Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: TOPOSOPHY

🔹 Location: Athens, Greece (Hybrid)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing multi-channel digital marketing campaigns
• Optimizing digital strategies for maximum ROI and performance
• Collaborating with various teams to enhance TOPOSOPHY's digital presence
• Staying ahead of emerging digital marketing trends

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Design and implement multi-channel digital marketing campaigns, including email marketing, paid media, and social media

✅ Optimize Google Ads (Performance Max), Meta, LinkedIn, and emerging paid platforms for maximum ROI

✅ Develop content strategies that align with SEO and SEM best practices to increase website traffic and engagement

✅ Lead A/B testing, audience segmentation, and performance analysis to improve campaign effectiveness

✅ Implement and oversee SEO strategies to enhance visibility in search engines

✅ Analyze website traffic and performance using tools like Google Analytics, Google Tag Manager, and heatmaps

✅ Work with developers to optimize website performance, conversion rates, and user experience

✅ Manage and grow TOPOSOPHY's digital presence across LinkedIn, Instagram, TikTok, and industry-specific platforms

✅ Develop and implement organic and paid social media strategies

✅ Collaborate with content creators and designers to develop engaging content

✅ Manage email marketing campaigns, ensuring audience segmentation, automation, and A/B testing

✅ Work with marketing automation tools to drive audience engagement and retention

✅ Develop customer journey strategies that turn prospects into engaged community members

✅ Monitor marketing KPIs and provide data-driven insights to optimize campaigns and improve ROI

✅ Build and manage dashboards to track performance, user engagement, and attribution models

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data analysis, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years of experience in digital marketing, performance marketing, or growth marketing

Required Skills:

• Expertise in SEO, paid search, and paid social (Google Ads, Meta, LinkedIn, TikTok)
• Hands-on experience with Google Analytics, Tag Manager, HubSpot, and marketing automation tools
• Strong understanding of HTML, CSS, JavaScript, and web development frameworks (preferred but not required)
• Knowledge of Adobe Creative Suite for basic content editing and campaign creative
• Proven ability to manage teams, agencies, and digital marketing budgets

Preferred Skills:

• Experience with destination marketing or tourism industry
• Fluency in Greek and English

ASSUMPTION: Candidates should have a proven track record in digital marketing and be comfortable working in a fast-paced, dynamic environment.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (Based on industry standards for a Digital Marketing Manager with 7+ years of experience in Greece)

Benefits:

• Competitive salary
• Private health insurance
• Professional equipment allowance
• Professional development courses allowance to support continuous learning

Working Hours: Full-time, hybrid work model with flexibility to work remotely when needed

ASSUMPTION: The salary range is estimated based on industry standards for a Digital Marketing Manager with the required experience level in the Athens area.

📌 Applicant Insights

🔍 Company Context

Industry: TOPOSOPHY operates in the research services industry, focusing on place making, marketing, and destination management for various clients, including government organizations, associations, and companies.

Company Size: TOPOSOPHY is a mid-sized company with 11-50 employees, providing a collaborative and dynamic work environment.

Founded: TOPOSOPHY was founded in 2010 and has since grown to become a leading place making and marketing agency.

Company Description:

• TOPOSOPHY offers practical solutions for developing, managing, and marketing places as destinations
• The company takes a holistic approach to place strategy, planning, marketing, and branding
• TOPOSOPHY works with clients to understand their unique needs and create tailored solutions

Company Specialties:

• Tourism planning & development
• Tourism research & intelligence
• Digital tourism
• Destination branding
• Strategic planning for DMOs
• Place making
• Destination marketing

Company Website: http://www.toposophy.com

ASSUMPTION: TOPOSOPHY's expertise and unique approach to destination marketing make it an attractive employer for digital marketing professionals seeking to work on high-profile projects.

📊 Role Analysis

Career Level: This role is suitable for experienced digital marketing professionals seeking to advance their careers in a dynamic and growing industry.

Reporting Structure: The Digital Marketing Manager will report directly to the Head of Marketing and work closely with various teams, including content creators, designers, and business development teams.

Work Arrangement: This is a hybrid role, allowing for flexibility to work remotely when needed.

Growth Opportunities:

• Potential to lead and mentor junior team members
• Opportunities to work on high-profile events, trade shows, and brand activations both in Greece and internationally
• Career growth and mentorship in a fast-paced, dynamic environment

ASSUMPTION: This role offers excellent growth opportunities for digital marketing professionals looking to expand their skills and advance their careers.

🌍 Location & Work Environment

Office Type: TOPOSOPHY's Athens office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 23 Kallirrois, Athens, Attiki 117 43, GR

Geographic Context:

• Athens is the capital and largest city of Greece, offering a vibrant cultural scene, rich history, and a Mediterranean climate
• The city is home to numerous international organizations, making it an ideal hub for professionals in various industries
• Athens is well-connected by public transportation, making it easy to commute to the office from various neighborhoods

Work Schedule: The work schedule is flexible, with core hours between 9:00 AM and 5:00 PM, allowing for remote work when needed.

ASSUMPTION: TOPOSOPHY's Athens office provides a collaborative and engaging work environment, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the Head of Marketing
• Final interview with the CEO

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Campaign development and execution skills
• Data analysis and performance optimization
• Cultural fit and alignment with TOPOSOPHY's values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
• Prepare examples of successful digital marketing campaigns you've led or contributed to
• Demonstrate your understanding of TOPOSOPHY's unique approach to destination marketing

ATS Keywords: Digital Marketing, SEO, Paid Search, Paid Social, Google Ads, Meta, LinkedIn, TikTok, Google Analytics, Marketing Automation, Campaign Development, Performance Optimization

ASSUMPTION: TOPOSOPHY's application process is designed to assess candidates' digital marketing expertise, strategic thinking, and cultural fit for the organization.

🛠️ Tools & Technologies

• Google Analytics
• Google Tag Manager
• HubSpot
• Marketing automation tools (e.g., Marketo)
• Adobe Creative Suite
• SEO and SEM tools (e.g., SEMrush, Ahrefs)
• Social media management platforms (e.g., Hootsuite, Buffer)

ASSUMPTION: Candidates should have experience with industry-standard digital marketing tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Strategic
• Creative
• Practical

Work Style:

• Collaborative
• Dynamic
• Results-driven

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with cross-functional teams to achieve common goals?
• Do you have a proven track record of driving results through digital marketing campaigns?

ASSUMPTION: TOPOSOPHY values strategic thinking, creativity, and practicality in its employees, seeking candidates who can thrive in a collaborative and dynamic work environment.

⚠️ Potential Challenges

• Managing multiple digital marketing campaigns simultaneously
• Keeping up with the latest digital marketing trends and best practices
• Working with diverse teams and stakeholders to align digital strategies with business objectives
• Adapting to a hybrid work environment and balancing remote work with on-site collaboration

ASSUMPTION: The Digital Marketing Manager role at TOPOSOPHY presents unique challenges that require strong organizational skills, adaptability, and a strategic mindset.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on digital marketing strategies and requires a strong understanding of SEO, paid search, and social media
• TOPOSOPHY's unique approach to destination marketing sets this role apart from similar positions in other industries
• Career progression in this role may lead to leadership positions within the marketing department or other areas of the business

ASSUMPTION: This role offers a unique blend of digital marketing expertise and destination-specific strategy, making it an attractive opportunity for experienced professionals seeking to advance their careers in a dynamic and growing industry.

📝 Sample Projects

• Developing and executing a multi-channel digital marketing campaign to promote a destination's unique selling points
• Optimizing a client's website for improved search engine visibility and user experience
• Managing social media channels to grow engagement and drive traffic to a destination's website

ASSUMPTION: These sample projects illustrate the range of responsibilities and strategic thinking required for the Digital Marketing Manager role at TOPOSOPHY.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role will collaborate with other departments?
• How does TOPOSOPHY approach destination marketing differently from other agencies?
• What opportunities are there for professional development and growth within the company?
• How does TOPOSOPY support work-life balance for its employees?
• Can you provide examples of successful digital marketing campaigns TOPOSOPHY has executed for its clients?

ASSUMPTION: These interview questions are designed to assess the company's culture, growth opportunities, and the specific challenges and rewards of the Digital Marketing Manager role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
• Prepare examples of successful digital marketing campaigns you've led or contributed to
• Demonstrate your understanding of TOPOSOPHY's unique approach to destination marketing
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.