Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Future Bars Group

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive marketing strategies to enhance Cask brand visibility and drive customer engagement
• Optimizing web pages using SEO best practices to improve organic traffic and visibility
• Managing social media platforms, writing posts, and engaging with the community
• Planning, running, and optimizing paid campaigns via various digital platforms
• Conducting market research, competitor analysis, and customer preferences to inform marketing strategies

ASSUMPTION: This role requires a strong understanding of digital marketing strategies, SEO principles, and paid advertising platforms. The ideal candidate will have experience in a similar role and be comfortable working independently.

📋 Key Responsibilities

✅ Develop and implement comprehensive marketing strategies to enhance Cask brand visibility and drive customer engagement

✅ Optimize web pages using SEO best practices to improve organic traffic and visibility

✅ Manage social media platforms, write posts, and engage with the community

✅ Plan, run, and optimize paid campaigns via various digital platforms

✅ Conduct market research, competitor analysis, and customer preferences to inform marketing strategies

✅ Create and implement seasonal promotions and local campaigns

ASSUMPTION: This role requires a proactive approach to staying updated with market trends and competitor activities. The ideal candidate will be able to analyze data and make data-driven decisions to optimize marketing strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing preferred

Experience: 2+ years of experience in digital marketing, SEO, and web content management

Required Skills:

• Proven success managing performance-driven ad campaigns across Google, Facebook/Instagram, and other digital platforms
• Strong understanding of SEO principles and best practices
• Proficiency in Google Analytics
• Hands-on experience with content management systems (Shopify preferred)
• Strong organizational skills and ability to work independently

Preferred Skills:

• Familiarity with Google Business Profiles, Yelp, and third-party platforms

ASSUMPTION: The required skills for this role are specific to digital marketing, SEO, and paid advertising. The ideal candidate will have a proven track record of success in these areas and be comfortable working with data to optimize marketing strategies.

💰 Compensation & Benefits

Salary Range: $85,000 - $100,000 per year

Benefits:

• Company-sponsored medical, dental, and vision benefits
• Commuter benefits
• Employee discount

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range for this role is competitive and in line with industry standards for a digital marketing manager with 2-5 years of experience. The benefits package is comprehensive and includes medical, dental, and vision coverage, as well as commuter benefits and an employee discount.

📌 Applicant Insights

🔍 Company Context

Industry: Future Bars Group operates in the food and beverage services industry, with a focus on high-end spirits, cocktails, and wine. The company is known for its curated selection of artisanal and limited-edition products, available both online and in-store.

Company Size: Future Bars Group has 51-200 employees, which means the company is mid-sized and offers opportunities for growth and advancement. As a mid-sized company, Future Bars Group may have a more collaborative and agile work environment compared to larger enterprises.

Founded: Future Bars Group was founded in 2001 and has since grown to become the largest bar group in San Francisco. The company has expanded its offerings to include Cask Stores, which focus on providing an artisan approach to wine, spirits, and cocktails.

Company Description:

• Future Bars Group is a collection of unique bars and restaurants designed with dynamic individual concepts to cater to a diverse spectrum of nightlife tastes
• The company emphasizes fresh, seasonal cocktail ingredients, exemplary service, and enlivening entertainment
• Future Bars Group also operates Cask Stores, which offer an artisan approach to wine, spirits, and cocktails, with a focus on providing the highest levels of customer service with expert opinions

Company Specialties:

• Cocktail bars and restaurants
• Artisanal spirits and limited-edition products
• Curated selection of wine, spirits, and brews
• Expert customer service and recommendations

Company Website: www.futurebars.com

ASSUMPTION: Future Bars Group is a well-established company in the food and beverage services industry, with a strong focus on providing high-quality products and exceptional customer service. The company's unique concepts and commitment to excellence make it a popular destination for customers seeking a unique and memorable experience.

📊 Role Analysis

Career Level: The Digital Marketing Manager role is a mid-level position that requires a combination of strategic thinking, tactical execution, and data analysis. The ideal candidate will have 2-5 years of experience in digital marketing and be comfortable working independently.

Reporting Structure: The Digital Marketing Manager will report directly to the COO and work closely with other departments to develop and implement marketing strategies that align with the company's overall business objectives.

Work Arrangement: This is an on-site, full-time role with a 6-month project-based duration. The ideal candidate will be comfortable working in an office environment and be able to commute to the company's San Francisco location.

Growth Opportunities:

• With a successful 6-month project, there may be opportunities for the role to be extended or converted to a permanent position
• The Digital Marketing Manager role offers opportunities for career growth and advancement within the marketing department and the company as a whole
• Future Bars Group's mid-sized structure provides opportunities for employees to take on additional responsibilities and contribute to the company's overall success

ASSUMPTION: The Digital Marketing Manager role is a critical position within the company's marketing department, responsible for developing and implementing marketing strategies that drive brand awareness and sales. The ideal candidate will have a proven track record of success in digital marketing and be comfortable working independently.

🌍 Location & Work Environment

Office Type: Future Bars Group's headquarters is located in San Francisco, California, with additional offices and Cask Store locations throughout the city.

Office Location(s): 244 Kearny St FL 7, San Francisco, California 94108, US

Geographic Context:

• San Francisco is a major city on the West Coast of the United States, known for its diverse culture, vibrant nightlife, and scenic beauty
• The city is home to a thriving food and beverage industry, with a wide range of bars, restaurants, and cafes catering to a diverse range of tastes and preferences
• San Francisco's central location and easy access to public transportation make it an ideal location for commuters

Work Schedule: Full-time, 40 hours per week, with the possibility of flexible hours or remote work arrangements depending on the role and the individual's needs.

ASSUMPTION: Future Bars Group's San Francisco location provides employees with easy access to the city's vibrant nightlife, cultural attractions, and outdoor recreation opportunities. The company's mid-sized structure and collaborative work environment foster a dynamic and engaging work experience.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• In-person or virtual interview with additional team members
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Digital marketing skills and experience
• SEO knowledge and best practices
• Paid advertising platform proficiency
• Data analysis and reporting skills
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Include specific examples of your past marketing campaigns and their outcomes
• Demonstrate your understanding of the Cask Stores brand and how your marketing strategies can enhance its visibility and drive sales
• Prepare for behavioral interview questions that assess your problem-solving skills, creativity, and adaptability
• Research the company and its competitors to show your understanding of the industry and market trends

ATS Keywords: Digital Marketing, SEO, Google Ads, Social Media, Email Marketing, Analytics, Campaign Management, Market Research, Customer Engagement, Brand Marketing, Performance Tracking, A/B Testing, Promotions, Community Engagement, Competitor Analysis

ASSUMPTION: The application process for the Digital Marketing Manager role at Future Bars Group is competitive, and candidates should tailor their resumes and cover letters to highlight their relevant experience and skills. The interview process is designed to assess the candidate's digital marketing skills, creativity, and adaptability, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Meta (Facebook/Instagram) Ads
• Shopify
• SEMrush or similar SEO tools
• Social media management platforms (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The Digital Marketing Manager role requires proficiency in a range of digital marketing tools and technologies, including Google Analytics, Google Ads, Meta Ads, and SEO tools. The ideal candidate will have experience using these tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Excellence in customer service
• Commitment to quality and innovation
• Collaboration and teamwork
• Integrity and accountability
• Continuous learning and improvement

Work Style:

• Dynamic and fast-paced work environment
• Collaborative and team-oriented culture
• Focus on results and data-driven decision-making
• Opportunities for growth and advancement
• Work-life balance and flexible scheduling

Self-Assessment Questions:

• Do you have experience working in a fast-paced, dynamic environment, and are you comfortable managing multiple projects and deadlines?
• Are you comfortable working independently and taking initiative to drive results?
• Do you have a strong understanding of digital marketing strategies and best practices, and are you comfortable using data to inform your decisions?
• Are you comfortable working in a collaborative, team-oriented environment, and do you have strong communication and communication skills?
• Do you have a passion for the food and beverage industry, and are you excited about the opportunity to contribute to the success of a well-established company?

ASSUMPTION: Future Bars Group values employees who are dynamic, collaborative, and results-driven, with a strong commitment to customer service and quality. The ideal candidate for the Digital Marketing Manager role will have experience working in a fast-paced, dynamic environment and be comfortable managing multiple projects and deadlines.

⚠️ Potential Challenges

• The Digital Marketing Manager role requires a strong understanding of digital marketing strategies, SEO principles, and paid advertising platforms, as well as the ability to analyze data and make data-driven decisions
• The role may require working with tight deadlines and managing multiple projects simultaneously
• The role may require occasional weekend or evening work to support events or promotions
• The role may require travel to Cask Store locations or other company events
• The role may require working with a diverse range of stakeholders, including customers, vendors, and internal teams

ASSUMPTION: The Digital Marketing Manager role at Future Bars Group is a challenging and rewarding position that requires a strong understanding of digital marketing strategies, SEO principles, and paid advertising platforms. The ideal candidate will be comfortable working with tight deadlines, managing multiple projects simultaneously, and collaborating with a diverse range of stakeholders.

📈 Similar Roles Comparison

• The Digital Marketing Manager role at Future Bars Group is similar to other digital marketing manager roles in the food and beverage industry, with a focus on brand awareness, customer engagement, and sales growth
• The role may differ from other digital marketing manager roles in the industry in its focus on the Cask Stores brand and its unique approach to wine, spirits, and cocktails
• The role may offer opportunities for career growth and advancement within the marketing department and the company as a whole, similar to other mid-sized companies in the industry

ASSUMPTION: The Digital Marketing Manager role at Future Bars Group is similar to other digital marketing manager roles in the food and beverage industry, with a focus on brand awareness, customer engagement, and sales growth. The role may differ from other roles in its focus on the Cask Stores brand and its unique approach to wine, spirits, and cocktails. The role may offer opportunities for career growth and advancement within the marketing department and the company as a whole, similar to other mid-sized companies in the industry.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy to enhance Cask brand visibility and drive customer engagement
• Optimizing web pages for SEO to improve organic traffic and visibility
• Managing social media platforms, writing posts, and engaging with the community
• Planning, running, and optimizing paid campaigns via various digital platforms
• Conducting market research, competitor analysis, and customer preferences to inform marketing strategies
• Creating and implementing seasonal promotions and local campaigns

ASSUMPTION: The Digital Marketing Manager role at Future Bars Group offers a wide range of projects and initiatives, from developing and implementing comprehensive marketing strategies to creating and implementing seasonal promotions and local campaigns. The ideal candidate will have experience in digital marketing, SEO, and paid advertising, as well as a strong understanding of market research and customer preferences.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the company's overall marketing strategy, and how will my work contribute to the company's success?
• What are the key challenges facing the Cask Stores brand, and how can my marketing strategies address these challenges?
• What opportunities are there for growth and advancement within the marketing department and the company as a whole?
• How does the company support work-life balance and flexible scheduling for employees?

ASSUMPTION: The Digital Marketing Manager role at Future Bars Group is a critical position within the company's marketing department, responsible for developing and implementing marketing strategies that drive brand awareness and sales. The ideal candidate will have a strong understanding of digital marketing strategies, SEO principles, and paid advertising platforms, as well as the ability to analyze data and make data-driven decisions.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Include specific examples of your past marketing campaigns and their outcomes
• Prepare for behavioral interview questions that assess your problem-solving skills, creativity, and adaptability
• Research the company and its competitors to show your understanding of the industry and market trends
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.