Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Accor

🔹 Location: Cape Town, South Africa

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing, implementing, and executing a Digital Marketing Strategy for the hotel
• Managing digital marketing campaigns across various channels
• Overseeing stakeholder relationships and ensuring alignment with company values
• Monitoring return on investment and budget management
• Collaborating with cross-functional teams to deliver innovative marketing solutions

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams and stakeholders.

📋 Key Responsibilities

✅ Assisting in developing, implementing, and executing a Digital Marketing Strategy for the hotel

✅ Planning, executing, and managing digital marketing campaigns across various channels, including SEO, SEM, SEA, email marketing, content marketing, social media, and display advertising

✅ Overseeing the creation and distribution of high-quality and engaging content

✅ Monitoring and evaluating guest feedback on digital platforms

✅ Ensuring the monitoring and evaluation of return on investment in digital marketing campaigns

✅ Negotiating best prices from agencies and suppliers in terms of digital marketing

✅ Managing contracts and relationships with agencies and suppliers

✅ Maintaining stakeholder relationships both internally and externally

✅ Managing digital platforms and programs, including TrustYou account and reviews

✅ Measuring the effectiveness of all digital marketing interventions

✅ Overseeing the creation of digital publications that are vetted in terms of copywrite and other appropriate laws

ASSUMPTION: This role requires a hands-on approach to digital marketing, with a focus on driving results and continuous improvement.

🎯 Required Qualifications

Education: A Marketing Diploma/Degree with Specialisation in Digital Marketing

Experience: At least 2 years of experience in a hotel environment

Required Skills:

• Excellent written and verbal communication skills with people on all levels
• Proficient in all relevant computer programmes in the MS Office Suite as well as appropriate Digital Marketing software
• Developing and nurturing interpersonal relationships with all relevant stakeholders
• Servant Leadership with teamwork
• Passion for Hospitality and Travel
• Excellent organizational and planning skills
• Creative, Innovative and Forward thinking
• The ability to Multi-task and prioritise
• Self-Motivated with specialisation
• Negotiation Skills
• Ability to work under pressure

Preferred Skills:

• Experience in a similar role within the hospitality industry
• Fluency in additional languages

ASSUMPTION: Candidates with relevant industry experience and a strong portfolio of digital marketing campaigns will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ZAR 450,000 - ZAR 600,000 per annum, based on industry standards for a Digital Marketing Manager with 2-5 years of experience in the hospitality industry in Cape Town.

Benefits:

• Competitive benefits package
• Opportunities for career growth and development
• Discounted hotel stays and food & beverage discounts
• Employee assistance programs

Working Hours: Full-time position, with standard working hours typically being Monday to Friday, 8:00 AM to 5:00 PM, with flexibility based on business needs.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, qualifications, and the company's internal salary structure.

📌 Applicant Insights

🔍 Company Context

Industry: Accor operates in the hospitality industry, which is a dynamic and competitive sector that is heavily reliant on digital marketing to drive customer engagement and bookings.

Company Size: Accor is a large multinational corporation with over 10,000 employees worldwide. This means that there are ample opportunities for career growth and development within the company.

Founded: Accor was founded in 1967 and has since grown to become one of the leading hospitality companies in the world, with a portfolio of over 5,000 properties across 110 countries.

Company Description:

• Accor is a global leader in the hospitality industry, offering a wide range of hotel brands and services to suit all desires and needs
• The company is committed to making positive impact both locally and globally, ensuring that hospitality benefits not only the few, but all
• Accor is dedicated to suit all desires and needs, with a portfolio of 45 hotel brands across all segments, from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts

Company Specialties:

• Hospitality and Catering
• Hotel Management
• Travel and Tourism

Company Website: https://www.group.accor.com

ASSUMPTION: Accor's extensive global presence and diverse portfolio of hotel brands provide candidates with unique opportunities to gain experience in various aspects of the hospitality industry.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, with opportunities for growth and progression within the company.

Reporting Structure: The Digital Marketing Manager will report directly to the Marketing Manager and work closely with various departments, including Sales, Revenue Management, and Operations.

Work Arrangement: This is an on-site role, with the possibility of occasional remote work based on business needs.

Growth Opportunities:

• Progression to a Senior Digital Marketing Manager or Marketing Manager role
• Expanding responsibilities and team leadership opportunities
• Cross-functional project work and exposure to different aspects of the hospitality industry

ASSUMPTION: The Digital Marketing Manager role at Accor offers a unique opportunity for candidates to gain experience in a dynamic and global hospitality company, with ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: The office is a modern and professional environment, with state-of-the-art facilities and a collaborative work culture.

Office Location(s): The office is located in Cape Town, South Africa, with easy access to public transportation and nearby amenities.

Geographic Context:

• Cape Town is a vibrant and multicultural city, known for its natural beauty, diverse culture, and thriving food and wine scene
• The city offers a high quality of life, with a moderate cost of living compared to other major urban centers in South Africa
• Cape Town is a popular tourist destination, with a strong demand for hospitality services throughout the year

Work Schedule: The work schedule is typically Monday to Friday, with standard working hours of 8:00 AM to 5:00 PM. However, the role may require flexibility based on business needs and may involve working evenings or weekends as required.

ASSUMPTION: Cape Town's vibrant and multicultural environment, combined with its strong demand for hospitality services, makes it an ideal location for a Digital Marketing Manager role within the hospitality industry.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the senior leadership team
• Background check and offer

Key Assessment Areas:

• Digital marketing skills and experience
• Strategic thinking and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with Accor's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Provide specific examples of digital marketing campaigns you have managed and the results you achieved
• Demonstrate your understanding of the hospitality industry and Accor's unique value proposition
• Showcase your ability to work effectively with cross-functional teams and stakeholders

ATS Keywords: Digital Marketing, SEO, SEM, SEA, Email Marketing, Content Marketing, Social Media, Display Advertising, Budget Management, Campaign Management, Negotiation Skills, Organizational Skills, Creative Thinking, Interpersonal Relationships, Self-Motivation, Teamwork, Hospitality, Travel

ASSUMPTION: Accor's recruitment process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on finding the best fit for the role and the company's long-term goals.

🛠️ Tools & Technologies

• Google Analytics
• SEMrush or similar SEO tools
• Adobe Creative Suite (Photoshop, Illustrator)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media management platforms (Hootsuite, Buffer)
• Email marketing platforms (Mailchimp, Constant Contact)

ASSUMPTION: The Digital Marketing Manager role at Accor requires proficiency in a range of digital marketing tools and technologies, with a focus on data-driven decision making and continuous improvement.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Teamwork
• Empowerment

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change
• Customer-centric and committed to delivering exceptional guest experiences

Self-Assessment Questions:

• Do you have a proven track record of driving results through digital marketing campaigns?
• Are you comfortable working in a fast-paced and dynamic environment, with a focus on continuous improvement?
• Do you have strong interpersonal skills and the ability to build effective relationships with stakeholders at all levels?
• Are you passionate about the hospitality industry and committed to delivering exceptional guest experiences?

ASSUMPTION: Accor's company culture is characterized by a strong commitment to customer service, teamwork, and continuous improvement, with a focus on delivering exceptional guest experiences.

⚠️ Potential Challenges

• Managing multiple digital marketing campaigns simultaneously, with a focus on driving results and maximizing return on investment
• Working effectively with cross-functional teams and stakeholders, with a focus on alignment and collaboration
• Keeping up with the latest trends and best practices in digital marketing, with a focus on continuous learning and development
• Balancing the demands of the role with personal and family commitments

ASSUMPTION: The Digital Marketing Manager role at Accor presents unique challenges and opportunities for candidates to grow and develop their skills, with a focus on driving results and delivering exceptional guest experiences.

📈 Similar Roles Comparison

• Compared to similar roles in other industries, the Digital Marketing Manager role at Accor offers unique opportunities to gain experience in the hospitality industry and work with a global brand
• Compared to other roles within the hospitality industry, this role offers a unique focus on digital marketing and the opportunity to work with a wide range of stakeholders
• Career progression in this role may involve moving into a Senior Digital Marketing Manager or Marketing Manager role, with the opportunity to expand responsibilities and team leadership opportunities

ASSUMPTION: The Digital Marketing Manager role at Accor offers unique opportunities for candidates to gain experience in the hospitality industry and work with a global brand, with a focus on digital marketing and stakeholder management.

📝 Sample Projects

• Developing and executing a targeted social media campaign to drive bookings during a specific promotional period
• Conducting keyword research and on-page optimization to improve organic search rankings for the hotel's website
• Managing a paid search advertising campaign to drive conversions and maximize return on investment

ASSUMPTION: The Digital Marketing Manager role at Accor involves a wide range of projects and initiatives, with a focus on driving results and delivering exceptional guest experiences.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for the hotel?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• What opportunities are there for professional development and growth within the company?
• How does Accor support work-life balance for its employees?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's goals and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Accor Hotel Careers portal
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare examples of digital marketing campaigns you have managed and the results you achieved
• Demonstrate your understanding of the hospitality industry and Accor's unique value proposition
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.