Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: AccorHotel

🔹 Location: Phú Quốc, Kiến Giang, Vietnam

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive digital marketing campaigns
• Managing and optimizing the company website
• Creating and overseeing content strategy across all digital platforms
• Analyzing campaign performance and preparing detailed reports
• Collaborating with cross-functional teams to align digital marketing efforts with overall business objectives
• Staying abreast of the latest digital marketing trends and technologies
• Managing relationships with external agencies, vendors, and digital partners
• Overseeing the digital marketing budget and ensuring efficient allocation of resources
• Developing and implementing strategies to increase direct bookings
• Leading and mentoring a team of digital marketing specialists

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a fast-paced environment. Familiarity with the Vietnamese market and local digital platforms is a plus.

📋 Key Responsibilities

✅ Developing and executing comprehensive digital marketing campaigns encompassing SEO/SEM, social media, email marketing, and display advertising

✅ Managing and optimising the company website, ensuring an excellent user experience and high conversion rates

✅ Creating and overseeing content strategy across all digital platforms, ensuring brand consistency and engagement

✅ Analysing campaign performance using various analytics tools and preparing detailed reports with actionable insights

✅ Collaborating with cross-functional teams to align digital marketing efforts with overall business objectives

✅ Staying abreast of the latest digital marketing trends and technologies, particularly those relevant to the Vietnamese market

✅ Managing relationships with external agencies, vendors, and digital partners

✅ Overseeing the digital marketing budget and ensuring efficient allocation of resources

✅ Developing and implementing strategies to increase direct bookings and reduce dependency on third-party platforms

✅ Leading and mentoring a team of digital marketing specialists, fostering a culture of innovation and continuous improvement

ASSUMPTION: This role requires a hands-on approach to digital marketing, with a focus on data-driven decision making and continuous optimization.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Digital Technologies, or a related field; Master’s degree preferred

Experience: Minimum of 5 years’ experience in digital marketing roles, preferably within the hospitality or luxury industry

Required Skills:

• Proven track record of successful digital marketing campaigns and driving revenue growth
• Strong understanding of SEO/SEM, PPC, social media marketing, email marketing, and content management systems (CMS)
• Proficiency in digital analytics tools and methodologies for campaign performance analysis and optimisation
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and with external partners
• Creative thinker with strong problem-solving skills and meticulous attention to detail
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously
• Experience with digital marketing in the Vietnamese market and familiarity with local digital platforms and trends
• Knowledge of data privacy regulations and best practices in digital marketing
• Strong leadership skills with experience in mentoring and developing team members

Preferred Skills:

• Fluency in Vietnamese

ASSUMPTION: This role requires a well-rounded digital marketing professional with a strong background in campaign management, analytics, and team leadership.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Digital Marketing Manager role in Vietnam, the estimated salary range is VND 1,200,000,000 - VND 1,800,000,000 per year. This range takes into account the candidate's experience level, the company's size, and the location's cost of living.

Benefits:

• Competitive package and plenty of development opportunities
• The opportunity to join an international and innovative group committed to building new hotels and creating a global brand
• The ability to challenge the norm and work in an environment that is both creative and rewarding
• Be part of a team that is very passionate about creating great hospitality experiences and exploring new locations with every opportunity

Working Hours: Full-time position with standard office hours, Monday to Friday, 8:30 AM to 5:30 PM. Overtime may be required as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's final decision.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the hospitality industry, offering a wide range of hotel brands and services worldwide.

Company Size: AccorHotel is a large corporation with over 10,000 employees globally. This size offers numerous opportunities for career growth and exposure to diverse projects.

Founded: AccorHotel was founded in 1967 and has since grown into a leading hospitality company with a presence in over 100 countries.

Company Description:

• AccorHotel pioneers the “ALL Inclusive, ALL Exclusive” concept, inviting guests to discover a world of possibilities with luxurious stays, inclusive of culinary delights, live entertainment, sports, wellness journeys, and kids and teens activities.
• Each AccorHotel property presents a unique experience inspired by local culture, global influences, and Turkish heritage, all within a setting of unparalleled luxury.
• AccorHotel is committed to creating great hospitality experiences and exploring new locations with every opportunity.

Company Specialties:

• Hospitality and catering services
• Luxury hotel management
• Global brand development
• Innovative digital marketing strategies

Company Website: https://www.group.accor.com

ASSUMPTION: AccorHotel's large size and global presence offer applicants the opportunity to work on diverse projects and gain exposure to various aspects of the hospitality industry.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, requiring a balance of strategic thinking, hands-on implementation, and team leadership.

Reporting Structure: The Digital Marketing Manager reports directly to the Marketing Director and oversees a team of digital marketing specialists.

Work Arrangement: This is an on-site position based in Phú Quốc, Vietnam. The role may require occasional travel to other AccorHotel properties or regional offices.

Growth Opportunities:

• Progression to a regional or global digital marketing role within AccorHotel
• Expansion into other aspects of hospitality management or related industries
• Development of leadership and management skills through team mentoring and project management

ASSUMPTION: This role offers significant growth potential within AccorHotel's global organization, as well as opportunities to develop leadership and management skills.

🌍 Location & Work Environment

Office Type: AccorHotel's Phú Quốc office is a modern, professional environment with a focus on collaboration and innovation.

Office Location(s): AccorHotel's Phú Quốc office is located in the heart of the island, providing easy access to local amenities and attractions.

Geographic Context:

• Phú Quốc is a tropical island in southern Vietnam, known for its beautiful beaches, lush forests, and vibrant culture.
• The island is a popular tourist destination, attracting visitors from around the world.
• Phú Quốc offers a high quality of life, with a warm climate, friendly locals, and a variety of cultural experiences.

Work Schedule: The standard work schedule for this role is Monday to Friday, 8:30 AM to 5:30 PM. However, the role may require occasional overtime or weekend work to meet project deadlines or attend events.

ASSUMPTION: Working in Phú Quốc offers a unique blend of professional challenges and personal rewards, with the opportunity to live and work in a beautiful tropical setting.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the Marketing Director
• Job offer and onboarding

Key Assessment Areas:

• Digital marketing expertise and campaign management skills
• Analytical skills and data-driven decision making
• Leadership and team management abilities
• Cultural fit and alignment with AccorHotel's values

Application Tips:

• Highlight your proven track record of successful digital marketing campaigns and revenue growth
• Tailor your resume to emphasize your relevant skills and experiences for this role
• Prepare a cover letter that demonstrates your enthusiasm for the role and AccorHotel's mission
• Be ready to discuss your familiarity with the Vietnamese market and local digital platforms

ATS Keywords: Digital Marketing, SEO, SEM, Social Media Marketing, Email Marketing, Content Management, Analytics, Collaboration, Problem Solving, Leadership, Team Mentoring, User Experience, Budget Management, Campaign Performance, Innovation, Detail Orientation, Vietnamese Market, Local Digital Platforms

ASSUMPTION: AccorHotel's recruitment process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Social media platforms (Facebook, Instagram, LinkedIn, etc.)
• Email marketing software (e.g., Mailchimp, Constant Contact)
• Content management systems (e.g., WordPress, Drupal)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing industry and can be learned or improved upon with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Passion for service
• Innovation
• Responsibility
• Integrity
• Teamwork

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Creative and innovative
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a proven track record of successful digital marketing campaigns and driving revenue growth?
• Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
• Do you thrive in a collaborative, team-oriented work culture?
• Are you passionate about creating great hospitality experiences and exploring new locations?

ASSUMPTION: AccorHotel values candidates who are passionate about hospitality, innovative, and committed to creating great experiences for both guests and team members.

⚠️ Potential Challenges

• Managing a team in a remote or hybrid work environment, with potential language barriers and time zone differences
• Keeping up with the fast-paced nature of the digital marketing industry and adapting to new trends and technologies
• Balancing the demands of multiple projects and stakeholders while maintaining a high level of attention to detail
• Navigating the unique cultural and linguistic landscape of the Vietnamese market

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike other digital marketing roles, this position focuses specifically on the hospitality industry and the unique challenges and opportunities it presents
• The role requires a strong understanding of the Vietnamese market and local digital platforms, as well as the ability to adapt to a rapidly changing business environment
• Career progression in AccorHotel may involve moving into regional or global digital marketing roles, with the opportunity to work on larger-scale projects and influence the company's digital strategy on a broader level

ASSUMPTION: This role offers a unique blend of industry-specific challenges and global opportunities, making it an attractive choice for digital marketing professionals looking to specialize in the hospitality sector.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing campaign to launch a new AccorHotel property in Phú Quốc
• Analyzing the performance of AccorHotel's existing digital marketing efforts and identifying opportunities for optimization and improvement
• Managing a team of digital marketing specialists to create and implement a content strategy that drives engagement and brand awareness across all digital platforms

ASSUMPTION: These sample projects are designed to highlight the key responsibilities and challenges of the Digital Marketing Manager role within AccorHotel.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organizational hierarchy?
• How does AccorHotel support the professional development and growth of its digital marketing team members?
• What are the key priorities for this role in the first 90 days, and how will my success be measured?
• How does AccorHotel approach data privacy and compliance in its digital marketing efforts, and what role will I play in ensuring our campaigns adhere to relevant regulations?
• What opportunities exist for collaboration and knowledge-sharing with other AccorHotel properties and regional offices, and how can I leverage these relationships to enhance my own learning and growth?

ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company culture, as well as assess your fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the AccorHotel careers portal
• Tailor your resume to highlight your relevant skills and experiences for this role, emphasizing your proven track record of successful digital marketing campaigns and revenue growth
• Prepare a cover letter that demonstrates your enthusiasm for the role and AccorHotel's mission, as well as your familiarity with the Vietnamese market and local digital platforms
• If applicable, include a portfolio or examples of your previous digital marketing work to showcase your creativity and innovation
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.