Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: FutureSight

🔹 Location: Toronto, Ontario, Canada (Remote)

🔹 Job Type: Part-Time, Remote-Friendly

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital marketing strategies to elevate brand awareness and drive qualified traffic
• Creating engaging content across various channels, including blog posts, articles, case studies, and videos
• Managing and optimizing FutureSight Venture’s owned and earned digital marketing channels
• Collaborating with the Head of Marketing and other stakeholders to ensure alignment and effective communication
• Analyzing and reporting on campaign performance to identify key metrics and opportunities for improvement

ASSUMPTION: This role requires a strong focus on owned and earned channels, with a significant portion of time dedicated to content creation and strategy development.

📋 Key Responsibilities

✅ Lead the creation and execution of engaging content, including blog posts, articles, case studies, and white papers, both written and video-based

✅ Execute organic social media strategy, including calendaring and postings on LinkedIn, Facebook, and X

✅ Execute email marketing campaigns, including list segmentation, email design, and A/B testing

✅ Manage and optimize the website and backlinking to improve user experience, SEO performance, and conversion rates

✅ Execute video marketing, including creative, editing, and publishing

✅ Create engaging creative assets to support content and the brand

✅ Analyze and report on the performance of owned and earned campaigns, identifying key metrics and opportunities for improvement

✅ Collaborate with other marketing team members and stakeholders to ensure alignment and effective communication

ASSUMPTION: This role requires strong analytical skills and the ability to work independently and as part of a team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 3-5 years of experience in digital marketing, with a strong focus on owned and earned channels

Required Skills:

• Proven experience with B2B content marketing, social media, video marketing, email marketing, and SEO principles
• Exceptional content creation and copywriting skills, with domain experience in the financial, investment, or venture capital industries
• Experience with Hubspot, YouTube, and LinkedIn
• Experience with Google Analytics, Google Tag Manager, and Google Search Console
• Excellent communication, interpersonal, and presentation skills
• Strong analytical and problem-solving skills
• Ability to work independently and as part of a team
• Proficient in English

Preferred Skills:

• Experience with CRM software (e.g., Salesforce, Hubspot)
• Familiarity with marketing automation tools (e.g., Marketo, Pardot)
• Knowledge of HTML, CSS, and JavaScript

ASSUMPTION: Candidates with experience in the financial services, venture capital, or broader investment industry will have a strong advantage in this role.

💰 Compensation & Benefits

Salary Range: CAD 70,000 - 90,000 per year (part-time, pro-rated)

Benefits:

• Flexible Hours: Work on your schedule with a part-time, remote-friendly role
• High Impact: Shape the brand presence of early-stage ventures from the ground up
• Creative Freedom: Own and execute digital strategies across multiple channels
• Work with Founders: Collaborate with experienced entrepreneurs and startup teams
• Startup Exposure: Build your portfolio while gaining insight into multiple industries
• Growth Environment: Stay sharp in a fast-paced, learning-focused ecosystem

Working Hours: 20-25 hours per week, with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for part-time digital marketing managers with 3-5 years of experience in Toronto, Canada.

📌 Applicant Insights

🔍 Company Context

Industry: Venture Capital and Private Equity Principals

Company Size: 11-50 employees

Founded: Not specified

Company Description:

• FutureSight is a leading venture studio that co-creates world-class software companies with values-driven entrepreneurs from inception to exit
• The company brings together founders, operators, and designers with experience successfully bringing software to market at scale
• FutureSight focuses on building B2B AI SaaS companies with values-driven entrepreneurs

Company Specialties:

• Venture Studio
• B2B AI SaaS
• Values-Driven Entrepreneurship

Company Website: futuresight.ventures

ASSUMPTION: FutureSight is a venture studio that focuses on co-creating B2B AI SaaS companies with values-driven entrepreneurs. The company brings together founders, operators, and designers with experience successfully bringing software to market at scale.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports to the Head of Marketing

Work Arrangement: Part-time, remote-friendly

Growth Opportunities:

• Exposure to multiple industries and early-stage ventures
• Potential for full-time or increased hours as the company grows
• Opportunity to work with experienced entrepreneurs and startup teams

ASSUMPTION: This role offers growth opportunities through exposure to multiple industries and early-stage ventures, as well as the potential for increased hours or a full-time position as the company grows.

🌍 Location & Work Environment

Office Type: Remote-friendly

Office Location(s): Toronto, Ontario, Canada (Remote)

Geographic Context:

• Toronto is the capital city of the province of Ontario and the largest city in Canada
• The city is known for its multiculturalism, vibrant arts scene, and diverse neighborhoods
• Toronto is a major hub for the technology and financial industries

Work Schedule: 20-25 hours per week, with flexible scheduling

ASSUMPTION: The remote-friendly work environment allows for flexible scheduling and the opportunity to work from anywhere with a reliable internet connection.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the Head of Marketing
• In-depth interview with the Head of Marketing and other team members
• Final interview with the Founder and CEO
• Background check and reference check

Key Assessment Areas:

• Digital marketing skills and experience
• Content creation and copywriting abilities
• Analytical and problem-solving skills
• Communication and interpersonal skills
• Alignment with FutureSight's values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your portfolio or examples of your content creation and digital marketing work
• Demonstrate your understanding of FutureSight's mission and values in your application materials
• Prepare thoughtful questions to ask during the interview process

ATS Keywords: Digital Marketing, Content Creation, Social Media, Email Marketing, SEO, Video Marketing, Analytics, Copywriting, Communication, Interpersonal Skills, Problem-Solving, Teamwork, Hubspot, Google Analytics, Google Tag Manager, Google Search Console

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's digital marketing skills, experience, and cultural fit with FutureSight.

🛠️ Tools & Technologies

• Hubspot
• YouTube
• LinkedIn
• Google Analytics
• Google Tag Manager
• Google Search Console
• CRM software (e.g., Salesforce, Hubspot)
• Marketing automation tools (e.g., Marketo, Pardot)
• HTML, CSS, and JavaScript

ASSUMPTION: The required tools and technologies for this role may evolve as the company grows and adopts new platforms.

👔 Cultural Fit Considerations

Company Values:

• Values-driven entrepreneurship
• Collaboration and teamwork
• Continuous learning and growth
• Innovation and creativity
• Integrity and transparency

Work Style:

• Remote-friendly and flexible scheduling
• Fast-paced and dynamic work environment
• Opportunity to work with experienced entrepreneurs and startup teams
• Focus on early-stage ventures and multiple industries

Self-Assessment Questions:

• Do I align with FutureSight's values-driven approach to entrepreneurship?
• Am I comfortable working in a fast-paced, dynamic work environment?
• Do I thrive in a remote-friendly work environment with flexible scheduling?
• Am I excited about the opportunity to work with experienced entrepreneurs and startup teams?
• Do I enjoy working on early-stage ventures and multiple industries?

ASSUMPTION: Candidates who align with FutureSight's values and work style will be more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Managing multiple projects and deadlines for early-stage ventures in various industries
• Adapting to a fast-paced, dynamic work environment with a remote-friendly team
• Balancing part-time hours with the demands of digital marketing and content creation
• Staying up-to-date with the latest trends and best practices in digital marketing
• Collaborating effectively with experienced entrepreneurs and startup teams

ASSUMPTION: The potential challenges of this role may include managing multiple projects and deadlines, adapting to a fast-paced work environment, and balancing part-time hours with the demands of digital marketing and content creation.

📈 Similar Roles Comparison

• This role focuses on owned and earned digital marketing channels, while related positions may also include paid advertising and event management
• FutureSight's focus on B2B AI SaaS companies differentiates it from other venture studios and investment firms
• This part-time, remote-friendly role offers flexibility and growth opportunities, while full-time positions may provide more stability and career advancement

ASSUMPTION: This role may differ from related positions in its focus on owned and earned digital marketing channels and FutureSight's unique focus on B2B AI SaaS companies. The part-time, remote-friendly nature of the role also sets it apart from full-time positions.

📝 Sample Projects

• Developing and executing a content marketing strategy for an early-stage B2B AI SaaS company
• Creating a social media campaign to raise brand awareness for a venture capital firm
• Optimizing a website for improved user experience, SEO performance, and conversion rates
• Producing a video series featuring interviews with industry experts and thought leaders
• Analyzing and reporting on the performance of owned and earned campaigns to identify key metrics and opportunities for improvement

ASSUMPTION: The sample projects for this role may involve developing and executing digital marketing strategies, creating engaging content, and analyzing campaign performance for early-stage ventures in various industries.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role support FutureSight's overall business goals and mission?
• What opportunities are there for growth and professional development within the company?
• How does the company support work-life balance for part-time employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: Candidates should ask thoughtful questions during the interview process to better understand the role, the company, and the team they will be working with.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your content creation and digital marketing work
• Prepare thoughtful questions to ask during the interview process
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.