📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Murata America
🔹 Location: Carrollton, TX; San Jose, CA; Atlanta, GA
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Carrollton, TX; San Jose, CA; Atlanta, GA)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing and marcom programs
- Building customer awareness and preference for Murata's components
- Attracting new customers, engaging existing customers, and influencing customer actions
- Utilizing data analytics to uncover customer preferences and behaviors
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and execute digital marketing and marcom plans to elevate Murata's innovative products, applications, and technologies
✅ Execute regional programs and campaigns to promote key products, applications, technologies, and technical content
✅ Manage and optimize programs across all digital marketing channels
✅ Drive and influence content creation to elevate digital marketing programs and increase customer actions
✅ Create consistent, customer-focused value propositions and coordinate messaging development with key stakeholders
✅ Manage partnership with product divisions, sales, and marketing to ensure digital marketing strategy and programs meet business goals
✅ Utilize data to assess digital marketing performance, customer behavior, and guide/measure execution
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively under tight deadlines.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, Digital Marketing, Business, MIS, or Communications
Experience: 5+ years of related experience in digital marketing, communications, marcom, and marketing
Required Skills:
- Excellent written and verbal communication skills
- Proactive attitude with strong collaboration skills and a team-focused mindset
- Ability to interpret and analyze data, drive meaningful actions, and communicate relevant results to stakeholders
- Strong organizational skills, ability to prioritize, manage multiple projects, and meet tight deadlines
- Excellent interpersonal skills: enthusiastic attitude and ability to work effectively as a member of a diverse team
- Confidence to direct, counsel, and influence partners across various organizations
- Exceptional skills with Microsoft Word, Excel, and PowerPoint
- Knowledge of Salesforce and Marketo
- Experience with Google pay-per-click strategy and execution
Preferred Skills:
- Strong project planning and management skills
ASSUMPTION: This role requires a strong understanding of digital marketing best practices, industry trends, and the ability to adapt to new tools and technologies.
💰 Compensation & Benefits
Salary Range: $100,000 - $140,000 (Based on industry standards for a Digital Marketing Manager with 5-10 years of experience in the United States)
Benefits:
- Comprehensive benefits package including medical, dental, and vision insurance
- Generous Paid Time Off including paid holidays and floating holidays
- 401(k) employer match on retirement planning
- Hybrid working schedule for eligible positions
- Tuition reimbursement on approved programs
- Flexible and health spending accounts
- Talent Development program
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Manager with 5-10 years of experience in the United States. Actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Semiconductor Manufacturing
Company Size: 51-200 employees (Mid-size)
Founded: 2012 (13 years ago)
Company Description:
- Resonant, Murata Company, provides radio frequency (RF) filter solutions, developed on a robust intellectual property platform, that connect People and Things.
- The company's XBAR technology is the world's first resonator designed to natively meet the technical requirements for high-frequency and wide bandwidth 5G, Wi-Fi and ultra-wideband (UWB) networks.
- The company's ISN design platform allows its technologists to create complex RF filters in a fraction of the time of legacy design tools.
Company Specialties:
- RF Filter Design
- SAW Filters
- and Tunable SAW Filters
Company Website: http://www.resonant.com
ASSUMPTION: Murata America is a subsidiary of Murata Manufacturing Co., Ltd., a Japanese multinational electronics company with a strong focus on research and development, quality, and innovation.
📊 Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: This role reports directly to the Director of Marketing or a similar position.
Work Arrangement: Hybrid (2-3 days per week in the office, with the rest of the week working remotely)
Growth Opportunities:
- Advancement to a senior marketing role or management position
- Expansion of responsibilities to include global marketing or strategic planning
- Potential relocation to Japan or other international offices
ASSUMPTION: Murata offers opportunities for career growth and development, with a strong focus on internal promotions and talent retention.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with state-of-the-art technology and amenities
Office Location(s): Carrollton, TX; San Jose, CA; Atlanta, GA
Geographic Context:
- Carrollton, TX: A suburb of Dallas-Fort Worth, with a diverse population and a mix of urban and rural areas
- San Jose, CA: The heart of Silicon Valley, with a high concentration of tech companies and a vibrant startup ecosystem
- Atlanta, GA: A major hub for technology, finance, and healthcare industries, with a growing startup scene
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for hybrid work arrangements)
ASSUMPTION: Murata's offices provide a professional, inclusive, and engaging work environment that supports employee productivity and well-being.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth phone or video interview with the hiring manager or a panel of interviewers
- On-site or virtual final interview with key stakeholders
- Background check and reference check
Key Assessment Areas:
- Digital marketing strategy and planning
- Campaign management and execution
- Data analysis and reporting
- Communication and interpersonal skills
- Problem-solving and critical thinking
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Demonstrate your understanding of Murata's products, industry, and competitive landscape
- Showcase your ability to work effectively in a hybrid work environment
ATS Keywords: Digital Marketing, Marketing Strategy, Campaign Management, Data Analysis, Customer Engagement, Stakeholder Management, Marketing Communications, RF Filters, Semiconductor Industry
ASSUMPTION: Murata's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Salesforce
- Marketo
- Google Analytics
- SEO and SEM tools (e.g., SEMrush, Google Ads, Bing Ads)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: Murata provides its employees with access to industry-standard tools and technologies to support their work and help them stay competitive in the market.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Murata encourages creativity, continuous learning, and a passion for pushing boundaries
- Quality: Murata is committed to delivering high-quality products and services that meet or exceed customer expectations
- Collaboration: Murata fosters a team-oriented work environment that values open communication, active listening, and mutual respect
- Integrity: Murata upholds the highest ethical standards and conducts business with honesty, fairness, and transparency
Work Style:
- Murata values a proactive, can-do attitude and encourages employees to take initiative and be self-motivated
- The company promotes a work-life balance and supports employees' personal and professional growth
- Murata offers a flexible, inclusive, and supportive work environment that values diversity and encourages employees to bring their unique perspectives to the table
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful digital marketing campaigns?
- Are you comfortable working in a hybrid work environment and collaborating with remote team members?
- Do you possess strong analytical skills and the ability to interpret and communicate data-driven insights to stakeholders?
- Are you able to work effectively under tight deadlines and manage multiple projects simultaneously?
- Do you have a strong understanding of the semiconductor industry and Murata's products and services?
ASSUMPTION: Murata seeks candidates who are passionate about digital marketing, have a strong work ethic, and are committed to driving results and contributing to the company's success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously may require strong time management and organizational skills
- Working in a hybrid environment may present unique communication and collaboration challenges
- The semiconductor industry is highly competitive and dynamic, requiring continuous learning and adaptation
- Murata's global presence may involve working with diverse teams and navigating cultural differences
ASSUMPTION: Murata offers resources and support to help employees overcome challenges and succeed in their roles.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a strong emphasis on data analysis and reporting to inform strategy and measure execution
- Unlike some marketing roles, this position requires a solid understanding of the semiconductor industry and Murata's products and services
- This role offers opportunities for career growth and development within a mid-size company with a strong global presence
ASSUMPTION: Murata's digital marketing role is unique in its focus on the semiconductor industry and offers a challenging and rewarding career path for the right candidate.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new product launch, including SEO, SEM, email marketing, and social media campaigns
- Conducting a competitive analysis and identifying opportunities to differentiate Murata's products and services in the market
- Creating and implementing a customer segmentation strategy to improve targeting and personalization in marketing communications
ASSUMPTION: Murata's digital marketing projects are designed to drive customer engagement, generate leads, and support the company's business goals.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to digital marketing and how this role fits into the broader marketing strategy?
- How does the company support the professional development and growth of its digital marketing team members?
- Can you provide examples of successful digital marketing campaigns that the company has executed in the past, and what made them successful?
- How does the company measure the success of its digital marketing efforts, and how are these metrics used to inform future campaigns and strategies?
- What are the biggest challenges facing the digital marketing team currently, and how is the company addressing them?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and helps you better understand the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Demonstrate your understanding of Murata's products, industry, and competitive landscape
- Showcase your ability to work effectively in a hybrid work environment
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
