📌 Core Information
🔹 Job Title: Digital Marketing Manager (Americas)
🔹 Company: Simon-Kucher & Partners
🔹 Location: Warsaw, Poland
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies to increase brand awareness in the Americas.
- Managing and optimizing digital marketing campaigns across multiple platforms.
- Collaborating with stakeholders to support business growth and drive marketing performance.
- Analyzing digital performance metrics and providing actionable insights.
ASSUMPTION: This role requires a strong focus on data-driven decision making, excellent communication skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Execute organic and paid digital marketing initiatives to increase brand awareness in the Americas.
✅ Execute campaign promotions using all digital marketing channels to boost website traffic.
✅ Ensure all content published on digital channels is accurate, free of errors, and aligned with brand guidelines.
✅ Upload and maintain content on Drupal and WordPress, keeping the corporate website updated and optimized.
✅ Identify opportunities to enhance search visibility and rankings through keyword research and gap analysis using SEO tools.
✅ Manage and update records in Microsoft Dynamics 365 CRM, ensuring high data quality.
✅ Utilize Google Analytics, Looker Studio, LinkedIn, and Excel to analyze digital performance.
✅ Develop custom dashboards with key metrics, interpret trends, and provide actionable insights.
✅ Act as a trusted expert and advisor on digital and data marketing activities in the Americas.
✅ Effectively manage timelines, stakeholder expectations, and project deliverables.
ASSUMPTION: This role requires a proactive approach to staying updated with the latest digital marketing trends and tools.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3+ years of relevant digital marketing experience.
Required Skills:
- Expertise in Hootsuite, LinkedIn, Drupal/WordPress, Microsoft Dynamics 365 CRM, ZoomInfo, Google Analytics, and Tag Manager.
- Strong analytical and technical skills, with the ability to manage large data sets and develop dashboards.
- Familiarity with email marketing systems, such as ClickDimensions.
- Excellent communication skills to engage and advise stakeholders at all levels.
- Proven ability to plan, execute, and optimize digital marketing campaigns.
- Strong project management skills, ensuring deadlines and quality expectations are met.
Preferred Skills:
- Fluency in Spanish or Portuguese.
- Experience working in the Americas market.
ASSUMPTION: Candidates should have a strong understanding of the Americas market and be comfortable working in a dynamic, international environment.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and market standards for the role and location)
Benefits:
- Flexible working and hybrid work arrangement.
- Sabbaticals and paid time off.
- Competitive health benefits.
- Employee Bonus Opportunity Program.
Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement.
ASSUMPTION: The salary range provided is an estimate based on market standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Simon-Kucher is a global consultancy specializing in pricing, strategy, and marketing. They operate in the competitive business consulting and services industry.
Company Size: Simon-Kucher has 1,001-5,000 employees, making it a mid-sized to large company. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Simon-Kucher was founded in 1985 and has since grown into a global leader in its field, with offices in over 30 countries.
Company Description:
- Simon-Kucher is a global consultancy with a strong focus on growth and monetization strategies.
- The company works with clients across various industries to optimize their commercial strategies, including product, price, innovation, marketing, and sales.
- Simon-Kucher is known for its data-driven approach and expertise in pricing, making it a leading specialist in its field.
Company Specialties:
- Pricing strategy and optimization.
- Marketing and sales strategy.
- Product development and innovation.
- Data analytics and insights.
Company Website: simon-kucher.com
ASSUMPTION: Simon-Kucher's global presence and expertise in pricing make it an attractive employer for professionals seeking to grow in the consulting industry.
📊 Role Analysis
Career Level: This role is suitable for an experienced digital marketing professional looking to take on more responsibility and advance their career in a global consulting firm.
Reporting Structure: The Digital Marketing Manager will report directly to the Head of Marketing and work closely with various stakeholders across the Americas region.
Work Arrangement: This role offers a hybrid work arrangement, with a mix of on-site and remote work.
Growth Opportunities:
- Progression to a senior or management role within the marketing department.
- Expansion into other areas of expertise within the firm, such as pricing or strategy consulting.
- Opportunities to work on international projects and gain exposure to diverse industries and clients.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally within the firm.
🌍 Location & Work Environment
Office Type: Simon-Kucher's Warsaw office is a modern, collaborative workspace with a mix of open-plan and private spaces.
Office Location(s): Domaniewska 42, Warsaw, Poland
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of over 1.8 million people.
- The city is known for its vibrant culture, rich history, and thriving business scene.
- Warsaw is an ideal location for professionals seeking to advance their careers in a dynamic, international environment.
Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for hybrid work arrangement.
ASSUMPTION: Warsaw offers a high quality of life, with affordable living costs, a strong job market, and a diverse range of cultural and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- In-depth interview with the hiring manager and relevant team members.
- Final interview with the Head of Marketing or another senior leader.
Key Assessment Areas:
- Digital marketing expertise and strategic thinking.
- Analytical skills and data-driven decision making.
- Communication and stakeholder management skills.
- Cultural fit and alignment with Simon-Kucher's values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant digital marketing experience and skills.
- Demonstrate your understanding of the Americas market and Simon-Kucher's business.
- Showcase your ability to manage multiple projects and meet deadlines.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and decision-making processes.
ATS Keywords: Digital Marketing, Americas, Brand Awareness, Campaign Management, SEO, CRM, Data Analysis, Stakeholder Management, Project Management
ASSUMPTION: Simon-Kucher's interview process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a dynamic, international environment.
🛠️ Tools & Technologies
- Hootsuite
- LinkedIn
- Drupal
- WordPress
- Microsoft Dynamics 365 CRM
- ZoomInfo
- Google Analytics
- Tag Manager
- ClickDimensions
- Looker Studio
- Excel
ASSUMPTION: This role requires proficiency in various digital marketing tools and platforms, as well as strong analytical skills to manage and interpret data effectively.
👔 Cultural Fit Considerations
Company Values:
- Entrepreneurial spirit
- Collaboration and teamwork
- Expertise and professionalism
- Integrity and respect
- Growth mindset
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and accountable
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a dynamic, international environment, and are you comfortable working with diverse stakeholders?
- Are you comfortable managing multiple projects and prioritizing your workload to meet deadlines?
- Do you have a strong growth mindset and a desire to continuously learn and improve your skills?
ASSUMPTION: Simon-Kucher values candidates who are proactive, results-driven, and comfortable working in a dynamic, international environment.
⚠️ Potential Challenges
- The role may require occasional travel to other Simon-Kucher offices or client sites.
- The pace of work can be fast and demanding, with tight deadlines and multiple projects to manage.
- The role may require working with stakeholders across different time zones, which can impact communication and collaboration.
- The digital marketing landscape is constantly evolving, requiring continuous learning and adaptation.
ASSUMPTION: These challenges can be managed effectively by a proactive, organized, and adaptable candidate with strong communication and time management skills.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position offers a unique opportunity to work in a global consulting firm and gain exposure to diverse industries and clients.
- Simon-Kucher's focus on pricing and monetization strategies sets it apart from other marketing consultancies, offering a specialized skill set and expertise.
- Career progression in this role may follow a similar path to other marketing management positions, with opportunities to advance to senior or director-level roles within the firm.
ASSUMPTION: This role offers a distinct combination of global exposure, specialized expertise, and career growth opportunities within the consulting industry.
📝 Sample Projects
- Developing and executing a regional digital marketing campaign to increase brand awareness in the Americas.
- Optimizing website content and structure to improve search visibility and rankings using SEO best practices.
- Analyzing digital performance metrics to identify trends and opportunities for improvement, and presenting actionable insights to stakeholders.
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Digital Marketing Manager role at Simon-Kucher.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Simon-Kucher support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Simon-Kucher measure the success of its digital marketing campaigns and initiatives?
- What are the most rewarding aspects of working at Simon-Kucher, according to current employees?
ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
- Prepare for the interview by researching Simon-Kucher's business, industry, and competitors.
- Practice common interview questions and develop your responses based on the job description and your qualifications.
- Follow up with the hiring manager one week after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
