Digital MArketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: fjorge

🔹 Location: Kumasi, Ashanti, Ghana

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and managing digital marketing campaigns to promote the company and its products
• Creating a comprehensive digital marketing strategy to generate traffic and convert leads
• Measuring and reporting on the performance of digital marketing campaigns
• Optimizing and iterating digital marketing strategies to improve brand awareness and market effectiveness

ASSUMPTION: This role requires a strong understanding of digital marketing strategies, campaign management, and data analysis. The ideal candidate will have experience leading and managing digital advertising campaigns and be comfortable working in a fast-paced environment.

📋 Key Responsibilities

✅ Create and strategize digital marketing campaigns to generate traffic and convert leads from all online properties

✅ Lead, develop, and manage all web campaigns, marketing database, email, and social media traffic and advertisements

✅ Manage social media accounts and create ways to generate high website traffic, stronger brand awareness, and new opportunities

✅ Measure and report on the performance of all digital marketing campaigns and compare to the goals required

✅ Conduct testing on digital marketing strategies to ensure success

✅ Strategize company brand and market effectiveness by developing goals both short and long-term

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to multitask and prioritize projects effectively.

🎯 Required Qualifications

Education: Bachelor's degree in marketing or a related field

Experience: Proven experience in leading and managing digital advertising campaigns

Required Skills:

• Proven experience in a similar position
• Strong analytical and reporting skills
• Excellent communication and interpersonal skills
• Ability to work independently and in a team environment
• Familiarity with digital marketing tools and platforms

Preferred Skills:

• Experience with CRM software
• Fluency in additional languages

ASSUMPTION: While a Bachelor's degree in marketing is required, relevant experience and a strong portfolio may be considered in lieu of a degree.

💰 Compensation & Benefits

Salary Range: The average salary for a Digital Marketing Manager in Kumasi, Ghana is GHS 35,000 - GHS 50,000 per year. However, the salary range for this position may vary based on the candidate's experience and qualifications.

Benefits:

• Health insurance
• Retirement plan
• Paid time off

Working Hours: Full-time, 40 hours per week. Flexible hours may be available based on business needs.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 51-200 employees

Founded: 2005

Company Description:

• fjorge is a custom development agency that works with a wide range of clients to bring their digital projects to life
• The company provides solutions for every phase of the project lifecycle to bring websites and applications to life
• fjorge was founded in 2005 and its office in Kumasi was founded in 2021

Company Specialties:

• UX Design

Company Website: fjorge.com

ASSUMPTION: fjorge is a well-established company with a strong reputation in the software development industry. The company's focus on custom development and client-centered approach makes it an attractive option for job seekers looking to gain experience in a dynamic and innovative environment.

📊 Role Analysis

Career Level: Mid-Level

Reporting Structure: This role reports directly to the Director of Marketing

Work Arrangement: On-site, with the possibility of flexible hours based on business needs

Growth Opportunities:

• Potential to advance to a senior or management role within the marketing department
• Opportunities to work on a variety of projects and gain experience in different aspects of digital marketing
• Chance to work with a diverse team of professionals and learn from their expertise

ASSUMPTION: This role offers significant growth opportunities for the right candidate. With a strong performance, the Digital Marketing Manager may be able to advance to a senior or management role within the marketing department.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment

Office Location(s): Kumasi, Ghana

Geographic Context:

• Kumasi is the second-largest city in Ghana and the capital of the Ashanti Region
• The city is known for its rich cultural heritage and vibrant arts scene
• Kumasi is also a major commercial hub and an important center for education and healthcare

Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM, with a one-hour lunch break

ASSUMPTION: The work environment at fjorge is collaborative and supportive, with a strong emphasis on teamwork and open communication. The company's modern office in Kumasi provides a comfortable and productive workspace for employees.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Director of Marketing to discuss the role and the candidate's qualifications in more detail
• Final interview with the CEO to discuss the company's mission and values and the candidate's fit within the organization

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical and reporting skills
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to digital marketing and provide examples of successful campaigns you have managed in the past
• Research the company and be ready to discuss why you are a good fit for the fjorge team

ATS Keywords: Digital Marketing, Campaign Management, Data Analysis, Social Media Management, Email Marketing, Web Campaigns, Brand Awareness, Lead Generation, Performance Measurement, Strategic Thinking, Optimization, Testing, Database Management, Traffic Generation, Market Effectiveness, Goal Development

ASSUMPTION: The application process at fjorge is designed to assess the candidate's skills and cultural fit for the role. The company values candidates who are proactive, innovative, and passionate about digital marketing.

🛠️ Tools & Technologies

• Google Analytics
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• Email marketing software (e.g., Mailchimp, Constant Contact)
• CRM software (e.g., Salesforce, HubSpot)

ASSUMPTION: The tools and technologies required for this role may vary based on the specific needs of the company and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Innovation
• Integrity

Work Style:

• Team-oriented
• Adaptable
• Results-driven

Self-Assessment Questions:

• Do you thrive in a collaborative work environment and enjoy working with a team to achieve common goals?
• Are you comfortable working in a fast-paced and dynamic environment, and able to adapt to changes quickly?
• Do you have a proven track record of achieving results and driving success in your previous roles?

ASSUMPTION: fjorge values candidates who are collaborative, innovative, and results-driven. The company seeks employees who are a good fit for its culture and align with its mission and values.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the digital marketing industry may require the candidate to work long hours and meet tight deadlines
• The role may require the candidate to manage multiple projects simultaneously and prioritize their time effectively
• The candidate may need to work closely with cross-functional teams and stakeholders to ensure that marketing efforts align with the company's overall business objectives
• The candidate may need to travel occasionally to attend industry events or meet with clients

ASSUMPTION: While this role offers significant opportunities for growth and development, it also presents certain challenges that the candidate must be prepared to overcome.

📈 Similar Roles Comparison

• Unlike other marketing roles, the Digital Marketing Manager role at fjorge requires a strong focus on data analysis and performance measurement
• The role offers the opportunity to work with a diverse range of clients and industries, providing exposure to a wide range of marketing challenges and opportunities
• The Digital Marketing Manager role at fjorge is a mid-level position, offering the opportunity to gain experience and develop skills in a supportive and collaborative environment

ASSUMPTION: The Digital Marketing Manager role at fjorge is unique in its focus on data analysis and performance measurement, and offers significant opportunities for growth and development in a dynamic and innovative environment.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy to launch a new product or service
• Managing a social media advertising campaign to increase brand awareness and drive website traffic
• Conducting A/B testing on email marketing campaigns to optimize open rates and click-through rates

ASSUMPTION: These sample projects are intended to provide an example of the types of tasks and responsibilities that the Digital Marketing Manager may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to digital marketing and how this role fits into the overall marketing strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?
• How does the company measure the success of its digital marketing efforts, and what metrics are most important to track?

ASSUMPTION: These questions are intended to help the candidate better understand the role, the company, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching the company and practicing your responses to common interview questions
• Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.