Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: OnePlan Solutions

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving digital growth through SEO and PPC strategies
• Collaborating with cross-functional teams to optimize user experience and conversions
• Analyzing campaign performance and customer journey data to inform decision-making
• Staying updated with digital marketing trends and best practices

ASSUMPTION: This role requires a balance of technical SEO and PPC skills, as well as strong analytical and communication abilities. The ideal candidate will have experience in a similar role and be comfortable working remotely.

📋 Key Responsibilities

✅ Own and manage PPC campaigns across platforms like Google and LinkedIn, continuously testing and refining for improved performance

✅ Write compelling ad copy and collaborate on landing pages to drive conversions

✅ Conduct regular technical SEO audits and implement best practices to maintain high search rankings

✅ Perform keyword research and optimize web content to improve search visibility

✅ Track campaign performance across channels and analyze data to gain insights and optimize results

✅ Collaborate with internal teams to build and refine landing pages that support SEO and paid campaign goals

✅ Analyze the full customer journey to identify drop-off points and improve the overall conversion funnel

ASSUMPTION: The role requires a hands-on approach to digital marketing, with a focus on data-driven decision-making and continuous optimization.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field

Experience: Proven experience (2-5 years) in technical SEO and paid advertising, with a strong track record of managing successful PPC campaigns

Required Skills:

• Deep understanding of search engine algorithms and digital performance marketing
• Strong analytical skills with experience using tools like Google Analytics, SEMrush, and Ahrefs
• Strong communication skills, with the ability to present campaign results and strategy recommendations
• Familiarity with HTML/CSS, CMS platforms (like WordPress), and data analysis using Excel

Preferred Skills:

• Experience working in a SaaS or tech environment
• Knowledge of Microsoft ecosystem tools and how they integrate with marketing platforms

ASSUMPTION: The ideal candidate will have a well-rounded skill set, with a strong foundation in both SEO and PPC, as well as excellent analytical and communication skills.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a mid-level digital marketing role in the US)

Benefits:

• Health, dental, and vision benefits
• Insurance options
• Employer RRSP and 401K matching programs

Working Hours: Full-time (40 hours per week), with flexible hours and a remote work arrangement

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level digital marketing role in the US. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on strategic portfolio, financial, resource, and work management solutions

Company Size: 51-200 employees (according to LinkedIn)

Founded: 2015 (based on LinkedIn)

Company Description:

• OnePlan specializes in creating AI-enabled solutions that bridge the gap between strategy and execution
• The company offers solutions that boost business agility, streamline project management, and optimize resources
• OnePlan is committed to delivering powerful solutions and fostering a high-trust, team-focused environment

Company Specialties:

• Strategic portfolio management
• Financial management
• Resource management
• Work management

Company Website: oneplan.ai

ASSUMPTION: OnePlan Solutions is a growing software company with a strong focus on innovation and collaboration. The company's commitment to delivering powerful solutions and fostering a high-trust environment makes it an attractive place to work for digital marketing professionals.

📊 Role Analysis

Career Level: Mid-Senior Level (2-5 years of experience)

Reporting Structure: This role reports directly to the VP of Marketing

Work Arrangement: Fully remote, with flexible hours and the opportunity to work from anywhere in the United States

Growth Opportunities:

• Potential to grow into a leadership role within the marketing team
• Opportunities to work on high-impact projects and drive meaningful results for the company
• Chance to learn and develop new skills in a fast-paced, innovative environment

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance their career within the marketing team.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): N/A (fully remote)

Geographic Context:

• The United States offers a diverse range of cultural, recreational, and professional opportunities
• Working remotely allows for greater flexibility and work-life balance
• The United States has a well-established digital marketing industry, with ample opportunities for professional growth and development

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work asynchronously with team members across different time zones

ASSUMPTION: The fully remote work arrangement offers candidates the opportunity to work from anywhere in the United States, with greater flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Technical assessment or case study to evaluate SEO and PPC skills
• Final interview with the VP of Marketing to discuss the role and company culture in more detail

Key Assessment Areas:

• Technical SEO and PPC skills
• Analytical and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO and PPC experience, as well as any data-driven results you've achieved
• Be prepared to discuss your approach to keyword research, campaign optimization, and conversion rate improvement
• Showcase your understanding of OnePlan's products and services, and how your skills can drive digital growth for the company

ATS Keywords: SEO, PPC, Google Ads, LinkedIn Ads, keyword research, conversion rate optimization, digital marketing, analytics, data-driven decision-making, remote work

ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical SEO and PPC skills, as well as their ability to work effectively in a remote, collaborative environment.

🛠️ Tools & Technologies

• Google Ads
• LinkedIn Ads
• SEMrush
• Ahrefs
• Google Analytics
• WordPress
• HTML/CSS

ASSUMPTION: The tools and technologies listed are essential for the role and will be used on a daily basis to manage PPC campaigns, conduct SEO audits, and analyze campaign performance.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Accountability

Work Style:

• Remote-friendly, with a focus on asynchronous communication and results-driven work
• Data-driven, with a strong emphasis on continuous improvement and optimization
• Collaborative, with a focus on working together to achieve common goals

Self-Assessment Questions:

• Do you thrive in a remote, collaborative work environment?
• Are you comfortable using data to inform decision-making and drive continuous improvement?
• Do you align with OnePlan's company values, and how do you exemplify them in your work?

ASSUMPTION: OnePlan Solutions values innovation, collaboration, and customer-centricity, and seeks candidates who align with these values and can thrive in a remote, data-driven work environment.

⚠️ Potential Challenges

• The role may require working with team members across different time zones, which can present communication and coordination challenges
• Managing PPC campaigns can be complex and time-consuming, requiring strong organizational skills and attention to detail
• The role may require occasional travel for team meetings or industry events
• The digital marketing landscape is constantly evolving, requiring continuous learning and adaptation

ASSUMPTION: The role presents several challenges, including managing PPC campaigns, working with remote teams, and staying up-to-date with industry trends. However, these challenges also present opportunities for growth and learning.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager role in other SaaS or tech companies, but may have a stronger focus on SEO and PPC due to the company's size and stage of growth
• The role may have more autonomy and responsibility than similar roles in larger organizations, due to OnePlan's remote-friendly work culture
• Career progression in this role may involve moving into a leadership or specialist position within the marketing team, or transitioning into a related field such as product marketing or growth hacking

ASSUMPTION: This role is similar to other Digital Marketing Manager roles in the tech industry, but may offer more autonomy and responsibility due to OnePlan's size and work culture. Career progression may involve moving into a leadership or specialist position, or transitioning into a related field.

📝 Sample Projects

• Conducting a comprehensive SEO audit of OnePlan's website and implementing best practices to improve search rankings
• Developing and executing a PPC campaign to drive qualified traffic and conversions for a new product launch
• Analyzing customer journey data to identify drop-off points and optimizing the conversion funnel to improve overall performance

ASSUMPTION: These sample projects illustrate the types of tasks and initiatives the Digital Marketing Manager may be responsible for, and showcase the role's focus on data-driven decision-making and continuous optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• How does OnePlan support the professional development and growth of its employees?
• Can you provide examples of how OnePlan's company values are exemplified in day-to-day work and decision-making?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does OnePlan approach work-life balance and employee well-being in a remote work environment?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, and to assess whether OnePlan is the right fit for their career goals and work preferences.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant SEO and PPC experience, as well as any data-driven results you've achieved
• Prepare for the technical assessment or case study by brushing up on your SEO and PPC skills and reviewing OnePlan's products and services
• Follow up with OnePlan one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.