📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Fullscript
🔹 Location: USA & Canada Remote
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading high-impact digital advertising campaigns to enhance customer acquisition, retention, and engagement
- Managing programmatic and paid search campaigns across various platforms
- Collaborating with cross-functional teams to optimize performance
- Analyzing large data sets to derive meaningful insights and provide actionable recommendations
- Improving processes to streamline workflow and ensure high-quality campaign delivery
ASSUMPTION: This role requires a proactive, strategic thinker with a strong background in digital advertising, particularly in programmatic technology, Display Advertising, Paid Search, and Search Engine Marketing (SEM).
📋 Key Responsibilities
✅ Lead and execute high-impact digital advertising campaigns to enhance customer acquisition, retention, and engagement
✅ Manage and optimize programmatic and paid search campaigns across Display, Video, and Search channels
✅ Analyze campaign performance data to derive insights and optimize results
✅ Collaborate with internal teams and external partners to ensure campaign success
✅ Develop and maintain strong relationships with external partners and stakeholders
✅ Oversee budget management, including spend delivery, invoicing, investment, and margin tracking
ASSUMPTION: The ideal candidate will have experience in managing commercial aspects of digital campaigns, including budgeting, invoicing, and margin management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in digital marketing, with a focus on programmatic advertising and paid search campaign management
Required Skills:
- Proven experience in programmatic advertising and paid search campaign management
- Strong knowledge of the digital advertising ecosystem, both locally and globally
- Advanced proficiency in Google Sheets and Slides
- Exceptional analytical skills with the ability to work with large data sets
- Strong communication skills, able to work cross-functionally and build relationships with internal and external stakeholders
Preferred Skills:
- Healthcare B2B and B2C experience
- Experience with A/B testing to refine campaigns and improve results
- Familiarity with performance tracking tools like Google Analytics and Looker Studio
ASSUMPTION: Candidates should have a proven track record in digital marketing, with a strong focus on programmatic advertising and paid search campaign management. Experience in the healthcare industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD (based on experience and location)
Benefits:
- Competitive Total Rewards offerings
- RRSP matching program (within CAD) // 401(k) savings plan & matching (within US)
- Customizable Health Benefits
- Flexible Paid Time Off program
- Discounts on Fullscript catalog of products for self, family & friends
- Training allowance and company-wide learning initiatives
Working Hours: Full-time position with flexible hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for a digital marketing manager role with 5-10 years of experience. The actual salary may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Health and Human Services
Company Size: 501-1,000 employees
Founded: 2011
Company Description:
- Fullscript helps healthcare practitioners support patients with a platform that delivers evidence-based health solutions, diagnostic support, and practitioner tools
- The company aims to make healthcare whole by connecting disconnected aspects and building for impact
- Fullscript offers a range of products and services, including supplements, clinical tools, and a dispensing platform
Company Specialties:
- Integrative Medicine
- e-commerce
- Dispensing Platform
- Inventory management
- Health technology
- Development
- Healthcare distribution
- Engineering
Company Website: www.fullscript.com
ASSUMPTION: Fullscript is a well-established company in the health and human services industry, with a strong focus on connecting disconnected aspects of healthcare to support practitioners and patients.
📊 Role Analysis
Career Level: Mid-level to senior digital marketing role
Reporting Structure: This role reports directly to the Director of Marketing and may have supervisory responsibilities for junior team members
Work Arrangement: Remote work with flexible hours, allowing for a healthy work-life balance
Growth Opportunities:
- Potential career progression into a senior marketing role or management position
- Opportunities to expand skills and knowledge through training and learning initiatives
- Chance to work on high-impact campaigns and contribute to the company's growth
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career in digital marketing and make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote work with no physical office location
Office Location(s): USA & Canada
Geographic Context:
- Remote work allows for flexibility and the ability to work from anywhere in the USA or Canada
- Fullscript has offices in Ottawa, Ontario, and Scottsdale, Arizona, but employees are not required to work from these locations
- The company offers a flexible Paid Time Off program, allowing employees to take time off as needed
Work Schedule: Full-time position with flexible hours, allowing for a healthy work-life balance
ASSUMPTION: The remote work arrangement offers employees the flexibility to work from anywhere in the USA or Canada, with no requirement to commute to a physical office location.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Digital marketing expertise, particularly in programmatic advertising and paid search
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and skills
- Be prepared to discuss your experience with programmatic advertising, paid search, and data analysis
- Demonstrate your ability to work collaboratively and manage commercial aspects of digital campaigns
ATS Keywords: Digital Marketing, Programmatic Advertising, Paid Search, SEM, Google Ads, Microsoft Ads, Data Analysis, Campaign Management, Team Collaboration, Client Relationships, Process Improvement, Budget Management
ASSUMPTION: The application process for this role is likely to involve several interviews, focusing on the candidate's digital marketing expertise, analytical skills, and cultural fit with the company.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- Demand-Side Platforms (DSPs)
- Google Analytics
- Looker Studio
- Google Sheets
- Google Slides
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, with a strong focus on digital advertising platforms and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Push boundaries and always look for better ways
- Support growth: Through learning, mentorship, and meaningful work
- Cares about balance: With flexible work options and time off when you need it
Work Style:
- Proactive and strategic thinking
- Collaborative and cross-functional teamwork
- Strong communication and relationship-building skills
Self-Assessment Questions:
- Do you have a proven track record in digital marketing, with a strong focus on programmatic advertising and paid search campaign management?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a collaborative environment and enjoy working with cross-functional teams?
ASSUMPTION: Candidates should assess their fit with the company's values and work style, ensuring they align with the company's commitment to innovation, growth, and work-life balance.
⚠️ Potential Challenges
- Managing multiple digital campaigns simultaneously, requiring strong organizational skills and time management
- Working remotely, which may require self-motivation and discipline
- Collaborating with cross-functional teams, which may involve coordinating with different stakeholders and managing expectations
- Keeping up with the fast-paced nature of the digital marketing industry, requiring continuous learning and adaptation
ASSUMPTION: The ideal candidate will be able to overcome these challenges and thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role differs from other digital marketing roles in its focus on programmatic advertising and paid search campaign management
- Fullscript's industry-specific context requires an understanding of healthcare B2B and B2C marketing
- Career path comparison: This role offers growth opportunities into senior marketing roles or management positions
ASSUMPTION: Candidates should consider how this role differs from other digital marketing roles and how their experience and skills align with the unique aspects of this position.
📝 Sample Projects
- Managing a successful programmatic campaign to drive customer acquisition and retention
- Optimizing paid search campaigns to improve ROI and reduce cost-per-acquisition
- Analyzing campaign performance data to derive insights and make data-driven decisions
ASSUMPTION: These sample projects provide a sense of the types of tasks and responsibilities the ideal candidate will encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing department?
- How does Fullscript support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how is this supported in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Fullscript measure the success of its digital marketing campaigns, and what KPIs are most important?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and skills
- Prepare for interviews by researching the company and practicing common digital marketing interview questions
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
