Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Accor

🔹 Location: Cape Town, South Africa

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing, implementing, and executing a Digital Marketing Strategy for the hotel
• Managing digital marketing campaigns across various channels
• Overseeing stakeholder relationships and ensuring alignment with company values
• Monitoring return on investment and budget management
• Collaborating with cross-functional teams to drive customer engagement and satisfaction

ASSUMPTION: This role requires a strong understanding of digital marketing strategies and tactics, as well as excellent communication and project management skills. Familiarity with the hospitality industry is preferred but not required.

📋 Key Responsibilities

✅ Assist in developing, implementing, and executing a Digital Marketing Strategy for the hotel

✅ Plan, execute, and manage digital marketing campaigns across various channels, including SEO, SEM, SEA, email marketing, content marketing, social media, and display advertising

✅ Oversee the creation and distribution of high-quality and engaging content

✅ Monitor and evaluate guest feedback on digital platforms

✅ Ensure the monitoring and evaluation of return on investment in Digital Marketing Campaigns

✅ Design and propose cost-effective Digital Marketing Campaigns

✅ Negotiate best prices from agencies and suppliers in terms of digital marketing

✅ Manage contracts and relationships with agencies and suppliers

✅ Maintain stakeholder relationships both internally and externally

✅ Manage digital platforms and programs

✅ Manage and/or oversee pay-per-click (PPC) advertising campaigns

✅ Coordinate digital media-related queries

✅ Manage TrustYou account and respond to reviews

✅ Measure the effectiveness of all digital marketing interventions

✅ Oversee the creation of digital publications that are vetted in terms of copywrite and other appropriate laws

ASSUMPTION: This role requires a hands-on approach to digital marketing, with a focus on driving customer engagement and satisfaction through innovative and effective campaigns.

🎯 Required Qualifications

Education: A Marketing Diploma/Degree with Specialisation in Digital Marketing

Experience: 2+ years of experience in a hotel environment preferred

Required Skills:

• Excellent written and verbal communication with people on all levels
• Proficient in all relevant computer programmes in the MS Office Suite as well as appropriate Digital Marketing software
• Developing and nurturing interpersonal relationships (with all relevant stakeholders)
• Servant Leadership with teamwork
• Passion for Hospitality and Travel
• Excellent organizational and planning skills
• Creative, Innovative and Forward thinking
• The ability to Multi-task and prioritise
• Self-Motivated with specialisation
• Negotiation Skills
• Have the ability to work under pressure

Preferred Skills:

• Experience in a hotel environment

ASSUMPTION: Candidates with a strong background in digital marketing and a passion for the hospitality industry are encouraged to apply. Relevant experience in a hotel environment is preferred but not required.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between ZAR 350,000 and ZAR 500,000 per annum, based on industry standards for a Digital Marketing Manager with 2-5 years of experience in the hospitality industry in Cape Town, South Africa.

Benefits:

• Competitive benefits package
• Opportunities for career growth and development
• Discounted hotel stays and other employee perks

Working Hours: Full-time position, with standard working hours Monday to Friday, 8:00 AM to 5:00 PM. Occasional evenings and weekends may be required to attend events or manage campaigns.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits package is subject to change and may vary depending on the company's policies and the candidate's employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Accor operates in the hospitality industry, offering a wide range of hotel brands and services to meet the needs of various customer segments. The company is a global leader in the hospitality sector, with a strong presence in Europe, Asia, and the Middle East.

Company Size: Accor is a large multinational corporation, with over 965,000 employees worldwide. This size allows for ample opportunities for career growth and development, as well as a diverse and inclusive work environment.

Founded: Accor was founded in 1967 and has since grown to become one of the largest hospitality companies in the world, with a portfolio of over 5,600 properties across 110 countries.

Company Description:

• Accor is a global hospitality company that offers a wide range of hotel brands and services to meet the needs of various customer segments
• The company is committed to providing exceptional guest experiences and creating lasting memories for its customers
• Accor is dedicated to sustainable tourism and responsible business practices, with a focus on minimizing its environmental impact and supporting local communities

Company Specialties:

• Hotel operations and management
• Luxury and upscale hotel brands
• Budget and economy hotel brands
• Residences and serviced apartments
• Food and beverage services

Company Website: https://www.group.accor.com

ASSUMPTION: Accor's large size and global presence offer candidates the opportunity to work in a dynamic and diverse environment, with ample opportunities for career growth and development. The company's commitment to sustainable tourism and responsible business practices is an attractive feature for environmentally conscious candidates.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, with opportunities for growth and development within the digital marketing and hospitality sectors.

Reporting Structure: The Digital Marketing Manager reports directly to the Marketing Manager and works closely with cross-functional teams, including sales, revenue management, and operations.

Work Arrangement: This is an on-site position, with standard working hours Monday to Friday, 8:00 AM to 5:00 PM. Occasional evenings and weekends may be required to attend events or manage campaigns.

Growth Opportunities:

• Progression to a senior digital marketing role within the company
• Expansion into other areas of marketing or management within the hospitality industry
• Opportunities to work on international projects and gain global experience

ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in digital marketing within the hospitality industry, with ample opportunities for career growth and development. The role requires strong project management and communication skills, as well as a passion for driving customer engagement and satisfaction.

🌍 Location & Work Environment

Office Type: The office is a modern and well-equipped workspace, with a collaborative and inclusive work environment.

Office Location(s): The office is located in Cape Town, South Africa, with easy access to public transportation and nearby amenities.

Geographic Context:

• Cape Town is a vibrant and multicultural city, known for its natural beauty, diverse wildlife, and rich history
• The city offers a high quality of life, with a range of cultural attractions, outdoor activities, and culinary experiences
• Cape Town has a Mediterranean climate, with mild, moderately wet winters and warm, dry summers

Work Schedule: Full-time position, with standard working hours Monday to Friday, 8:00 AM to 5:00 PM. Occasional evenings and weekends may be required to attend events or manage campaigns.

ASSUMPTION: Cape Town offers a unique and vibrant work environment, with a high quality of life and ample opportunities for outdoor activities and cultural experiences. The office is a modern and well-equipped workspace, with a collaborative and inclusive work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• On-site or virtual interview with the hiring manager and relevant team members
• Final round interview with senior leadership

Key Assessment Areas:

• Digital marketing skills and experience
• Communication and project management skills
• Cultural fit and alignment with company values
• Problem-solving and critical thinking skills

Application Tips:

• Highlight relevant digital marketing experience and achievements in your resume
• Tailor your cover letter to the specific role and company, emphasizing your passion for hospitality and digital marketing
• Prepare for behavioral interview questions that focus on your problem-solving and communication skills
• Research Accor's company culture and values to demonstrate your cultural fit and alignment

ATS Keywords: Digital Marketing, SEO, SEM, SEA, Email Marketing, Content Marketing, Social Media, Display Advertising, Budget Management, Customer Service, Interpersonal Relationships, Negotiation Skills, Organizational Skills, Creative Thinking, Multi-tasking, Self-Motivation, Teamwork

ASSUMPTION: The application process for this role is competitive, with a focus on digital marketing skills and experience, as well as cultural fit and alignment with company values. Candidates are encouraged to tailor their application materials to the specific role and company, and to prepare for behavioral interview questions that focus on their problem-solving and communication skills.

🛠️ Tools & Technologies

• Google Analytics
• Social media platforms (Facebook, Instagram, Twitter, etc.)
• Email marketing software (e.g., Mailchimp, Constant Contact)
• SEO tools (e.g., SEMrush, Ahrefs)
• PPC advertising platforms (e.g., Google Ads, Facebook Ads)
• Content management systems (e.g., WordPress, Drupal)

ASSUMPTION: This role requires proficiency in a range of digital marketing tools and technologies, including analytics, social media, email marketing, SEO, and PPC advertising platforms. Familiarity with content management systems is also preferred.

👔 Cultural Fit Considerations

Company Values:

• Respect: Accor values diversity and inclusion, and fosters a work environment that is respectful and supportive of all employees
• Integrity: Accor is committed to ethical and responsible business practices, with a focus on honesty, transparency, and accountability
• Teamwork: Accor values collaboration and teamwork, and fosters a culture of mutual support and respect among its employees

Work Style:

• Dynamic and fast-paced work environment
• Opportunities for career growth and development
• Collaborative and inclusive work culture

Self-Assessment Questions:

• Do you have a strong passion for hospitality and digital marketing?
• Are you comfortable working in a dynamic and fast-paced work environment?
• Do you thrive in a collaborative and inclusive work culture?

ASSUMPTION: Accor values diversity and inclusion, and fosters a work environment that is respectful and supportive of all employees. The company is committed to ethical and responsible business practices, with a focus on honesty, transparency, and accountability. Accor values collaboration and teamwork, and fosters a culture of mutual support and respect among its employees.

⚠️ Potential Challenges

• Managing multiple digital marketing campaigns simultaneously
• Working with a diverse range of stakeholders, including internal and external partners
• Keeping up with the latest digital marketing trends and best practices
• Balancing the demands of a full-time role with occasional evenings and weekends

ASSUMPTION: This role requires strong project management and communication skills, as well as the ability to work effectively with a diverse range of stakeholders. Candidates should be comfortable managing multiple digital marketing campaigns simultaneously and keeping up with the latest trends and best practices in the industry.

📈 Similar Roles Comparison

• Digital Marketing Specialist: This role focuses more on the tactical execution of digital marketing campaigns, while the Digital Marketing Manager role is more strategic in nature
• Marketing Manager: The Marketing Manager role is broader in scope, encompassing all aspects of marketing, including digital, while the Digital Marketing Manager role is more specialized
• Digital Marketing Strategist: This role is more focused on the development and implementation of digital marketing strategies, while the Digital Marketing Manager role encompasses both strategy and tactical execution

ASSUMPTION: This role is unique in its focus on digital marketing within the hospitality industry, offering a unique opportunity for candidates to gain experience in both digital marketing and hospitality management.

📝 Sample Projects

• Developing and executing a targeted social media campaign to drive bookings for a specific hotel property
• Optimizing the search engine ranking of a hotel website through targeted SEO strategies
• Managing a PPC advertising campaign to drive brand awareness and bookings for a hotel chain

ASSUMPTION: These sample projects are intended to illustrate the types of digital marketing campaigns and initiatives that the Digital Marketing Manager may be responsible for developing and executing. The specific projects and initiatives will vary depending on the hotel property and market conditions.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the hotel?
• What opportunities are there for career growth and development within the company?
• How does the company support work-life balance for its employees?
• What are the key challenges facing the digital marketing team, and how can this role help to address them?

ASSUMPTION: These key questions are intended to help candidates better understand the role, the company, and the digital marketing team. Candidates are encouraged to ask additional questions based on their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Accor Hotel careers page
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and achievements
• Prepare for behavioral interview questions that focus on your problem-solving and communication skills
• Research Accor's company culture and values to demonstrate your cultural fit and alignment
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.