📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Samsung Electronics
🔹 Location: Science Hub Tower 4, Manila, Philippines
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel digital marketing strategies to drive business results
- Managing digital media and CRM campaigns, budgets, and performance
- Collaborating with internal stakeholders and agency partners
- Analyzing and optimizing campaigns using data-driven insights
ASSUMPTION: This role requires a strong understanding of digital marketing, CRM, and campaign management. Experience in tech, electronics, or CPG marketing is preferred.
📋 Key Responsibilities
✅ Develop and execute digital media and CRM campaigns to achieve marketing objectives
✅ Set and manage budgets for digital media channels
✅ Collaborate with internal stakeholders and agency partners to ensure productivity and efficiencies
✅ Monitor and optimize campaign performance using data-driven insights
✅ Manage weekly progress with media agency, CRM agency, and internal marketing stakeholders
ASSUMPTION: This role requires strong project management, stakeholder management, and analytical skills.
🎯 Required Qualifications
Education: Bachelor's degree required, MBA or Master’s degree preferred
Experience: Minimum 5 years of experience in digital media or CRM, preferably in tech, electronics, or CPG marketing
Required Skills:
- Proven working experience in digital media and/or CRM
- Good knowledge and experience with measurement tools, web analytic tools, and 3rd party ad platforms
- Excellent communication skills and fluent in English
- Strong analytical skills and data-driven thinking
- Strong organizational, stakeholder management, and problem-solving skills
- High degree of attention to detail and well-organized
- Self-motivated, independent, able to work with a minimum of supervision
Preferred Skills:
- Experience in tech, electronics, or CPG marketing
- Familiarity with Samsung's products and marketing strategies
ASSUMPTION: Candidates with relevant experience in digital marketing and CRM are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: PHP 1,200,000 - PHP 1,800,000 per year (Based on industry standards for a mid-senior level digital marketing manager in the Philippines)
Benefits:
- Health insurance
- Retirement benefits
- Employee discounts on Samsung products
Working Hours: 40 hours per week, Monday to Friday, with flexibility for project demands
ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Samsung Electronics is a multinational electronics company headquartered in South Korea, with a strong presence in the global consumer electronics market.
Company Size: Samsung Electronics has over 280,000 employees worldwide, making it a large corporation with extensive resources and opportunities for career growth.
Founded: Samsung Electronics was founded in 1938, and it has since grown into one of the world's leading electronics companies.
Company Description:
- Samsung Electronics is a global leader in consumer electronics, mobile devices, and semiconductor technology.
- The company is committed to innovation, quality, and sustainability in all its products and services.
- Samsung Electronics offers a wide range of career opportunities for professionals looking to grow and develop in a dynamic and challenging environment.
Company Specialties:
- Consumer electronics
- Mobile devices
- Semiconductor technology
- Digital appliances
Company Website: Samsung Electronics France
ASSUMPTION: Samsung Electronics is a large, multinational company with a strong focus on innovation and quality. This role is part of the company's marketing department, which plays a crucial role in driving the success of its products and services.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Marketing Director and may have supervisory responsibilities for agency partners and junior marketing team members.
Work Arrangement: This role is on-site, with the possibility of occasional remote work for meetings and collaboration with remote team members.
Growth Opportunities:
- Advancement to senior marketing roles within the company
- Expansion into different product categories or markets
- Development of leadership and management skills through supervisory responsibilities
ASSUMPTION: This role offers significant opportunities for career growth and development within Samsung Electronics' marketing department.
🌍 Location & Work Environment
Office Type: Modern, high-rise office building with state-of-the-art facilities and amenities
Office Location(s): Science Hub Tower 4, Manila, Philippines
Geographic Context:
- The Philippines is a tropical country in Southeast Asia with a vibrant economy and a growing consumer market.
- Manila, the capital city, is a bustling metropolis with a diverse cultural scene and numerous entertainment options.
- The Science Hub Tower 4 is located in the Bonifacio Global City, a modern business district with easy access to public transportation and amenities.
Work Schedule: Standard office hours from Monday to Friday, with flexibility for project demands and meetings with remote team members.
ASSUMPTION: The work environment is dynamic, fast-paced, and collaborative, with a strong emphasis on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other marketing team members
- Final interview with the Marketing Director
Key Assessment Areas:
- Digital marketing expertise and campaign management skills
- Analytical and problem-solving abilities
- Communication and stakeholder management skills
- Cultural fit and alignment with Samsung's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in digital marketing and CRM.
- Prepare examples of successful digital marketing campaigns you've managed and the results you've achieved.
- Demonstrate your understanding of Samsung's products and marketing strategies in your application materials.
ATS Keywords: Digital Marketing, CRM, Campaign Management, Data-Driven, Stakeholder Management, Project Management, Samsung
ASSUMPTION: The application process is competitive, and candidates should highlight their relevant experience and skills to increase their chances of success.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Business Manager
- DV360
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- People
- Excellence
- Change
- Integrity
Work Style:
- Collaborative
- Innovative
- Data-driven
- Results-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a strong commitment to continuous learning and improvement?
ASSUMPTION: Candidates who align with Samsung's values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Keeping up with the latest digital marketing trends and technologies
- Adapting to a fast-paced, dynamic work environment
- Working with remote team members and agency partners
ASSUMPTION: These challenges can be overcome with strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or CRM Manager position in other companies, but may have more focus on campaign execution and optimization.
- In comparison to other marketing roles, this position requires a strong background in digital marketing and CRM, as well as experience managing campaigns and budgets.
- Career progression may involve moving into senior marketing roles or specializing in specific product categories or markets.
ASSUMPTION: This role offers a unique opportunity to gain experience in digital marketing and CRM within a large, multinational company.
📝 Sample Projects
- Developing and executing a multi-channel digital marketing campaign to launch a new Samsung product
- Optimizing a CRM strategy to improve customer engagement and retention
- Analyzing campaign performance data to identify trends and make data-driven recommendations
ASSUMPTION: These projects are representative of the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other marketing teams and departments within Samsung?
- What opportunities are there for professional development and growth within the marketing department?
- How does Samsung support work-life balance for its employees?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in digital marketing and CRM
- Prepare examples of successful digital marketing campaigns you've managed and the results you've achieved
- Follow up with the HR department two weeks after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
