Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Intersport Elverys

🔹 Location: Ireland

🔹 Job Type: On-site

🔹 Category: 🌐 Digital Marketing

🔹 Date Posted: Wed Mar 26 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading the digital marketing strategy and initiatives at Intersport Elverys.
• Collaborating closely with the Head of Online and managing significant marketing budgets.
• Exposure to the latest digital marketing and eCommerce technologies.
• Part of a rapidly growing eCommerce initiative with demonstrated success.

ASSUMPTION: Based on the job description, the role is designed for someone with a deep interest and experience in the sporting goods sector, along with the ability to collaborate closely with senior management and an understanding of retail dynamics.

📋 Key Responsibilities

✅ Define, plan, and manage the Digital Marketing strategy, ensuring integration with seasonal marketing calendars.

✅ Utilize data analytics to track key performance indicators across digital channels, optimizing for growth.

✅ Collaborate with marketing teams to ensure execution of integrated campaigns.

✅ Oversee the digital marketing team's deliverables and priorities.

✅ Foster relationships with third-party suppliers and digital agencies.

✅ Manage digital ad spend efficiently, with emphasis on achieving revenue and ROI targets.

ASSUMPTION: It is assumed that the candidate will have a strategic mindset with the ability to handle cross-functional collaboration efficiently. Proficiency in data-driven decision-making is crucial.

🎯 Required Qualifications

Education: Not specified but likely a degree in Marketing, Business, or related field.

Experience: 6+ years in Digital Marketing with specialization in ecommerce and related technologies.

Required Skills:

• Comprehensive experience in Digital Marketing channels like SEO, paid search, and social media.
• Analytics and data interpretation expertise with Google Analytics certification.
• Proven experience with retail and managing a marketing team.

Preferred Skills:

• Advanced proficiency in Microsoft Excel and Google Sheets.
• Retail sector experience, especially in sportswear or related fields.

ASSUMPTION: The qualifications suggest a need for someone highly versatile with a demonstrable history of effective team leadership and strategic growth management in digital environments.

💰 Compensation & Benefits

Salary Range: Not specified. Generally aligns with industry standards for senior digital marketing roles in Ireland.

Benefits:

• Potential access to company benefits typical for a role of this nature, like health insurance.
• Professional development opportunities and training.
• Opportunities for in-role advancement as part of the growth phase.

Working Hours: 40 hours/week, with flexibility expected during peak periods.

ASSUMPTION: While specific benefits aren't detailed, it’s typical for roles like this to offer standard employment benefits prevailing in Ireland.

📌 Applicant Insights

🔍 Company Context

Industry: Sporting Goods, focusing on high-quality sports retail and customer service.

Company Size: 501-1,000 employees, providing stability with room for individual impact.

Founded: Established in 1847 with deep-rooted traditions.

Company Description:

• A long-standing leader in Irish sports retail.
• Significant growth and expansion over recent decades.
• Focuses on quality, customer satisfaction, and sports passion.

Company Specialties:

• Retail
• Sportswear
• Sports Fashion

Company Website: https://bit.ly/3WeRLDM

ASSUMPTION: The company is well-suited to someone who values heritage and is keen on contributing to the sports sector in a meaningful way.

📊 Role Analysis

Career Level: Mid to senior-level management in digital marketing.

Reporting Structure: Reports directly to the Head of Online.

Work Arrangement: Predominantly on-site with collaborative team integration.

Growth Opportunities:

• Leadership development and professional growth within dynamic eCommerce settings.
• Active participation in strategic company decisions.
• Access to innovative marketing technologies and strategies.

ASSUMPTION: Opportunities are conducive to those looking for career progression in leadership roles within a historic yet forward-thinking company.

🌍 Location & Work Environment

Office Type: Sportswear retail and digital marketing environment, likely agile and collaborative.

Office Location(s): Ireland, with specifics likely in Castlebar or Galway.

Geographic Context:

• Prime locations conducive to the sporting goods market.
• Access to major Irish urban centers and logistics.
• Rich local sporting culture and networks.

Work Schedule: Full-time standard business hours, with flexibility for campaign spikes.

ASSUMPTION: The work environment is steeped in sports culture, ideal for a candidate passionate about being immersed in this industry.

💼 Interview & Application Insights

Typical Process:

• Submission of CV and cover letter highlighting relevant experience.
• Initial screening by HR.
• Interviews with the Head of Online and key marketing team members.

Key Assessment Areas:

• Proven track record in digital marketing strategies.
• Data analytics proficiency and strategic thinking.
• Leadership and team management skills.

Application Tips:

• Highlight past achievements in digital marketing campaigns.
• Demonstrate adaptability and passion for sports retail.
• Prepare to discuss how you drive growth through data and strategic initiatives.

ATS Keywords: Digital Marketing, Google Analytics, ecommerce growth, retail marketing

ASSUMPTION: Successful applicants will exhibit strong alignment between their experience and the dynamic, growth-focused needs of Intersport Elverys.

🛠️ Tools & Technologies

• Google Analytics
• Microsoft Excel and Google Sheets
• Various SEO and digital marketing tools

ASSUMPTION: The role requires proficiency in industry-standard tools to deliver effective marketing strategy and performance analysis.

👔 Cultural Fit Considerations

Company Values:

• Commitment to customer satisfaction.
• Passion for sports and fitness.
• Innovation in retail and online commerce.

Work Style:

• Collaborative and team-oriented.
• Dynamic and flexible, adapting to market changes.
• Results-driven with a strategic approach.

Self-Assessment Questions:

• Am I passionate about driving digital innovation in sports retail?
• Do I have the ability to lead and inspire a marketing team?
• Can I effectively analyze and leverage data to drive eCommerce success?

ASSUMPTION: Applicants must appreciate a culture that embraces sports and innovation, alongside a strong collaborative dynamic.

⚠️ Potential Challenges

• Managing and optimizing a substantial digital marketing budget.
• Collaborating with a wide array of cross-functional teams.
• Navigating the fast-paced retail environment.
• Consistently achieving growth targets in a competitive market.

ASSUMPTION: The role's challenges require both strategic forethought and solid experience in agile digital marketing practices.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position offers more direct influence on strategic outcomes.
• Greater emphasis on eCommerce and integrated digital channel management.
• Role in a company with a significant heritage and expanding market presence.

ASSUMPTION: The position's unique blend of strategic leadership and operational implementation offers distinct advantages over typical roles.

📝 Sample Projects

• Development and execution of cross-channel digital marketing strategies.
• Leveraging advanced analytics for optimizing marketing campaigns.
• Collaborative development of innovative sports retail initiatives.

ASSUMPTION: The emphasis on varied, high-impact projects allows for robust professional engagement and innovation.

❓ Key Questions to Ask During Interview

• What are the specific growth targets for the digital marketing team?
• How is success typically measured in this role?
• Could you describe the team dynamics and reporting relationships?
• What are the key challenges currently facing the digital marketing team?
• How does Intersport Elverys plan to adapt to future digital trends in retail?

ASSUMPTION: These questions help align candidate expectations with company goals, offering insights into strategic priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare your resume and cover letter to showcase relevant skills and experiences.
• Research Intersport Elverys to align your values with the company's mission.
• Be ready to discuss past project successes during interviews.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.