Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Taxbit

🔹 Location: Seattle, Washington, United States

🔹 Job Type: Hybrid (3 days in-office, 2 days WFH/flexible)

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (with 3 office days required)

🚀 Job Overview

Key aspects of this role include:

• Scaling digital marketing programs to drive demand and grow revenue
• Managing performance across multiple digital channels
• Launching and optimizing strategic paid campaigns
• Collaborating cross-functionally with sales, product, content, and revenue operations teams
• Evolving Taxbit's value proposition and digital experiences

ASSUMPTION: This role requires a blend of strategic thinking and hands-on execution, with a focus on driving results through digital marketing channels.

📋 Key Responsibilities

✅ Manage performance across digital channels (paid search, paid social, SEO, webinars/events, and email nurture), driving pipeline and revenue growth

✅ Launch and manage strategic programmatic and paid campaigns

✅ Develop and execute account-based marketing (ABM) initiatives targeting key enterprise customers

✅ Support strategic website management work, including CRO Optimization, Landing Page creation, and A/B testing

✅ Support SEO efforts through both technical and content-driven strategies, including owning an LLM-focused SEO strategy

✅ Build and scale email nurture, reactivation, and lifecycle campaigns in HubSpot

✅ Collaborate with sales and revenue operations to ensure marketing programs align with ICPs, personas, and funnel stages

✅ Help support enterprise marketing, partner, events, and sales teams to execute programs and campaigns as necessary

✅ Stay current on digital marketing trends, tools, and best practices, bringing innovative ideas to the table

ASSUMPTION: This role requires a strong understanding of digital marketing channels, with a focus on driving results and optimizing campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in digital marketing or growth marketing, ideally within a high-growth B2B SaaS company

Required Skills:

• Proficient in full-stack marketing, including strategy development, implementation, and analysis across multiple channels
• Proven experience running, optimizing, and scaling paid media campaigns (LinkedIn, Google Ads, etc.)
• Experience with marketing automation and CRM systems (Hubspot preferred)
• Strong analytical skills and ability to drive successful tactics & strategy from a range of data sources
• Strong understanding of SEO best practices and conversion rate optimization (CRO)
• Hands-on experience managing website content (WordPress & Unbounce experience is a bonus)
• Ability to work cross-functionally, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment

Preferred Skills:

• Experience with account-based marketing (ABM) strategies
• Familiarity with enterprise-level marketing tools and platforms
• Background in B2B enterprise marketing

ASSUMPTION: This role requires a well-rounded digital marketing background with a focus on driving results and optimizing campaigns.

💰 Compensation & Benefits

Salary Range: $73,000 - $135,000 per year (based on experience level and industry standards for a Digital Marketing Manager role in Seattle)

Benefits:

• Competitive cash compensation (based on experience)
• Equity (RSUs)
• Competitive benefits package
• Modern 401(k) plan that includes access to crypto, financial wellness benefits, low fees and more
• Hybrid working model: 3 days in-office, 2 days WFH/flexible
• Monday team lunches, snacks and drinks
• Discretionary Time Off - enjoy the flexibility to rest, refuel, and recharge
• Paid parental leave to bond with your child
• Fertility Benefit
• Autonomous work and flexibility in how work is performed

Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (3 days in-office, 2 days WFH/flexible)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Manager role in Seattle. Actual compensation may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Taxbit operates in the Data Infrastructure and Analytics industry, focusing on tax and accounting solutions for the digital economy.

Company Size: Taxbit has 51-200 employees, which is considered a mid-sized company. This size allows for a more agile and collaborative work environment while still offering the resources and opportunities of a larger organization.

Founded: Taxbit was founded in 2018 by CPAs, tax attorneys, and software developers. The company is headquartered in Draper, Utah, with offices in Seattle, Washington, and San Francisco, California.

Company Description:

• Taxbit is a modern tax and accounting solution designed by CPAs and tax attorneys for the digital economy.
• The company offers a single system of record for tax and accounting, ensuring compliance and accuracy at scale with a Big Four-grade self-service solution.
• Taxbit's customers include top exchanges, institutional investors, governments, and individuals, with a focus on providing enterprise clients with seamless end-to-end solutions for every stage of their compliance journey.

Company Specialties:

• Tax
• Accounting
• Compliance

Company Website: http://www.taxbit.com/

ASSUMPTION: Taxbit's focus on the digital economy and its customer base of top exchanges, institutional investors, and governments make it a unique and exciting place to work in the data infrastructure and analytics industry.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic thinking, leadership, and the ability to drive results through digital marketing channels.

Reporting Structure: The Digital Marketing Manager will report directly to the VP of Marketing and work cross-functionally with various teams, including sales, product, content, and revenue operations.

Work Arrangement: This role follows a hybrid work arrangement, with 3 days required in the office and 2 days of flexible work-from-home or remote work.

Growth Opportunities:

• As Taxbit continues to grow, there will be opportunities for the Digital Marketing Manager to expand their team and take on more strategic responsibilities.
• The company's focus on innovation and staying current with digital marketing trends and tools provides ample opportunities for professional development.
• With Taxbit's strong performance and growth, there may be opportunities for career advancement within the marketing department or other areas of the organization.

ASSUMPTION: This role offers significant growth opportunities, both in terms of team expansion and career advancement within the organization.

🌍 Location & Work Environment

Office Type: Taxbit's Seattle office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 801 Blanchard St, Suite 400, Seattle, Washington 98121, US

Geographic Context:

• Seattle is a vibrant, tech-centric city with a strong focus on innovation and growth.
• The city offers a high quality of life, with a mix of urban and outdoor activities, as well as a diverse and growing job market.
• Seattle's proximity to Silicon Valley and other tech hubs makes it an ideal location for a digital marketing professional.

Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with 3 days in the office and 2 days of remote or flexible work.

ASSUMPTION: Taxbit's Seattle office provides a modern, collaborative work environment, with a hybrid work arrangement that offers flexibility and a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth phone or video interview with the hiring manager
• On-site or virtual interview with the VP of Marketing and other team members
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Collaboration and communication skills
• Alignment with Taxbit's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and skills relevant to this role.
• Be prepared to discuss your experience with digital marketing channels, campaign optimization, and data-driven decision making.
• Research Taxbit's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role.
• Prepare questions to ask the interviewer about the team, company culture, and growth opportunities.

ATS Keywords: Digital Marketing, Growth Marketing, Paid Media, Marketing Automation, CRM, SEO, CRO, Website Management, Cross-Functional Collaboration, Project Management, Hybrid Work, Seattle

ASSUMPTION: Taxbit's interview process focuses on assessing the candidate's digital marketing expertise, strategic thinking, and cultural fit. Applicants should be prepared to discuss their experience with digital marketing channels, campaign optimization, and data-driven decision making.

🛠️ Tools & Technologies

• HubSpot (for marketing automation and CRM)
• Google Ads (for paid search campaigns)
• LinkedIn Ads (for paid social campaigns)
• SEMrush or Ahrefs (for SEO and keyword research)
• Unbounce (for landing page creation and A/B testing)
• WordPress (for website management)
• Google Analytics (for website analytics and performance tracking)

ASSUMPTION: Taxbit's digital marketing team uses a variety of tools and technologies to manage campaigns, optimize performance, and drive results. Familiarity with these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Compliant

Work Style:

• Agile and adaptable
• Data-driven and analytical
• Collaborative and team-oriented
• Results-focused and accountable
• Continuously learning and improving

Self-Assessment Questions:

• Do you have a strong understanding of digital marketing channels and a proven track record of driving results through paid media campaigns?
• Are you comfortable working in a fast-paced, agile environment and collaborating cross-functionally with various teams?
• Do you have a data-driven approach to decision making and a strong analytical skillset?
• Are you comfortable with a hybrid work arrangement, with 3 days required in the office and 2 days of flexible work-from-home or remote work?
• Do you align with Taxbit's company values and work style, and are you excited about the opportunity to contribute to the company's growth and success?

ASSUMPTION: Taxbit's company values and work style emphasize innovation, collaboration, and data-driven decision making. Candidates should assess their fit with these values and work style to ensure a strong cultural fit.

⚠️ Potential Challenges

• Managing multiple projects and campaigns simultaneously in a fast-paced environment
• Keeping up with the latest digital marketing trends, tools, and best practices
• Collaborating effectively with cross-functional teams, including sales, product, content, and revenue operations
• Balancing the need for strategic thinking with hands-on execution and optimization
• Adapting to changes in the digital marketing landscape and Taxbit's growth and evolution

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a strong digital marketing background, strategic thinking, and the ability to adapt to a fast-paced, evolving environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on digital marketing channels and a data-driven approach to decision making.
• Compared to other digital marketing roles, this position offers a unique opportunity to work in the data infrastructure and analytics industry, focusing on tax and accounting solutions for the digital economy.
• Career path comparison: This role provides a clear path for growth and advancement within the marketing department or other areas of the organization, with opportunities for team expansion and strategic responsibilities.

ASSUMPTION: This role offers a unique blend of digital marketing expertise, strategic thinking, and the opportunity to work in a growing, innovative industry.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy to drive demand and grow revenue for a new product launch
• Optimizing paid media campaigns to improve ROI and drive better results
• Collaborating with the content team to create and promote valuable, engaging content that resonates with target audiences
• Managing and optimizing SEO efforts to improve organic traffic and drive better results
• Launching and managing ABM initiatives to target key enterprise customers and drive pipeline growth

ASSUMPTION: These sample projects illustrate the strategic, hands-on nature of the Digital Marketing Manager role at Taxbit, requiring a strong digital marketing background and the ability to drive results through various channels.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
• How does Taxbit support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Taxbit measure the success of its digital marketing campaigns, and what KPIs are most important for this role?
• What is the team structure and dynamic like within the marketing department, and how does this role fit into the broader organization?
• How does Taxbit approach collaboration and communication between marketing, sales, product, and revenue operations teams?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company, and helps you better understand the expectations and requirements for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://taxbit.com/careers/
• Tailor your resume and cover letter to highlight your digital marketing experience and skills relevant to this role.
• Prepare for your interviews by researching Taxbit's company culture, values, and digital marketing strategies.
• Prepare questions to ask the interviewer about the team, company culture, and growth opportunities.
• Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.