Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: AccorHotel

🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing effective web marketing strategies to drive online traffic and maximize distribution channels.
• Managing digital marketing campaigns, including SEO, PPC, display advertising, social media, and email marketing.
• Analyzing performance metrics and optimizing online presence to improve ROI.
• Collaborating with cross-functional teams to create engaging content and promote hotel offers.
• Monitoring and analyzing market conditions and competitor data online to inform strategic decisions.

ASSUMPTION: This role requires a strong understanding of digital marketing trends and a data-driven approach to optimize online performance.

📋 Key Responsibilities

✅ Implementing an effective web marketing and communication strategy at the hotel level to drive online traffic and maximize online distribution channels through online marketing channels, including SEO, PPC, display advertising, social media, and email marketing.

✅ Regularly auditing the hotel's Digital Marketing strategy, managing hotels' KPI, analyzing hotels' online production, setting up action plans to optimize hotel's online performance, and providing ongoing campaign performance reports including ROI analysis and detailed measurement of any digital marketing campaign/action implemented.

✅ Creating and sharing detailed hotels' monthly report on overall web results, reviewing new technologies, and keeping the hotel at the forefront of developments in digital marketing.

✅ Evaluating market conditions and competitor data online.

✅ Directing websites, including hotel Factsheet on AH.com and Brand.com, reviewing hotel's exposure on indirect websites, and managing hotels' Micro-website.

✅ Implementing and monitoring strategies to drive online traffic to the hotel factsheet on Accor direct websites and hotel's micro-website.

✅ Managing and executing PPC campaigns, including retargeting, and optimizing and analyzing campaign ROI.

✅ Managing and executing Display advertising campaigns, including retargeting, defining budget and briefing media agency for creative and media plan, and optimizing and analyzing campaign ROI.

✅ Defining the Social Media strategy, creating engaging and relevant content, managing the Social Media Agency if any, driving results, maintaining and building close relationships with leading industry-related bloggers and web editors, and ensuring the Social Media policy is implemented for all employees at the hotel.

✅ Implementing SOPs to encourage guests to write reviews on key review websites, monitoring reviews written by guests on review websites, managing the hotel presence on review websites, and linking Online Reputation results to Revenue results to fine-tune the pricing strategy.

✅ Discussing with GM, Revenue Management, and Sales teams the hotel's participation in global and regional offers, setting up action plans to market and give maximum exposure to key emitting markets, and coordinating with the Regional Marketing department to ensure the offer will get maximum exposure across media channels.

✅ Working closely with Hotels' Revenue Manager and GM to set up hotel individual packages, providing text and images in all targeted languages, liaising with Distribution team for Tars loading, setting up action plans to market and give maximum exposure to key emitting markets, and actively coordinating with the Regional Marketing department to ensure the offer will get maximum exposure across media channels.

✅ Liaising with Regional Marketing department and sister hotels for implementation of co-operative online campaigns.

✅ In charge of hotel's emailing strategy, monitoring hotel's database, ensuring it is clean and well-segmented, in charge of hotels' Enewsletter content and loading, growing email database by setting up specific actions, and analyzing reports.

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in marketing or a related field

Experience: 5+ years' experience in B2B digital marketing and advertising

Required Skills:

• Excellent grasp of social media and website metrics and best practices
• Demonstrable experience with email marketing, lead generation, and SEO
• Advanced knowledge of HTML and CSS
• Strong analytical skills and data-driven approach
• Excellent communication and project management skills
• Fluency in English and Thai

Preferred Skills:

• Experience with hospitality industry or luxury brands
• Familiarity with Accor's brands and properties
• Knowledge of local market trends and consumer behavior

ASSUMPTION: Candidates with experience in the hospitality industry or luxury brands may have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Digital Marketing Manager role in Bangkok, the estimated salary range is THB 80,000 - 120,000 per month. Final compensation will be determined based on the candidate's experience and qualifications.

Benefits:

• Life & Health insurance
• Duty Meals
• Provident fund
• Heartist Card

Working Hours: Full-time, Monday-Friday, with occasional weekend or evening work as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the hospitality industry, offering a wide range of hotel brands and services worldwide.

Company Size: AccorHotel is a large corporation with over 10,000 employees globally. Working for a large company like AccorHotel offers opportunities for career growth and exposure to diverse projects and teams.

Founded: Accor was founded in 1967 and has since grown to become one of the leading hospitality companies worldwide.

Company Description:

• AccorHotel is a world-leading travel & lifestyle group with over 5,600 properties across 110 countries.
• The group offers a diverse range of hotel brands, from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts.
• AccorHotel is dedicated to making positive impact both locally and globally, ensuring hospitality benefits not only the few but all.

Company Specialties:

• Hospitality and Catering

Company Website: https://www.group.accor.com

ASSUMPTION: AccorHotel's extensive global presence and diverse portfolio of brands offer unique opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the General Manager of the hotel.

Reporting Structure: The Digital Marketing Manager will report to the General Manager and collaborate with various departments, including Revenue Management, Sales, and Marketing.

Work Arrangement: This is an on-site role, based at the SO/ Bangkok hotel. Occasional remote work may be possible, depending on the candidate's performance and the company's policies.

Growth Opportunities:

• Progression to a regional or corporate marketing role within AccorHotel
• Expansion of responsibilities to include additional hotels or brands
• Development of leadership and management skills through mentoring and training programs

ASSUMPTION: AccorHotel's extensive global presence and diverse portfolio of brands offer unique opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: The SO/ Bangkok hotel is a modern, urban luxury design hotel located in the vibrant capital of exotic Thailand.

Office Location(s): SO/ Bangkok, 237 Soi Sukhumvit 53, Khlong Tan Nuea, Watthana, Bangkok 10110, Thailand

Geographic Context:

• The hotel is situated in the heart of Bangkok, offering easy access to the city's major attractions, shopping, and entertainment districts.
• Bangkok is a bustling metropolis with a tropical savanna climate, characterized by hot and humid weather year-round.
• The hotel is surrounded by a mix of modern high-rises and traditional Buddhist temples, providing a unique blend of Eastern and Western cultures.

Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 6:00 PM, with a one-hour lunch break. Occasional weekend or evening work may be required to support hotel events or campaigns.

ASSUMPTION: The hotel's central location and vibrant surroundings offer a dynamic work environment, with easy access to various amenities and attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the General Manager and/or Human Resources
• Final interview with senior leadership or relevant stakeholders
• Background check and offer extension

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Analytical skills and data-driven approach
• Communication and presentation skills
• Cultural fit and alignment with AccorHotel's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant digital marketing experience and achievements.
• Prepare examples of successful digital marketing campaigns or projects you've led, focusing on results and ROI.
• Research AccorHotel's brands and properties to demonstrate your understanding of the company and its offerings.

ATS Keywords: Digital Marketing, SEO, PPC, Social Media, Email Marketing, Campaign Management, Online Reputation Management, Market Analysis, Reporting, Budget Management, Creative Strategy, Hospitality, Luxury Brands

ASSUMPTION: AccorHotel's recruitment process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values and mission.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Social media platforms (Facebook, Instagram, Twitter, etc.)
• Email marketing software (e.g., Mailchimp, Constant Contact)
• SEO tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Digital Marketing Manager will be expected to have a strong working knowledge of various digital marketing tools and platforms.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Commitment
• Diversity
• Spirit of Conquest

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Creative and innovative

Self-Assessment Questions:

• How do you embody AccorHotel's values in your daily work?
• Describe a time when you had to adapt to a significant change in a digital marketing campaign or strategy. How did you handle it?
• How do you ensure that your digital marketing efforts align with the company's overall brand and messaging?

ASSUMPTION: AccorHotel places a strong emphasis on cultural fit and alignment with the company's values. Candidates who can demonstrate a strong fit with the company's culture and values will have a competitive advantage in the application process.

⚠️ Potential Challenges

• Managing multiple projects and campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with the latest digital marketing trends and best practices, necessitating continuous learning and professional development
• Balancing the needs and priorities of various stakeholders, including the General Manager, Revenue Management, Sales, and Marketing teams
• Working in a fast-paced, dynamic environment, with occasional peaks in workload during hotel events or campaigns

ASSUMPTION: The Digital Marketing Manager role at AccorHotel presents unique challenges and opportunities for professional growth and development.

📈 Similar Roles Comparison

• Compared to other Digital Marketing Manager roles in the hospitality industry, this position offers a unique blend of strategic and tactical responsibilities, with a strong focus on data-driven decision-making and ROI optimization.
• AccorHotel's extensive global presence and diverse portfolio of brands provide unique opportunities for career growth and development, compared to smaller hospitality companies or regional chains.
• This role may offer more autonomy and responsibility than similar roles in larger corporations, due to the hotel's size and the company's decentralized management structure.

ASSUMPTION: When comparing this role to similar positions in the industry, it is essential to consider the company's size, culture, and the specific responsibilities and opportunities offered.

📝 Sample Projects

• Developing and executing a targeted social media campaign to promote a hotel event, resulting in a 30% increase in event attendance and a 25% increase in online engagement.
• Optimizing the hotel's SEO strategy, leading to a 20% increase in organic traffic and a 15% increase in direct bookings.
• Managing a PPC campaign for a hotel promotion, achieving a 15% increase in click-through rate and a 10% increase in conversion rate, with a 20% reduction in cost per acquisition.

ASSUMPTION: These sample projects demonstrate the Digital Marketing Manager's ability to develop and execute strategic campaigns, optimize online performance, and drive measurable results.

❓ Key Questions to Ask During Interview

• What are the most significant digital marketing challenges facing the hotel currently, and how can this role address them?
• How does the General Manager envision this role collaborating with other departments, such as Revenue Management and Sales?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does AccorHotel support the professional development and growth of its digital marketing team members?
• What are the most exciting digital marketing trends and opportunities in the hospitality industry, and how can this role capitalize on them?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to driving meaningful results.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant digital marketing experience and achievements, with a focus on results and ROI.
• Prepare examples of successful digital marketing campaigns or projects you've led, focusing on your strategic approach, execution, and the outcomes achieved.
• Research AccorHotel's brands and properties to demonstrate your understanding of the company and its offerings, and prepare questions to ask during the interview process.
• Follow up with the hiring manager or Human Resources one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.