Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Integral Memory Plc

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Computer Hardware Manufacturing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital marketing strategies for both divisions of the business
• Managing and growing a digital marketing and e-commerce team across all target markets and digital channels
• Collaborating with the Marketing Manager to align traditional marketing communications and trade marketing activities
• Leading and managing the marketing team while working closely with the Marketing Manager

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a fast-paced, growing business environment.

📋 Key Responsibilities

✅ Develop and implement digital marketing strategies for both divisions of the business, Integral Memory and Integral LED Lighting

✅ Manage and grow a digital marketing and e-commerce team across all target markets and digital channels

✅ Collaborate with the Marketing Manager to align traditional marketing communications and trade marketing activities

✅ Lead and manage the marketing team, working closely with the Marketing Manager

✅ Oversee the execution of all web, SEO, database marketing, email, social media, and display advertising campaigns

✅ Build B2B, B2C, and D2C e-commerce strategies in selected countries

✅ Improve SEO, PPC, Google ads, and other e-commerce methodologies to improve reach and exposure

✅ Identify audiences and customer groups, establishing strategies to engage with and encourage engagement in all sales channels

✅ Build and execute individual strategies for specialist markets like electricians, installers, distributors, specifiers, etc. to drive sales

✅ Oversee, implement, and manage data management, CRM, and reporting strategies with the team and business leaders

✅ Create marketing KPIs and provide monthly reporting to senior management to track progress in meeting strategic goals

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage and interpret data effectively.

🎯 Required Qualifications

Education: Relevant degree-level qualification (e.g., Marketing, Business, or a related field)

Experience: At least 5 years of digital marketing experience with experience at senior/leadership level, ideally supported by a relevant degree-level qualification and a professional qualification like CIMA, or similar professional accreditation

Required Skills:

• Strong commercial awareness skills
• Aptitude for conducting competitor analysis
• Ability to truly understand products and their target customers
• Strong track record in both B2B, B2C, and D2C e-commerce
• Demonstrable ability to build, lead, and manage teams within a fast-growing business
• Demonstrable experience in the delivery of successful digital marketing campaigns throughout the marketing funnel
• Experience with Google Analytics, Google Tag Manager, conversation optimization, SEO, PPC, Google AdWords, Bing, etc.
• Professional experience working with Social Media (Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.)
• Experience of managing product/price/data feeds (e.g., ICECAT, CNET, etc.)
• Experience of automation tools is a plus (e.g., Hubspot, Marketo, etc.)

Preferred Skills:

• Entrepreneurial flair, a commercial mindset, and a drive to take on responsibility, grow a team, and solve problems
• A proven record of accomplishment of building and developing high-performing marketing teams within growing businesses
• Have a good understanding of how to manage and utilise data
• Effective time management skills and the ability to multitask
• High competence in project and stakeholder management
• Excellent interpersonal, written, and oral communication skills
• A 'hands-on' and practical approach, acts strategically while leading and directing on execution and implementation

ASSUMPTION: This role requires a well-rounded skill set, with a strong focus on digital marketing, e-commerce, and team leadership.

💰 Compensation & Benefits

Salary Range: £50,000 - £70,000 per annum (based on experience and qualifications)

Benefits:

• Competitive salary package
• Generous bonus structure
• Pension scheme
• Private healthcare
• Life assurance
• Income protection
• Employee assistance programme
• Cycle to work scheme
• Subsidised gym membership
• Regular team-building events

Working Hours: Full-time (37.5 hours per week)

ASSUMPTION: The salary range provided is an estimate based on market research and industry standards for a role of this level and experience in the London area. The actual salary may vary based on the candidate's qualifications, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Computer Hardware Manufacturing

Company Size: 51-200 employees

Founded: 1989

Company Description:

• Integral Memory Plc is a long-established and fast-growing technology company founded in the UK over 30 years ago
• It has grown into a highly successful and financially independent international business with offices in London, France, and Holland and a presence in Spain, Portugal, Italy, and Germany
• The company has recently undergone an exciting digital transformation programme and rolled out a new e-commerce platform across the UK and Europe with further plans to expand to the US
• As part of its ongoing digital transformation and continued investment into its marketing function, Integral is enhancing its B2B and B2C digital experience, thought content, SEO, and PPC campaigns as part of a push and pull strategy as a marketing-driven business

Company Specialties:

• Memory Cards
• DRAM
• Flash
• USB Flash Drives
• Secure USB
• FIPS 140-2 Approved
• SSD
• Own Brand Solutions
• LED Lighting
• Content Preloading and Duplication
• COMPACTFLASH
• CARD READERS
• KLEVV GAMING
• SAMSUNG
• MSATA
• NVME
• MICRO SD
• DDR5
• CFEXPRESS
• and SATA

Company Website: integralmemory.com

ASSUMPTION: Integral Memory Plc is a well-established company with a strong reputation in the computer hardware manufacturing industry. Its digital transformation and investment in marketing reflect its commitment to staying competitive and innovative in the ever-evolving technology landscape.

📊 Role Analysis

Career Level: Senior/Leadership level

Reporting Structure: Reporting directly to the Marketing Manager, with a team of marketing professionals reporting to the Digital Marketing Manager

Work Arrangement: On-site, full-time position, with potential for remote work in the future as the company continues to evolve its digital transformation

Growth Opportunities:

• As the company continues to grow and expand its digital presence, there will be opportunities for the Digital Marketing Manager to take on additional responsibilities and potentially move into a more senior role
• The ongoing digital transformation and investment in marketing present numerous opportunities for the Digital Marketing Manager to make a significant impact on the company's growth and success
• The role offers the chance to work closely with the Marketing Manager and other senior leaders, providing exposure to various aspects of the business and potential career development opportunities

ASSUMPTION: This role offers excellent growth potential for the right candidate, with the opportunity to make a significant impact on the company's digital transformation and marketing efforts.

🌍 Location & Work Environment

Office Type: Modern, open-plan office with a collaborative work environment

Office Location(s): Unit 6 Iron Bridge Close, Iron Bridge Business Park, London, NW10 0UF, GB

Geographic Context:

• The office is located in the Neasden area of London, with easy access to public transportation and nearby amenities
• The surrounding area offers a mix of residential and commercial properties, with a diverse community
• The office is situated within the M25 orbital motorway, providing convenient access to other parts of London and the surrounding regions

Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for remote work as needed

ASSUMPTION: The office location provides a convenient and accessible work environment, with opportunities for remote work as the company continues to evolve its digital transformation.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess cultural fit and basic qualifications
• First-round interview with the Marketing Manager to discuss the role, responsibilities, and career growth opportunities
• Second-round interview with senior leaders from the marketing and digital teams to assess technical skills and cultural fit
• Final-round interview with the CEO to discuss the role, company culture, and long-term career prospects
• Background and reference checks

Key Assessment Areas:

• Digital marketing skills and experience
• Leadership and team management abilities
• Strategic thinking and problem-solving skills
• Cultural fit and alignment with company values
• Adaptability and willingness to learn in a fast-paced, evolving environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare for behavioral interview questions that focus on your leadership, team management, and problem-solving skills
• Research the company and its digital transformation efforts to demonstrate your understanding of the business and its goals
• Be prepared to discuss your long-term career aspirations and how this role fits into your professional development plan
• Show enthusiasm for the role and the opportunity to contribute to the company's digital transformation and growth

ATS Keywords: Digital Marketing, E-commerce, SEO, PPC, Google Analytics, Social Media, Data Management, CRM, Marketing KPIs, Team Leadership, Project Management, Stakeholder Management, Marketing Strategy, Campaign Execution, Brand Management, Entrepreneurial Mindset, Growth Opportunities, Digital Transformation

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, leadership abilities, and cultural fit with the company's values and goals. Successful candidates will demonstrate a strong understanding of digital marketing, e-commerce, and team management, as well as a strategic mindset and a passion for driving business growth through digital channels.

🛠️ Tools & Technologies

• Google Analytics
• Google Tag Manager
• Google Ads
• Google AdWords
• Bing
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok)
• CRM software (e.g., Salesforce, HubSpot, Zoho CRM)
• Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor)
• Project management tools (e.g., Asana, Trello, Jira)
• Data management and analysis tools (e.g., Excel, Google Sheets, Tableau)
• E-commerce platforms (e.g., Shopify, Magento, BigCommerce)
• Content management systems (e.g., WordPress, Drupal, Adobe Experience Manager)

ASSUMPTION: The Digital Marketing Manager will be expected to have experience with a wide range of digital marketing tools and platforms, as well as the ability to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Excellence

Work Style:

• Agile and adaptable
• Data-driven
• Creative and strategic
• Collaborative and team-oriented
• Results-focused

Self-Assessment Questions:

• How do you align with Integral's value of innovation, and how have you demonstrated this in your previous roles?
• Can you provide an example of a time when you had to adapt quickly to a significant change in a project or campaign, and what was the outcome?
• How do you approach working collaboratively with a team to achieve a common goal, and can you share a specific example from your past experiences?

ASSUMPTION: Successful candidates will demonstrate a strong alignment with Integral's company values and a work style that is adaptable, data-driven, creative, collaborative, and results-focused.

⚠️ Potential Challenges

• The role requires managing a team remotely, which may present unique challenges and require strong virtual leadership skills
• The fast-paced nature of the digital marketing landscape may necessitate quick decision-making and adaptability
• The role may involve working with cross-functional teams, requiring strong communication and collaboration skills
• The ongoing digital transformation may present challenges in managing change and ensuring a smooth transition for all stakeholders

ASSUMPTION: The Digital Marketing Manager will need to be proactive, adaptable, and resilient in the face of challenges, with strong problem-solving skills and the ability to thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on digital channels and requires a strong understanding of e-commerce and data management
• The role offers the opportunity to work closely with senior leaders and have a significant impact on the company's digital transformation and growth
• The Digital Marketing Manager will be expected to drive results and contribute to the company's overall success, rather than simply executing tasks

ASSUMPTION: This role is unique in its focus on digital marketing, e-commerce, and data management, and offers a significant opportunity for the right candidate to make a real impact on the company's growth and success.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a new product launch, including SEO, PPC, social media, and email marketing campaigns
• Implementing and managing a CRM system to improve customer data management and segmentation, leading to more targeted and effective marketing campaigns
• Conducting a competitive analysis and developing a unique value proposition for the company's products, differentiating them in the market

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Digital Marketing Manager may undertake, showcasing their strategic thinking, leadership, and execution skills.

❓ Key Questions to Ask During Interview

• Can you describe the company's digital transformation strategy and how this role fits into that plan?
• How does the company support the professional development and growth of its marketing team members?
• Can you provide an example of a successful digital marketing campaign you've led, and what was the outcome?
• How does the company measure the success of its digital marketing efforts, and what key performance indicators (KPIs) does it track?
• What is the company's approach to working with external agencies and vendors to support its digital marketing efforts?

ASSUMPTION: These interview questions are designed to help the candidate better understand the role, the company's digital transformation strategy, and the expectations for the Digital Marketing Manager.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://integralmemory.applytojob.com/apply/MwRViQ9zkl/Digital-Marketing-Manager
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills, with a focus on leadership, team management, and strategic thinking
• Prepare for behavioral interview questions that focus on your leadership, team management, and problem-solving skills, as well as your alignment with Integral's company values and work style
• Research the company and its digital transformation efforts to demonstrate your understanding of the business and its goals, and to show your enthusiasm for the role and the opportunity to contribute to the company's growth and success
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.