Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Bluefin Payment Systems

🔹 Location: Atlanta, GA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategizing, executing, and managing paid digital campaigns with a focus on LinkedIn Ads and Google Ads.
• Optimizing targeting, ad creative, and spend to drive qualified leads and conversions.
• Measuring and reporting campaign KPIs regularly to the SVP of Marketing, with actionable insights to improve performance.
• Collaborating with the sales team post-campaign to share results and assist in lead follow-up strategies.
• Building and managing end-to-end campaigns in Pardot, including net new, nurture, and drip campaigns.

ASSUMPTION: This role requires a high level of analytical and creative thinking, with a strong focus on data-driven decision making and cross-functional collaboration.

📋 Key Responsibilities

✅ Strategize, execute, and manage paid digital campaigns with a strong focus on LinkedIn Ads and Google Ads.

✅ Optimize targeting, ad creative, and spend to drive qualified leads and conversions.

✅ Measure and report campaign KPIs regularly to the SVP of Marketing, with actionable insights to improve performance.

✅ Collaborate with the sales team post-campaign to share results and assist in lead follow-up strategies.

✅ Build and manage end-to-end campaigns in Pardot, including net new, nurture, and drip campaigns.

✅ Design automated workflows, segment audiences, and personalize campaign messaging to increase engagement and MQLs.

✅ Track performance of Pardot campaigns and report regularly to Marketing leadership with recommendations for optimization.

✅ Own KPI development and dashboard reporting across paid media and marketing automation efforts.

✅ Monitor digital funnel performance and identify opportunities to increase conversion at every stage.

✅ Conduct A/B testing and post-campaign analysis to refine messaging and targeting strategies.

✅ Manage and schedule content across LinkedIn, Twitter, Facebook, and YouTube.

✅ Develop and execute a social calendar featuring Bluefin news, product updates, and thought leadership.

✅ Monitor post performance, impressions, and engagement to refine content strategy.

✅ Provide recommendations for new thought leadership content based on social performance trends.

✅ Act as the primary liaison with Bluefin’s SEO agency to improve keyword ranking and website visibility.

✅ Ensure alignment of SEO strategy with content marketing and paid search efforts.

✅ Implement recommendations for on-page SEO, including meta descriptions, headers, and keyword-rich copy.

✅ Stay up to date on digital marketing trends, tools, and emerging technologies.

✅ Proactively recommend new strategies, platforms, or techniques that align with Bluefin’s growth goals.

✅ Experiment with new channels or tactics that could increase visibility and lead generation.

ASSUMPTION: This role requires a high level of adaptability and continuous learning to stay current with the ever-evolving digital marketing landscape.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or related field (preferred but not required)

Experience: 5+ years of digital marketing experience, preferably in FinTech, payments, or cybersecurity.

Required Skills:

• Proven expertise managing paid campaigns across LinkedIn Ads and Google Ads.
• Hands-on experience building campaigns in Pardot (Salesforce Marketing Cloud Account Engagement).
• Strong proficiency in Google Analytics, Salesforce CRM, and preferably WordPress.
• Excellent writing and communication skills across formats (social copy, landing pages, email content).
• Strong project management skills with the ability to prioritize, multitask, and meet deadlines.
• Experience managing external vendors or agencies (SEO, digital media, creative).

Preferred Skills:

• Familiarity with 6Sense or intent-based marketing platforms (preferred but not required).

ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record of driving results through data-driven strategies are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Digital Marketing Manager with 5-10 years of experience in the FinTech industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Professional development opportunities
• Employee referral program

Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Manager with the required experience level in the FinTech industry. Actual compensation may vary based on factors such as skills, qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Bluefin operates in the FinTech industry, focusing on payment and data security. The FinTech market is expected to reach $309.98 billion by 2026, growing at a CAGR of 20.4% during the forecast period (2019-2026).

Company Size: Bluefin is a mid-sized company with 201-500 employees. This size allows for a more agile and collaborative work environment, with opportunities for growth and impact.

Founded: Bluefin was founded in 2007 and has since grown to become a global leader in payment and data security, serving enterprises, organizations, and SaaS platforms worldwide.

Company Description:

• Bluefin is a global leader in payment and data security, specializing in PCI-validated point-to-point encryption (P2PE) and vaultless tokenization to protect cardholder data, Personally Identifiable Information (PII), and Protected Health Information (PHI).
• Serving enterprises, organizations, and SaaS platforms, Bluefin’s product suite includes fully integrated and vendor-agnostic solutions, empowering clients to implement robust payment and data security without provider lock-in across in-person, mobile, call center, unattended, and E-commerce channels.
• Bluefin secures over 2.5 billion sensitive data records through a network of 300+ global partners and 35,000 connected clients in 60 countries.

Company Specialties:

• PCI Compliance
• End to End Security
• Point to Point Encryption
• Payment Security
• Encrypted Payments
• Encryption
• Data Security
• Tokenization
• PII Security
• PHI Security
• Payment Orchestration
• Global Payment Processing
• P2PE
• Vaultless Tokenization
• Data Security
• Payments Platform
• Tokenized Payments

Company Website: http://www.bluefin.com

ASSUMPTION: Bluefin's focus on data security and commitment to protecting sensitive information make it an attractive employer for candidates interested in the FinTech industry.

📊 Role Analysis

Career Level: The Digital Marketing Manager role is a mid-level position, reporting directly to the SVP of Marketing. This role offers opportunities for growth and advancement within the marketing department.

Reporting Structure: The Digital Marketing Manager will report directly to the SVP of Marketing and collaborate with various teams, including sales, product, and content marketing.

Work Arrangement: This role is on-site, with the possibility of remote work flexibility. The work arrangement allows for a balance between collaboration and independent work.

Growth Opportunities:

• As Bluefin continues to grow, there may be opportunities for the Digital Marketing Manager to expand their team or take on additional responsibilities.
• Bluefin's commitment to professional development provides opportunities for employees to grow their skills and advance their careers.
• The Digital Marketing Manager may have the opportunity to work on strategic projects that impact the company's overall growth and success.

ASSUMPTION: The Digital Marketing Manager role offers a unique opportunity for candidates to make a significant impact on Bluefin's marketing efforts and contribute to the company's continued growth and success.

🌍 Location & Work Environment

Office Type: Bluefin's headquarters is located in Atlanta, GA, with a modern and collaborative office environment that fosters innovation and creativity.

Office Location(s): 8200 Roberts Drive, Suite 400, Atlanta, GA 30350, US

Geographic Context:

• Atlanta, GA is a major hub for the FinTech industry, with a thriving tech scene and numerous networking opportunities.
• The city offers a diverse range of cultural attractions, entertainment options, and outdoor activities.
• Atlanta has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: The Digital Marketing Manager role follows a standard workweek, with the possibility of remote work flexibility. The work schedule allows for a healthy work-life balance.

ASSUMPTION: The Digital Marketing Manager role offers a unique opportunity to work in a dynamic and growing FinTech company, with a focus on data-driven marketing strategies and a commitment to professional development.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department to discuss the role and assess cultural fit.
• In-depth interview with the SVP of Marketing to discuss the role's responsibilities, expectations, and the candidate's qualifications.
• Final interview with key stakeholders to assess the candidate's fit within the team and company.

Key Assessment Areas:

• Digital marketing expertise and experience with paid media, marketing automation, and SEO.
• Analytical and creative thinking skills, with a strong focus on data-driven decision making.
• Collaboration and communication skills, with the ability to work effectively with cross-functional teams.
• Cultural fit and alignment with Bluefin's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
• Include specific examples of your experience with paid media, marketing automation, and SEO, and how you've driven results in previous roles.
• Demonstrate your understanding of Bluefin's business and the FinTech industry by addressing how your skills and experience make you a strong fit for the role.

ATS Keywords: Digital Marketing, Paid Media, Marketing Automation, SEO, Google Ads, LinkedIn Ads, Pardot, Google Analytics, Salesforce CRM, Project Management, Content Strategy, A/B Testing, Lead Generation, Campaign Optimization

ASSUMPTION: Bluefin's interview process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for the Digital Marketing Manager role.

🛠️ Tools & Technologies

• Google Ads
• LinkedIn Ads
• Pardot (Salesforce Marketing Cloud Account Engagement)
• Google Analytics
• Salesforce CRM
• WordPress
• SEMrush or similar SEO tools
• Social media management platforms (Hootsuite, Buffer, etc.)

ASSUMPTION: The Digital Marketing Manager role requires proficiency in various digital marketing tools and technologies, with a focus on paid media, marketing automation, and SEO.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Bluefin fosters a culture of continuous learning and improvement, encouraging employees to challenge the status quo and drive change.
• Collaboration: Bluefin values teamwork and cross-functional collaboration, with a focus on collective success and shared goals.
• Integrity: Bluefin is committed to ethical and responsible business practices, with a focus on transparency, honesty, and accountability.

Work Style:

• Agile: Bluefin operates in a fast-paced and dynamic environment, requiring employees to be adaptable, responsive, and proactive.
• Data-driven: Bluefin makes decisions based on data and analytics, with a focus on continuous improvement and optimization.
• Customer-focused: Bluefin prioritizes the needs and preferences of its clients, with a commitment to delivering exceptional customer experiences.

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced environment, with a focus on continuous learning and improvement?
• Are you comfortable working collaboratively with cross-functional teams, with a focus on collective success and shared goals?
• Do you have a strong commitment to ethical and responsible business practices, with a focus on transparency, honesty, and accountability?

ASSUMPTION: Bluefin's culture is characterized by innovation, collaboration, and integrity, with a focus on driving change and delivering exceptional customer experiences.

⚠️ Potential Challenges

• The Digital Marketing Manager role requires a high level of adaptability and continuous learning to stay current with the ever-evolving digital marketing landscape.
• Bluefin's fast-paced and dynamic environment may present challenges in terms of prioritization, multitasking, and time management.
• The role requires a strong focus on data-driven decision making, with a commitment to continuous improvement and optimization.
• The Digital Marketing Manager role may require occasional travel for industry events, conferences, or client meetings.

ASSUMPTION: The Digital Marketing Manager role offers a unique opportunity to work in a dynamic and growing FinTech company, with a focus on data-driven marketing strategies and a commitment to professional development. However, the role also presents challenges in terms of adaptability, continuous learning, and data-driven decision making.

📈 Similar Roles Comparison

• The Digital Marketing Manager role at Bluefin is similar to other mid-level marketing roles in the FinTech industry, with a focus on paid media, marketing automation, and SEO.
• However, Bluefin's focus on data security and commitment to protecting sensitive information make it an attractive employer for candidates interested in the FinTech industry.
• The Digital Marketing Manager role offers opportunities for growth and advancement within the marketing department, with a focus on strategic projects that impact the company's overall growth and success.

ASSUMPTION: The Digital Marketing Manager role at Bluefin is similar to other mid-level marketing roles in the FinTech industry, with a focus on paid media, marketing automation, and SEO. However, Bluefin's unique focus on data security and commitment to protecting sensitive information make it an attractive employer for candidates interested in the FinTech industry.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy to drive lead generation and brand awareness for Bluefin's suite of payment and data security solutions.
• Optimizing paid media campaigns across LinkedIn Ads and Google Ads to improve qualified lead generation and conversion rates.
• Implementing and managing Pardot (Salesforce Marketing Cloud Account Engagement) to build and nurture relationships with Bluefin's target audience, with a focus on increasing engagement and MQLs.

ASSUMPTION: The Digital Marketing Manager role at Bluefin offers a unique opportunity to work on strategic projects that impact the company's overall growth and success, with a focus on driving lead generation and brand awareness through data-driven marketing strategies.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how the Digital Marketing Manager role fits into this structure?
• How does Bluefin approach cross-functional collaboration, and what opportunities are there for the Digital Marketing Manager to work with other departments, such as sales and product?
• What are the key priorities for the Digital Marketing Manager role in the first 30, 60, and 90 days?
• How does Bluefin support the professional development and growth of its employees, particularly within the marketing department?
• What are the key challenges facing the marketing department, and how can the Digital Marketing Manager role help address these challenges and drive growth?

ASSUMPTION: The Digital Marketing Manager role at Bluefin offers a unique opportunity to work in a dynamic and growing FinTech company, with a focus on data-driven marketing strategies and a commitment to professional development. By asking strategic and insightful questions during the interview process, candidates can gain a deeper understanding of the role's responsibilities, expectations, and the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills, with a focus on paid media, marketing automation, and SEO.
• Prepare examples of your experience with paid media, marketing automation, and SEO, and how you've driven results in previous roles.
• Demonstrate your understanding of Bluefin's business and the FinTech industry by addressing how your skills and experience make you a strong fit for the role.
• Follow up with Bluefin's HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.