Digital Marketing Manager - AI & B2B Focus

📌 Core Information

🔹 Job Title: Digital Marketing Manager - AI & B2B Focus

🔹 Company: Infopro Learning

🔹 Location: Noida, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-08-08

🔹 Experience Level: 7-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing innovative marketing campaigns leveraging AI tools
• Driving account-based marketing strategies for enterprise clients
• Collaborating with a dynamic team to create engaging content and strategies
• Staying updated with AI trends and integrating them into marketing efforts

ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong AI fluency and B2B marketing expertise.

📋 Key Responsibilities

✅ Develop and execute marketing campaigns that resonate, engage, and convert using AI tools

✅ Create and implement account-based marketing strategies for enterprise clients

✅ Collaborate with the team to create content that educates, campaigns that convert, and strategies that scale

✅ Stay updated with AI trends and integrate them into marketing efforts

✅ Manage and optimize marketing campaigns to achieve desired outcomes

ASSUMPTION: This role requires a strong focus on results and a data-driven approach to marketing.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7-10 years of B2B marketing experience

Required Skills:

• Proven expertise in B2B marketing and account-based marketing
• AI fluency – comfortable with AI tools and understanding of their applications in marketing
• Self-starter mentality with a strong action-oriented approach
• Excellent communication and project management skills

Preferred Skills:

• Experience in the learning and development or EdTech space
• Familiarity with marketing automation platforms
• Data-driven mindset with strong analytical skills
• Creative problem-solving abilities

ASSUMPTION: Candidates with experience in the learning and development or EdTech space may have a competitive advantage.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Based on experience and industry standards for the role and location)

Benefits:

• Health insurance
• Retirement benefits
• Performance-based bonuses
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Infopro Learning operates in the professional training and coaching industry, focusing on talent development and managed learning services.

Company Size: Infopro Learning has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: Infopro Learning was founded in 1994, with over two decades of experience in the learning and development space.

Company Description:

• Infopro Learning is an award-winning workforce transformation consultancy that unlocks the potential of people to power business performance.
• The company offers solutions that support the entire lifecycle of learning, from strategy to talent sourcing.
• Infopro Learning's approach is anchored in innovation, agility, and a distinctive performance-driven design that provides a clear, measurable roadmap for achieving organizational objectives and delivering quantifiable outcomes.

Company Specialties:

• Performance Consulting
• Learning & Development
• Learning Frameworks
• eLearning Solutions
• Training Delivery & Management
• Training Outsourcing
• Learning Products
• Corporate Learning
• Leadership Development
• Learning Management System
• Managed Learning Services
• Learning Platforms

Company Website: http://www.infoprolearning.com

ASSUMPTION: Infopro Learning's focus on innovation and performance-driven design creates an environment that values creative problem-solving and data-driven decision-making.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of expertise and independence.

Reporting Structure: The Digital Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams.

Work Arrangement: This role is on-site, with flexible work arrangements available.

Growth Opportunities:

• Potential to lead and mentor junior marketing team members
• Opportunities to expand responsibilities based on performance and company growth
• Access to professional development resources and training

ASSUMPTION: This role offers significant growth potential for the right candidate, given Infopro Learning's focus on employee development and expansion in the learning and development space.

🌍 Location & Work Environment

Office Type: Infopro Learning's Noida office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): C-4, Sector 58, Noida, U.P 201301, India

Geographic Context:

• Noida is part of the National Capital Region (NCR) of India, offering a mix of urban and suburban living.
• The office is located in a bustling commercial area with easy access to public transportation and amenities.
• Noida is known for its green spaces, wide roads, and modern infrastructure.

Work Schedule: The work schedule is full-time, with flexible work arrangements available for qualified candidates.

ASSUMPTION: The Noida office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round with senior leadership

Key Assessment Areas:

• AI and B2B marketing expertise
• Campaign development and execution skills
• Data-driven decision-making and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your B2B marketing experience and AI fluency
• Prepare examples of successful AI-driven marketing campaigns you've led or contributed to
• Demonstrate your understanding of Infopro Learning's business and how your skills align with the company's mission

ATS Keywords: B2B Marketing, AI Fluency, Account-Based Marketing, Marketing Campaigns, Data-Driven Marketing, Marketing Strategy, Marketing Execution

ASSUMPTION: Infopro Learning's interview process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• AI tools (e.g., marketing automation platforms, predictive analytics, machine learning algorithms)
• Marketing software (e.g., CRM, marketing analytics, social media management)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The specific AI tools and marketing technologies used will depend on the candidate's expertise and the company's current tech stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Performance-driven
• Collaboration
• Agility
• Customer focus

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment?
• Are you comfortable using data to drive marketing decisions?
• Do you enjoy collaborating with cross-functional teams to achieve shared goals?

ASSUMPTION: Candidates who align with Infopro Learning's values and work style will be more likely to succeed in this role and contribute to the company's continued growth.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously
• Keeping up with the rapidly evolving AI landscape in marketing
• Balancing the need for innovation with the requirement for measurable results
• Adapting to a dynamic work environment with changing priorities

ASSUMPTION: These challenges can be overcome by a proactive, adaptable, and results-driven marketing professional with a strong foundation in AI and B2B marketing.

📈 Similar Roles Comparison

• This role is similar to a Senior B2B Marketing Manager or a Digital Marketing Manager with a focus on AI and data-driven strategies
• Unlike other marketing roles, this position requires a high level of AI fluency and expertise in account-based marketing
• Career progression may include moving into a leadership role, such as Director of Marketing or VP of Marketing

ASSUMPTION: This role offers unique opportunities for growth and development within the learning and development industry.

📝 Sample Projects

• Developing and executing a targeted AI-driven marketing campaign for an enterprise client
• Conducting a comprehensive analysis of marketing data to identify trends and optimize campaigns
• Collaborating with the content team to create engaging, AI-focused content for multiple channels

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary based on the company's needs and the candidate's skills.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to integrating AI into marketing strategies?
• How does the marketing team collaborate with other departments to achieve shared goals?
• What opportunities are there for professional development and growth within the company?
• How does the company measure the success of marketing campaigns, and how are those metrics used to inform future strategies?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your B2B marketing experience and AI fluency
• Prepare examples of successful AI-driven marketing campaigns you've led or contributed to
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.