📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: LeafLink
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic B2B demand generation programs with proven bottom-line impact
- Collaborating across various marketing functions to ensure holistic campaign assembly and effectiveness
- Building, delivering, and measuring B2B integrated marketing campaigns to increase engagement and awareness with prospects and customers
- Partnering with Sales to create, refine, and measure campaign success
ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in B2B demand generation, campaign management, and sales alignment.
📋 Key Responsibilities
✅ Develop and execute strategic B2B demand generation programs with proven bottom-line impact
✅ Collaborate across various marketing functions to ensure holistic campaign assembly and effectiveness
✅ Build, deliver, and measure B2B integrated marketing campaigns to increase engagement and awareness with prospects and customers
✅ Partner with Sales to create, refine, and measure campaign success
✅ Champion and advocate for the customer experience, and build campaigns that help shepherd customers through a delightful, impactful journey
✅ Regularly test your work to generate continuous improvements, and understand how to build for scale
ASSUMPTION: This role requires a proactive driver who takes initiative, finds simple paths forward, and always remains solutions-oriented.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: About 5 years of experience developing and executing strategic B2B demand generation programs with proven bottom-line impact
Required Skills:
- Deep understanding of marketing funnel tactics and metrics by stage, and a history of improving funnel conversion and velocity
- Demonstrated experience working in, with, and across key marketing functions to ensure holistic campaign assembly
- Hands-on experience with a variety of MarTech tools: Marketing Automation (Hubspot, Salesforce), WordPress, AppCues, other relevant MarTech tools (e.g. Canva, Figma, CaliberMind)
- Marketing analytics capabilities (i.e., campaign reporting, dashboard creation, etc. via Salesforce and Sigma)
- Expert understanding of partnering with Sales to create, refine, and measure campaign success
Preferred Skills:
- Experience in B2B technology and/or cannabis
- Exceptional writing skills, with the ability to translate complex concepts into simple messages
ASSUMPTION: Candidates should have a strong background in marketing with a focus on B2B demand generation and campaign management. Experience in the cannabis industry or B2B technology sector is a plus.
💰 Compensation & Benefits
Salary Range: $85,000 - $125,000 USD per year
Benefits:
- Flexible PTO
- Stock Option Plan
- Volunteer Time Off
- Competitive compensation and 401k match
- Comprehensive health coverage
- Commuter Benefits
Working Hours: Full-time, with flexible hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Manager role with 5-10 years of experience. Benefits are subject to change and may vary based on the candidate's location.
📌 Applicant Insights
🔍 Company Context
Industry: LeafLink operates in the Software Development industry, focusing on B2B SaaS, cannabis, e-commerce, and order management. They are a privately held company with 51-200 employees, founded in 2016.
Company Size: LeafLink is a mid-sized company with 51-200 employees. This size allows for a more agile and collaborative work environment, with opportunities for growth and impact.
Founded: LeafLink was founded in 2016 and has since grown to become the industry's wholesale platform, facilitating over $5B in annual orders.
Company Description:
- LeafLink is the industry's wholesale platform, enabling businesses to sell, ship, pay, get paid, advertise, and drive margin more efficiently.
- The platform is live in 30 markets and has over 31,000 followers on LinkedIn.
- LeafLink's employee-centric culture has earned them a spot on BuiltInNYC’s Best Places to Work for in 2021 list.
Company Specialties:
- B2B SaaS
- Cannabis
- E-commerce
- Order management
- CRM
- Wholesale Cannabis Marketplace
- Seed to Sale
- Cannabis Supply Chain
- ERP Integration
- POS Integration
- Sales Management
- Inventory Management
- Data Analytics
- Cannabis Industry Trend
Company Website: https://www.leaflink.com
ASSUMPTION: LeafLink's focus on the cannabis industry and B2B SaaS makes it an exciting and innovative place to work, with opportunities for growth and impact.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 5-10 years of experience in marketing, looking to make a significant impact in a growing company.
Reporting Structure: The Digital Marketing Manager will report directly to the Head of Marketing and work closely with various marketing functions, as well as the Sales team.
Work Arrangement: This role is remote-friendly, with flexible hours and the opportunity to work from home.
Growth Opportunities:
- As LeafLink continues to grow, there will be opportunities for the Digital Marketing Manager to take on more responsibilities and advance their career within the company.
- The company's focus on innovation and continuous improvement creates an environment where employees can learn and grow professionally.
- LeafLink's employee-centric culture encourages internal mobility and provides opportunities for employees to explore different roles and functions within the company.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote-friendly, with the opportunity to work from home.
Office Location(s): LeafLink's headquarters is located in New York, NY, but employees can work remotely from anywhere.
Geographic Context:
- LeafLink operates in the Software Development industry, with a focus on B2B SaaS and cannabis. The company is headquartered in New York, NY, but has customers and partners across the United States and Canada.
- The cannabis industry is rapidly growing and evolving, with new opportunities and challenges emerging all the time. This makes it an exciting and dynamic place to work.
- LeafLink's remote-friendly work environment allows employees to work from anywhere, providing flexibility and convenience.
Work Schedule: Full-time, with flexible hours and the opportunity to work from home.
ASSUMPTION: LeafLink's remote-friendly work environment and focus on the growing cannabis industry make it an attractive place to work for candidates seeking flexibility, growth, and impact.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-depth interview with the Head of Marketing and other relevant team members
- Final interview with the CEO or another executive member
Key Assessment Areas:
- Marketing expertise and campaign management skills
- Sales alignment and activation capabilities
- Customer experience focus and advocacy
- Problem-solving and adaptability
- Cultural fit and alignment with LeafLink's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, campaign management skills, and sales alignment capabilities.
- Be prepared to discuss your approach to customer experience and your ability to build campaigns that help shepherd customers through a delightful, impactful journey.
- Demonstrate your problem-solving skills and adaptability by providing examples of how you've overcome challenges in previous roles.
- Show your enthusiasm for the cannabis industry and LeafLink's mission by researching the company and preparing thoughtful questions to ask during the interview.
ATS Keywords: B2B demand generation, campaign management, sales alignment, customer experience, marketing funnel, MarTech tools, cannabis industry, B2B technology
ASSUMPTION: LeafLink's interview process is designed to assess candidates' marketing expertise, campaign management skills, sales alignment capabilities, and cultural fit. Candidates should be prepared to discuss their experience and approach to these areas in detail.
🛠️ Tools & Technologies
- Marketing Automation: Hubspot, Salesforce
- Content Management System: WordPress
- User Engagement: AppCues
- Graphic Design: Canva, Figma
- Marketing Analytics: Sigma
- Project Management: Asana, Trello, or similar
ASSUMPTION: The Digital Marketing Manager will be expected to have hands-on experience with a variety of MarTech tools and be comfortable learning and using new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: LeafLink prioritizes the customer experience and builds campaigns that help shepherd customers through a delightful, impactful journey.
- Innovative: LeafLink encourages continuous improvement and embraces new ideas and approaches to marketing and campaign management.
- Collaborative: LeafLink fosters a culture of collaboration and teamwork, with employees working closely together to ensure holistic campaign assembly and effectiveness.
Work Style:
- Proactive: LeafLink values proactive drivers who take initiative, find simple paths forward, and always remain solutions-oriented.
- Adaptable: LeafLink's fast-paced, growing environment requires employees to be adaptable and comfortable with change.
- Data-driven: LeafLink uses data and analytics to inform decision-making and measure the success of marketing campaigns.
Self-Assessment Questions:
- How do you approach building campaigns that help shepherd customers through a delightful, impactful journey?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment or role?
- How do you use data and analytics to inform your marketing strategies and measure the success of your campaigns?
ASSUMPTION: LeafLink's culture values customer-centricity, innovation, collaboration, proactivity, adaptability, and data-driven decision-making. Candidates should be prepared to demonstrate their alignment with these values and work style preferences during the interview process.
⚠️ Potential Challenges
- The cannabis industry is rapidly evolving, with new regulations, trends, and competitors emerging all the time. The Digital Marketing Manager will need to stay up-to-date with industry developments and adapt their strategies accordingly.
- LeafLink's focus on B2B demand generation and campaign management requires a strong understanding of marketing funnel tactics and metrics. The Digital Marketing Manager will need to be comfortable with data analysis and reporting.
- The remote-friendly work environment may present challenges for candidates who prefer a more structured or collaborative office setting.
- The fast-paced, growing nature of LeafLink's business may require the Digital Marketing Manager to juggle multiple priorities and adapt to changing demands.
ASSUMPTION: The Digital Marketing Manager will need to be comfortable with change, adaptable, and able to prioritize effectively in a fast-paced, evolving environment.
📈 Similar Roles Comparison
- Compared to other Digital Marketing Manager roles, this position offers a unique opportunity to work in the growing cannabis industry and make a significant impact on a fast-paced, innovative company.
- The focus on B2B demand generation and campaign management sets this role apart from more general marketing or communications positions.
- Candidates with experience in B2B technology or the cannabis industry may find this role particularly appealing, as it offers the chance to apply their expertise in a dynamic, growing field.
ASSUMPTION: This role offers a unique opportunity for candidates with relevant experience and an interest in the cannabis industry to make a significant impact in a fast-paced, innovative company.
📝 Sample Projects
- Developing and executing a targeted email campaign to drive customer engagement and retention
- Creating and optimizing landing pages to improve conversion rates and drive more qualified leads
- Building and managing a customer referral program to incentivize satisfied customers to refer their peers
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Collaborating with the Sales team to develop and execute joint marketing campaigns that drive lead generation and sales growth
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the Digital Marketing Manager may undertake, from campaign development and execution to data analysis and sales alignment.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing funnel for a B2B cannabis company, and how this role would contribute to optimizing it?
- How does LeafLink approach collaboration and teamwork across marketing functions, and how would this role fit into that dynamic?
- Can you provide an example of a successful marketing campaign LeafLink has executed, and how the Digital Marketing Manager contributed to its success?
- How does LeafLink measure the success of its marketing campaigns, and how would the Digital Marketing Manager be expected to contribute to that process?
- What opportunities exist for the Digital Marketing Manager to grow and advance within the company, and how has LeafLink supported the professional development of employees in similar roles?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development. Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their interest and engagement with the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, campaign management skills, and sales alignment capabilities.
- Prepare for the interview by researching LeafLink's mission, values, and culture, and thinking about how your skills and experience align with the role and the company.
- Follow up with the hiring manager within a week of submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
