Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: eMed

🔹 Location: London, England

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (5 days a week, Mon-Fri, 9am to 6pm)

🚀 Job Overview

Key aspects of this role include:

• Planning, managing, and optimizing PPC campaigns to drive performance and ROI
• Supporting ongoing SEO efforts, including keyword research, on-page optimization, and content recommendations
• Managing website content and updates in WordPress, ensuring strong UX, technical hygiene, and SEO performance
• Monitoring, reporting, and analyzing website and campaign performance using relevant tools
• Running A/B and multivariate tests to improve campaign performance and website conversion rates
• Helping develop reporting dashboards and performance insights to inform decision-making
• Staying ahead of industry trends and innovations across digital marketing

ASSUMPTION: This role requires a proactive and data-driven individual with strong PPC experience and a well-rounded digital skill set to support SEO, website management, and analytics. The ideal candidate will thrive in a fast-moving, agile environment where testing, learning, and adapting quickly is the norm.

📋 Key Responsibilities

✅ Plan, manage, and optimize PPC campaigns (Google Ads, Bing, social media where relevant) to drive performance and ROI

✅ Support ongoing SEO efforts, including keyword research, on-page optimization, and content recommendations

✅ Manage website content and updates in WordPress, ensuring strong UX, technical hygiene, and SEO performance

✅ Monitor, report, and analyze website and campaign performance using Google Analytics, Google Search Console, and other relevant tools

✅ Run A/B and multivariate tests to improve campaign performance and website conversion rates

✅ Help develop reporting dashboards and performance insights to inform decision-making

✅ Stay ahead of industry trends and innovations across digital marketing

ASSUMPTION: The role holder will sit within the Growth team and be responsible for the NHS practice, GP at hand. They will be creatively minded, having a critical eye for what is allowed within our brand guidelines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience managing PPC campaigns with strong hands-on experience in Google Ads

Required Skills:

• Solid understanding of SEO principles and tactics
• Proficient in Google Analytics, Google Search Console, and WordPress
• Strong analytical skills and comfortable working with data to generate insights and action
• Experience with A/B testing tools and CRO methodologies
• Ability to adapt to changing circumstances and open to new ideas and approaches
• Ability to work effectively in teams, respect diverse perspectives, and contribute positively to group dynamics

Preferred Skills:

• Experience in e-commerce or high-growth industries
• Familiarity with tag management systems (e.g., Google Tag Manager)
• Knowledge of HTML/CSS basics
• Experience in testing platforms such as VWO

ASSUMPTION: Candidates should have proven experience in managing PPC campaigns and a solid understanding of SEO principles. Strong analytical skills and the ability to work effectively in teams are essential for this role.

💰 Compensation & Benefits

Salary Range: £60,000 to £65,000 per year

Benefits:

• eMed flex-leave
• 5% employer pension contribution for 5% employee contribution
• Life Insurance (4x annual base salary)
• Health cash plan
• Employee Assistance Program
• Eye care voucher reimbursement (up to £20)
• Enhanced Maternity, Paternity, and Adoption pay
• Health & Wellbeing resources
• Up to £80 towards noise cancelling headphones

Working Hours: 40 hours per week, Monday to Friday, 9am to 6pm

ASSUMPTION: The salary range provided is based on industry standards for a Digital Marketing Manager role with 2-5 years of experience in the United Kingdom.

📌 Applicant Insights

🔍 Company Context

Industry: Health and Human Services

Company Size: 11-50 employees

Founded: 2024

Company Description:

• eMed is a female-founded, female-focused health tech company committed to providing personalized healthcare solutions
• The company aims to empower women with accessible and personalized test-to-treat solutions tailored specifically for women
• eMed is dedicated to creating a supportive community where every woman can thrive and achieve optimal health

Company Specialties:

• Personalized healthcare solutions
• Test-to-treat services
• Women's health

Company Website: shemed.com

ASSUMPTION: eMed is a growing health tech company focused on providing personalized healthcare solutions for women. The company values innovation, compassion, and quality in its products and services.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: The Digital Marketing Manager will report directly to the Growth team and work closely with other departments to develop plans and content for blogs and social media posts

Work Arrangement: On-site, 5 days a week, Monday to Friday, 9am to 6pm

Growth Opportunities:

• Potential to grow within the Growth team or explore other opportunities within the company as it expands
• Chance to shape performance-based marketing activity and contribute to multi-channel campaigns
• Opportunity to work in a fast-paced environment with experienced industry leaders and a learning environment where you can make an impact

ASSUMPTION: This role offers growth opportunities within the Growth team and the wider company as it continues to expand. The ideal candidate will be proactive, data-driven, and able to adapt to changing circumstances.

🌍 Location & Work Environment

Office Type: On-site, based in Drummond Street, Euston

Office Location(s): London, England

Geographic Context:

• The office is located in the Euston area of London, which is well-connected by public transportation
• The area offers a variety of amenities, including shops, restaurants, and parks
• London is a multicultural city with a diverse range of communities and neighborhoods

Work Schedule: Monday to Friday, 9am to 6pm, with a 1-hour lunch break

ASSUMPTION: The on-site work arrangement allows for better collaboration and networking opportunities with other departments within the company. The office is conveniently located in Euston, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the team

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical skills and data-driven approach
• Cultural fit and alignment with company values
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experience for this role
• Include specific examples of your PPC campaign management experience and SEO projects
• Demonstrate your understanding of the company and its mission to empower women with accessible and personalized healthcare solutions

ATS Keywords: PPC, SEO, Google Analytics, Google Search Console, WordPress, A/B testing, CRO, data analysis, campaign management, content management, networking, digital marketing, performance marketing, multi-channel campaigns, customer acquisition, brand guidelines

ASSUMPTION: The application process for this role is likely to involve an online application submission, followed by phone or video screening, and multiple interviews with the hiring manager and team. Applicants should tailor their resumes and cover letters to highlight their relevant skills and experience and demonstrate their understanding of the company's mission.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• Google Analytics
• Google Search Console
• WordPress
• VWO (or similar A/B testing platform)
• Google Tag Manager (desirable)

ASSUMPTION: The Digital Marketing Manager will use a variety of tools and technologies to plan, manage, and optimize PPC campaigns, support SEO efforts, and analyze campaign performance. Familiarity with these tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Compassion
• Quality

Work Style:

• Proactive and data-driven
• Adaptable and open to new ideas
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you have proven experience managing PPC campaigns with strong hands-on experience in Google Ads?
• Are you comfortable working with data to generate insights and action?
• Can you adapt to changing circumstances and are open to new ideas and approaches?
• Are you able to work effectively in teams, respect diverse perspectives, and contribute positively to group dynamics?

ASSUMPTION: eMed values innovation, compassion, and quality in its products and services. The ideal candidate for this role will be proactive, data-driven, adaptable, and collaborative, with a strong commitment to the company's mission to empower women with accessible and personalized healthcare solutions.

⚠️ Potential Challenges

• Managing multiple PPC campaigns and optimizing them for performance and ROI
• Keeping up with industry trends and innovations across digital marketing
• Collaborating effectively with other departments to develop plans and content for blogs and social media posts
• Adapting to a fast-paced environment where testing, learning, and adapting quickly is the norm

ASSUMPTION: The Digital Marketing Manager role at eMed presents several challenges, including managing multiple PPC campaigns, staying up-to-date with industry trends, collaborating with other departments, and adapting to a fast-paced environment. The ideal candidate will be proactive, data-driven, and able to adapt to changing circumstances.

📈 Similar Roles Comparison

• Digital Marketing Executive - Similar role with a focus on supporting SEO, website management, and analytics
• PPC Specialist - Similar role with a focus on planning, managing, and optimizing PPC campaigns
• SEO Specialist - Similar role with a focus on supporting ongoing SEO efforts and managing website content

ASSUMPTION: The Digital Marketing Manager role at eMed is similar to other digital marketing roles, such as Digital Marketing Executive, PPC Specialist, and SEO Specialist. However, this role requires a broader range of skills and experience, including PPC campaign management, SEO support, website management, and data analysis.

📝 Sample Projects

• Managing a PPC campaign for a new product launch, optimizing it for performance and ROI
• Conducting keyword research and on-page optimization for a website to improve its search engine rankings
• Running an A/B test on a website's landing page to improve conversion rates

ASSUMPTION: The Digital Marketing Manager at eMed will be involved in various projects, such as managing PPC campaigns, supporting SEO efforts, and running A/B tests. These projects will require strong analytical skills, a data-driven approach, and the ability to adapt to changing circumstances.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the Growth team?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does eMed support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that?
• How does eMed measure the success of its digital marketing campaigns, and what metrics are most important?

ASSUMPTION: Applicants should ask thoughtful questions during the interview to demonstrate their interest in the role and gain a better understanding of the company's culture, priorities, and expectations. Some key questions to ask include those related to team structure, priorities, professional development, work-life balance, and campaign success metrics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://job-boards.eu.greenhouse.io/emed/jobs/4581782101
• Tailor your resume and cover letter to highlight your relevant skills and experience for this role
• Prepare examples of your PPC campaign management experience and SEO projects
• Demonstrate your understanding of the company and its mission to empower women with accessible and personalized healthcare solutions
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.