📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Encora
🔹 Location: Mexico (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-7 years
🔹 Remote Status: Remote (Mexico)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated digital marketing strategies across multiple channels
- Leading end-to-end campaign execution and optimization based on performance metrics
- Collaborating with cross-functional teams to ensure alignment across initiatives
- Analyzing data and generating performance reports to identify trends and insights
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Design, implement, and manage integrated digital marketing strategies (SEO, SEM, social media, email, paid media, etc.)
✅ Lead end-to-end campaign execution and optimize based on performance metrics
✅ Collaborate with cross-functional teams (sales, content, design, etc.) to ensure alignment across initiatives
✅ Analyze data and generate performance reports to identify trends and insights
✅ Manage marketing automation tools and CRM platforms
✅ Stay up to date with digital marketing trends, tools, and best practices
✅ Manage external vendors or agencies as needed
✅ Build and mentor a small team, depending on the scope and seniority level
ASSUMPTION: This role requires a hands-on approach, with a focus on execution and optimization, as well as strong leadership skills to manage and mentor a team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-7 years of proven experience in digital marketing roles
Required Skills:
- Strong background in performance marketing, analytics, and campaign management
- Proficiency with tools like Google Analytics, Google Ads, Meta Ads Manager, HubSpot or similar
- Strong project management and stakeholder communication skills
- Fluent in English (written and spoken)
- Based in Mexico
Preferred Skills:
- Experience working with international or US-based clients
- Experience in B2B digital marketing or the tech industry
- Certification in Google Ads, Meta, HubSpot, etc.
ASSUMPTION: Candidates with a strong focus on data-driven decision making and a proven track record in digital marketing will be most successful in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Digital Marketing Manager role in Mexico, the estimated salary range is MXN 1,200,000 - MXN 1,800,000 per year. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off policy
- Employee assistance program
Working Hours: Full-time, with flexible hours and a results-driven work environment
ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Encora is a leading IT services and consulting firm, specializing in software and digital product engineering services. They serve a diverse range of industries, including HiTech, Healthcare & Life Sciences, Retail & CPG, Energy & Utilities, and more.
Company Size: Encora is a mid-sized company with 5,001-10,000 employees globally, providing a large-scale yet agile work environment.
Founded: Encora was founded in 2015 and is headquartered in Santa Clara, California, with offices and delivery centers across the U.S., Canada, Latin America, Europe, India, and Southeast Asia.
Company Description:
- Encora is the preferred technology modernization and innovation partner to some of the world’s leading enterprise companies
- They provide award-winning digital engineering services, including Product Engineering & Development, Cloud Services, Quality Engineering, DevSecOps, Data & Analytics, Digital Experience, Cybersecurity, and AI & LLM Engineering
- Encora's deep cluster vertical capabilities extend across diverse industries, enabling them to deliver nearshore agility to clients anywhere in the world
Company Specialties:
- Software and Digital Product Engineering Services
Company Website: http://www.encora.com
ASSUMPTION: Encora's diverse industry experience and global presence provide ample opportunities for growth and learning within the company.
📊 Role Analysis
Career Level: This role is at the senior manager level, requiring strategic thinking, leadership, and a strong background in digital marketing
Reporting Structure: The Digital Marketing Manager will report directly to the VP of Marketing and may have team members reporting to them, depending on the scope and seniority level
Work Arrangement: This role is remote, with a focus on results and performance rather than hours worked
Growth Opportunities:
- Potential to lead and grow a team, depending on the scope and seniority level
- Opportunities to work on diverse projects across various industries
- Chance to gain experience working with international clients and teams
ASSUMPTION: This role offers significant growth potential, both in terms of team leadership and exposure to diverse projects and industries.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required
Office Location(s): N/A (remote work)
Geographic Context:
- Mexico is the largest Spanish-speaking country in the Americas, with a vibrant and growing tech industry
- The time zone is Central Standard Time (CST), which may require some flexibility in working hours to collaborate with international teams
- Mexico offers a cost of living that is generally lower than in the United States, providing potential savings for remote workers
Work Schedule: Full-time, with flexible hours and a focus on results and performance
ASSUMPTION: The remote work arrangement and flexible hours provide a high degree of work-life balance, while the geographic context offers a unique cultural experience and potential cost savings.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Analytical skills and data-driven decision making
- Leadership and team management skills
- Communication and stakeholder management skills
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and achievements
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work effectively with cross-functional teams
- Be ready to discuss your experience with digital marketing tools and platforms, as well as your understanding of industry trends and best practices
ATS Keywords: Digital Marketing, SEO, SEM, Social Media, Email Marketing, Paid Media, Performance Marketing, Analytics, Campaign Management, Project Management, Stakeholder Communication, Google Analytics, Google Ads, Meta Ads Manager, HubSpot, Marketing Automation, CRM
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Meta Ads Manager
- HubSpot
- Marketing automation tools and CRM platforms
ASSUMPTION: Proficiency with these tools is required for this role, and candidates should be prepared to demonstrate their expertise during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous learning
- Collaboration and teamwork
Work Style:
- Results-driven and performance-focused
- Flexible and adaptable to change
- Strong communication and collaboration skills
Self-Assessment Questions:
- How do you ensure that your digital marketing strategies are aligned with the company's overall business objectives?
- Can you describe a time when you had to pivot a digital marketing campaign mid-execution due to changing circumstances? How did you handle it?
- How do you approach building and managing a high-performing digital marketing team?
ASSUMPTION: Encora values candidates who are customer-focused, innovative, and collaborative, with a strong work ethic and a results-driven approach.
⚠️ Potential Challenges
- Managing a remote team and ensuring consistent performance across time zones
- Keeping up with the latest digital marketing trends and tools
- Balancing the need for data-driven decision making with the need for quick execution and optimization
- Navigating a large, global organization with diverse teams and stakeholders
ASSUMPTION: These challenges require strong leadership, communication, and project management skills, as well as the ability to adapt to a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Digital Marketing Manager or Digital Marketing Director, but with a focus on execution and optimization rather than strategic planning
- In the tech industry, this role may require a stronger focus on data analysis and performance metrics
- Career progression from this role may include moving into a more strategic or leadership position, such as VP of Marketing or Chief Marketing Officer
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with opportunities for growth and progression within the organization.
📝 Sample Projects
- Developing and executing a multi-channel digital marketing campaign to launch a new product
- Conducting a comprehensive audit of the company's digital marketing efforts and making data-driven recommendations for improvement
- Managing a team to execute a large-scale event or conference, with a focus on generating leads and driving brand awareness
ASSUMPTION: These sample projects illustrate the range of responsibilities and leadership opportunities available in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy?
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to measuring and optimizing the performance of digital marketing campaigns?
- How does the company foster a culture of innovation and continuous learning within its marketing teams?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company's approach to digital marketing, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and achievements
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work effectively with cross-functional teams
- Be ready to discuss your experience with digital marketing tools and platforms, as well as your understanding of industry trends and best practices
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
