Digital Marketing Manager (App)

📌 Core Information

🔹 Job Title: Digital Marketing Manager (App)

🔹 Company: Yoox Net-a-Porter Group (YNAP)

🔹 Location: London, UK

🔹 Job Type: Full-time, Hybrid

🔹 Category: Digital Marketing

🔹 Date Posted: June 9, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Leading App Marketing strategy for performance and brand campaigns
• Managing global media budgets and optimizing app marketing strategies
• Collaborating with regional marketing teams and internal creative teams
• Driving app installs, revenue, and retention targets through efficient campaigns

ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on driving performance and engagement through strategic app marketing.

📋 Key Responsibilities

✅ Leading the App Marketing proposition for Performance Marketing, Brand Campaigns, and Co-op Campaigns

✅ Managing day-to-day communication, monitoring, and optimization of media budgets at a global level with regional marketing teams

✅ Managing and planning activation on Apple search campaigns

✅ Building out the App Store Optimization (ASA) strategy for both stores

✅ Defining global KPI frameworks and measurement plans for all Brand and Performance activations based on multiple data sources and historical performance

✅ Building out the app programmatic offering to include multiple formats like video, social media, display, and rich media banners.

✅ Supporting and leading the existing lead generation strategy to drive app installs through partners like META, Liftoff, Google, Apple, Criteo, SNAP, etc.

✅ Building strong relationships with regional marketing teams to localize channel approach based on day-to-day market observations

✅ Building strong relationships with internal creative teams to ensure all media content follows best practices and all creative requirements are consistently met

✅ Strong focus on achieving sales and retention targets by maintaining efficiency

✅ Overseeing lead generation, app install, and organic app performance towards App install and Revenue KPIs

✅ Day-to-day spending monitoring vs budget

✅ Planning A/B tests and running incrementality studies to measure uplift and app performance in total revenue contribution

✅ Delivering data analysis reporting in order to monitor and improve performance

✅ Meeting retention targets whilst maintaining efficient cost per acquisition

✅ Overseeing App install growth targets whilst keeping efficiency in terms of CPA when running display app campaigns

✅ Researching campaign issues and formulating tangible solutions

✅ Monitoring industry trends, best practices, and techniques

✅ Ability to work in a strong team environment and manage a team of experts in display and programmatic media

✅ Leading a team and managing trade conversation with key brand stakeholders

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously while maintaining a strong focus on driving performance and engagement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Economics, or a related field (Master's degree is a nice to have)

Experience: 5+ years of experience working in a large/corporate setting, developing and executing digital marketing strategies across multiple platforms, including Adjust, DV360, working with publisher networks on managed service or through DSP’s.

Required Skills:

• Strong understanding of performance marketing and analytics with a keen aptitude towards Display, video formats, and buying programmatically.
• Ability to deliver on KPIs/targets
• Proficiency in the workplace and communication skills in spoken and written English
• Good analytical skills (proficiency in Excel and GA knowledge)
• Strong organizational and delegation skills (leadership and managerial qualities)
• Results-oriented, with strong quantitative and qualitative analytical skills
• Excellent organizational skills, and ability to multi-task/manage multiple projects at the same time

Preferred Skills:

• Experience with app marketing and app marketing tools
• Knowledge of the luxury fashion industry

ASSUMPTION: Candidates with experience in app marketing and a strong understanding of the luxury fashion industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (Based on industry standards for a mid-senior level digital marketing role in London)

Benefits:

• Performance bonus schemes dependent on the type of role you are in
• A pension that both you and the company contribute too
• A portal with an array of discounts on things like theme park and cinema tickets
• Our famous staff discount along with exclusive staff sales
• Private healthcare for you and your family
• Flexible working
• A chance to be part of a fun and caring team that supports each other

Working Hours: Full-time, typically 9:00 AM - 5:30 PM with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level digital marketing role in London. Actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Luxury Fashion and Retail

Company Size: Large (5,001-10,000 employees) - YNAP offers a structured and collaborative work environment with ample opportunities for growth and development.

Founded: 2000 - YNAP has a rich history in the luxury fashion industry and has established itself as a leader in online luxury and fashion retail.

Company Description:

• YOOX NET-A-PORTER is a leading online luxury and fashion retail business, comprising four multi-brand online stores: NET-A-PORTER, MR PORTER, THE OUTNET, and YOOX.
• The company connects customers to the world’s most coveted brands, bringing them outstanding style and impeccable service.
• YOOX NET-A-PORTER’s Online Flagship Stores division partners with world-leading luxury brands to power their own e-commerce destinations.

Company Specialties:

• Online luxury and fashion retail
• E-commerce solutions for luxury brands
• Global customer base and operations

Company Website: www.ynap.com

ASSUMPTION: YNAP's extensive experience in the luxury fashion industry and global presence make it an attractive employer for candidates seeking a challenging and rewarding career in digital marketing.

📊 Role Analysis

Career Level: Mid-Senior level - This role offers an opportunity for experienced digital marketing professionals to take on a leadership role and drive app marketing strategies for two prominent luxury fashion brands.

Reporting Structure: The Digital Media Marketing for Luxury team is part of the broader Digital Media Marketing division, reporting directly to the Digital Media Director.

Work Arrangement: Hybrid - This role offers a flexible work arrangement, combining on-site work at the London office with remote work options.

Growth Opportunities:

• Progression to a senior or management role within the Digital Media Marketing team
• Expansion into other areas of digital marketing or e-commerce within YNAP
• Gaining valuable experience in the luxury fashion industry and global e-commerce

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to progress within the Digital Media Marketing team or explore other areas of the business.

🌍 Location & Work Environment

Office Type: Hybrid - The London office is located in Shepherd's Bush, offering a modern and collaborative work environment.

Office Location(s): London, UK

Geographic Context:

• London is a vibrant and multicultural city with a thriving fashion industry
• The Shepherd's Bush office is conveniently located near public transportation and local amenities
• London offers a wide range of cultural, social, and recreational opportunities

Work Schedule: Full-time, typically 9:00 AM - 5:30 PM with flexibility for hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment based on their personal preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• First-round interview with the hiring manager
• Second-round interview with the Digital Media Director and other team members
• Final-round interview with the Chief Marketing Officer

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Analytical skills and data-driven decision-making
• Leadership and team management skills
• Cultural fit and alignment with YNAP's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the luxury fashion industry and app marketing strategies
• Showcase your ability to manage global media budgets and optimize app marketing campaigns

ATS Keywords: App Marketing, Digital Marketing, Performance Marketing, Brand Campaigns, Co-op Campaigns, Media Budget Management, KPI Frameworks, Lead Generation, App Install Strategy, Relationship Building, Data Analysis, A/B Testing, Campaign Management, Team Leadership, Communication Skills, Organizational Skills, Results-Oriented

ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, strategic thinking, and cultural fit, with a strong focus on digital marketing expertise and leadership potential.

🛠️ Tools & Technologies

• Adjust
• DV360
• Google Analytics (GA)
• Excel
• App Store Optimization (ASA) tools
• Programmatic media platforms (e.g., The Trade Desk, Google Display & Video 360)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are used to manage and optimize app marketing campaigns, analyze data, and make strategic decisions.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Creativity and innovation
• Collaboration and teamwork
• Integrity and accountability
• Excellence and continuous improvement

Work Style:

• Data-driven and analytical
• Strategic and creative
• Collaborative and team-oriented
• Results-oriented and accountable
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a strong understanding of the luxury fashion industry and app marketing strategies?
• Are you comfortable managing global media budgets and optimizing app marketing campaigns?
• Can you thrive in a fast-paced, collaborative, and data-driven work environment?
• Do you have strong leadership and team management skills?
• Are you aligned with YNAP's company values and work style?

ASSUMPTION: Candidates who can demonstrate a strong fit with YNAP's company values and work style, as well as a deep understanding of the luxury fashion industry and app marketing strategies, will be well-positioned for success in this role.

⚠️ Potential Challenges

• Managing global media budgets and optimizing app marketing campaigns can be complex and time-consuming
• Balancing performance and engagement KPIs can be challenging, requiring a strong focus on data-driven decision-making
• The hybrid work arrangement may require additional self-motivation and time management skills
• London's competitive job market and cost of living may present challenges for some candidates

ASSUMPTION: While this role offers numerous opportunities for growth and development, candidates should be prepared to face these potential challenges and demonstrate their ability to thrive in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• Compared to other app marketing roles, this position offers a unique opportunity to lead app marketing strategies for two prominent luxury fashion brands
• Industry-specific context: The luxury fashion industry is highly competitive, with a strong focus on brand reputation and customer experience
• Career path comparison: This role offers a clear path for progression within the Digital Media Marketing team or exploration of other areas within YNAP

ASSUMPTION: Candidates should consider the unique aspects of this role and the industry-specific context when evaluating their fit and career growth potential.

📝 Sample Projects

• Developing and executing a global app marketing campaign to drive app installs and revenue for NET-A-PORTER and MR PORTER
• Optimizing app marketing strategies to improve cost per acquisition (CPA) and return on ad spend (ROAS) for both brands
• Collaborating with regional marketing teams to localize channel approach and drive app engagement in key markets

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, highlighting the candidate's ability to manage global app marketing campaigns and drive performance and engagement.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader Digital Media Marketing team and YNAP's overall marketing strategy?
• What opportunities are there for growth and development within the Digital Media Marketing team or other areas of YNAP?
• How does YNAP support work-life balance and employee well-being, particularly in a hybrid work arrangement?
• What are the key challenges facing the luxury fashion industry, and how does YNAP approach these challenges from a marketing perspective?

ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role, the company, and the industry, while also providing valuable insights into the work environment and career growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on app marketing strategies and digital marketing expertise
• Prepare a portfolio or examples of your app marketing campaigns and their results, if applicable
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.