📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Elanco
🔹 Location: UK - Hook
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-29
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital marketing strategies to engage target audiences
- Driving web strategy and managing customer portals
- Analyzing data and surfacing trends to provide comprehensive guidelines
- Collaborating with cross-functional teams, including IT and global digital teams
- Ensuring compliance with healthcare regulations and company policies
ASSUMPTION: This role requires a strong understanding of digital marketing channels, analytics, and content management. It also demands excellent communication skills and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Develop, test, and implement digital marketing strategies to reach and engage target audiences through digital channels
✅ Drive web strategy and manage customer portals, ensuring a seamless and engaging user experience
✅ Analyze data and provide insights to inform decision-making and improve performance
✅ Collaborate with cross-functional teams, including marketing, legal and compliance, global digital teams, and IT, to ensure alignment and compliance with policies
✅ Stay up-to-date with emerging trends and technologies in digital marketing and provide recommendations for integration
ASSUMPTION: The role requires a proactive approach to staying informed about industry trends and a willingness to adapt strategies as needed.
🎯 Required Qualifications
Education: Bachelor or Master degree in Digital Marketing, Web Design, Web Development, or a related field
Experience: 3+ years of experience in Digital Marketing
Required Skills:
- Proven experience in digital marketing, with a strong focus on content and web portal management
- Excellent knowledge of web and social analytical tools
- Strong knowledge of marketing automation and interaction technologies
- Excellent interpersonal and communication skills
- Good knowledge of healthcare and/or pharmaceutical regulations
- Fluent in English, both spoken and written
Preferred Skills:
- Experience managing and delivering various digital engagement solutions or capabilities across multiple brands
- Good knowledge of data management and the ability to understand data to generate key insights
- Experience working with cross-functional teams and projects, including interactions with other service providers
- Knowledge of available marketing leading digital technologies and solutions
- An understanding of emerging technologies and the ability to define and articulate challenges and opportunities
ASSUMPTION: While not explicitly stated, it's assumed that candidates should have a strong understanding of digital marketing principles and be comfortable working with various digital platforms and tools.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (Based on industry standards for a Digital Marketing Manager with 3-5 years of experience in the UK)
Benefits:
- Competitive benefits package, including health insurance and pension plans
- Opportunities for professional development and growth
- Minimal travel required (less than 10% of role)
Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 5:00 PM
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Elanco operates in the pharmaceutical manufacturing industry, focusing on animal health products for both farm animals and pets.
Company Size: Elanco is a large company with 5,001-10,000 employees globally, providing a diverse and dynamic work environment.
Founded: Elanco was founded in 1954 and has since grown into a global leader in animal health.
Company Description:
- Elanco is dedicated to improving the health of animals through innovative products and services
- The company empowers veterinarians, farmers, and pet owners with tools to help animals live healthy lives
- Elanco is committed to its Elanco Healthy Purpose™ framework, focusing on environmental, social, and governance (ESG) commitments to advance the well-being of animals, people, and the planet
Company Specialties:
- Food safety and production
- Animal health for both farm animals and pets
Company Website: http://www.elanco.com
ASSUMPTION: Elanco's focus on animal health and commitment to sustainability make it an attractive employer for individuals passionate about making a positive impact on the world.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and progression within the company.
Reporting Structure: The Digital Marketing Manager will report directly to the Marketing Manager and work closely with various teams, including brand marketing, customer experience, legal and compliance, global digital teams, and IT.
Work Arrangement: This is an on-site position, with minimal travel required (less than 10% of the role).
Growth Opportunities:
- Progression to a senior or management role within the marketing department
- Expanding responsibilities to include additional regions or brands
- Transitioning to a related role within the company, such as global digital marketing or customer experience management
ASSUMPTION: Elanco's large size and global presence provide ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Elanco's office in Hook, UK, is a modern and collaborative workspace designed to foster innovation and productivity.
Office Location(s): UK - Hook
Geographic Context:
- Hook is a small town located in Hampshire, England, with a population of approximately 10,000 people
- The area offers a mix of rural and urban environments, with easy access to nearby cities such as Basingstoke and Winchester
- Hook is well-connected by road and public transportation, with good links to London and other major cities in the UK
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for occasional remote work or adjusted hours as needed.
ASSUMPTION: The location and work environment at Elanco's Hook office provide a pleasant and convenient setting for employees, with easy access to amenities and a comfortable commute for many residents in the surrounding area.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site interview with the marketing team and other relevant stakeholders
- Final interview with the marketing director or another senior leader
Key Assessment Areas:
- Digital marketing skills and experience
- Analytical and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit and alignment with Elanco's values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing skills and experience, as well as any relevant achievements or projects
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work effectively with cross-functional teams
- Research Elanco's company culture and values to demonstrate your enthusiasm for the role and your alignment with the company's mission
ATS Keywords: Digital Marketing, Web Marketing, Social Media, SEO, Content Management, Analytics, Marketing Automation, Lead Generation, Multi-channel Marketing, Data Management, Cross-functional Collaboration, Emerging Technologies, Interpersonal Skills, Communication Skills, Healthcare Regulations
ASSUMPTION: Elanco's application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Web analytics tools (e.g., Google Analytics, Adobe Analytics)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Content management systems (e.g., WordPress, Drupal)
- Marketing automation tools (e.g., HubSpot, Marketo)
- SEO tools (e.g., SEMrush, Ahrefs)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Elanco's current tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards and acting with honesty and transparency
- Innovation: Embracing creativity and continuous learning to drive progress
- Collaboration: Working together to achieve common goals and create lasting impact
- Accountability: Taking responsibility for our actions and delivering on our commitments
Work Style:
- Dynamic and fast-paced environment, with a focus on results and continuous improvement
- Collaborative and inclusive culture, with a strong emphasis on teamwork and open communication
- Opportunities for professional development and growth, with a focus on empowering employees to reach their full potential
Self-Assessment Questions:
- Do I have a strong understanding of digital marketing principles and a proven track record of success in the field?
- Am I comfortable working in a dynamic and collaborative environment, with a focus on driving results and continuous improvement?
- Do I share Elanco's commitment to making life better for animals and people, and am I passionate about contributing to the company's mission?
ASSUMPTION: Elanco's company culture is characterized by a strong commitment to innovation, collaboration, and accountability, with a focus on empowering employees to drive progress and make a positive impact on the world.
⚠️ Potential Challenges
- The role may require working with tight deadlines and managing multiple projects simultaneously
- Elanco's global presence may necessitate collaboration with teams in different time zones and cultures
- The role may involve navigating complex regulatory environments, requiring a strong understanding of healthcare and pharmaceutical regulations
- The role may require occasional travel to business meetings, although minimal travel is expected for this position
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning, as well as the chance to make a significant impact on the company's success.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a strong emphasis on web strategy, customer portal management, and analytics, with a focus on driving digital excellence for the UK and Ireland affiliate
- Elanco's global presence and commitment to innovation make it an attractive employer for digital marketing professionals seeking to work for a dynamic and forward-thinking company
- This role offers opportunities for career growth and progression within the marketing department or related fields, such as global digital marketing or customer experience management
ASSUMPTION: This role is well-suited for digital marketing professionals with a strong background in web strategy, content management, and analytics, as well as a passion for driving results and continuous improvement.
📝 Sample Projects
- Developing and implementing a comprehensive digital marketing strategy for a new product launch, including web content, social media campaigns, and email marketing
- Analyzing customer data to identify trends and insights, and using this information to inform decision-making and improve marketing effectiveness
- Managing a team of digital marketing specialists to create and execute a series of targeted online advertising campaigns, with a focus on driving engagement and conversions
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the Digital Marketing Manager role at Elanco, but may vary depending on the specific needs and priorities of the company.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
- How does Elanco support the professional development and growth of its employees, particularly within the marketing department?
- Can you provide examples of how Elanco's commitment to sustainability and social responsibility is reflected in its day-to-day operations and long-term strategic planning?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does Elanco approach work-life balance, and what resources or support are available to help employees maintain a healthy work-life equilibrium?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Elanco careers portal
- Tailor your resume and cover letter to highlight your digital marketing skills and experience, as well as any relevant achievements or projects
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work effectively with cross-functional teams
- Research Elanco's company culture and values to demonstrate your enthusiasm for the role and your alignment with the company's mission
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
