🔹 Job Title: Digital Marketing Manager
🔹 Company: Travel + Leisure Co.
🔹 Location: Orlando area, FL
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively across teams to achieve results. The ideal candidate will have experience in digital marketing, social media, and managing vendor partnerships.
✅ Partner with stakeholders to intake and align on business goals and KPIs to build a foundation for strategic plans
✅ Coordinate with external partners to identify co-marketing opportunities and advertising placements
✅ Conceptualize and manage development of strategic campaigns and partner with internal teams and external partners to drive marketing programs while maximizing results to meet targeted KPIs
✅ Implement digital analytics across various mediums to gain customer insights and provide partners with necessary data for optimized decision making
✅ Manage and report on programs in terms of key drivers such as leads generated, cost reductions, lead conversions, subscription usage, bookings/reservations, package sales, tours generated, arrivals, and ROI generated
✅ Manage marketing projects to ensure deadlines and goals are met, and provide design direction for internal and external partners for email development, web content and asset, paid digital, print, direct mail, and video content
✅ Manage marketing programs through partner approval, legal submission/review, and IT/Security review
✅ Develop departmental presentations and provide reports and feedback to senior leaders on direction and effects to key drivers
✅ Develop and implement marketing operational plans of action to maximize overall effectiveness and productivity
✅ Provide accurate and timely communication and planning with all partners to assure alignment for marketing programs
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will have experience in marketing, digital marketing, and social media.
Education: Bachelor’s Degree in related field
Experience: 5+ years of marketing experience, including digital marketing, social media, direct mail, etc.
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a strong background in marketing, digital marketing, and social media, with experience working across teams globally to achieve results. They should also have excellent organizational skills and the ability to manage multiple projects simultaneously.
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Digital Marketing Manager with 5-10 years of experience in the hospitality industry)
Benefits:
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Manager with 5-10 years of experience in the hospitality industry. Benefits are subject to change and may vary based on the company's policies and the employee's eligibility.
Industry: Travel and Hospitality
Company Size: 10,001+ employees (Global presence with multiple brands and resorts worldwide)
Founded: 1972 (As a part of Wyndham Destinations, now Travel + Leisure Co.)
Company Description:
Company Specialties:
Company Website: https://www.travelandleisureco.com
ASSUMPTION: Travel + Leisure Co. is a large, global company with a diverse portfolio of brands and resorts. The company offers a wide range of vacation ownership and travel membership options, providing opportunities for growth and career development.
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Senior Director of Marketing and works closely with various departments, including Paid Media, Social Media, Analytics, Database Management, Product Development, Call Center, Finance, Legal, and Global Rental Operations.
Work Arrangement: On-site, with occasional travel throughout Orlando for business (Less than 10%)
Growth Opportunities:
ASSUMPTION: This role offers opportunities for growth and career development within the marketing department and across the organization. The ideal candidate will be proactive, results-driven, and eager to take on new challenges.
Office Type: Corporate headquarters with a professional and collaborative work environment
Office Location(s): Orlando area, FL
Geographic Context:
Work Schedule: Full-time, 40 hours per week, with occasional travel throughout Orlando for business (Less than 10%)
ASSUMPTION: The Orlando area offers a dynamic and growing job market, with a diverse range of industries and opportunities. The company's headquarters is located in a convenient and accessible location, with a professional and collaborative work environment.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, Strategic Planning, Marketing Strategy, Vendor Management, Project Management, Analytics, Marketing Campaigns, Marketing Programs, Marketing Initiatives, Marketing Budgets, Marketing KPIs, Marketing Metrics, Marketing Performance, Marketing Results, Marketing Effectiveness, Marketing Optimization, Marketing Innovation, Marketing Trends, Marketing Best Practices, Marketing Analytics, Marketing Insights, Marketing Data, Marketing Intelligence, Marketing Research, Marketing Analysis, Marketing Reporting, Marketing Presentations, Marketing Communications, Marketing Collaborations, Marketing Partnerships, Marketing Coordination, Marketing Alignment, Marketing Integration, Marketing Execution, Marketing Operations, Marketing Planning, Marketing Execution, Marketing Leadership, Marketing Management, Marketing Team, Marketing Department, Marketing Division, Marketing Group, Marketing Division, Marketing Team, Marketing Department, Marketing Division, Marketing Group
ASSUMPTION: The application process for this role is competitive, and the ideal candidate will have a strong background in marketing, digital marketing, and social media, with experience leading marketing strategy and managing vendor partnerships. They should also be proactive, results-driven, and able to work effectively across teams to achieve results.
ASSUMPTION: The ideal candidate will have experience with a range of marketing tools and technologies, including Microsoft Office Suite, Google Analytics, social media platforms, email marketing platforms, project management tools, marketing automation tools, and CRM software.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The ideal candidate will align with the company's values and demonstrate a strong work ethic, collaborative spirit, and commitment to delivering exceptional customer experiences.
ASSUMPTION: The ideal candidate will be proactive, results-driven, and able to manage multiple projects simultaneously. They should also have strong communication and presentation skills, and the ability to work effectively across teams to achieve results.
ASSUMPTION: This role offers opportunities for growth and career development within the marketing department and across the organization. The ideal candidate will have a strong background in marketing, digital marketing, and social media, with experience leading marketing strategy and managing vendor partnerships.
ASSUMPTION: The ideal candidate will have experience with a range of marketing projects, including strategic planning, project management, vendor management, data analysis, and operational planning.
ASSUMPTION: The ideal candidate will be proactive, results-driven, and eager to take on new challenges. They should also have strong communication and presentation skills, and the ability to work effectively across teams to achieve results.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.