🔹 Job Title: Digital Marketing Manager
🔹 Company: AvePoint
🔹 Location: The Hague, Netherlands (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 26, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing channels and best practices.
✅ Develop and implement a comprehensive digital marketing strategy that aligns with business goals and objectives
✅ Lead the digital marketing function regionally, partnering with corporate digital marketing and regional marketing & sales teams
✅ Execute strategies with online channels, buyer journey, customer lifecycle, email optimization, production and design, and online advertising
✅ Stay current with industry trends and emerging digital marketing technologies
✅ Ensure consistency and integration across all digital marketing channels, including web, email, social media, and paid advertising
✅ Integrate social media account management, including paid advertising, reviews, ratings, and customer response rates
✅ Understand and market to customer accounts in different buying journey stages with appropriate channels
✅ Control online content SEO, both on and off the page, monitoring SEO performance and utilizing best practices to enhance reach, visibility, and engagement
✅ Collaborate with regional content creators to produce high-quality, engaging content that supports the digital marketing strategy
✅ Plan, execute, and optimize paid search, display, and social media advertising in support of omni-channel campaigns to drive user acquisition and engagement
✅ Collaborate with creative teams to develop compelling ad creatives that resonate with target accounts and personas
✅ Manage relationships with external agencies and digital advertising platforms to ensure efficient and effective media buying
✅ Monitor and report on the performance of digital paid media campaigns, including key metrics such as CPC, CPA, and ROI, and provide actionable insights for continuous improvement
✅ Utilize analytics and CRM tools to measure the effectiveness of digital marketing campaigns and initiatives, making data-driven decisions
✅ Provide technical delivery partnership for major MarTech projects and initiatives in the region, including Website, CMS, Digital Channel, CRM, Integration, and Analytics
ASSUMPTION: This role requires a strong understanding of digital marketing channels, tools, and best practices, as well as excellent leadership, communication, and project management skills.
Education: Bachelor's degree in marketing, Business, or a related field
Experience: Minimum of 5-10 years of digital marketing experience, with at least 3 years of management role within a SaaS B2B company
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the SaaS industry and a strong understanding of B2B marketing will be well-suited for this role.
Salary Range: €70,000 - €90,000 per year (Estimated, based on industry standards for a Digital Marketing Manager with 5-10 years of experience in the Netherlands)
Benefits:
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for a Digital Marketing Manager with 5-10 years of experience in the Netherlands. Actual salary may vary based on individual qualifications and company policy.
Industry: AvePoint is a global leader in data security, governance, and resilience, operating in the data security software products industry
Company Size: AvePoint has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: AvePoint was founded in 2001 and has since grown to serve over 25,000 customers worldwide
Company Description:
Company Specialties:
Company Website: https://www.avepoint.com
ASSUMPTION: AvePoint's focus on data security, governance, and resilience makes it an attractive employer for digital marketing professionals seeking to work in a dynamic and innovative industry.
Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and a proven track record in digital marketing
Reporting Structure: The Digital Marketing Manager will report directly to the Regional Marketing Director and collaborate with regional marketing and sales teams
Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The specific work arrangement may be discussed during the interview process
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the company's digital marketing efforts.
Office Type: AvePoint's office in The Hague is a modern, collaborative workspace designed to foster creativity and productivity
Office Location(s): 233 N Michigan Ave, Suite 1980, Chicago, IL 60601, US (Headquarters); 5080 Spectrum Street, Suite 1000 E., Addison, TX 75001, US (EMEA Regional Office)
Geographic Context:
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The Hague offers a dynamic and multicultural work environment, with a strong focus on innovation and technology. The city's international organizations provide ample opportunities for networking and collaboration.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, Strategy Development, B2B Marketing, SEO, Content Management, Analytics, Project Management, Leadership, Email Marketing, Social Media, Paid Advertising, Customer Engagement, Data Analysis, MarTech, Campaign Management, Performance Measurement
ASSUMPTION: AvePoint's hiring process is designed to assess candidates' strategic thinking, leadership skills, and digital marketing expertise. Applicants should be prepared to discuss their approach to digital marketing strategy and execution in detail.
ASSUMPTION: This role requires proficiency in a variety of digital marketing tools and technologies, with a focus on analytics, SEO, and paid advertising platforms.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: AvePoint values candidates who are customer-centric, innovative, collaborative, and adaptable, with a strong focus on driving results and accountability.
ASSUMPTION: This role presents unique challenges and opportunities for digital marketing professionals seeking to grow their skills and make a significant impact on the company's digital marketing efforts.
ASSUMPTION: This role offers a unique blend of B2B and B2B2B marketing experience, with a strong focus on channel integration and customer engagement. Candidates with relevant industry experience and a proven track record in digital marketing strategy and execution will be well-suited for this role.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by a Digital Marketing Manager at AvePoint, requiring a strong understanding of digital marketing channels, tools, and best practices.
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into AvePoint's digital marketing strategy and culture.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.