📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: SWBC
🔹 Location: San Antonio, TX
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading digital marketing strategies across all business verticals
- Managing digital marketing activities to meet business goals
- Collaborating with the Marketing Analyst to optimize marketing campaigns
- Enhancing the company's online presence for lead generation and customer retention
- Working with the Social Media Team to ensure cohesive social media activities
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work collaboratively with various teams to drive digital marketing success.
📋 Key Responsibilities
✅ Lead and execute digital marketing strategies and tactics to meet business goals
✅ Manage and maintain content on SWBC's websites and other internet sites
✅ Collaborate with Marketing Programs Developers to set campaign strategy and optimize performance
✅ Support website updates, blog promotion, and coordination based on business needs
✅ Lead optimization techniques and strategies for cohesive digital campaign performance
✅ Work with marketing management to ensure the site meets company standards and brand strategy
✅ Collaborate with the Marketing Analyst to perform high-level analyses of campaign performance
✅ Support other digital marketing channel efforts, such as email marketing
✅ Perform other duties as assigned
ASSUMPTION: This role requires a hands-on approach to digital marketing, with a focus on data-driven decision making and continuous improvement.
🎯 Required Qualifications
Education: Bachelor’s Degree in Communications, Marketing, Journalism, Public Relations, or related field from an accredited four-year college or university
Experience: Minimum of three (3) years of marketing campaign experience, with a focus on digital advertising, display marketing, web marketing, workflow nurturing, inbound marketing practices, lead scoring, campaign measurement, and marketing automation
Required Skills:
- Advanced knowledge of digital marketing, including inbound marketing workflow and database marketing skills
- Proficient Microsoft Office skills (Outlook, Word, Excel)
- Excellent organizational, verbal, and written communication skills
- Ability to use basic office equipment and type 40 WPM
- Ability to travel locally or nationally by car or plane
- Ability to sit, stand, stoop, kneel, push, pull, and lift up to 20 lbs.
Preferred Skills:
- Experience with marketing automation tools (e.g., HubSpot, Marketo)
- Knowledge of HTML/CSS and basic web design principles
- Fluency in Spanish
ASSUMPTION: Candidates with experience in the financial services industry or a related field may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for a mid-senior level digital marketing role in San Antonio, TX)
Benefits:
- Competitive overall compensation package
- Work/Life balance
- Employee engagement activities and recognition awards
- Years of Service awards
- Career enhancement and growth opportunities
- Leadership Academy and Mentor Program
- Continuing education and career certifications
- Variety of healthcare coverage options
- Traditional and Roth 401(k) retirement plans
- Lucrative Wellness Program
Working Hours: Full-time, typically Monday - Friday, 8:00 AM - 5:00 PM, with flexibility as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: Small (11-50 employees)
Founded: 1963 (as a subsidiary of Southwest Airlines)
Company Description:
- SWBC is a financial services company offering a range of products and services, including insurance, mortgage, and wealth management
- They focus on providing personalized service and building strong client relationships
- SWBC is a subsidiary of Southwest Airlines and is headquartered in Riverton, UT, with offices in San Antonio, TX
Company Specialties:
- Insurance
- Mortgage
- Wealth Management
- Employee Benefits
Company Website: SWBC.com
ASSUMPTION: Working at SWBC offers the opportunity to be part of a close-knit team in a small company environment, with a focus on personalized service and client relationships.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: Reports directly to the VP of Corporate Marketing
Work Arrangement: On-site, with potential for occasional remote work
Growth Opportunities:
- Potential to advance to a senior or director-level role within the marketing department
- Opportunities to expand digital marketing efforts across additional business verticals
- Chance to gain experience in the financial services industry and develop expertise in insurance marketing
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader financial services industry.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): San Antonio, TX
Geographic Context:
- San Antonio is the seventh-most populous city in the United States and the second-most populous city in Texas
- The city offers a low cost of living, a diverse culture, and a vibrant arts scene
- San Antonio is home to several major industries, including healthcare, government, and tourism
Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM, with flexibility as needed
ASSUMPTION: San Antonio offers a diverse and vibrant work environment, with a low cost of living and a range of cultural and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- In-depth interview with the hiring manager and/or other marketing team members
- Final interview with the VP of Corporate Marketing
- Background check and drug test (as required by company policy)
Key Assessment Areas:
- Digital marketing expertise and experience
- Strategic thinking and planning skills
- Analytical and data-driven approach to marketing
- Collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and skills
- Include specific examples of your achievements in digital marketing campaigns and strategies
- Demonstrate your understanding of the financial services industry and insurance marketing
- Showcase your ability to work collaboratively with various teams and stakeholders
ATS Keywords: Digital Marketing, Marketing Automation, SEO, SEM, Inbound Marketing, Lead Nurturing, Campaign Optimization, Content Management, Social Media, Email Marketing, Analytical Skills, Organizational Skills, Communication Skills, CRM Synchronization, Usability Enhancements, Performance Analysis
ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing expertise, strategic thinking, and cultural fit within the marketing department and the broader organization.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- SEO and SEM tools (e.g., Google Analytics, SEMrush)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Content management systems (e.g., WordPress, Drupal)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's existing tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer Focus
- Respect
- Accountability
- Collaboration
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you thrive in a collaborative work environment and enjoy working with diverse teams?
- Are you comfortable using data and analytics to inform your marketing strategies and tactics?
- Do you have a proven track record of driving results and achieving marketing goals?
ASSUMPTION: SWBC values candidates who are aligned with their core values and have a strong work ethic, a collaborative mindset, and a data-driven approach to marketing.
⚠️ Potential Challenges
- Working in a small company environment may require wearing multiple hats and taking on additional responsibilities
- The financial services industry can be highly regulated, which may impact marketing strategies and tactics
- The role may require occasional travel to other SWBC offices or client sites
- San Antonio's hot and humid climate may be challenging for some individuals
ASSUMPTION: These potential challenges are not insurmountable and can be managed effectively by a strong and adaptable candidate.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager role in other industries, but may have a greater focus on insurance marketing and regulatory compliance
- Compared to other marketing roles, this position requires a strong understanding of digital marketing strategies and tactics, as well as the ability to work collaboratively with various teams
- Career progression in this role may involve advancing to a senior or director-level position within the marketing department or expanding into other business verticals within SWBC
ASSUMPTION: This role offers a unique opportunity to gain experience in the financial services industry and develop expertise in insurance marketing, while also providing opportunities for career growth and development.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new insurance product launch
- Optimizing the company's website for search engines and improving user experience
- Collaborating with the Social Media Team to create and execute a social media campaign to drive traffic to the company's website and generate leads
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a Digital Marketing Manager at SWBC might work on, but the specific projects may vary depending on the company's needs and the candidate's areas of expertise.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does SWBC support the professional development and growth of its marketing employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does SWBC approach work-life balance, and what resources are available to support employees' well-being?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and the marketing department, as well as to demonstrate the candidate's interest in and understanding of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and skills, with a focus on insurance marketing and regulatory compliance
- Prepare examples of your achievements in digital marketing campaigns and strategies, demonstrating your ability to drive results and achieve marketing goals
- Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
