📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Tatari
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Hybrid (2 days per week in-office)
🔹 Category: Advertising Services
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Expanding Tatari's paid media strategy beyond common platforms to include podcasts, niche newsletters, email marketing, and targeted placements in relevant marketing and advertising publications.
- Leveraging AI tools and video editing skills to enhance Tatari's presence across diverse media channels.
- Collaborating with internal design teams and external vendors to create compelling ads and narratives that capture the audience's attention.
- Analyzing campaign performance and optimizing strategies to drive growth and improve ROI.
ASSUMPTION: This role requires a strong background in digital marketing, with a focus on paid media channels, and experience in video editing to effectively manage and optimize campaigns across various platforms.
📋 Key Responsibilities
✅ Manage paid search agency, launch and optimize paid social campaigns, and explore opportunities in podcasts, niche newsletters, influencer marketing, industry publications, and TV.
✅ Leverage AI tools and agents to edit and repurpose video content for diverse paid media placements and formats, increasing the volume of video output.
✅ Work closely with the internal design team and external vendors on creative concepts for both static and dynamic ad formats.
✅ Write ad copy that’s clear, effective, and tailored to the audience, reflecting a strong understanding of Tatari's brand, core messaging, and goals across each channel.
✅ Analyze campaign performance across all platforms, seeking opportunities for optimization and growth.
✅ Design and run Account-based Marketing (ABM) campaigns to turn Marketing Qualified Leads into qualified hand-raisers ready to talk to the Sales team.
✅ Establish processes for scalable growth across the channels and ensure timely launches and communications.
✅ Develop and implement a robust tracking and measurement framework to accurately assess the performance of all paid media campaigns, including advanced analytics for podcasts, niche newsletters, and targeted placements.
✅ Regularly report insights and actionable recommendations to cross-functional teams and leadership to drive data-driven decisions.
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong analytical skills to effectively manage campaigns, track performance, and optimize strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4+ years of experience in digital marketing within B2B SaaS, with a broad understanding of various paid media channels (search, social, podcast, newsletters, influencer, industry publications, TV)
Required Skills:
- Proven expertise in paid search and social media advertising
- Strong creativity and experience repurposing content for paid ads across channels, including using AI tools for video editing and production
- Ability to conceptualize and execute ad campaigns that resonate across different media formats and platforms
- Proficiency in digital marketing tools and analytics, including campaign measurement, optimization, and reporting
- Familiarity with CRM platforms (we use HubSpot) for landing pages, email campaigns, and inbound marketing tactics
- Experience with website CMS platforms (we use Contentful)
- Demonstrated experience in developing, implementing, and optimizing Account-Based Marketing (ABM) strategies
Preferred Skills:
- Experience in SEO for B2B, driving organic traffic aligned with business goals
- Ability to establish scalable processes that ensure consistency, efficiency, and timely execution across campaigns
- Excellent collaboration and communication skills, with a team-player mindset and a proactive, self-starter attitude
- Experience working on small teams in fast-paced, dynamic environments
ASSUMPTION: Candidates with a strong background in digital marketing, experience in video editing, and a proven track record in managing and optimizing paid media campaigns will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $85,000 - $120,000 annually (based on experience and qualifications)
Benefits:
- Equity compensation
- Health insurance coverage for you and your dependents
- Unlimited PTO and sick days
- Snacks, drinks, and catered lunches at the office
- Team building events
- $1,000 annual continued education benefit
- $500 WFH reimbursement
- Monthly lifestyle spending reimbursements
- FSA and commuter benefits
- Monthly Company Wellness Day Off
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement of 2 days per week in the office
ASSUMPTION: The salary range provided is an estimate based on industry standards for digital marketing managers with 4-10 years of experience in B2B SaaS. The benefits listed are subject to change and may vary based on the company's policies and the employee's eligibility.
📌 Applicant Insights
🔍 Company Context
Industry: Tatari operates in the Advertising Services industry, focusing on modernizing TV advertising for brands, agencies, and publishers. The company works with clients such as Made In, Daily Harvest, Wpromote, and Fubo.
Company Size: Tatari is a mid-sized company with 51-200 employees, offering a dynamic work environment with opportunities for growth and collaboration.
Founded: Tatari was founded in 2016 and is headquartered in San Francisco, with further offices in Los Angeles and New York.
Company Description:
- Tatari is building the infrastructure to modernize TV advertising, providing clients with a clear way forward in the complex landscape of managing and measuring television advertising.
- The company combines a sophisticated ad platform with proprietary analytics to turn TV advertising into an automated, digital-like experience.
- Tatari has been recognized by Business Insider as one of the Hottest Ad Tech Companies of 2023 and by Digiday as the Best CTV Platform of 2024.
Company Specialties:
- Media Buying
- Software Engineering
- Data Science
- TV Advertising
- Statistics
- TV Measurement
- Connected TV
- and OTT Ads
Company Website: http://www.tatari.tv
ASSUMPTION: Tatari's focus on innovation and automation in the TV advertising industry presents unique opportunities and challenges for employees, requiring them to stay up-to-date with the latest trends and technologies in the field.
📊 Role Analysis
Career Level: This role is suitable for experienced digital marketing professionals seeking to advance their careers in a dynamic and growing company.
Reporting Structure: The Digital Marketing Manager will report directly to the Head of Marketing and collaborate with cross-functional teams, including Sales, Product, and Design.
Work Arrangement: This is a hybrid role, requiring employees to be present in the office for 2 days per week. The remaining days can be worked remotely.
Growth Opportunities:
- As Tatari continues to grow, there may be opportunities for the Digital Marketing Manager to take on additional responsibilities or advance to a leadership role within the marketing department.
- The company's focus on innovation and automation may present opportunities for the Digital Marketing Manager to explore new channels and strategies in the TV advertising industry.
ASSUMPTION: The Digital Marketing Manager's success in this role will depend on their ability to adapt to a fast-paced, dynamic environment and their willingness to take on new challenges as the company grows and evolves.
🌍 Location & Work Environment
Office Type: Tatari's Los Angeles office is a collaborative and modern workspace, designed to foster creativity and productivity.
Office Location(s): 605 Market St, Suite 700, San Francisco, California 94105, US
Geographic Context:
- Los Angeles is a major hub for the entertainment and advertising industries, providing ample opportunities for networking and collaboration with industry professionals.
- The city offers a diverse range of cultural attractions, recreational activities, and dining options, making it an attractive location for both work and leisure.
- Los Angeles is known for its Mediterranean climate, with mild winters and warm summers, providing residents with ample opportunities to enjoy the outdoors year-round.
Work Schedule: The Digital Marketing Manager will work a full-time schedule of 40 hours per week, with a hybrid work arrangement of 2 days per week in the office and the remaining days worked remotely.
ASSUMPTION: The Digital Marketing Manager's success in this role will depend on their ability to thrive in a dynamic and collaborative work environment, both in the office and remotely.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- In-depth interview with the Head of Marketing
- Final interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Digital marketing expertise and experience with paid media channels
- Video editing skills and creativity
- Analytical skills and ability to optimize campaign performance
- Collaboration and communication skills
- Alignment with Tatari's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your expertise in digital marketing and video editing.
- Prepare examples of your past campaign performance analysis and optimization strategies to discuss during the interview.
- Research Tatari's company culture and values to demonstrate your alignment with the organization's mission and goals.
ATS Keywords: Digital Marketing, Paid Media, Video Editing, Ad Copywriting, Campaign Performance Analysis, Account-Based Marketing, AI Tools, Collaboration, Creativity, CRM Platforms, Website CMS, SEO, Optimization, Reporting, Team Player, Fast-Paced Environment
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills and cultural fit, with a strong emphasis on their experience in digital marketing and video editing.
🛠️ Tools & Technologies
- HubSpot (CRM platform)
- Contentful (website CMS)
- AI tools and agents for video editing and production
- Digital marketing tools and analytics platforms (e.g., Google Analytics, Facebook Ads Manager, etc.)
ASSUMPTION: The Digital Marketing Manager will be expected to have proficiency in the tools and technologies listed above, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Tatari values innovation and encourages employees to think creatively and explore new ideas to drive growth and success.
- Collaboration: Tatari fosters a collaborative work environment, where employees are encouraged to work together to achieve common goals.
- Accountability: Tatari holds its employees accountable for their actions and expects them to take responsibility for their work and its outcomes.
Work Style:
- Dynamic and fast-paced: Tatari operates in a fast-paced and dynamic environment, requiring employees to be adaptable and responsive to change.
- Collaborative: Tatari values collaboration and encourages employees to work together to achieve common goals.
- Data-driven: Tatari makes data-driven decisions and expects its employees to use data to inform their strategies and optimize their performance.
Self-Assessment Questions:
- How do you align with Tatari's values of innovation, collaboration, and accountability?
- How do you approach working in a dynamic and fast-paced environment, and how do you adapt to change?
- How do you use data to inform your marketing strategies and optimize campaign performance?
ASSUMPTION: Candidates who demonstrate a strong alignment with Tatari's values and work style, as well as a willingness to adapt to the company's dynamic and fast-paced environment, will be most successful in this role.
⚠️ Potential Challenges
- Managing a diverse portfolio of paid media campaigns across various channels may require the Digital Marketing Manager to juggle multiple priorities and deadlines.
- Keeping up with the latest trends and best practices in the fast-panging digital marketing landscape may present a challenge for the Digital Marketing Manager.
- The hybrid work arrangement may require the Digital Marketing Manager to balance their time effectively between in-office and remote work.
- Los Angeles' competitive job market may present challenges in attracting and retaining top talent for the Digital Marketing Manager's team.
ASSUMPTION: The Digital Marketing Manager's success in this role will depend on their ability to effectively manage their time and priorities, stay up-to-date with industry trends, and adapt to the hybrid work arrangement and competitive job market.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a greater emphasis on video editing and the management of a diverse portfolio of paid media campaigns across various channels.
- In the TV advertising industry, this role requires a strong understanding of both traditional and digital marketing strategies, as well as the ability to optimize campaign performance across multiple platforms.
- Career-wise, this role offers opportunities for growth and advancement within Tatari's marketing department, as well as the potential to take on leadership responsibilities as the company continues to grow.
ASSUMPTION: Candidates with experience in digital marketing, video editing, and campaign optimization will find this role to be a good fit, offering opportunities for growth and advancement within the TV advertising industry.
📝 Sample Projects
- Developing and executing a comprehensive paid media strategy for a new product launch, including targeted placements in relevant marketing and advertising publications.
- Creating and optimizing ad campaigns for various platforms, such as podcasts, niche newsletters, and industry publications, to drive brand awareness and generate leads.
- Analyzing campaign performance data to identify trends and opportunities for optimization, and presenting insights and recommendations to cross-functional teams and leadership.
ASSUMPTION: These sample projects illustrate the Digital Marketing Manager's responsibilities in developing and executing paid media strategies, creating and optimizing ad campaigns, and analyzing campaign performance data to drive growth and improve ROI.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and priorities for this role, and how they may evolve over time?
- How does Tatari support the professional development and growth of its employees, particularly in the marketing department?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured and evaluated?
- How does Tatari foster collaboration and communication between its marketing, sales, and product teams, and how does this role contribute to that dynamic?
- What are the most significant challenges facing the marketing department currently, and how does this role address those challenges?
ASSUMPTION: These interview questions are designed to help the Digital Marketing Manager better understand the role's responsibilities, priorities, and opportunities for growth, as well as the company's culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your expertise in digital marketing and video editing.
- Prepare examples of your past campaign performance analysis and optimization strategies to discuss during the interview.
- Research Tatari's company culture and values to demonstrate your alignment with the organization's mission and goals.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
