates with experience in the IT and technology industry will have a strong advantage in this role.

💰 Compensation & Benefits

Salary Range: £35,000 per year (This is the provided salary; no industry standard range is needed)

Benefits:

• Flexible working
• Company Pension Scheme and matching contributions
• Company Perks portal
• Private Medical insurance
• Life assurance
• 25 days holiday plus bank holidays plus holiday trading
• Your Birthday off, on us!
• Health Club and Wellbeing Scheme
• ARO Shares after 12 months employment
• Employee Assistance Programme
• Technical Training Academy and E-learning

Working Hours: Full-time, 40 hours per week, with flexible working options

ASSUMPTION: The salary range is in line with industry standards for a mid-senior level marketing role in the UK.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting. ARO specialises in collaboration, connectivity, cloud, and infrastructure, as well as cybersecurity services.

Company Size: 201-500 employees. This size allows for a structured yet agile work environment, offering opportunities for growth and career development.

Founded: ARO has been operating for over 25 years, with a nationwide presence and offices across the UK.

Company Description:

• ARO is an award-winning IT Services and Solutions provider with almost 30 years of expertise in Cloud, Cyber Security, IT Collaboration, Data Centre Services, and Sustainability.
• As a Microsoft Solutions Partner and Platinum Partner with industry leaders such as Dell, Gamma, SonicWall, NFON, Vodafone, O2, BT, Aruba, and Extreme Networks, ARO delivers integrated, high-performance technology solutions tailored to business needs.
• ARO supports over 8,000 customers, 100,000 managed mobiles, 60,000 hosted telecoms seats, connectivity for 4,500+ companies, and 600,000+ end users protected with cybersecurity services.

Company Specialties:

• telecommunications
• IT Services
• Cyber Security
• Business Mobiles
• Connectivity
• Microsoft Solutions Partner

Company Website: aro.tech

ASSUMPTION: ARO's extensive industry partnerships and wide range of services demonstrate its commitment to providing comprehensive IT solutions to its clients.

📊 Role Analysis

Career Level: Mid-Senior Level. This role offers opportunities for career growth and leadership within the marketing team.

Reporting Structure: The Digital Marketing Manager will report directly to the Head of Marketing and will oversee a Digital Marketing Assistant.

Work Arrangement: Hybrid, with 3 days on-site per week at the Ewloe office.

Growth Opportunities:

• Potential to lead and grow the marketing team as the company expands
• Opportunities to work on diverse projects and campaigns, gaining experience in various aspects of marketing
• Access to training and development resources through ARO's Technical Training Academy and E-learning programs

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, catering to different work preferences.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee wellbeing and engagement.

Office Location(s): Bala House, St David's Business Park, Ewloe, CH5 3XJ, GB

Geographic Context:

• Ewloe is located in Wales, with easy access to major transportation links and nearby cities such as Chester and Liverpool.
• The area offers a mix of urban and rural environments, with plenty of green spaces and outdoor activities nearby.
• ARO's Ewloe office is part of a larger business park, providing ample parking and on-site amenities.

Work Schedule: Full-time, 40 hours per week, with flexible working options and a focus on results rather than hours worked.

ASSUMPTION: The Ewloe office location offers a convenient and accessible work environment for employees, with opportunities for both professional growth and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the Head of Marketing and other relevant stakeholders
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Cross-functional collaboration and communication skills
• Analytical skills and data-driven decision-making
• Leadership and team management abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research ARO's industry and competitors to demonstrate your understanding of the market landscape

ATS Keywords: Brand Management, Proposition Development, Copywriting, Brand Strategy, Cross-Functional Collaboration, Analytical Skills, SEO, PPC, Email Marketing, Microsoft Dynamics, Adobe Creative Suite

ASSUMPTION: ARO's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Powerpoint, Excel)
• Wordpress and Avada (CMS)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• PPC platforms (e.g., Google Ads, LinkedIn Ads)
• Email marketing tools (e.g., Mailchimp, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Expertise
• Innovation
• Collaboration
• Fun

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to change
• Positive and enthusiastic

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you results-driven and focused on continuous improvement?
• Are you adaptable and open to change?
• Do you maintain a positive and enthusiastic attitude, even in challenging situations?

ASSUMPTION: ARO's company culture is built on a foundation of strong values, fostering a positive and engaging work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing on-site and remote work responsibilities
• Adapting to a fast-paced and evolving industry
• Collaborating effectively with cross-functional teams

ASSUMPTION: These challenges can be overcome with strong time management, communication, and adaptability skills.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on cross-functional collaboration and team leadership
• ARO's industry specialization in IT and technology services offers unique opportunities for growth and learning
• Career progression in this role may involve moving into a senior marketing leadership position or exploring other areas of the business

ASSUMPTION: This role offers a unique blend of strategic marketing and team leadership responsibilities, with opportunities for career growth and development.

📝 Sample Projects

• Developing and executing a comprehensive content marketing strategy for a new product launch
• Collaborating with the sales team to create engaging sales materials and case studies
• Optimizing website content and structure to improve organic traffic and SEO performance

ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the strategic nature of the role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does ARO support the professional development and growth of its marketing team members?
• What are the biggest marketing challenges facing ARO in the next 12-24 months, and how can this role address them?
• How does ARO measure the success of its marketing campaigns and initiatives?
• What is the company's approach to work-life balance and employee wellbeing?

ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, the company's marketing strategy, and its commitment to employee growth and wellbeing.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the ARO careers page
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research ARO's industry and competitors to demonstrate your understanding of the market landscape
• Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.