Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: ZenBusiness Inc.

🔹 Location: Remote (United States)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Managing and growing paid campaigns across social and video channels
• Hitting and exceeding goals focused on aggressive growth in conversions and revenue
• Planning and executing creative testing frameworks
• Analyzing and reporting performance with a focus on measurement
• Managing partner relationships with agencies and creative vendors

ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and strong analytical skills to drive full-funnel impact and maximize performance.

📋 Key Responsibilities

✅ Hitting and exceeding goals focused on aggressive growth in conversions and revenue at CAC and ROAS targets

✅ Managing and growing paid campaigns across online video, display, and social platforms

✅ Planning and executing creative testing frameworks in partnership with in-house teams, contractors, and external agencies

✅ Analyzing and reporting with a focus on measurement and the ability to overcome attribution challenges in social and video channels

✅ Managing partner relationships with agencies and creative vendors to ensure high performance and strategic alignment

✅ Measuring and reporting performance with a strong understanding of attribution models and cross-channel influence

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, communications, or another applicable field

Experience: 3-5 years of relevant paid digital marketing experience managing large accounts

Required Skills:

• Proven experience and success profitably scaling social media and video advertising
• Digital marketing knowledge and understanding of how social and video campaigns integrate with bottom-funnel channels
• Highly analytical with established knowledge of measurement and attribution tools and best practices
• Using AI tools and automation platforms to accelerate scale, improve optimization, and uncover insights
• Strong understanding of creative best practices for social and video engagement
• Ability to target top audience segments to drive engagement and conversions
• Testing mindset grounded in structured experimentation
• Creative eye that is able to leverage customer insights and industry trends to develop a consistent stream of relevant and engaging creative and content
• Stellar communication skills both inside and outside the company while being fully remote
• Dedicated with a strong work ethic to consistently meet and exceed goals
• Translating performance data into compelling narratives and decision-making recommendations for stakeholders

Preferred Skills:

• Success with creator marketing and influencer platforms
• Experience with Salesforce Marketing Cloud and AI-first CRM tools
• Business intelligence and data analysis tools
• Experience with advanced analytics tools, including multi-touch attribution

ASSUMPTION: While not explicitly stated, proficiency in relevant marketing software and tools is expected for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Digital Marketing Manager with 3-5 years of experience in the United States)

Benefits:

• Medical, vision, dental, disability, and life insurance
• Parental and military leave
• Employee assistance program
• 401k + match
• Annual bonus
• Pet insurance
• Restricted Stock Units (RSUs)
• Paid parking (for in-office employees) and 10 paid holidays

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Manager with 3-5 years of experience in the United States. Actual compensation may vary based on factors such as location, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, focusing on providing business formation, compliance, banking, bookkeeping, and marketing tools for small businesses

Company Size: 501-1,000 employees (Mid-sized company with a significant presence in the market)

Founded: 2017 (Established company with a history of growth and success)

Company Description:

• All-in-one platform and trusted partner for small business owners
• Provides business formation, compliance, banking, bookkeeping, and marketing tools in an intuitive, personalized dashboard
• Combines technology with live human support to provide true guidance and expert guidance

Company Specialties:

• Internet
• Data
• Machine Learning
• Technology Platform
• Business Services
• Legal
• Mobile
• Business formation
• Accounting
• AI
• and Fintech

Company Website: ZenBusiness

ASSUMPTION: ZenBusiness is a well-established company with a strong focus on providing comprehensive support and tools for small business owners. Their commitment to customer success and social impact sets them apart in the industry.

📊 Role Analysis

Career Level: Mid-level (Requires 3-5 years of experience and offers opportunities for growth and advancement)

Reporting Structure: Reports directly to the Sr. Director, Marketing (Provides opportunities for collaboration and input into strategic decision-making)

Work Arrangement: Remote (Solely) (Offers flexibility and work-life balance)

Growth Opportunities:

• Potential to expand into new platforms and audience segments
• Opportunity to establish new channels that can grow and scale to meet business objectives
• Chance to develop and maintain documentation and systems that allow campaigns to scale intelligently and efficiently

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the company's marketing efforts and make a significant impact on its success.

🌍 Location & Work Environment

Office Type: Remote (Company is fully remote with no physical office locations)

Office Location(s): N/A (Company operates remotely with no physical office locations)

Geographic Context:

• Company is based in Austin, Texas, but employees can work from anywhere in the United States
• Remote work allows for a flexible work-life balance and the ability to work from home
• Company offers a weekly "All Hands" meeting and hosts frequent social events to foster a sense of community among remote employees

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: The remote work environment offers a high degree of flexibility and autonomy, with the expectation that employees will manage their time effectively and maintain strong communication with their team and stakeholders.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-depth behavioral and skills-based interview with the hiring manager and other team members
• Final interview with the Sr. Director, Marketing
• Background check and offer extension

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with company values
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of ZenBusiness's mission and values in your application materials
• Prepare for behavioral and situational interview questions that focus on your experience with paid digital marketing campaigns, creative testing, and data analysis
• Showcase your ability to work effectively in a remote, collaborative environment

ATS Keywords: Digital Marketing, Paid Media, Social Media Advertising, Video Advertising, Measurement Tools, Attribution Models, AI Tools, Creative Best Practices, Audience Targeting, Testing Mindset, Communication Skills, Project Management, Data Analysis, Influencer Marketing, Analytics Tools

ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, strategic thinking, and cultural fit with ZenBusiness's mission and values.

🛠️ Tools & Technologies

• Meta Ads Manager
• TikTok Ads Manager
• YouTube Ads Manager
• Google Ads
• Google Analytics 4
• Mixpanel
• Attribution platforms (e.g., MTA/MMM models and data-driven attribution)
• AI-driven optimization tools (e.g., Advantage+, Performance Max)
• Creative iteration tools
• Salesforce Marketing Cloud
• Business intelligence and data analysis tools
• Advanced analytics tools (e.g., multi-touch attribution)

ASSUMPTION: The specific tools and technologies used in this role may evolve over time as the company's marketing strategy and technology stack change.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Inclusive
• Collaborative
• Innovative
• Data-driven

Work Style:

• Remote-friendly and flexible
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change
• Customer-focused and results-driven

Self-Assessment Questions:

• How do you align with ZenBusiness's customer-centric approach, and can you provide an example of a time when you put customers first?
• How do you ensure effective communication and collaboration in a remote work environment?
• Can you describe a time when you had to adapt to a significant change in your work environment or strategy, and how did you approach it?

ASSUMPTION: ZenBusiness values a strong cultural fit with their mission, values, and work style. Candidates who can demonstrate alignment with these aspects are more likely to succeed in the role.

⚠️ Potential Challenges

• Managing multiple paid campaigns across various platforms simultaneously
• Keeping up with the latest trends and best practices in social and video advertising
• Working effectively in a remote, collaborative environment with team members and stakeholders
• Balancing strategic thinking with hands-on execution and optimization
• Overcoming attribution challenges in social and video channels

ASSUMPTION: The role presents unique challenges that require strong organizational skills, adaptability, and a solid understanding of digital marketing best practices.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on full-funnel impact and maximizing performance across social and video channels
• Industry-specific context: ZenBusiness operates in the competitive small business services market, requiring a strong understanding of the target audience and their needs
• Career path comparison: This role offers opportunities for growth and advancement within ZenBusiness's marketing department and potentially into leadership positions

ASSUMPTION: While this role shares similarities with other digital marketing positions, its focus on full-funnel impact and maximizing performance sets it apart in the industry.

📝 Sample Projects

• Developing and executing a comprehensive testing framework for a new social media advertising campaign
• Analyzing and optimizing an underperforming video advertising campaign to improve ROAS and CAC
• Expanding into a new platform or audience segment to drive scalable growth for the company

ASSUMPTION: These sample projects illustrate the hands-on, data-driven approach required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to measuring and optimizing performance across social and video channels?
• How does the marketing team collaborate with other departments, such as sales and product, to ensure alignment and maximize impact?
• What are the biggest challenges facing the company's marketing efforts, and how does this role address them?
• How does the company support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company's marketing strategy and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your experience with paid digital marketing campaigns, creative testing, and data analysis
• Showcase your ability to work effectively in a remote, collaborative environment
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.