📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Markel
🔹 Location: Manchester, United Kingdom (Hybrid: 3 days in office, 2 days remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Supporting the Digital Development Manager in managing the digital team
- Implementing a multi-channel digital strategy for target audiences and defined channels
- Ensuring timely deliverables within budgetary controls
- Collaborating with cross-functional teams to deliver marketing plans
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Manage and execute multi-channel digital campaigns, including social media, email, SEO, and PPC
✅ Monitor and optimize campaign performance using data-driven insights
✅ Collaborate with content, design, and event leads to deliver marketing plans
✅ Maintain brand and tone governance across all marketing activities
✅ Manage CRM data management and enrichment
✅ Provide regular reporting and tracking of digital marketing activities
✅ Ensure standard process and brand governance across all activities
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and data analysis to drive continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of digital marketing experience, either agency or in-house
Required Skills:
- Proficient in HubSpot
- Strong social media management experience (LinkedIn, YouTube)
- CRM experience (data management and enrichment)
- Experience with PPC and SEO
- Excellent organizational, communication, and writing skills
- Ability to work well under pressure and manage multiple projects
- Passion for building relationships and understanding people's needs
Preferred Skills:
- Experience with eMarketing design, build, and reporting
- Understanding of automations and nurture sequences
- Website CMS management and page maintenance
- Experience with workstack/ticket system management
ASSUMPTION: Candidates with a strong digital marketing background and experience managing multi-channel campaigns are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (Based on industry standards for a Digital Marketing Manager with 4-10 years of experience in the UK)
Benefits:
- Annual bonus
- Strong benefits package
- 25 days paid holiday plus bank holidays
- Opportunity to buy/sell extra leave
- Fantastic company pension scheme
- Private medical and dental cover
- Life assurance
- Travel insurance cover
- Income protection
- Season ticket loan
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Digital Marketing Manager with the required experience level in the UK.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 1,001-5,000 employees (Mid-sized)
Founded: 1930 (Glen Allen, Virginia, USA)
Company Description:
- Markel is a leading global specialty insurer with a people-first approach
- Operates Markel Specialty, Markel International, Markel Global Reinsurance, State National, and Nephila divisions
- Committed to being a long-term partner and providing tailored coverage solutions
Company Specialties:
- Specialty insurance
- Reinsurance
- Insurance-linked securities
Company Website: www.markel.com
ASSUMPTION: Markel's extensive experience and global presence provide a stable and supportive environment for career growth.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports to the Digital Development Manager
Work Arrangement: Hybrid (3 days in the office, 2 days working from home)
Growth Opportunities:
- Potential to progress to a senior role within the marketing department
- Opportunity to study for a marketing qualification, company-supported and funded
- Broad array of tools and knowledge to create tailored coverage solutions
ASSUMPTION: This role offers opportunities for professional development and career progression within the marketing department.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Manchester, United Kingdom (82 King St) and Leeds, United Kingdom
Geographic Context:
- Manchester: Vibrant city with a rich history, cultural attractions, and a thriving business scene
- Leeds: Major city in the UK with a strong economy, cultural attractions, and a growing tech industry
Work Schedule: Full-time (37.5 hours per week) with flexible working hours
ASSUMPTION: Both Manchester and Leeds offer a high quality of life, with easy access to amenities and a strong job market.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team or stakeholders
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Campaign management and optimization skills
- Data-driven decision-making and analytical skills
- Communication and collaboration skills
Application Tips:
- Highlight relevant digital marketing experience and achievements
- Tailor your resume and cover letter to emphasize skills and experiences mentioned in the job description
- Prepare examples of successful digital marketing campaigns you've managed
ATS Keywords: Digital Marketing, Social Media, CRM, PPC, SEO, Email Marketing, Campaign Management, Data-Driven, Stakeholder Management, Brand Governance, Communication, Organizational Skills
ASSUMPTION: Markel's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values.
🛠️ Tools & Technologies
- HubSpot
- Social media platforms (LinkedIn, YouTube)
- CRM software
- PPC and SEO tools (Google Ads, SEMrush, etc.)
- Email marketing platforms (HubSpot, Mailchimp, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Putting you first
- Being a long-term partner
- Providing tailored coverage solutions
Work Style:
- Collaborative and supportive team environment
- Data-driven and strategic approach to marketing
- Focus on continuous improvement and innovation
Self-Assessment Questions:
- Do you have a proven track record of successful digital marketing campaigns?
- Are you comfortable working with data and using it to inform decision-making?
- Do you thrive in a collaborative, team-oriented environment?
ASSUMPTION: Candidates who align with Markel's values and work style are likely to be a strong fit for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines
- Working with various teams and stakeholders
- Keeping up with the latest digital marketing trends and best practices
- Adapting to a hybrid work environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to learning and development.
📈 Similar Roles Comparison
- Compared to other Digital Marketing Manager roles, this position places a stronger emphasis on CRM data management and enrichment
- Markel's global presence and extensive experience provide a unique opportunity for career growth and development
- This role offers a competitive salary and benefits package compared to industry standards
ASSUMPTION: This role offers a unique blend of strategic and hands-on digital marketing experience, with opportunities for professional development and career progression.
📝 Sample Projects
- Managing a successful social media campaign for a new product launch
- Optimizing email marketing campaigns to improve open rates and click-through rates
- Conducting keyword research and on-page SEO optimization for a website
ASSUMPTION: These sample projects demonstrate the range of digital marketing activities and skills required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for professional development and career progression within the marketing department?
- How does the team collaborate and support each other in a hybrid work environment?
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
ASSUMPTION: Asking these questions demonstrates a proactive approach to understanding the role, the team, and the company's goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare examples of successful digital marketing campaigns you've managed
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
